2010 Marketing Yanks
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Transcript of 2010 Marketing Yanks
YANKS! THE CONCEPT THAT WILL CHANGE THE TEAM/FAN RELATIONSHIP! A gritty, sexy docu-soap, aimed at people 14 - 49 - with an interactive edge created for a consumer-friendly and modern, sports, travel and leisure loving audience
It features multiple, constant revenue streams with the potential for future franchising and continuous expansion opportunities - including the possibility of moving to new sports, i.e. a steamy YANKS Latin American spin off in Brazil, etc
Aimed at an attractive, affluent and dedicated target audience both in Europe and in the US - with an immediate strong impact on the growing US Hispanic market
This idea is ready to go and is first to market in the US. Already an international headlines winner - this unique and controversial concept that has gathered worldwide attention and has shaken the media in Europe
YANKS!
“Step aside, Dallas
Cowboys. America has a
new team”Jan 20, 2010
Seattle Post America
YANKS!
Agri&y,sexyDocu‐Soapwithaninterac8veedgeforyourfantasylovingaudience!
AneasilyreplicatedmodelthatcouldhavethesameimpactontheworldofprofessionalsportsthatApplehashadonthemusicindustry.There’snodoubtthatthesportsindustryisheadedtowardstheinterac:verela:onships‐andbaseballinterestinAmericaisonthedecline.2010isaWorldCupyear‐sointerestinthesportwillbehigh.Investwithaninstantsensa:on,withminimalPR,thepresscoverageofthisprojecthasbeenstaggering.
Conserva:vemodelsshowaprofitof$5.6million+(ormore)by2012inrevenuethrough:
Therevenuegeneratedfromthe12episodetelevisionseriesandinterna:onal distribu:on
PPVmatchdaycoverageandwebsitesubscrip:onswithaddi:onaladver:sing
UniformAdver:sing,in‐showbrandplacementrevenue,playersponsorships, endorsements,merchandisesales,andsummerexhibi:onmatchesscheduledagainst USbasedteamsduringthesummer
ConsumerTargetforAmerica’sTeamFC
Globalaudience,typicallyMalesfromAmerica,theUK,Canada,La:nAmerica,Europe,Asia(althoughtheTVshowgriXydocu‐soapstylewillalsobeveryaXrac:vetofemalesastheyaremorefamiliarwithsoccerthanothermaledominatedsports)
12‐49YearsOld
AverageFamilyIncome$75‐85k
69%“WhiteCollar”
70+%MarriedHH
Highuseofinternet,surfingandsocialnetworking,televisedsports,par:cipa:ngin sports,sportsrelatedvideogames,likelytohavekidsplayingorganizedsoccer
A&rac8ngMembers:
AgrowingandrabidlydedicatedAmericanaudiencethatwillcapitalizeonViralmarke:ngandSocialnetworksthatareidealforthe18‐49yearoldmarket.
Adynamic,energe:candinterac:vesubscrip:onbasedwebsitethatprimarilyusesthe energe:c,raw,televisionrealityseriesandviralmarke:ngtoaXractconsumers
Duetoit’s“controversial”nature,thepressalsohascreatedtremendousamountsof freeadver:sing(seepapers)
PartnershipswithATFCSponsors,TravelandTourismindustries,USLandMLSteamsas wellasUSandUKCelebri:es
ViralMarke:ngviaESPNandFoxSportsblogs,Rotowire,YouTube,Facebook,Bebo‐ :einstosportsreportersand“wellfollowed”bloggersarevital–significant devo:onwillbespenton“buzz”blogging.Anaddic:veconcept,fansoftheteamwill feeldirectlyinvolvedinthe“davidvsgoliath”phenomenon:withthechancetoturn aroundthe“worstteaminprofessionalsoccer”setinauniqueandhistoric touristtowncitedbytheBBCasperhapsthemostscenicintheUK.
Also provided are costs of goods and services, production expenses, etc. for a complete description and disclosure - contact:
pmac tonite entertainmentT/Work Phone 513.227.7642
YANKS!FINANCIALESTIMATES(DETAILEDFORECASTSAVAILABLEUPONREQUEST)
ESTIMATEDPRODUCTIONCOSTSANDALLANTICIPATEDREVENUESTREAMS
ESTIMATEDOVERHEAD/COST
ESTIMATED24MONTHREVENUE
Addi:onalPPVMembershipsviawebtoviewAllTeamMatchesLiveorondemand
(paidannuallyat$19.99orpermatchat$2.99)$288,000 $480,000
AllTeamandShowMerchandiseSales(t‐shirts,uniformreplicajerseys,hats,calendars,
posters,s:ckers,mugs,etc)estat320,000units
$3.8million $9.6million
CorporateIndividualMatchSponsorship,AllonsitePitch(on‐field)Adver:sing,Match
DayPrograms,TicketSales
Internallabor TBD
PlayerSponsorshipandUniformSponsorship SalesAgent% $300,000
ShowRunnerPayment,Host,Otherrepresenta:onfees
TelevisionProduc:onCostsperhalfseason(12x:43minuteepisodes)Revenue(US
only)vsadver:singrevenueandonscreenbrandplacement
$630,000 $2.5million
DIGITALMEDIA:Websitemgt,websiteAdver:sing,IPhoneandGoogleapps $135,000 $467,000
TicketSales,Tours,TravelandTourismCo‐op TBD TBD
OngoingPercentageofroyal:esfromallUSplayersforfutureendorsements,
professionalcontracts,posters,calendars,etc,expansionmarketsandfrachises
TBD TBD
StadiumNamingRights(UKandUS)and/orstadiumadverts/:eins SalesAgent% $100,000
Interna:onalDistribu:on(UK,Canada,Asia,Europe,Mexico,SouthAmerica) TBD TBD
YANKS!
2010 - 2011 Television Season America’s Team is already the talk of the UK
Here’s what UK and USA Sports and Entertainment writers have
been saying about YANKS!:
“I’m certain this show will be an instant
success both in the UK and USA” - John McGinlay, Former Bolton Striker,
UK Sports Commentator
US Player and Fan
Directing the action during a pre-match warmup
America’s Team FC merchandise is already selling
“Both evil and
genius...there’s no doubt
that sports and TV are
headed for the interactive.” - This is American Soccer
Magazine
“Fort William will
succeed where David
Beckham failed - by
selling Soccer to
Americans” - The Daily Mail
“More than just a series about "a team that has one
of the worst records in all of professional sports"
But when the team is the subject of an interesting
public ownership scheme/
reality show you're probably
not too hung up on doing
things as they have been done
before. It's an interesting
intersection between reality
TV, social networking and
sport...it's gonna be special.
Anyone else want to join me?”
“(This) remarkable tale of how US
backer Paul McDonald aims to
take the Highland League’s
bottom club ‘from worst to first’
has already made national
headlines.”- The Press and Journal
“...a hilarious trailer”