2010 Com Mk
Transcript of 2010 Com Mk
2010
The Leading Resource For Mortgage Originators
Commercial Edition Media Kit
Toll-free 800.297.6061 Tel 425.485.2282 Fax 425.485.3550 scotsmanguide.com
2010 COMMERCIAL MEDIA KIT 2A new year. A new look. A new opportunity.
Your 2010 handbook to advErtising with sCotsman guidE mEdia
2010
3 | about us
Find out why our award-winning magazine and Web site continue to reach the industry’s top tier by presenting quality information and essential tools.
• who uses Scotsman Guide?
• Editorial calendar
• 2010 ad deadlines
7 | Print advErtising
Placing an ad in Scotsman Guide’s commercial edition means much more than just seeing your name in print. Our value-added bonuses ensure your reach extends beyond the printed page.
• display-ad specifications
• display-ad submission requirements
• display-ad rates
• matrix rates
12 | onlinE advErtising
Why mess with SEO and blogs when you can expand your Web presence through one of the mortgage industry’s top digital domains?
• banner-ad specifications and rates
• E-newsletter specifications and rates
Toll-free 800.297.6061 Tel 425.485.2282 Fax 425.485.3550 scotsmanguide.com
2010 COMMERCIAL MEDIA KIT 3Scotsman Guide: get in the Fold
• who uses Scotsman Guide? | 4
• Editorial calendar | 5
• 2010 ad deadlines | 6
In each of the past three decades, Scotsman Guide has built upon its position as the leading resource for mortgage originators — in print and online. Here’s how:
• industry-leading audience: Tap our nationwide readership online and in print. Our commercial print edition reaches more than 18,500 qualified commercial mortgage offices, with a pass-along rate of 2.9 readers per magazine. There are also the more than 4,600 mortgage professionals subscribing to our digital magazine — an online replica of everything we publish in print. And the more than 40,600 recipients of our e-newsletter. And the many more mortgage professionals who depend on scotsmanguide.com each day.
• Comprehensive industry coverage: From interviews with industry leaders to unique market analysis to educational articles from mortgage professionals who practice what they preach, Scotsman Guide presents the tools busy readers need to stay competitive and informed.
• Cutting-edge distribution channels: In addition to our monthly commercial and residential print magazines, our content also is available on scotsmanguide.com — home to our commercial lender search engines, Scotsman Guide Loan Post and more. We also can offer a presence in our monthly e-newsletter, our digital magazines and on our blogs.
• stability and clout: For the past few years, we’ve received consistent online- and print-journalism award recognition from leading organizations such as the American Society of Business Publication Editors, National Association of Real Estate Editors, Society of Professional Journalists and Western Publications Association (info: scotsmanguide.com/awards).
we believe in integrity. and we welcome you to be a part of our team.
who to ContaCt
advertising information:
todd britton-simmons Executive Vice President of Sales [email protected] (800) 297-6061 ext. 6014
matrix and loan Post:
garrett geiger [email protected] (800) 297-6061 ext. 6044
Editorial: (800) 297-6061 [email protected]
mailing address: Scotsman Guide Media P.O. Box 692 Bothell, WA 98041
Toll-free 800.297.6061 Tel 425.485.2282 Fax 425.485.3550 scotsmanguide.com
2010 COMMERCIAL MEDIA KIT 4who uses Scotsman Guide?
qry_CircReport_Job_RES_F
Page 1
Other3.82%
Wholesale LendingManager/Rep0.84%
Mortgage Broker/Owner
45.54%
Manager9.06%
Loan Officer11.42%
CEO/President/SVP/VP/Director/
Executive29.32%
qry_CircReport_BusCde_RES_F
Page 1
Other4.48%
CommercialWholesale Lender
5.65% CommercialMortgage Banker(who brokers out)
9.66%
Commercial Mortgage
Broker80.21%
Scotsman Guide’s commercial edition is a monthly trade magazine distributed nationwide. Our print magazine — the only audited-circulation publication directed solely to mortgage originators and audited since 2002 — reaches 18,537 qualified mortgage-origination offices, while our digital magazine (4,636 subscribers) and e-newsletters (more than 40,600 recipients) are available to all interested subscribers. Scores more use our Web site, scotsmanguide.com, and its tools.
AK 26
AL 115
AR 66
AZ 1,091
CA 3,559
CO 960
CT 162
DC 51
DE 30
FL 1,843
GA 480
HI 71
IA 55
ID 110
IL 992
IN 145
KS 50
KY 54
LA 91
MA 201
MD 484
ME 34
MI 420
MN 588
MO 166
MS 29
MT 101
NC 458
ND 7
NE 17
NH 56
NJ 619
NM 75
NV 216
NY 826
OH 593
OK 83
OR 270
PA 449
RI 49
SC 160
SD 7
TN 169
TX 1,117
UT 536
VA 224
VT 6
WA 483
WI 128
WV 8
WY 7
total 18,537
Print CirCulation bY statEsubsCribErs
Print subsCribErs bY businEss tYPE Print subsCribErs bY Job FunCtion
Print Magazine: ............................... 18,537Digital Magazine: .............................. 4,636Total Nationwide Circulation: ...... 23,173
Circulation audited since July 2002.
audit bureau of Circulations 2009 print- and digital-circulation audit statement is available on request by e-mailing [email protected].
Toll-free 800.297.6061 Tel 425.485.2282 Fax 425.485.3550 scotsmanguide.com
2010 COMMERCIAL MEDIA KIT 5Editorial Calendar: Commercial Edition
Scotsman Guide accepts educational articles submitted from mortgage-industry professionals. In addition to appearing in our print edition, articles also can be featured on scotsmanguide.com or in our monthly e-newsletters.
For no charge, you receive access to the kind of stable, insider readership in print and online that blogs and start-ups simply can’t offer. Start by running your article through our quick guideline checklist:
❍ word count: Between 700 and 2,000 words
❍ bio: Includes author’s name, position, company and contact info
❍ Format: Microsoft Word preferred
❍ audience: Accepted articles must be geared to mortgage brokers
❍ Company/proprietary-product references: Not allowed in text; OK in bio and byline
❍ originality: Previously published articles — in print or online, in whole or in part — not allowed
❍ submit: E-mail to [email protected] prior to deadline
Editorial kit and FaQs: scotsmanguide.com/write
submit articles: [email protected]
Scotsman Guide makes decisions regarding editorial placement and
content independent of all advertising influence.
All edition information is subject to change.
rEadY to go?Pick the month or months best-suited for you. Our monthly focus is designed to help regular writers with topic ideas — though we accept articles on all relevant topics for any issue, regardless of the issue’s focus. We also will write about a different state’s market each month in our Spotlight feature — allowing another option for pegging your submission.
MONTH FOCUS* SPOTLIGHT DEADLINE
January Underwriting Washington state Nov. 10, 2009
February Risk management Nevada Dec. 10
March Green practices Illinois Jan. 8, 2010
April Business development Maine Feb. 10
May Distressed properties California March 10
June Government loans Arizona April 9
July Ethics and education Florida May 10
August Technology Georgia June 10
September Marketing Texas July 9
October Niches Pennsylvania Aug. 10
November Legislation Colorado Sept. 10
December Trends New York Oct. 8
*Scotsman Guide accepts articles on any relevant topic for any edition – regardless of the edition’s monthly focus.
Toll-free 800.297.6061 Tel 425.485.2282 Fax 425.485.3550 scotsmanguide.com
2010 COMMERCIAL MEDIA KIT 6Print advertising deadlines: 2010
• These deadlines are subject to change without notice.
• A late fee may be assessed to any ad copy received after the deadline.
• If new artwork is not received by the deadline, Scotsman Guide will use the previous month’s ad copy.
• Cover artwork is due prior to the artwork deadline. Refer to your advertising agreement for the due date.
• Questions about how to submit your display advertising artwork? Please see our Display Advertising Specifications and Requirements in your Media Kit, on our Web site: scotsmanguide.com/prepare-ads or contact our Production Department: [email protected].
• Questions about how to submit your matrix listings? Contact our Matrix Department: [email protected].
EditionSpace Reservation/Payment/
New Matrix Ad CopyCurrent Matrix-Ad-Copy Changes New Display-Ad Artwork
JanuarY November 17, 2009 November 18, 2009 November 20, 2009
FEbruarY December 18 December 18 December 23
marCh January 15, 2010 January 18, 2010 January 22, 2010
aPril February 16 February 18 February 24
maY March 19 March 22 March 25
JunE April 16 April 19 April 23
JulY May 18 May 19 May 24
august June 18 June 18 June 23
sEPtEmbEr July 16 July 21 July 26
oCtobEr August 18 August 19 August 24
novEmbEr September 17 September 20 September 23
dECEmbEr October 15 October 18 October 22
Toll-free 800.297.6061 Tel 425.485.2282 Fax 425.485.3550 scotsmanguide.com
2010 COMMERCIAL MEDIA KIT 7Print advertising
• display-ad specifications | 8
• display-ad submission requirements | 9
digital magaZinEs matriX listing
disPlaY ad
disPlaY + matriX
CovEr ad
Advertising included in digital magazines • • • •Live, clickable links, when applicable • • • •Advertising included in archived digital magazines • • • •lEndEr sEarCh EnginEsPresence in applicable lender search engines online • •Preferential ranking in lender search results, based on monthly ad spend •Ability to add listings to Niche Lenders page online (scotsmanguide.com/comnichelenders) • • • •
Top ranking in applicable lender search results •dirECtoriEsMatrix and Lender Directory listings available in PDF versions online • •Presence in searchable online Lender Directory • •Highlighted in print Lender Directory — and print and online matrixes •Listing and page reference in print Display Advertiser Directory • • •Display-ad link in online Display Advertiser Directory (scotsmanguide.com/comdisplay) • • •
Link to your Web site from online Lender Directory •Links from online Lender Directory listing to all matrix listings, for broker use •Link to your display ad from online Lender Directory •loan PostAccess to Loan Post and to reply to unlimited number of broker scenarios • • • •Ability to create unlimited user logins and reply ability for your company • • • •Preferential reply privilages, allowing for faster response to new posts, based on monthly ad spend • • •
Access to broker's contact information (when available); number of monthly views based on monthly ad spend • • •
Ability to create multiple filters for individual users to receive e-mail alerts for deals that fit their criteria • • •
Replies linked to company's display ad online • • •Replies linked to company's Lender Directory listing online •
A display advertisement or matrix listing in Scotsman Guide provides you with more than just the opportunity to promote your programs and Web site in print. Each ad offers many bonus options for you to extend your reach — in print and online.
addEd bonus All cover, premium-position and full-page advertisers also receive an online banner ad at no charge (value of $500/month)
• all value-added bonuses are available during the month in which the ad runs. Value-added bonuses are subject to change without notice, and some restrictions apply.
insidE:
• display-ad rates | 10
• matrix rates | 11
who to ContaCt
advertising information:
todd britton-simmons Executive Vice President of Sales [email protected] (800) 297-6061 ext. 6014
matrix and loan Post:
garrett geiger [email protected] (800) 297-6061 ext. 6044
Editorial: (800) 297-6061 [email protected]
mailing address: Scotsman Guide Media P.O. Box 692 Bothell, WA 98041
Toll-free 800.297.6061 Tel 425.485.2282 Fax 425.485.3550 scotsmanguide.com
2010 COMMERCIAL MEDIA KIT 8display advertising: Specifications
inside Pages Paper: 32 lb. gloss text / Trim Size: 10.625" x 15" live copy area: allow 0.5" in from trimmed edges for live copy. Ad material falling outside this area may be trimmed.bleeds: Build in 0.125" beyond trim size on each edge for bleeds.
1/8 Page 4.73" x 3.37"
1/16 Page 4.73" x 1.6"
1/4Page
4.73" x 6.9"
Junior Page 7.2" x 10"
1/2 Page Horizontal9.625" x 6.9"
Full Page9.625" x 14"
Full Bleed Page10.875" x 15.25"
Trim Size 10.625" x 15"
Live Copy Area9.625" x 14"
Full Bleed Spread 21.5" x 15.25"
PLEASE NOTE: Material tha t crosses gutters on spreads may not align properly. Avoi d small type across gutters and include extra space if any text must read across center.
Trim Size 21.25" x 15"Live Copy Area 20.25" x 14"
Full Spread 20.25" x 14"Trim Size 21.25" x 15"
PLEASE NOTE: Material tha t crosses gutters on spreads may not align properly. Avoi d small type across gutters and include extra space if any text must read across center.
Toll-free 800.297.6061 Tel 425.485.2282 Fax 425.485.3550 scotsmanguide.com
2010 COMMERCIAL MEDIA KIT 9display advertising: Submission Requirements
Scotsman Guide strives to maintain a clear distinction between paid advertising and editorial content. Advertising content must differ in look and layout from editorial content. We reserve the right to distin-guish between the two. If you are planning on sending a text-heavy, advertorial ad, please consult our separate advertorial guidelines: www.scotsmanguide.com/pdfs/advertorial.pdf
Questions? Please contact your account executive.
Formatting Your FilEs
Please be aware that four-color process ads are subject to color/tonal shifts inherent to the heat-set web printing process. Laser proofs do not accurately represent the percentage of cyan, magenta, yellow and black used in the electronic files supplied. Liquid inks used in laser printers are much more vibrant than inks used in offset printing. The printer will strive to match the colors in your proof but cannot guarantee precise replication of colors. Also, please be aware that the page runs through the press on the horizontal axis, which can also affect color distribution. Scotsman Guide reserves the right to add a 1 pt. black boundary keyline to fractional ads.
indesign files: All links, screen and printer fonts must be included.
illustrator or Freehand files: All links must be included.Convert all type to paths. Flatten transparency.
Photoshop files: File should be 300 ppi PSD, TIFF or EPS. Make all black type 100% black and not a CMYK build.
Quark XPress files: Include all links, screen and printer fonts.
notE: we do not accept files created in Microsoft Publisher, Microsoft Word and Microsoft PowerPoint.
scans should be 100% printed size and 300 ppi for interior pages; 100% printed size and 350 ppi for cover artwork.
Colors converted to CMYK. Make sure black type that is smaller than 9 point is 100% black. Our printer does not guarantee registra-tion of type under 9 point with a CMYK build.
white objects/type should be set to knock out, not overprint.
sEnding Your FilEs
PrEFErrEd
PdF and PdF/X-1a files in high resolution:Embed all fonts– Compression settings: Color images, bicubic downsample to 300 ppiGrayscale images, bicubic downsample to 300 ppiMonochrome images, bicubic downsample to 1,200 ppiCompress text and line art
PrEFErrEd
E-mail files to: [email protected].
All links, screen and printer fonts must be included. If you are submitting ad copy via e-mail, please make sure the file size is no larger than 4MB.
FtP (file transfer protocol)
If your file size is larger than 4MB, please upload your file to our FTP site. If you need instructions on how to upload a file to our FTP site, please e-mail [email protected]. After all files have successfully uploaded, please alert us by sending an e-mail to [email protected] advising your files have been uploaded.
Also be sure to include the name of the uploaded file in the e-mail.
shiPPing addrEss
E-mail [email protected]
Shipping Production Scotsman Guide Media 22522 29th Drive SE, Ste. 201 Bothell, WA 98021
Toll-free (800) 297-6061
Phone (425) 485-2282
Fax (425) 485-3550
For detailed step-by-step ad-submission information go to: scotsmanguide.com/prepare-ads
Color CorrECt ProoFs
Scotsman Guide recommends that advertisers supply a hard-copy color-correct proof for our reference. Please send a hard-copy proof separately if you are submitting your files via e-mail or FTP.
Cd or dvd may be mailed to our shipping address.
naming Your FilEs
File name must include advertiser company name and month ad is running (example: Companyname_9-07.pdf)
Toll-free 800.297.6061 Tel 425.485.2282 Fax 425.485.3550 scotsmanguide.com
2010 COMMERCIAL MEDIA KIT 10display-ad rates: Per Month – Full Color
Capture the attention of mortgage-origination offices nationwide.Our value-based packages outlined below are designed to encourage recognition through repetition.
No. of AdInsertions
Spread21.25" x 15"
Full Page10.625" x 15"
Jr. Page7.2" x 10"
1/2 Page9.625" x 6.9"
1/4 Page4.73" x 6.9"
1/8 Page 4.73" x 3.375"
1/16 Page4.73" x 1.67"
12 X(15% savings)
$8,925 $6,460 $4,760 $3,485 $2,550 $1,615 $935
6 X(11% savings)
$9,345 $6,764 $4,984 $3,649 $2,670 $1,691 $979
3 X(7% savings)
$9,765 $7,068 $5,208 $3,813 $2,790 $1,767 $1,023
1 X $10,500 $7,600 $5,600 $4,100 $3,000 $1,900 $1,100
Front Cover and Premium Positions: Ask your account executive.
• the above rates are net. Gross rates are available upon request.
• Prepay three months and save 5%; six months, save 10%; and a year, save 15%.
• terms: Payment for initial advertising is due prior to publication deadline. Once credit is established, payments are due the first of each month for inclusion that month. We accept Visa, MasterCard and American Express.
• all value-added bonuses are available during the month in which the ad runs. Value-added bonuses are subject to change without notice, and some restrictions apply.
additional discounts available for first-time display advertisers.
PriCing inFormation and QuEstions
Please contact:todd britton-simmons Executive Vice President of Sales [email protected] (800) 297-6061 ext. 6014
digital magaZinEs
Advertising included in digital magazines
Live, clickable links, when applicable
Advertising included in archived digital magazines
lEndEr sEarCh EnginEs
Ability to add listings to Niche Lenders page online (scotsmanguide.com/comnichelenders)
dirECtoriEs
Listing and page reference in print Display Advertiser Directory
Display-ad link in online Display Advertiser Directory (scotsmanguide.com/comdisplay)
loan Post
Access to Loan Post and to reply to unlimited number of broker scenarios
Ability to create unlimited user logins and reply ability for your company
Preferential reply privilages, allowing for faster response to new posts, based on monthly ad spend
Access to broker's contact information (when available); number of monthly views based on monthly ad spend
Ability to create multiple filters for individual users to receive e-mail alerts for deals that fit their criteria
Replies linked to company's display ad online
disPlaY advErtisErs valuE-addEd bonusEs
Toll-free 800.297.6061 Tel 425.485.2282 Fax 425.485.3550 scotsmanguide.com
2010 COMMERCIAL MEDIA KIT 11matrix-ad rates: Commercial Edition
• matrix advertising is sold for a three-month minimum and is billed quarterly. Payment is due by the first of each quarter.
• matrix advertising is ongoing until canceled in writing prior to published deadlines.
• Prepayment discounts: You may save by prepaying: 15% for 1 year or 10% for 6 months.
• rates are net. Gross rates provided upon request.• terms: Payment is due the first of each quarter for inclusion that
quarter. We accept Visa, MasterCard and American Express.• all value-added bonuses are available during the month in which
the ad runs. Value-added bonuses are subject to change without notice, and some restrictions apply.
Brokers turn to Scotsman Guide’s print and online matrixes to fund deals. By advertising, you can help them find your loan programs.
EnhanCEmEnts
Add your logo to the print Lender Directory for immediate brand recognition (includes 2 additional lines of comments) $97/month
Add additional lines of comments to the Lender Directory (75 characters, including spaces, per comments line. Comments limited to maximum of 7 inches [56 lines])
$25/line
Add additional lender directory contacts $25/line
bold matrix$137/matrix/month
digital magaZinEs
Advertising included in digital magazines
Live, clickable links, when applicable
Advertising included in archived digital magazines
lEndEr sEarCh EnginEs
Presence in applicable lender search engines online
Ability to add listings to Niche Lenders page online (scotsmanguide.com/comnichelenders)
dirECtoriEs
Matrix and Lender Directory listings available in PDF versions online
Presence in searchable online Lender Directory
loan Post
Access to Loan Post and to reply to unlimited number of broker scenarios
Ability to create unlimited user logins and reply ability for your company
matriX valuE-addEd bonusEs
Choose one to four matrixes:
Commercial
multifamily
hard money
Construction
basic matrix set: $347/month
Scotsman Guide in print: – 1 Matrix of your choice – Lender Directory: contacts, 3 lines – Lender Directory: comments, 2 lines
additional matrixes: $100 each/month
Total Number of Matrixes:2 Matrixes....................... $447/month3 Matrixes....................... $547/month4 Matrixes....................... $647/month
bold matrix
basic matrix
Your Company Listing Y Y Y Y Y Y
123-456-7890 a 5M 100M 90 1.1NATIONWIDE
Your Company Listing Y Y Y Y
123-456-0987 a,f 1M 100M 90NATIONWIDE
Toll-free 800.297.6061 Tel 425.485.2282 Fax 425.485.3550 scotsmanguide.com
2010 COMMERCIAL MEDIA KIT 12online advertising: scotsmanguide.com
• banner-ad rates and specifications | 13
• E-newsletter banner-ad specifications | 14
You don’t need us to tell you that more deals happen online than ever before. But there are ways for you to tap the online marketplace by advertising on scotsmanguide.com.
In addition to our articles, directories and monthly e-newsletter, scotsmanguide.com pro-vides tools that have grown to become vital parts of mortgage originators’ daily duties — and that keep them on the site. See why our site receives 25,222 visitors and 142,555 page views each month.
sCotsman guidE loan Post
Loan Post allows our commercial-lender advertisers to respond to brokers’ posted loan requests online — in all loan categories and of all amounts. Although Loan Post is free to advertisers, our value-added-bonus system can increase your benefits based on your monthly ad spend — including added bonuses for display advertisers. More info: Page 7.
To date, we’ve seen 28,353 posted commercial Loan Post scenarios — and 143,972 replies. That’s not the only reason lenders choose Loan Post. There’s also its:
Exclusivity: Only advertising lenders have reply access, and some can call brokers im-mediately when they post a reply.
deal flow: Scenarios are posted continuously, and they can supplement your incoming calls.
variety: Lenders can reply to posts outside the criteria they advertise — and take on odd property types, joint ventures, concert funding, etc.
Cost: Loan Post leads are free with other advertising. And revenue earned from one funded Loan Post deal can go far.
CommErCial lEndEr sEarCh
Our award-winning commercial lender search engines let brokers input criteria and find matching loan programs and guidelines from our advertisers. By ad-vertising in the print matrixes, you also receive automatic placement in these lender searches.
As part of our value-added program, Scotsman Guide also can optimize your online-matrix-search results, based on display advertising and monthly advertis-ing spend.
In all, Scotsman Guide’s lender searches receive 9,289 queries per month. Users are seeking all types of lenders, as well.
Category % of Posts
Commercial 56%
Multifamily 10%
Hard Money 14%
Construction 10%
Other/Niche 10%
Construction7.9%
Commercial49.1%
Hard Money27.2%
Multifamily15.8%
lEndEr-sEarCh QuErY brEakdown
who to ContaCt
advertising information:
todd britton-simmons Executive Vice President of Sales [email protected] (800) 297-6061 ext. 6014
matrix and loan Post:
garrett geiger [email protected] (800) 297-6061 ext. 6044
Editorial: (800) 297-6061 [email protected]
mailing address: Scotsman Guide Media P.O. Box 692 Bothell, WA 98041
Toll-free 800.297.6061 Tel 425.485.2282 Fax 425.485.3550 scotsmanguide.com
2010 COMMERCIAL MEDIA KIT 13online banner advertising: Rates and Specifications
bannEr dimEnsions
• 125 pixels wide by 125 pixels high• 125 pixels wide by 250 pixels high• 125 pixels wide by 350 pixels high
FilE Format
• RGB, 72 PPI• File types: Adobe Flash (FLA, SWF, SVG), GIF, Animated GIF, JPEG• Maximum file size: 30K• Frames: Maximum number of frames or scenes
is 4 per advertisement.• Looping: Maximum number is 3 per individual advertisement.• Animations: Ads cannot incorporate any rapid-flashing motion
including text, visuals or background.• Audio-enabled: No
url link
• Links to the Web page of your choice
tErms
All contracts for banner advertisements are payable in advance. the above rates are net. Gross rates are available upon request.
• Prepay a year and save 15%; six months, save 10%; and three months, save 5%.
PriCing inFormation and QuEstions
Please contact:todd britton-simmons Executive Vice President of Sales [email protected] (800) 297-6061 ext. 6014
No. of AdInsertions 125 x 125 125 x 250 125 x 350
12 X(25% savings) $375/mo. $675/mo. $1,275/mo.
6 X(17% savings) $415/mo. $747/mo. $1,411/mo.
3 X(10% savings) $450/mo. $810/mo. $1,530/mo.
1 X $500/mo. $900/mo. $1,700/mo.
PREMIUM WEB POSITIONS:Ask your advertising executive
scotsmanguide.com
Toll-free 800.297.6061 Tel 425.485.2282 Fax 425.485.3550 scotsmanguide.com
2010 COMMERCIAL MEDIA KIT 14E-newsletter banner advertising: Specifications
Scotsman Guide's monthly e-newsletter reaches more than 40,600 subscribers.Banners on our e-newsletters have different specifications than those on our Web site.Our top "featured banner" follows a standard horizontal format and can be animated (see specs below). All other banners, in the right column of the e-newsletter, are 125 pixels wide with varying depths (3 choices). None can be animated. Sidebar banners can appear in any order. More information below.
468 x 60 A
B
125 x 125
125 x 125
125 x 250
125 x 350
FEaturEd E-nEwslEttEr bannEr (a)
dimEnsions
• 468 pixels wide by 60 pixels high
FilE Format
• RGB, 72 PPI• File types: Adobe Flash (FLA, SWF, SVG), GIF, Animated GIF, JPEG• Maximum file size: 30K• Frames: Maximum number of frames or scenes is 4 per advertisement.• Looping: Maximum number is 3 per individual advertisement.• Animations: Ads cannot incorporate any rapid-flashing motion, includ-
ing text, visuals or background. important note: E-mail programs such as Microsoft Outlook do not allow users to view animated banners in e-mails. Thus, we recommend you include critical messaging in the banner’s first frame.
• Audio-enabled: No
url link
• Links to the Web page of your choice.
statiC E-nEwslEttEr sidEbar bannEr (b)
dimEnsions
• 125 pixels wide by 125 pixels high• 125 pixels wide by 250 pixels high• 125 pixels wide by 350 pixels high
FilE Format
• RGB, 72 PPI• File types: GIF or JPEG• Maximum file size: 30K• Animations: Static only. Animation is not allowed.
PriCing inFormation and QuEstions
Please contact:todd britton-simmons Executive Vice President of Sales [email protected] (800) 297-6061 ext. 6014
scotsmanguide.com/newsletter
P.O. Box 692Bothell, WA 98041Toll-free 800.297.6061Tel 425.485.2282Fax 425.485.3550scotsmanguide.com