2010 Annual General Meeting. Domestic Portfolio Update.
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Transcript of 2010 Annual General Meeting. Domestic Portfolio Update.
2010 Annual General Meeting
Domestic Portfolio Update
Previous Updates
• LTAD
• NCCP
Current Status• BTG
• SPF
• EventsCanada GamesCWBL OpenNationals
Recent Happenings• Domestic Committee
• Technical Packages
• Classification Procedures
• Women’s Summit
• Database
• CPC Club list
• School Program Kit
• 0.5
To Do...
• Database
• CWBL Rosters & Schedules
• Mini & Junior events
• Assistance for the “newbie”
High Performance Portfolio Update
HP Staff
• Since the last AGM:
Paul Zachau – HP Director
Stephen Bialowas – Junior Men Head Coach, C for P Coordinator
Michael Broughton – Espoir Women Head Coach (1/2 time)
Christina Swett – HP Coordinator
Centres for Performance and Regional Training Centres
Centres for Performance – Teaching
- Coordinated by Stephen Bialowas
- Basic curriculum in place
Regional Training Centres – Training
- Quality daily training is key
- Curriculum prepared on a monthly basis by Sr. NT coaches
WBC / University Program
Purpose
To produce athletes (male and female) who are capable of making a positive impact on the Canadian National Team programs.
- Quality daily training
- More quality competitive opportunities
2011 / 2012 Focus
Senior Men
Selection Camp (Jan 2011 – Toronto)
Paralympic Cup
Spitfire + Training
Para-panamerican Games (Quals for London)
Establishing “Futures” program
2011 / 2012 Focus
Senior Women
Selection Camp (Jan 2011 – Winnipeg)
Paralympic Cup
Spitfire + Training
Para-panamerican Games (Quals for London)
2011 / 2012 Focus
Junior Men
Talent Identification leading to 2013
Better, more frequent training opportunities
Playing opportunities with Futures and Seniors
2011 / 2012 Focus
Espoir Women
Selection Camp (in conjunction with Sr Women)
Combined training and competition opportunities with Sr Women
Artland Open (Germany – June)
U25 World Championships (Brock University)
2010 Marketing And Communications
Report
Marketing and communications
Major Goals
1. Define and implement brand2. Raise awareness and enhance visibility3. Expand core audience4. Enhance existing partnerships & create new ones5. Advocate to actively enhance role & influence
1. Brand Implementation
• 2010 Notable Accomplishments• Increased collateral• consistency• key messages
•Current Projects & Future Plans• surveys (brand reaction / awareness)• crisis management policy
Marketing and communications
2. Awareness/Visibility & 3. Audience• Website
• Social Media
• Newsletter
• Media Relations
•Other
Marketing and communications
Website
• 2010 Notable Accomplishments• Benchmarks and analytics• Increased French content• Increased Multimedia/Streaming• Improved functionality
• Current Projects & Future Plans• homepage• Stats• functionality• resolve technical issues
Marketing and communications
WebsiteGoals
• Provide general info about WBC• Communicate news in timely manner• promote NT athletes and events• Promote domestic athletes and events• Introduce newcomers / encourage them to get involved• Communicate with internal audiences• Offer fans a variety of new contact / maintain interest• Create a positive image about sport
Marketing and communications
Marketing and communications
WebsiteQuickstats
1 year period (Oct 09 – Sep 10)
Marketing and communications
WebsiteGrowth
Marketing and communications
WebsitePageviews
SocialMedia
• 2010 Notable Accomplishments• Increased social media content• Increased social media audience• Better interconnectivity• 4000 visitors directed to website in 2010
• Current Projects & Future Plans• Develop social media policy/guidelines• Explore opportunities to grow audience• Explore incentives for sponsors• Alumni program
Marketing and communications
SocialMedia
Marketing and communications
SocialMedia
Marketing and communications
SocialMedia
Marketing and communications
SocialMedia
Marketing and communications
Marketing and communications
Newsletter
• 2010 Notable Accomplishments• Sample 2010 newsletter opened by 46% or recipients compared to industry average of 18.2%• Sample 2010 newsletter directed 459 visits to website (rep. 14% of referalls - 2nd only to Google at %33)
• Current Projects & Future Plans• Explore opportunities: audience + promo•Increase interconnectivity • Incentives for sponsors
Marketing and communications
Marketing and communications
MediaRelations
• 2010 Notable Accomplishments• Increased media attention• Targeted press releases• Access to info for media• Better interconnectivity
• Current Projects & Future Plans• Daily media notes – major events• liaising
Marketing and communications
Marketing and communications
Marketing and communications
Other
• National Team Statistics
• Promotional Videos
• general promo• introductory• event specific (U25)• athlete profiles
4 – Expand Partnerships
Marketing and communications
• 2010 Notable Accomplishments• 2010 NBA Jam Session Calgary• Greater collaboration with CPC, Raptors Canada Basketball, etc.
• Current Projects & Future Plans• Obtain expertise• Sponsorship package• Long term hosting strategy (U25, 2014…)
4 – Advocacy
Marketing and communications
• 2010 Notable Accomplishments• 2010 NBA Jam Session Calgary• CPC Tim Frick Coaching Excellence Award.
• Current Projects & Future Plans• Initialize Alumni Program• Mentorship Program (U25)
2010 Annual General Meeting