2011 12-06 level one mastery - skills
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Transcript of 2011 12-06 level one mastery - skills
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and
Getting Back to Basics
Level One Mastery
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LEVEL ONE MASTERY
www.RealEstateMastersGuild.com
Getting Back to Basics
• Embracing the #1 Business Generator: Past Clients and Customers
• Becoming an Effective Lead Generator• Developing Time Management Discipline• Creating a Consistent Customer Experience
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LEVEL ONE MASTERY
www.RealEstateMastersGuild.com
Take exquisite care of your past clients and customers
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Take exquisite care of your past clients and customers
Call quarterly, Mail monthly Campaign
www.RealEstateMastersGuild.com
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Take exquisite care of your past clients and customers
www.RealEstateMastersGuild.com
Communicate two things: 1, you’re still in the business; 2, you care about them
80% turnover every 18 months
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Take exquisite care of your past clients and customers
www.RealEstateMastersGuild.com
Map out your annual Marketing Campaign
– What will you send each month?• Newsletters• Seasonal items• Market data updates• Giveaways and value-adds
– Budget for the year
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LEVEL ONE MASTERY
www.RealEstateMastersGuild.com
Become an Effective Lead Generator
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Become an Effective Lead Generator
Don’t try to be all things to all people!
www.RealEstateMastersGuild.com
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Become an Effective Lead Generator
Target markets:Geo/Neighborhood, Price Point
www.RealEstateMastersGuild.com
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Become an Effective Lead Generator
Lifestyle – Activities
www.RealEstateMastersGuild.com
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Become an Effective Lead Generator
Classification of Properties
www.RealEstateMastersGuild.com
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Become an Effective Lead Generator
• Techniques:– Blog to the specific niche– Drip on leads that come in– Overcome call reluctance
and jump on the phone– Strike up real estate
conversations!
www.RealEstateMastersGuild.com
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LEVEL ONE MASTERY
www.RealEstateMastersGuild.com
TIME MANAGEMENT = HAPPINESS
Develop Time Management Discipline
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Develop Time Management Discipline
www.RealEstateMastersGuild.com
Even seasoned agents struggle with prioritizing
• Adapt to Situations– Are you willing to ask the client/
customer to adjust?– It’s all about CHOICE
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Develop Time Management Discipline
• Be Proactive– Top three priorities for the next day– Block time for certain activities: prospecting, social
media
www.RealEstateMastersGuild.com
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Develop Time Management Discipline
• Everything is an appointment!– Live by your
calendar– By all means, do
make money when you can
www.RealEstateMastersGuild.com
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LEVEL ONE MASTERY
www.RealEstateMastersGuild.com
Create a Consistent Customer Experience
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Create a Consistent Customer Experience
• From the point of first contact– Drip campaigns for lead follow-up– Call-in forms for phone interviews & face-to-faces
• Checklists and systems– New listing– Buyer under contract– Seller accepted offer
• Adding to past client follow-up– Mail monthly, call quarterly
www.RealEstateMastersGuild.com
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Create a Consistent Customer Experience
www.RealEstateMastersGuild.com
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LEVEL ONE MASTERY
www.RealEstateMastersGuild.com
Getting Back to Basics
• Take Exquisite Care of Past Clients and Customers
• Become an Effective Lead Generator• Develop Time Management Discipline• Create a Consistent Customer Experience
![Page 21: 2011 12-06 level one mastery - skills](https://reader036.fdocuments.us/reader036/viewer/2022081400/55530deab4c9054e3f8b4f94/html5/thumbnails/21.jpg)
www.RealEstateMastersGuild.com