2010 sample board preso
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LOGO HERE NewCo Board Meeting November 3, 2009 This is part of a board presentation discussion that can be found here: www.reoverthinking.com Or http://wp.me/pRtXC- cI
description
This post will cover a presentation outline and discussion for what I believe is a solid starting point for best practices in a typical, periodic board presentation by a start-up CEO. These days, early stage companies tend to have monthly or every-other-month meetings; more mature companies rarely go longer than a single quarter without a formal board meeting. Because the goal of a the board book and the board meeting is to clearly communicate the state of the business to board members, over the course of 2-3 hours, such that board members are equipped to perform their duties.
Transcript of 2010 sample board preso
LOGO HERE NewCo Board Meeting
November 3, 2009
This is part of a board presentation discussion that can be found here:
www.reoverthinking.com
Or http://wp.me/pRtXC-cI
Agenda
• CEO Overview [name of CEO] 20 min
• Board Business entire board 30 min– Approval of previous minutes
– Option Grants, equity discussion
– Other board busines
• Departmental Reviews departmental heads 90 min– Sales & Business Development [name of sales leader] 30 min
– Finance [name of CFO or CEO] 20 min
– Marketing [name of mktg leader] 20 min
– Product / Development / Engineering [name of dev leader] 20 min
• Discussion & Wrap up group tbd
2 Confidential and Proprietary. © 2009 NewCo, Inc.
3
CEO Overview
• Highlights and Recent Milestones• Challenges• Customer/Sales Headlines• Key Success Metrics / goals
–Last period–Next period
• Employee update–Name of Employee
• Name Position. Over ___ years of ______ experience. Most recently at _____where he _____ and ________________. Employee has a ___ from University of ______.
Confidential and Proprietary. © 2009 NewCo, Inc.
4
Board Business
•Proposed Resolutions– Employee Option Grants– Extension of exercise period for (Insert Employee Name)
•Approval of Previous Minutes•Other Business
– Transfer of founder options
Name Title Start Date Salary Options Equity %
John Doe Senior Developer 10-1-09 $ 50,000 %0.10
Totals 50,000 %0.10
Available to grant 4,500,000 12.7%
Standard vesting is _% on first anniversary of vesting commencement date and ___ at end of each month of continuous service. All options are subject to standard vesting.
Confidential and Proprietary. © 2009 NewCo, Inc.
LOGO HERE
Departmental Updates
5
November 3, 2009
Confidential and Proprietary. © 2009 NewCo, Inc.
Sales/Business Development Update
• Highlights–Grew “weighted” Qualified pipe from $__K to $__K–Closed ___________________–Signed up w/ ____ new partners
• Key Metrics / Goals–Partner Development
• Name of Partner: kickoff & training planned• Target 6 joint sales with partners (in progress already)• Working to minimize trial-to-purchase timeframe and increase total
conversion rate to over 3%
• Challenges–Develop a telesales/inside sales plan and an international plan–Pace of lead gen is slower than expected; lead quality is on target
Confidential and Proprietary. © 2009 NewCo, Inc.
October Sales Status / Forecast
• Q4 Target: $55,000 revenue with a 3x pipeline
• Recent deals closed–Customer#1: $5,000, 22 users, 10 days trial to conversion–Customer#2: $1,200, 5 users, 17 days trial to conversion
• Current PipelineCustomer Pipeline /
Deal Size Quarter to date Close
/expectedOwner
TOTAL $67,500 $7,200 VP Sales
Customer#1 $5,000 $5,000 Closed, won SalesDir1
Customer#2 $2,500 $1,200 Closed, won SalesDir1
op#3 $25,000 in procurement Nov 30 SalesDir2
op#4 $5,000 Proposal Dec 31 SalesDir2
op#5 $25,000 Proposal Dec 31 SalesDir2
Confidential and Proprietary. © 2009 NewCo, Inc.
Revenue Metrics for October 2009
• We experienced a seasonal drop in transactions in October that led to missing our target
• Transaction value improved slightly and we expect to be on plan by Q1 of next year
• Revenue follows our transaction count and therefore took a hit in October. We expect this to return to plan in Q1 of next year also
8
Jan-0
9
Feb-0
9
Mar
-09
Apr-09
May
-09
Jun-0
9
Jul-0
9
Aug-09
Sep-0
9
Oct-0
9
Nov-09
Dec-0
90
100200300400500600700800
Transactions Goal
Jan-0
9
Feb-0
9
Mar
-09
Apr-09
May
-09
Jun-0
9
Jul-0
9
Aug-09
Sep-0
9
Oct-0
9
Nov-09
Dec-0
9$11.00$12.00$13.00$14.00$15.00$16.00$17.00$18.00$19.00
Transaction Value Goal
Transaction – Revenue Metrics
Jan-0
9
Feb-0
9
Mar
-09
Apr-09
May
-09
Jun-0
9
Jul-0
9
Aug-09
Sep-0
9
Oct-0
9
Nov-09
Dec-0
9$0
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
$14,000
Revenue Goal
Aug-09 Sep-09 Oct-09 Nov-09 Dec-09Transactions 500 575 500
Goal 400 475 575 675 750Transaction Value $14.75 $15.00 $15.50
Goal $16.00 $16.50 $17.00 $17.50 $18.00Revenue $7,375 $8,625 $7,750 $8,400 $10,200
Goal $6,750 $8,250 $9,750 $11,250 $12,750
Confidential and Proprietary. © 2009 NewCo, Inc.
Company Metrics
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METRIC Last period This period Next period
Traffic to site
Conversion percentages
Recurring Revenue
Up-sell ration
Downloads of product
Customer / user “churn”
ARPU (ave revenue per user)
API usage stats
Sign-ups or Registrations
Sales person effectiveness / efficiency
Transaction value
Confidential and Proprietary. © 2009 NewCo, Inc.
Marketing Update
• Accomplishments–Completed 2009 roadmap and MRD for releases 1.1 & 1.5–Completed and announced ___ articles; podcast; blog posts–Delivered new sales tools – new data sheets, sales playbook–Held 4 analyst briefings
• Objectives–Continue market momentum: at least 3 events in Q4–Sales enablement
• New sales tools (online assessment tool, white paper)
• Issues–Resource constraints: project prioritization difficult, multiple
candidates in process
Confidential and Proprietary. © 2009 NewCo, Inc.
Product / Engineering Update
• Accomplishments–Released next version of product, v1.34–Patent under review with attorney: “Name of Patent”–Q1 2010 release schedule set (1.5, 2.0 - all in FY__)
• Objectives–GA v1.5 (__/__ ship date)–Hire development engineer (engineer #3)–File provisional patent–Successful phase __ deployment in __ customers
• Challenges– Monitoring, scalability, performance & disaster recovery are top priorities,
must be ready for GA– Need to outsource testing as much as possible, keep dev focused on core,
benefit from timezone changes (repairs in before start of business)
Confidential and Proprietary. © 2009 NewCo, Inc.
Finance/Admin
• Accomplishments–Completed Audit with HMPP–Began Corporate Valuation with [name of valuation firm]–Hiring on track – currently at ___ employees–Managing expenses slightly under budget; will continue next period
• Objectives–Execute Key Hires
• VP of ____- Date–Relocate to new office–Locate contracts resource
• Issues–Current “fume” date ________
Financial Information & Projections
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Q4 2008 Q1 2009 Q2 2009 Q3 2009 Q4 2009 FY 2009 Q1 2010
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
Revenue & Expense
Total Revenue Total Expense
Headcount 2 2 3 3 4 4
LOGO HERE
Thank you.
Wrap-up and open discussion
Confidential and Proprietary. © 2009 NewCo, Inc.
