2010 SC Governor's Conference on Tourism & Travel Twitter Lab
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Transcript of 2010 SC Governor's Conference on Tourism & Travel Twitter Lab
Twitter Social Media LabTuesday, February 2, 2010
3:15 – 4:15 pm
Justin Hancock, SCPRTLee Deas, Obviouslee Marketing
Mandi Engram, Columbia Metropolitan CVB
2010 Governor’s Conference #SCGC10
Twitter Relationships
Potential Visitors
Meeting Planners
Community Partners
Visitors
Potential Meetings
Media
Vendors
Ambassadors
Personal Twitter Relationships
MediaCurrent & Potential Vendors
Friends/Acquaintances: Industry, Work, Personal
ResourcesOrganizations/Memberships
Twitter Ambassadors
Hashtags
Media Relationships & Promotion
Media Relationships & Promotion
Twisitors
Twisitors & Meetings
Twitter Search
Twitter MeasurementTweetdoc – http://www.tweetdoc.org
Twitter: Manage + Measure
Twitter: Manage + Measure
Bookmark News & Post to Twitter
Bookmark News & Post to Twitter
Twitter Destination MeasurementGoSeeTell – http://www.goseetell.com/blog
Text
Mobile Applications
Blackberry - http://www.ubertwitter.comiPhone – http://www.hootsuite.com
Twitter Mobile Management
Twitter to the Rescue!
Promote on Your Website, Emails & More
Contests, Giveaways & Promotions
Contests, Giveaways & Promotions
Contests, Giveaways & Promotions
Multi-Platform Promotions
Multi-Platform Promotions
Multi-Platform Promotions
Twitter Contests
Twitter Polls
Twitter Polls
Twitter Polls
Twitter Coupons
Twitter Invitations
Timing: Listen & Engage
Find Your Voice/Personality
Industry Professional
Twisitor Centers
• Find your most enthusiastic customers through listening and empower them
• Give them power to create content • Designate brand ambassadors (guest bloggers, twitter posters, featured user
videos, etc.)
• Promote ongoing dialogue through social media • Go where the people are, don’t make them come
to you• Websites – Get them there once and where do
they go? Who are they? (One way conversation)• Social Media is the new telephone and email.
Help them Help YOU
Caution: Tweet at Your Own Risk
Questions?
Twitter.com/mandiengramTwitter.com/lee_deas