2010 Exhibitor Education Session

“Social Media Strategies You Can Use Today”

Sunday, June 61:00 – 1:30 PM

Jennifer Overhulse‐King, Principal Owner – St. Nick Media ServicesJennifer Overhulse‐King is the principal owner and founder of St. Nick Media Services.  She is a writer, as well as a marketing and public relations expert, with more than 20 years of journalism background and expertise.  Jennifer began working with the insurance industry as a copywriter for The National Underwriter Company, and she subsequently held various marketing leadership positions with National Underwriter, Tech Decisions, Claims Magazine, and Florida Underwriter.  As principal owner of St. Nick Media Services, Jennifer works with vendors and insurance companies alike to tailor marketing, PR, advertising and sales messages/efforts specifically for constituent groups important to the insurance industry.  She has recently published expert articles in Insurance & Technology, Tech Decisions, Best’s Review, National Underwriter, Insurance Networking News, AT&T’s Networking Exchange, IASA’s Interpreter and the Journal of Insurance Operations.  She is a member of the Insurance Marketing Communications Association (IMCA), the Insurance Accounting & Systems Association (IASA) and is editor of IASA’s Interpreter.

June 6 June 6June 6Agenda What is social

June 6(continued) How can

media? How are

insurance

technology and service providers use it?

companies using it?

What’s the payoff?

What is it? • Facebookat s t?

Social media is…

Social Networking • LinkedIn

• Twitter

D l i i…user‐generated content distributed through social 

Social Bookmarking

• Del.icio.us• Digg• Reddit

Socialinteractions facilitated on an almost real‐time b i b th I t t

Instant Messaging

• AOL Instant Messenger

• MSN

Media

basis by the Internet or other forms of electronic distribution

MSN Messenger

Independently

• Blogs• Wikisdistribution.  y

-Guided Web Vehicles

Wikis• Message

Boards

Important Points to ConsiderImportant Points to Consider Company Culture

If/When/How Your Customers & Potential Customers Are Using It

Demand for ROI

Ability to Maintain It

Developing a StrategyDeveloping a Strategy

Implementing a Policy

Technology/Regulatory Concerns

How Are Your Customers & Prospects Using It?How Are Your Customers & Prospects Using It? Lead Generation

Market Research

Brand Recognition

Product Announcements

PromotionsPromotions

Service Channel

Tech Support

How Are Your Customers & Prospects Using It?

How Are Your Customers & Prospects Using It?p g

How Are Your Customers & Prospects Using It?

How Can Technology & Service Providers Use It?How Can Technology & Service Providers Use It? To create opportunities for interactions you wouldn’t normally 

have…

With customers

With prospects

To influence key groups of constituents…

Industry analysts

Trade publications Trade publications

To build a personality for your brand…

In front of competitors

In front of distribution channel partners

What’s the Payoff?What’s the Payoff? Additional Channel for Your News (One You Control!)

Establishes Your Company as a Thought Leader

Reinforces Advertising, Marketing & Sales Messaging

Gives You Access to Customer Feedback You Wouldn’t Otherwise Get

Populate the Lead Pipeline

Drive Traffic to Your Trade Show Booth

Q&A on Social Media

Jennifer Overhulse‐King, Principal Owner – St. Nick Media Services

What else would you like to know? What else would you like to know?

How do I sell it upstairs? Will I increase sales or just populate my lead Will I increase sales or just populate my lead pipeline? What are the dangers of getting involved in social media?

Questions?Questions?

Jennifer Overhulse‐KingPrincipal OwnerSt. Nick Media Services15695 Glencoe‐Verona RoadVerona, KY  41092

Phone: 859‐803‐6597Email:  jen@stnickmedia.com

www.twitter.com/stnickmediawww.facebook.com/stnickmediawww linkedin com/in/stnickmediawww.linkedin.com/in/stnickmedia