Cisco Confidential 1© 2010 Cisco and/or its affiliates. All rights reserved.

How Video Changes Work and LifeMarkus Sturzenegger – Telepresence Video Sales Specialist

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The world is getting bigger, more complex, and moving faster – making collaboration a critical and strategic priority.

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Business Complexities IncreasingMy company expanding across the globe – how do

I get everyone on the same page? Am I moving fast enough

to keep up?

How do I scale scarce resources across to be in more places at once?

What are my competitors doing?

Our business is becoming more complex, how do we keep up with the pace of

innovation?

How can I maintain better relationships with my

customers, partners and advisors?

The next wave of business transformation is about putting people at the center of collaboration..

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THEN NOW

Essential Elements of Collaboration

PEOPLE Inside my organization

Dispersed, mobile teams

CONTENT Documents, Text

Video, Voice

CONTEXT Search Informationfinds you

SECURITY Inside the firewall, walled off

Inclusive, selective,policy-based

DEPLOYMENT On premise Cloud, hybrid

COMMUNITIES Hierarchy Self-organizing

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Video Delivers the Most Natural Communication Experience

Words convey meaning, a picture says a thousand words, and video does it all

Telepresence puts people at the center of collaboration..

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Companies around the world are transforming their business with the help of Cisco TelePresence.

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Business Transformation Enabled By Telepresence

• Spend less on travel - more on opportunities for growth

• Be greener – reduce CO2 emissions and further CSR goals

• Minimize business travel- related downtime

• Enhance teleworking capabilities

• Increase productivity

• Improve work/life balance

• Resolve critical problems faster

• Accelerate sales cycles

• Reduce time to market

• Drive innovation

• Build competitive differentiation

• Scale expertise across the globe

• Unify your entire supply chain

• Redefine customer service and experiences

• Transform your business and industry

Reduce travel costs

Optimize employee time

Speed decision making

Transform business models

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In-person feel for strategic meetings

Business use case determines the immersive needsImmersive needs determine the product selection Face-to-face for

small groups

Multipurpose

Cisco TelePresence Immersion Curve

Scale beyond the room

Enhancing voice

Enhanced presenceIn office and home

Personal

TelePresenceVideo Enabled Web Video Enabled Voice

Immersive

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CUSTOMER CARE

Lobby Ambassador

Expert On Demand

Virtual Meetings

IP COMMUNICATIONS

HD Recording Studio

Financial Expert

ENTERPRISE SOCIAL SOFTWARE

CONFERENCING

Active Collaboration Room

One ButtonIntegration

CISCO TELEPRESENCE

Classroom Of The Future

Telepresence at the Heart of New Collaboration Experiences

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The Promise of Cisco TelePresence:New Experiences Only We Can Deliver

• Natural communication

• Face-to-face, in person experience

• High definition

• Low latency

• Wideband audio

• The most integrated portfolio of collaboration solutions

• Interoperability

• Intercompany

• New experiences

• The future today

• Dial tone reliability

• Investment protection

• Scalability

• Low TCO

• Standards based

• One button to push

• Intuitive controls

• Active presence

• Integrated scheduling

• Ad-hoc flexibility

Collaboration

ReliabilitySimplicityQuality

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Market Leadership

• #1 market share leader with 40%+ share of market

• Gartner MarketScope “strong positive” rating• 85% of Fortune 100

The Cisco Difference

• The broadest portfolio in the industry• An architectural approach that ties seamlessly

into an entire collaboration experience• Proved leader in innovation • Any to any interoperability – connecting

employees, partners, customers and advisors• Unparalleled scalability to grow with you and your

business• Best-in-class service capabilities• Global reach, with over 800 sales specialists• The most comprehensive partner network

Why Cisco?

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Seeing is believing ….

Thank you.