2010 NFM/NBJ Retailer Survey Results

How do the following product attributes rank in order of their importance in your purchasing decisions?

Natural Retail Expansion Goals

Initiatives to help consumers choose healthy foods

Programs to help consumers identify products for specific health conditions

Do you believe that retailers have a responsibility to ensure the safety and efficacy of the dietary

supplement products they carry?

What steps does your store take to ensure the quality and efficacy of the supplements that it carries?

Had it passed, Senator John McCain's Dietary Supplement Safety Act of 2010 would have put more responsibility on retailers to ensure

supplement manufactures are registered with the FDA. Do you believe new legislation should be created to increase the legal responsibility of

retailers to sell only safe and legally produced dietary supplements?

Year over Year Sales Revenue

What current actions are you taking at your store to help increase sales?

Based on what you are seeing in your business, how do you feel the economy in 2010 is faring versus

2009?

Which organic product categories in your store are being most impacted by the economy?

Have you noticed your customers trading down from branded organic purchases because of the

economic downturn?

Approximately what percentage of your store's sales are private-label products?

How does your store's private-label sales revenue compare to this time a year ago?

Average Private Label Presence per Category

How do your store's inventory levels compare to a year ago?

Did your company open or close any stores in 2009?

Competitive Threat

Respondents’ Purchasing Categories

Store Type