2009

2009

Introduction

ESPN and Paragon Marketing Group have developed an annual high school series Designed to showcase the best teams, traditions and athletes in the nation. • 123 Games Televised since 2002

• Over 150,000 fans in attendance of games in 2008-2009 series

• #1 NBA Draft Picks LeBron James, Dwight Howard, Greg Oden and Derrick Rosehave all been featured.

• Top college quarterbacks showcased including Tim Tebow (Florida), JimmyClausen (Notre Dame) and Chase Daniel (Missouri / Washington Redskins).

• #1 Miami Northwestern (FL) vs. #2 Southlake Carroll (TX) played before record crowdof 32,000 at SMU in 2007.

• National Football Champions De La Salle, CA (2003), Southlake Carroll, TX (2004), Miami Northwestern, FL(2007) and St. Thomas Aquinas ,FL (2008) .

• National Basketball Champions Akron STV-STM, OH (2003), Oak Hill Academy, VA (2004, 2005, 2007), Lawrence North, IN (2006), St. Anthony’s, NJ (2008) and Findlay Prep, NV (2009).

2009

Energy

Emotion

2009Strong Ratings and Exposure

• Over 25 million households have watched the ESPN High School Showcase.

• The inaugural game of the ESPN Showcase featuring LeBron James set a record 1.97 HH Rating on ESPN2.

• A total of 21 football games have aired ESPN/ESPN2 and averaged .46 household rating.

• Strong demographic ratings against, Teens, M18-34 and M18-49

• Over 150,000 fans in attendance over 27 events during 2008-09 schedule

Sports IllustratedUSA TodayPeople Magazine

Sportscenter #1 PlayUSA Today

2009Official Partnership

• Associate Sponsor in 24 of the 30 High School Showcase Games – Four (4) ESPN/ESPN2 Games and Eight (8) ESPNU Games in Football– Four (4) ESPN/ESPN2 Games and Eight (8) ESPNU Games in Basketball– Five (5) :30 commercials per game in Football (60 Total)– Four (4) :30 commercials per game in Basketball (48 Total)– One (1) :05 billboard per game– One in-program sponsored graphic per game– In-Stadium Football TV Visible Sideline Signage 3FT x 8FT (4 Total)– In-Venue Basketball TV Visible Signage at Scorers Table and Banners Behind Basket– Ability to activate and sample on-site (Managed by Paragon)– Brand name and/or logo inclusion in all local market print promotion.

• Presenting Sponsor in 6 of the 30 High School Showcase Games– The ESPN High School Showcase is “presented by ….”. The partners name is verbally and

graphically integrated in the telecast and promotion of the telecast.– One ESPN/ESPN2 games and Two ESPNU games in Football– One ESPN/ESPN2 games and Two ESPNU games in Basketball– Eight (8) :30 commercials per game in Football (24 Total)– Six (6) :30 commercials per game in Basketball (18 Total)– Two (2) :05 billboards per game– One in-program sponsored graphic per game– In-Stadium Football TV Visible Sideline Signage 3FT x 8FT (4 Total)– In-Venue Basketball TV Visible Signage at Scorers Table and Banners Behind Basket– Ability to activate and sample on-site (Managed by Paragon)– Brand name and/or logo inclusion in all local market print promotion

2009Partnership

• Partner Integration (Pending ESPN Approval)

• Press Release/Press Conference: Announcement of partnership and integration of programwithin ESPN Showcase via press release or press conference at first event.

• Custom Vignettes: Creation of :30 or :60 PSA vignettes which promote marketing partner.The vignettes will run one time within each Showcase Game and count as commercial time against allotment of spots. Additional fee of $30,000 - $50,000 to be incurred for production.

• Graphic Feature: In game graphic promoting partner “Starting Line-ups presented by”

• On-Site Customized Display: Traveling display placed in concourse of each host venue promoting partner

Custom FeaturesOn Field PresentationsConcourse Activation

20092009 – 2010 ESPN HS Basketball Schedule (tentative)

Will Smith

Wayne Gretzky &Joe MontanaDeion Sanders

USA Today

2009Sponsorship Benefits

Title Tune-In Promo

Scoreboard Locator

2009

Scoreboard Signage Sideline Rotational Signage

Graphic Feature

Product Integration

Sideline Football Signage Endzone Football Signage

2009NET DATE DAY START HOME TEAM AWAY TEAM HH

FootballESPN2 10/ 24/ 2003 THU 8:00PM De La Salle (TX) Evangel (LA) 0.56ESPN2 10/ 9/ 2004 SAT 9:30PM Southlake Carrol (TX) Denton Ryan (TX) 0.37ESPN 8/ 27/ 2005 SAT 12:00PM Hoover (AL) Nease (FL) 1.03ESPN 8/ 25/ 2006 SAT 12:00PM Byrnes (SC) Glades Central (FL) 0.82ESPN2 9/ 25/ 2006 THU 10:00PM Venice (CA) Oaks Christian (CA) 0.36ESPN2 10/ 25/ 2006 THU 7:00PM The Woodlands (TX) Lufkin (TX) 0.24ESPN2 11/ 23/ 2006 THU 9:00AM Phillipsburg (NJ) Easton (PA) 0.44ESPN 8/ 25/ 2007 SAT 12:00PM Summerville (SC) Booker T. Washington (FL) 0.52ESPN 9/ 2/ 2007 SUN 12:00PM St. Xavier (OH) DeMatha (MD) 0.67ESPN2 9/ 20/ 2007 THU 11:00PM Birmingham (CA) Notre Dame (CA) 0.23ESPN2 10/ 4/ 2007 THU 09:07PM Foley (AL) Daphne (AL) 0.19ESPN2 10/ 18/ 2007 THU 08:00PM Cy-Falls (TX) Cy-Fair (TX) 0.19ESPN 8/ 23/ 2008 SAT 12:00PM Carmel (IN) Cathedral (IN) 0.52ESPN 8/ 31/ 2008 SUN 12:00PM Blue Springs South (MO) Rockhurst (MO) 0.50ESPN 9/ 1/ 2008 MON 12:00PM Elder (OH) St. Thomas Aquinas (FL) 0.67ESPN2 9/ 3/ 2008 WED 9:00PM Carson (CA) Mater Dei (CA) 0.51ESPN2 9/ 11/ 2008 THU 9:00PM Sulphur Springs (TX) Rider (TX) 0.35ESPN2 10/ 2/ 2008 THU 6:30PM Good Counsel (MD) DeMatha (MD) 0.18ESPN 8/ 28/ 2009 FRI 7:00PM Applington-Parkersburgh (IA) Dike-New Hartford (IA) 0.50ESPN 8/ 29/ 2009 SAT 12:00PM Upper Arlington (OH) St. Thomas Aquinas (FL) 0.61ESPN 8/ 29/ 2009 SAT 7:00PM Cedar Hill (TX) DeSoto (TX) 0.42ESPN 9/ 6/ 2009 SUN 12:00PM Elder (OH) Colerain (OH) 0.75ESPN2 9/ 25/ 2009 FRI 10:00PM De La Salle (CA) Lakeland (FL) 0.34ESPN2 10/ 8/ 2009 THU 7:30PM Miami Central (FL) Miami Northwestern (FL) 0.32Average 0.47

LIVE US RATINGS

Football Ratings for ESPN/ESPN2 High School Showcase

2009Basketball Ratings for ESPN/ESPN2 High School Showcase

--Households-- ---M18-34--- ---M25-54---

Match-Up Date & Time (ET) Rtg. IMPS VPVH Rtg.VPVH Rtg.

Oak Hill vs. St. Vincent-St. Mary 12/12/02 7:30 PM 1.97 1,669,526 0.400 2.08 0.442

1.54

SVSM vs. Mater Dei 01/04/03 10:00 PM 0.70 592,848 0.274 0.51 0.555 0.69

Edgewater vs. Lincoln 12/11/03 7:00 PM 0.50 414,880 0.288 0.46 0.307 0.26

Landmark vs. SACA 01/30/04 8:00 PM 0.32 281,084 0.147 0.16 0.422 0.24

PB vs. Lawrence N. 12/09/04 7:30 PM 0.54 477,396 0.178 0.34 0.474 0.47

ACD vs. So. Gwinnett 02/03/04 7:30 PM 0.36 319,372 0.241 0.30 0.357 0.30

Oak Hill vs. St. Patrick 02/11/04 7:30 PM 0.20 175,622 0.391 0.27 0.534 0.19

Dunbar vs. Lawrence North 12/08/05 7:30 PM 0.53 476,999 0.237 0.44 0.346 0.34

Episcopal vs. Goretti 01/18/06 7:00 PM 0.28 248,819 0.208 0.20 0.247 0.13

Lawrence N. vs. N. Central 01/19/06 7:30 PM 0.44 396,885 0.187 0.29 0.417 0.34

Oak Hill vs. Norcross 12/7/06 9:00 PM 0.50 455,977 0.216 0.37 0.375 0.34

Oak Hill vs. Simeon 01/17/07 9:00 PM 0.54 494,699 0.260 0.47 0.474 0.47

Loyola vs. North Central 02/1/07 7:00 PM 0.43 395,482 0.244 0.35 0.429 0.34

St. Patrick vs. Huntington 02/22/07 7:00 PM 0.36 327,516 0.435 0.52 0.368 0.24

Campbell Hall vs. St. Edwards 12/06/07 9:00 PM 0.31 297,123 0.203 0.21 0.534

0.31

St. Benedict vs. Oak Hill 12/13/07 9:00 PM 0.57 546,692 0.278 0.53 0.428 0.45

Helen Cox vs. Norcross 01/10/08 7:00 PM 0.32 309,523 0.325 0.35 0.432 0.26

American Christian. vs. St. Anthony 02/21/08 9:00 PM 0.54 457,849 0.308 0.49 0.445

0.39

Lincoln vs. Duncanville 12/11/08 9:00 PM 0.43 421,594 0.334 0.54 0.482 0.39

South Atlanta vs. LeFlore 1/15/09 9:00 PM 0.17 164,868 0.240 0.14 0.360 0.11

Fairfax vs. San Diego 1/23/09 9:30 PM 0.28 276,246 0.198 0.19 0.342 0.18

Lincoln vs. St. Patrick 2/13/09 9:00 PM 0.17 164,699 0.142 0.08 0.481 0.15

Oak Hill vs. Montrose Christian 3/06/09 7:00 PM 0.28 277,088 0.190 0.18 0.416

0.22

Basketball Averages 0.47 419,497 0.258 0.41 0.420 0.36

2009Game Attendance

Match-Up Venue AttendanceCathedral (IN) vs. Carmel (IN) Carmel Stadium, IN 8,000*Mays (GA) vs. Carver (GA) Lakewood Stadium, GA

5,500Rockhurst (MO) vs. Blue Springs South (MO) Stewart Stadium, BS, MO

8,000*Mater Dei (CA) vs. Carson (CA) Long Beach, CA

5,400Armwood (FL) vs. Plant (FL) Tampa, FL 4,700Rider (TX) vs. Sulphur Springs (TX) Sulphur Springs, TX

5,000Bastrop (LA) vs. Dollarway Senior (AR) UA-Pine Bluff, AR

3,000Apopka (FL) vs. South Panola (MS) S. Panola, MS

10,000*Brentwood (TN) vs. Prattville (AL) Prattville AL

8,000Don Bosco Prep (NJ) vs. De La Salle (CA) Concord, CA

7,000*DeMatha (MD) vs. Our Lady of Good Counsel (MD) Olney, MD

4,500Pahokee (FL) vs. Byrnes (SC) Duncan, SC 8,500Cypress Bay (FL) vs. Katy (TX) Katy, TX 10,700*Lowndes (GA) vs. Valdosta (GA) Valdosta, GA

10,000*Cy-Falls (TX) vs. Cy-Ridge (TX) Cypress, TX 11,800*St. Joseph’s Prep (PA) vs. Cardinal O’Hara (PA) Plymouth Meeting, PA

5,100Bothel (WA) vs. Skyline (WA) Skyline, WA 6,500*Tallahasee Godby (FL) vs. Madison County (FL) Madison County HS, FL

5,000Mountain Pointe (AZ) vs. Desert Vista (AZ) Desert Vista H.S., AZ

5,500Lincoln (NY) vs. Duncanville (TX) Dallas, TX

2,500#Mater Dei (CA) vs. St. Patrick’s (NJ) Ft. Myers, FL

2,500*South Atlanta (GA) vs. LeFlore (AL) UAB Arena Birmingham, AL

1,500Mater Dei (CA) vs. Whitney Young (IL) Basketball HOF Springfield

1,100*#Fairfax (CA) vs. San Diego High (CA) University of San Diego, CA

1,500Mater Dei (CA) vs. St. Benedict’s (NJ) Mater Dei HS, CA

5,000*#Lincoln (NY) vs St. Patrick (NJ) Fordham U. Bronx, NY 1,500DeMatha (MD) vs. Bishop O’Connell (VA) Bishop O’Connel HS, VA

2,000Oak Hill (VA) vs. Montrose Christian (MD) Georgetown Prep, MD

1,700Total Attendance

151,500*Sold-Out#Indicates multiple games played during the same day