2010 advanced platform v2

8
Chris Quirin New York Interconnect 212-382-5335 [email protected]

description

Buying media is all about getting the right commercial in front of the right audience. And in the New York DMA, nobody does it like the New York Interconnect. Whatever your customers are watching -- sports, drama, classic movies, comedy, music or news – the New York Interconnect has it covered….Interact with consumers through the cable remote. We have deployed compelling interactive television and enhanced advertising applications.Innovative, cutting edge technologies provide our advertisers with exciting new ways to enhance relationships with consumers. Paired with :30 second commercials that can be focused on geographic or demographic targets, advertising with NYI is now an even more powerful way to reach consumers.These graphically rich, interactive platforms will provide an interactive advertising environment that can accommodate advertiser product and service offerings, inventory availability, store locations, and direct response capabilitiesWe look forward to working with you to help advance your advertising with interactive television. Thank you.

Transcript of 2010 advanced platform v2

Page 1: 2010 advanced platform v2

Chris QuirinNew York [email protected]

Page 2: 2010 advanced platform v2

Video On Demand (VOD) is programming that is available to consumers Video On Demand (VOD) is programming that is available to consumers whenever they choose to view it. They see what they want, when they want – all whenever they choose to view it. They see what they want, when they want – all

day, everyday… free of charge. day, everyday… free of charge.

Paired with :30 second commercials that are focused on your geographic or Paired with :30 second commercials that are focused on your geographic or demographic target, this is a powerful, integrated multi-media opportunity.demographic target, this is a powerful, integrated multi-media opportunity.

VOD/ITV is:VOD/ITV is:•Available 24/7•Free to all digital cable customers•Easy-to-use, with remote-control access•An opt-in environment, delivering more qualified viewers•Cutting-edge technology allowing for customizable advertiser content that is more relevant to consumers•Accountable with a measurable ROI

The Best of All Media

Page 3: 2010 advanced platform v2

NYI Digital FootprintNYI Digital Footprint

3,409,229 digital households3,409,229 digital households

Page 4: 2010 advanced platform v2

Dedicated Advertiser Channels

• Branded environments : Advertisers have their own channel on Cablevision and folder on Comcast to house up to 120 minutes of video content and interactive features such as RFI, “Talk to Agent”, polling and more.

• Benefits: Extended engagement and interaction with target consumers. Fully branded experience with direct tune.

• Measurement: Full reporting including unique visitors, visits, average time spent, video plays, average play time, page views, trick play and actual leads database

Video library Polling/Voting One-Click RFI

Interactive features:

Click-to-Call

Page 5: 2010 advanced platform v2

Market Showcase and Comcast Feature

• Branded environments : Advertisers have an opportunity to show 2-5 minutes of long form video. The Market Showcase is enabled with a lead generation option using Cablevision’s pre-populated request for information tool.

• Benefits: Extended engagement and interaction with target consumers.

• Measurement: Full reporting including views, video plays and leads.

Comcast Feature Play :

Page 6: 2010 advanced platform v2

Comcast Feature Online :

VOD content on the Market Showcase can be RFI enabled. The RFI screen is pre-populated with the viewer’s billing information. An advertiser can then send

information and brochures automatically to interested parties via mail or email.

Market Showcase RFI

CouponsOnCable.com

Enter to win at couponsoncable.com

Page 7: 2010 advanced platform v2

After approximately :05 of commercial play, an overlay appears to give viewers the option to see more information about the product or serviced being advertised.

Viewers click Select on their remote and are then brought to the long form content.

Long form content can be located on the Market Showcase, a Dedicated Advertiser Channel or a Vertical Category Channel.

Telescoping

Page 8: 2010 advanced platform v2

Sample of Networks for Select-RFI and Telescoping

WE

Fox News

MSNBC

Sci-Fi

E

TLC

Nickelodeon

ESPN 2

TV Land

CNBC

Animal Planet

MTV

AMC

Discovery

ABC Family

Lifetime

FX

USA

Bravo

Comedy Central

Spike

A&E

Soap

Travel

VH1