8/4/2019 2011-09-17 Secret Life of QR Codes (MobileUXcamp DC)

http://slidepdf.com/reader/full/2011-09-17-secret-life-of-qr-codes-mobileuxcamp-dc 1/24

8/4/2019 2011-09-17 Secret Life of QR Codes (MobileUXcamp DC)

http://slidepdf.com/reader/full/2011-09-17-secret-life-of-qr-codes-mobileuxcamp-dc 2/24

8/4/2019 2011-09-17 Secret Life of QR Codes (MobileUXcamp DC)

http://slidepdf.com/reader/full/2011-09-17-secret-life-of-qr-codes-mobileuxcamp-dc 3/24

8/4/2019 2011-09-17 Secret Life of QR Codes (MobileUXcamp DC)

http://slidepdf.com/reader/full/2011-09-17-secret-life-of-qr-codes-mobileuxcamp-dc 4/24

8/4/2019 2011-09-17 Secret Life of QR Codes (MobileUXcamp DC)

http://slidepdf.com/reader/full/2011-09-17-secret-life-of-qr-codes-mobileuxcamp-dc 5/24

WHAT?• QRcode=QuickResponsecode

• 2-dimensionalbarcode

• CreatedbyToyotasubsidiaryDensoWavein1994

• QRcodesisfreeofanylicense

• RegularQRcodestoresabout100chars

8/4/2019 2011-09-17 Secret Life of QR Codes (MobileUXcamp DC)

http://slidepdf.com/reader/full/2011-09-17-secret-life-of-qr-codes-mobileuxcamp-dc 6/24

WHAT?

8/4/2019 2011-09-17 Secret Life of QR Codes (MobileUXcamp DC)

http://slidepdf.com/reader/full/2011-09-17-secret-life-of-qr-codes-mobileuxcamp-dc 7/24

WHY?• SmartphoneadopIon-43%andgrowing

• HardtorememberortypeinURL’s

• Metricstracking

• CreaIvemarkeInguses

8/4/2019 2011-09-17 Secret Life of QR Codes (MobileUXcamp DC)

http://slidepdf.com/reader/full/2011-09-17-secret-life-of-qr-codes-mobileuxcamp-dc 8/24

HOW? (TO CREATE ONE)

8/4/2019 2011-09-17 Secret Life of QR Codes (MobileUXcamp DC)

http://slidepdf.com/reader/full/2011-09-17-secret-life-of-qr-codes-mobileuxcamp-dc 9/24

HOW? (TO CREATE ONE)

8/4/2019 2011-09-17 Secret Life of QR Codes (MobileUXcamp DC)

http://slidepdf.com/reader/full/2011-09-17-secret-life-of-qr-codes-mobileuxcamp-dc 10/24

HOW? (TO CREATE ONE)

8/4/2019 2011-09-17 Secret Life of QR Codes (MobileUXcamp DC)

http://slidepdf.com/reader/full/2011-09-17-secret-life-of-qr-codes-mobileuxcamp-dc 11/24

HOW? (TO CREATE ONE)

8/4/2019 2011-09-17 Secret Life of QR Codes (MobileUXcamp DC)

http://slidepdf.com/reader/full/2011-09-17-secret-life-of-qr-codes-mobileuxcamp-dc 12/24

HOW? (TO READ THEM)

8/4/2019 2011-09-17 Secret Life of QR Codes (MobileUXcamp DC)

http://slidepdf.com/reader/full/2011-09-17-secret-life-of-qr-codes-mobileuxcamp-dc 13/24

HOW? (TO READ THEM)

8/4/2019 2011-09-17 Secret Life of QR Codes (MobileUXcamp DC)

http://slidepdf.com/reader/full/2011-09-17-secret-life-of-qr-codes-mobileuxcamp-dc 14/24

CREATIVE USES

8/4/2019 2011-09-17 Secret Life of QR Codes (MobileUXcamp DC)

http://slidepdf.com/reader/full/2011-09-17-secret-life-of-qr-codes-mobileuxcamp-dc 15/24

CREATIVE USES

8/4/2019 2011-09-17 Secret Life of QR Codes (MobileUXcamp DC)

http://slidepdf.com/reader/full/2011-09-17-secret-life-of-qr-codes-mobileuxcamp-dc 16/24

CREATIVE USES

8/4/2019 2011-09-17 Secret Life of QR Codes (MobileUXcamp DC)

http://slidepdf.com/reader/full/2011-09-17-secret-life-of-qr-codes-mobileuxcamp-dc 17/24

CREATIVE USES

8/4/2019 2011-09-17 Secret Life of QR Codes (MobileUXcamp DC)

http://slidepdf.com/reader/full/2011-09-17-secret-life-of-qr-codes-mobileuxcamp-dc 18/24

CREATIVE USES

8/4/2019 2011-09-17 Secret Life of QR Codes (MobileUXcamp DC)

http://slidepdf.com/reader/full/2011-09-17-secret-life-of-qr-codes-mobileuxcamp-dc 19/24

8/4/2019 2011-09-17 Secret Life of QR Codes (MobileUXcamp DC)

http://slidepdf.com/reader/full/2011-09-17-secret-life-of-qr-codes-mobileuxcamp-dc 20/24

CREATIVE USES

8/4/2019 2011-09-17 Secret Life of QR Codes (MobileUXcamp DC)

http://slidepdf.com/reader/full/2011-09-17-secret-life-of-qr-codes-mobileuxcamp-dc 21/24

CREATIVE USES

8/4/2019 2011-09-17 Secret Life of QR Codes (MobileUXcamp DC)

http://slidepdf.com/reader/full/2011-09-17-secret-life-of-qr-codes-mobileuxcamp-dc 22/24

CREATIVE USES

8/4/2019 2011-09-17 Secret Life of QR Codes (MobileUXcamp DC)

http://slidepdf.com/reader/full/2011-09-17-secret-life-of-qr-codes-mobileuxcamp-dc 23/24

8/4/2019 2011-09-17 Secret Life of QR Codes (MobileUXcamp DC)

http://slidepdf.com/reader/full/2011-09-17-secret-life-of-qr-codes-mobileuxcamp-dc 24/24

DISCUSSION