

6 | SpRtir July/August 2010

FeatureS July/auguSt 2010

46

37 Rotomold tothe RescueRotomold hot tubs are hitting allthe right price points for today’sconsumers, helping retailers hitsales numbers.By RoChelle BelsITo

41 Top Products:

Replacement Parts,Business Services& Distributors

67 Certified RetailStore EndorsementFind out what it takes to be ableto call yourself the best. Apply for

our independent, audited retailstore endorsement.sPeCIal suPPlemenT

73 RedemptionSchoolThe annual Master Spas dealertrip to Jamaica began like anyother. But ended with a new

mission – building a new schoolfor some precocious and promising Jamaican students.By megan KendRICK

National TreasuresRetail Stars from across North America share their secrets to success and thechallenges that they face. Snow isn’t the biggest problem retailers face inthe Midwest, a fight over water has impacted sales in California and other

tales from across the industry. By megan KendRICK



46 | SpaRtilr July/August 2010

Sunset Bay

Hot TubsRegina, SK

In our third annual Retail Stars edition we have epanded to cover nine regionsof North America. Each year we have the pleasure of featuring talented andenterprising hot tub retailers with the goal of passing on nuggets of knowledgethat they have learned along the way. It is one of our favorite stories of the yearand we hope that you look forward to it as well.

Tubs of Fun!Fargo, ND

East Texas

SpasTyler, Tx

Patio Pools

& SpasTucson, AZ

Ponderosa

Hearth & Home

International

Hot Tub

Company

Rapid Soft

Water & Spas

Aqua Rec’s Inc.

By megan KendRICK

Falco’s Home

ResortSpokane, WA


http://slidepdf.com/reader/full/2010-retail-stars 4/6SpaReTaIleR.Com | 47

Sprin Dance

Hot Tubs Jamisn, PA

New Enland

SpasNatick, MA

georia Spa

CompanyAthens, GA

Premium Wholesale

Home & LeisureKitchener, oN

Mahon Pools, Spas,

Tannin & Billiards

Concord

Pools & Spas

Sweetwater

Pool & Spa

Champane

Pools & Spas



50 | SpRetailer Juy/August 2010

Mid-AtlanticSpring Dance Hot Tubs

Jeffrey Bailey, Co-Owner

Selling only hot tubs is becoming a rarity.

While others have added patio furniture and

grills, Spring Dance Hot Tubs has stuck to

the hot-tub-only model that Dan Sine imple-

mented when he founded the store. So how do they get through the slow season?

“We create the season,” Jeff Bailey, co-owner

of Spring Dance says. “We have found out

through our hard work that people do buy spas

all year round. In the slowest season, we do about

four shows and that helps us sell a lot of spas.”

Don’t think that means it hasn’t been tough

for them the last couple of years, but Bailey feels

fortunate to be in an area that was insulated from

some of the economic difficulties.

“Our market, it stayed very strong and

the housing market stayed strong. The chal-

lenges for everybody selling anything was not

to believe the negativity they were hearing

constantly on the news,” Bailey says.

He noticed a shift in attitude at this year’s

home show in Philadelphia. “The people werein a completely different mood. Therefore, we

nearly doubled our spa sales from the prior

year. That was the first thing that showed me

that people are getting back in again, people

are starting to spend money.”

Because of this shift, Bailey encourages

dealers to get back out there and to start

advertising again.

“If [people are] spending money, thenit’s time to advertise again. I think that’s the

exciting part right now, you’re starting to see

people come in off of advertising. So that’s a

good thing.”

Spring DanceHot TubslocationSWest Berin, NJExton, PA Jamison, PA*

ownerSDanie Sine Jeffrey Baiey

brandS carriedh tus:Cadera Spashot Spring Spas

Sm Sps:D1 Aquatic FitnessSystems

cms:

AquaFinesseBaquaSpaBriiance for SpasNatura CemistrySikBaanceSpa Frog

asss:being aromaterapyleisure ConceptsSpa Essentias

SunScents

* location Pictured

Photo: Anthony Rafaello




SpaReTaIleR.Com | 51

Sweetwater Pool & Spa

Connie Divelbliss-Ashcraft,

Vice PresidentPDC Spas, BiGuard, Byrn originas, Spa Essentias,inSPAratin, SpazazzLocations: Catonsville, MD • Owings Mill, MD Q: w s ggs g f sg s ?one f the biggest chaenges, especiay when itcmes t spa saes, is that we are versaturated. Ifthere’s a spa ut there, it’s represented in Batimre. S,

that t me wud be a very arge chaenge [because yu have] t be abe t cnvey t the custmer that yurprduct is gd, and yu have five r six brands thatare a gd. Then, at that pint, the chaenge is ntnecessariy just [seing] yur prduct, it’s [seing] yur-sef and yur cmpany. The advantage wud be thenur ngevity in the industry and Batimre – what wehave t ffer nce yu purchase yur spa r nce yucme in as a custmer.

Q: w s f s s,

ssd m ss v’ g d?Yu have yur severa that we did see unfrtunateynt make it, but a t f the cmpanies that are ike us,that have been arund fr 30 years, that are famiybusinesses, we’ve been thrugh this a tgether…andwe’re ging t stay. We knw hw t take care f urcustmers and we as knw hw t nt abuse eachther. We supprt ur prduct withut having t dwnanther prduct. I think that heps make a f us survive.We a knw what it takes. Sure we’re a ging t have

ur saes and ur specias, we a want ur piece f thepie, but we’re respectfu f each ther and we’re respectfuf the market and we d what’s best fr the cnsumer.

Mid-AtlanticStarsbarto pool& SpaPhenixvie, PA

bob’Sintowne SpaS2 lcatins in PA

carlton poolS5 lcatins in PA2 lcatins in NJ

Stoner Quality water

Friedens, PACrriganvie, MD

weSt cheSterSpaSWest Chester, PA

Pictured eft t right: Jeff Baiey, Dan Sine



2010 Retail Stars

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Transcript of 2010 Retail Stars