2010-5c-4
49
description
2010 CNBAM Awards
Transcript of 2010-5c-4
C
M
Y
CM
MY
CY
CMY
K
FINAL FSG 09 bleed.pdf 10/23/09 3:52:03 PM
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The
Stat
e N
ews:
Serv
ing
MSU
for
100
yea
rs
Eigh
teen
U.S
. pre
side
nts.
Sev
en
war
s. T
wo
men
’s b
aske
tbal
l na
tiona
l cha
mpi
onsh
ips.
One
hu
ndre
d ye
ars.
The
coun
tless
eve
nts
that
ha
ve c
hang
ed th
e ou
tcom
e of
hi
stor
y du
ring
the
past
cen
tury
ha
ve a
ll cr
osse
d th
e pa
ges
of
MSU
’s s
tude
nt-r
un n
ewsp
aper
, Th
e St
ate
New
s. O
ver
the
year
s, it
has
cha
nged
nam
es
and
loca
tions
and
cov
ered
the
happ
iest
and
mos
t-w
renc
hing
of
tim
es.
But f
rom
the
begi
nnin
g on
M
arch
10, 1
909,
the
mis
sion
ha
s re
mai
ned
the
sam
e —
to
deliv
er th
e ne
ws
that
aff
ects
th
e M
SU c
omm
unity
.
Co
py, A
dv
erti
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Pol
icie
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itted
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r bus
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OM
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NIT
Y E
AC
H M
ON
TH
Empl
oym
ent
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us (s
tude
nts
and
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lty)
24%
Full-
tim
e47
%
Part
-tim
e
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posa
ble
Inco
me
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onth
<$50
$5
0-$1
49$1
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249
$250
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19%
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14%
32%
**Th
e M
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arke
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oduc
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ress
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ent o
f The
Sta
te N
ews.
— Tr
agon
Res
earc
h, In
c . 2
003
Age
Rea
ders
hip*
*
Pe
rce
nt
of
Mar
ket
of
Ag
e R
ead
ers
hip
43%
of t
he a
ge re
ader
ship
are
und
er 2
1 yea
rs o
ld.
31%
of t
he a
ge re
ader
ship
are
bet
wee
n 21
and
25
year
s ol
d.
11%
of t
he a
ge re
ader
ship
are
bet
wee
n 26
and
35
year
s ol
d.15
% o
f the
age
read
ersh
ip a
re o
lder
than
36
year
s ol
d.
71%
72%
<21
21-2
5
26-3
5
36+
87%
93%
47%
Off
Cam
pus
53%
On
Cam
pus
Pe
rce
nt
of
Mar
ket
of
Ho
usi
ng
Rea
de
rsh
ip
53%
of t
he h
ousi
ng re
ader
ship
live
on
cam
pus.
47%
of t
he h
ousi
ng re
ader
ship
live
off
cam
pus.
Hou
sing
Rea
ders
hip*
*
*Allo
y M
arke
ting
+ M
edia
, MOR
I Res
earc
h. 2
008
92%
of U
nder
grad
uate
s
76%
of F
acul
ty /
Sta
ff
Com
mun
ity
Read
ersh
ip*
73%
of r
eade
rs s
ay th
ey lo
ok a
t the
adv
ertis
emen
ts.
78%
repo
rt u
sing
cou
pons
or
prom
otio
nal c
odes
.
73%
78%
92%
76%
look at ads
use coupons
faculty/staff
undergraduates
Max
Sa
Leit
ao
sale
itao@
msu
.edu
(5
17) 4
32-3
004
Sabr
ina
Egel
ereg
eler
sa@
msu
.edu
(517
) 432
-300
7
Form
at O
ptio
nsPD
F -
pref
erab
ly c
reat
ed w
ith “A
dobe
Dis
tille
r.” T
he “
prin
t” a
nd “
pres
s”
pres
ets
in D
istil
ler a
re g
ood
defa
ults
if y
ou’re
not
sur
e w
hat t
o us
e. A
ll fo
nts
mus
t be
embe
dded
.
All
nati
ve A
dobe
fi le
s (I
llust
rato
r, In
Desi
gn a
nd P
hoto
shop
- st
anda
rd o
r CS
). Pl
ease
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ude
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es a
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onve
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ll te
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ript fi
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Not
e: A
ds d
esig
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on-p
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ssio
nal d
esig
n ap
plic
atio
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ill h
ave
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crea
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aff d
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ost F
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ill O
NLY
prin
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lway
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ake
sure
tha
t an
y bl
ack
& w
hite
tex
t or
art
us
ed in
you
r co
lor
ad o
nly
appe
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Chec
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ect s
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a
nd 5
for e
xact
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mea
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ypef
ace
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sabl
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6168
Pro
mo
s/Sp
ecia
l se
cti
on
sFA
LL H
OU
SIN
G G
UID
ESp
ecia
l sec
tion
that
in
clud
es e
dito
rial c
onte
nt
rela
ting
to s
tude
nt h
ous-
ing.
Stu
dent
s ar
e ac
tivel
y lo
okin
g fo
r pla
ces
to li
ve
next
yea
r and
tryi
ng to
se
e al
l of t
heir
optio
ns.
It’s
also
a g
reat
pla
ce to
ad
vert
ise
serv
ices
nee
ded
to m
ove
in.
SPR
ING
HO
USI
NG
G
UID
EA
spec
ial s
ectio
n so
lely
de
dica
ted
to h
ousi
ng fo
r st
uden
ts. A
side
from
Hou
s-in
g Gu
ide
adve
rtis
ing,
the
sect
ion
is s
tock
ed fu
ll of
ed
itoria
l con
tent
per
tain
-in
g to
hou
sing
ser
vice
s.
NCA
A® B
RACK
ET26
spo
ts a
vaila
ble.
Each
bra
cket
s pag
e is 1
pag
e wi
th 1x
2 ad
vert
isem
ents
ou
tlini
ng th
e to
urna
men
t br
acke
t. Th
ese
spre
ads g
et
take
n ou
t of t
he p
aper
and
pu
t up
on w
alls
ever
ywhe
re.
Esse
ntia
lly, a
dver
tiser
s are
ge
tting
a m
onth
of e
xpos
ure.
SPR
ING
BR
EAK
GU
IDE
Perf
ect f
or s
peci
al d
eals
an
d co
upon
s. St
uden
ts a
re
read
ing
thes
e pa
ges
sole
ly
for t
heir
ads.
They
’re s
eek-
ing
out a
dver
tisem
ent.
Whe
ther
pla
nnin
g th
e tr
ip
itsel
f or p
repa
ring
to g
o,
stud
ents
look
her
e fo
r the
be
st d
eals
in to
wn.
WEL
COM
E W
EEK
Very
fi rs
t pap
er o
f the
fall
sem
este
r. Fi
rst p
ossi
ble
cont
act w
ith th
e st
uden
t po
pula
tion.
It in
form
s or
re
min
ds s
tude
nts
of w
hat
rest
aura
nts,
bars
, sto
res
and
othe
r pla
ces
are
avai
l-ab
le in
Eas
t Lan
sing
and
on
cam
pus.
FIN
ALS
SURV
IVAL
GU
IDE
Tabl
oid-
styl
e pu
blic
atio
n.
Full
of s
udok
us, c
ross
word
s, th
e do
t gam
e, a
nd w
ord
sear
ches
. The
nor
mal
pap
er
does
not
pub
lish
durin
g th
is w
eek.
Thi
s se
rves
as
a ch
ance
to re
ach
stud
ents
lo
okin
g fo
r a b
reak
from
th
e st
ress
of fi
nal
s.
GRAD
UATI
ON H
ANDB
OOK
A sp
ecia
l sec
tion
con-
tain
ing
ads
and
edito
rial
cont
ent f
ocus
ing
on to
pics
th
at g
radu
atin
g se
nior
s ar
e fa
ced
with
in th
e re
al
wor
ld: J
obs,
hous
ing
and
fi nan
cial
issu
es.
FRES
HM
AN
SU
MM
ER
MA
IL H
OM
ESSe
nt d
irect
ly to
thei
r ho
mes
. Stu
dent
s, as
wel
l as
par
ents
, are
gai
ning
th
e ex
posu
re. H
elps
get
st
uden
ts in
form
ed a
bout
th
e ar
ea b
efor
e th
ey s
tep
foot
on
cam
pus.
The
Stat
e N
ews
now
off
ers
exte
nded
de
sign
ser
vice
s.
We’
ve a
lway
s pr
ovid
ed b
asic
des
ign
layo
uts
for y
our n
ewsp
aper
ad
vert
isin
g ne
eds
but n
ow, w
e ar
e pl
ease
d to
offe
r an
exte
nded
de
sign
ser
vice
that
ena
bles
you
to o
ffer a
con
sist
ent m
essa
ge
acro
ss d
iffer
ent t
ypes
of m
edia
.
Whe
ther
you
’re lo
okin
g fo
r an
ad c
ampa
ign
or a
cor
pora
te
iden
tity,
we
can
help
. Con
tact
our
adv
ertis
ing
man
ager
toda
y to
fi nd
out
how
our
ext
ende
d de
sign
ser
vice
s ca
n w
ork
with
in
your
bud
get.
Exte
nded
ser
vice
s in
clud
e•
One
-on-
one
mee
ting
wit
h ou
r se
nior
des
ign
team
Durin
g th
is m
eetin
g ou
r des
igne
rs w
ill b
e lis
teni
ng to
wha
t you
w
ant t
o ac
hiev
e w
ith y
our a
dver
tisin
g, w
ho y
our t
arge
t mar
ket
is a
nd a
ny e
xist
ing
idea
s yo
u m
ight
hav
e.
• O
ne-o
n-on
e m
eeti
ng w
ith
an a
ccou
nt m
anag
erYo
ur a
ccou
nt m
anag
er w
ill h
elp
you
achi
eve
your
adv
ertis
ing
goal
s w
hile
kee
ping
you
on
budg
et.
• A
ccou
nt M
anag
er a
nd D
esig
n co
llabo
rati
on
Once
you
hav
e m
et w
ith o
ur d
esig
n te
am a
nd y
our a
ccou
nt
man
ager
, we
will
wor
k to
geth
er to
cre
ate
mul
tiple
sol
utio
ns,
with
in y
our
budg
et, f
or m
ultip
le m
edia
ven
ues
and
with
ag
ency
-qua
lity
desi
gn.
• Pr
opos
al a
nd c
ost
esti
mat
e
Durin
g th
is m
eetin
g w
e w
ill in
trod
uce
the
cam
paig
n id
eas
as
wel
l as
revi
ew y
our b
udge
t opt
ions
.
Exam
ple
1Th
is a
d w
as c
reat
ed fo
r the
Hou
sing
Fai
r and
to th
e rig
ht o
f it
is h
ow it
app
eare
d on
a m
obile
bill
boar
d. T
he H
ousi
ng F
air l
ogo
was
als
o cr
eate
d by
our
des
ign
team
.
cre
ativ
e D
esig
n s
erv
ices
Exam
ple
2Th
is c
ampa
ign
was
cre
ated
for
The
Vice
Pre
side
nt o
f Fin
ance
Op
erat
ions
. On
the
left
are
the
ads
as th
ey ra
n in
the
pape
r. Be
low
is a
n ex
ampl
e of
how
they
car
ried
acro
ss
AdRa
x ar
ound
cam
pus.
GR
EEN
LO
OK
S G
OO
D O
N Y
OU
BE
SPA
RTA
N G
REE
NR
ETH
INK
|RED
UC
E|R
EUSE
AN
D R
ECYC
LER
ESEA
RCH
AN
D R
EED
UC
ATE
|RED
ESIG
N
RETH
INK
- No
bottl
ed w
ater
...lim
ited
driv
ing.
..and
a m
illio
n ot
her
little
th
ings
that
cou
ld s
ave
the
worl
d.
Read
mor
e ab
out h
ow T
erry
Lin
k re
thin
ks h
is e
nviro
nmen
t at w
ww
.bes
part
angre
en.m
su.e
du
REU
SE &
REC
YCLE
- Ka
llie,
a ju
nior
Com
mun
icat
ion
maj
or, h
as a
nee
dfo
r ca
ffein
e. S
he k
eeps
it g
reen
, tho
ugh,
by
recy
clin
g he
r po
p ca
nsin
stead
of s
endi
ng th
em to
the
land
fill,
scori
ng f
or
both
the
envi
ronm
ent
and h
er c
hange
purs
e. R
ead
mor
e of
Kal
lie’s
‘Gre
en S
tory
’ at w
ww
.bes
part
angre
en.m
su.e
du
GR
EEN
LO
OK
S G
OO
D O
N Y
OU
BE
SPA
RTA
N G
REE
NR
ETH
INK
|RED
UC
E|R
EUSE
AN
D R
ECYC
LER
ESEA
RCH
AN
D R
EED
UC
ATE
|RED
ESIG
N
RED
UCE
- Bo
rn a
nd r
aise
d in
Chi
na, M
umu
know
s ho
w im
porta
nt it
is
to r
educe
our
envi
ronm
enta
l im
pact
. Rea
d m
ore
abou
t M
umu
at w
ww
.bes
part
angre
en.m
su.e
du
Cons
iste
ncy
acro
ss m
edia
ven
ues
Our
des
ign
team
will
wor
k w
ith
your
oth
er m
edia
ven
dors
to
layo
ut a
nd a
chie
ve a
con
sist
ent
look
acr
oss
all y
our
med
ia n
eeds
. W
eb a
ds, A
dRax
, mob
ile b
illbo
ards
, tab
le te
nt s
igns
, pos
ters
, bu
sine
ss c
ards
, let
ter h
ead,
ban
ners
, etc
.
6267
Web
, Co
mic
, Su
do
ku
& P
repr
int
Rat
esW
eb R
ates
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erbo
ard
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Skys
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Butt
onSi
zePe
r M
onth
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essi
ons
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000
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imum
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link
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thly
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200
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Spec
ials
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Sud
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sors
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ads
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a 2
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umn
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ce.
Year
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day
Prep
rint
Rat
esFr
eque
ncy
prep
rint d
isco
unts
are
ava
ilabl
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ith a
yea
rly c
ontr
act.
Five
or
mor
e in
sert
ions
ear
n a
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dis
coun
t.
2 pa
ges
for
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ges
for
6 pa
ges
for
8 pa
ges
for
12 p
age
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ages
+
Prep
rint
Mec
hani
cal R
equi
rem
ents
• T
he S
tate
New
s ad
vert
isin
g de
part
men
t mus
t rec
eive
at l
east
on
e co
mpl
ete
copy
/exa
mpl
e of
the
prop
osed
inse
rt fo
r rev
iew
of
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ptab
ility
bef
ore
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t.
• If p
repr
ints
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pped
prio
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e of
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epta
nce,
The
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te N
ews
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onsi
ble
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oss
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ost o
f ret
urni
ng s
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imum
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e 4”
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inse
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erts
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rova
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ater
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ive
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efor
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licat
ion.
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ompo
sitio
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arge
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asse
ssed
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sert
is p
rodu
ced
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Th
e St
ate
New
s.
Ship
ping
Info
Min
imum
ord
er is
20,
000.
Sh
ip in
car
tons
or s
kids
to:
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Stat
e N
ews
c/o
Mic
higa
n W
eb P
ress
1044
1 En
terp
rise
Dr.
Dav
isbu
rg, M
I 483
50
$81.
00
$83.
00$8
5.00
$87.
00
$89.
00Ca
ll: 4
32-3
000
Aug
ust
2009
SM
TW
TF
S 1
23
45
67
8
910
1112
1314
15
1617
1819
20
21
22
25
26
27
28
29
Nov
embe
r 20
09
SM
TW
TF
S
12
34
56
7
89
1011
1213
14
1516
1718
192
02
1
22
23
24
25
26
27
28
29
30 Fe
brua
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010
SM
TW
TF
S
12
34
56
78
910
1112
13
1415
1617
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20
21
22
23
24
25
26
27
28
May
201
0
SM
TW
TF
S 1
23
45
67
8
910
1112
1314
15
1617
1819
20
21
22
25
26
27
28
29
Publ
icat
ion
Dat
es
# =
Pu
blic
atio
n D
ay#
= N
on
-Pu
blic
atio
n D
ay
= T
o B
e D
ete
rmin
ed
* #
= S
pe
cial
Se
ctio
ns
Oct
ober
200
9
SM
TW
TF
S
12
3
45
67
89
10
1112
1314
1516
17
1819
20
21
22
23
24
25
26
27
28
29
30
31
July
31 -
Mai
l Hom
e Ed
ition
Octo
ber 2
8 - D
inin
g Gu
ide
Octo
ber (
TBD*
) - H
ousi
ng G
uide
June
26
- Mai
l Hom
e Ed
ition
Dece
mbe
r 1 -
Holid
ay S
hopp
ing
Guid
eDe
cem
ber 1
4 - F
inal
s Su
rviv
al G
uide
Ja
nuar
y 11
- Spr
ing
Clas
ses
Begi
nJa
nuar
y 15
- M
artin
Lut
her K
ing
Jr.
Janu
ary
(TBD
*) -
Hous
ing
Guid
e
Mar
ch 15
- NC
AA-B
rack
ets
April
7 -
Sum
mer
Sub
leas
e Ed
ition
April
30
- Gra
duat
ion
Hand
book
May
3 -
Fina
ls S
urvi
val G
uide
Dec
embe
r 20
09
SM
TW
TF
S
12
34
5
67
89
1011
12
1314
1516
1718
19
20
21
22
23
24
25
26
27
28
29
30
31
Sept
embe
r 20
09
SM
TW
TF
S
12
34
5
67
89
1011
12
1314
1516
1718
19
20
21
22
23
24
25
26
27
28
29
30
July
200
9
SM
TW
TF
S
12
34
56
78
910
11
1213
1415
1617
18
192
02
12
22
32
42
5
26
27
28
29
30
31
30
/2
3
June
200
9
SM
TW
TF
S
12
34
56
78
910
1112
13
1415
1617
1819
20
21
22
23
24
25
26
27
28
29
30
Mar
ch 2
010
SM
TW
TF
S
12
34
5 6
78
910
1112
13
1415
1617
1819
20
21
22
23
24
25
26
27
28
29
30
31
Apr
il 20
10
SM
TW
TF
S
12
3
45
67
89
10
1112
1314
1516
17
1819
20
21
22
23
24
25
26
27
28
29
30
Janu
ary
2010
SM
TW
TF
S
12
34
56
78
9
1011
1213
1415
16
1718
192
02
12
22
3
25
26
27
28
29
30
31
/2
4
31
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4
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/2
33
1/
24
Augu
st 2
8 - W
elco
me
Wee
k Ed
ition
6366
Febr
uary
2 -
Sprin
g Br
eak
Guid
eFe
brua
ry 9
- Va
lent
ine’
s Da
y Gu
ide
Febr
uary
17 -
Sum
mer
Em
ploy
men
t Fai
r
Dea
dlin
esCo
py re
ceiv
ed a
fter
dea
dlin
e w
ill n
ot b
e gu
aran
teed
a p
roof
.La
te c
opy
will
be
asse
ssed
a $
25 fe
e.
Publ
icat
ion
Day
Dea
dlin
e
Mon
day
Wed
nesd
ay 3
:00
p.m
.
Tues
day
Thur
sday
3:0
0 p.
m.
Wed
nesd
ayFr
iday
3:0
0 p.
m.
Thur
sday
Mon
day
3:00
p.m
.
Frid
ayTu
esda
y 3:
00 p
.m.
Loca
l Fre
quen
cy C
ontr
act
Requ
ires
runn
ing
in 2
2 or
44
cons
ecut
ive
publ
ishi
ng w
eeks
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Inch
es/W
eek
1 Ye
ar6
Mon
ths
3-6”
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00$1
6.60
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”$1
4.60
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40
20-3
9”$1
4.40
$16.
10
40”+
$14.
20$1
5.90
Colo
r Ch
arge
Colo
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in a
dditi
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pace
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rges
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imum
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1 Col
or$1
75
2 Co
lor
$350
Proc
ess
colo
r$5
00
Loca
l Bul
k Co
ntra
ctIn
ches
1 Ye
ar
300”
- 499
”$1
6.50
500”
- 699
” $1
6.10
700”
- 899
”$1
5.90
900”
- 129
9”$1
5.50
1300
”- 17
99”
$15.
30
1800
”- 2
599”
$14.
90
2600
”- 4
199”
$14.
50
4200
”- 5
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$14.
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6000
” +
$14.
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To Whom It May Concern: I would like to recommend Jacob Cooper, one of our advertising graphic artists, for the CNBAM Designer of the Year Award. Jacob has worked as a State News graphic artist since September of 2007. During this period, he has advanced not only creatively, but also technically, enabling him to translate his ideas into visually appealing pieces and trouble-free digital files. Jacob is very driven and always eager to submit ideas for ad campaigns and promos. His desire to participate in these bigger projects, combined with his passion for the creative and his technical skills, have generated some of our best ads and campaigns recently. I hope you will consider Jacob for the CNBAM Designer of the Year Award. Respectfully, Max Sa Leitao Production Manager The State News, MSU [email protected]
CNBAM Judges: It is my pleasure to nominate Jacob Cooper for CNBAM's Designer of the Year Award. As the assistant production manager and creative director at The State News, I have had the privilege of watching him grow as a designer over the past two years. In his position as graphic designer, he consistently displays many characteristics that make him a stand out employee and a role model to fellow co-workers. One example of Jacob's growth as a designer is his ability to be versatile in his design work. Upon reviewing his portfolio you will find that his work is very whimsical and speaks to a younger audience. This year I asked him to take on the “Campus of Sustainability” campaign, which required him to work completely out of his comfort zone as a designer. His solution would need to speak to a more conservative and mature audience, while still appealing to people in their twenties. This was an extremely difficult shift for Jacob and he had very little time to come up with the solution. While he has many strong pieces that were published this year and this one will not be published until after the New Year, it is a testament to the huge growth strides I watched him take as a designer. Watching him struggle with this project taught me a great deal about Jacob’s passion and dedication to good design. The pride that Jacob takes in his work at The State News is another one of his attributes. On many occasions, his willingness to work beyond his scheduled shift has made it possible to go above and beyond for our clients. His strong work ethic and ability to maintain positive relationships with his co-workers makes him a strong asset in the Production/Graphic Arts Department. Through his busy work schedule, Jacob always finds the time to come up with new ideas and implement them. Jacob's dedication, versatility, creativity and personal strive for excellence make him an obvious choice for this award. I hope you to find it appropriate to reward his work by naming him designer of the year. Sincerely, Sabrina Egeler Assistant Production Manager
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STUDENT DESIGNER OF THE YEAR
SEAN GRADY
YOURSELF
Esteemed CNBAM Judges,
Sean Grady has been on my staff for two years; first as a designer and then as both a designer and the advertising production manager. His work ethic is outstanding, his design work has been recognized - not just at the Daily Vidette, but in other contests on campus - and he is the consummate team player. I am honored to nominate him for the CNBAM Designer of the Year.
My previous experience at a college newspaper was such that the ad production manager was a full-time professional. Therefore, I was wary to see how a student would handle so much responsibility. Sean is the fifth student ad production manager since my arrival and he is, in my opinion, the best I have seen. It’s not every talented designer that can switch roles and become a leader and manager of eight of his peers – and do it well. But Sean has done just that. He is organized and keeps his staff organized; all paperwork is turned in on time and his staff completes spec ads and campaigns in a timely manner. He handles all of the national ad agency accounts for me and is quick to let me know when we are missing artwork or if something doesn’t seem quite right.
Sean is a great leader of his staff, but he is also an amazing team player. It doesn’t matter who approaches him; business staff, ad staff, news staff or professional staff, his attitude is always can-do. You don’t hear him saying things can’t be done. He is very patient with staff members and clients alike when they are trying to describe how they want a design to look. He is also confident enough to let you know when he can make your idea even better with his, but he doesn’t do so in a condescending way.
Every year, we award a student staff member with the Richard Hunter Scholarship. This award goes to the student that quietly – without fanfare or constantly calling attention to themselves – serves the Vidette and its clients by consistently going above and beyond the call of duty. In 2009 that award went to Sean Grady.
Finally, Sean offers creative solutions to more than just ad design. When we are trying to come up with fun contests and incentives or themes for special issues, he is right there throwing in ideas. He is fun to brainstorm with and frequently comes up with just the right thing at the moment. He is a joy to have on the staff and will be missed greatly come May.
Sean’s clean but edgy design, his amazing attitude and his tremendous work ethic make him an excellent choice for Designer of the Year. I’m proud to nominate him for this honor.
Respectfully,
Christy Harrison, Business Adviser
21January2010
DearCNBAMJudges:
IwishtonominateSeanGradyattheIllinoisStateUniversityDailyVidettefortheCNBAMDesigneroftheYear.
Therearemanyqualitiesthatdefinewhatmakesagooddesigner,andSeanexhibitsthemall.Heisgreatwithdesign,amotivatedteamplayer,andalwayswillingtogothatextramileforthesuccessofourpaper.
WhenIfirstmetSeanlastyear,hewasjustanotherdesignerinaseaoffaces.Heslowlycametomyattentionoverthecourseoflastyear,andIwasalwaysimpressedbyhowmuchhisopinionswererespectedbytheotherartists.WhenhewaspromotedtoAdProductionManager,IstartedworkingwithSeanmuchmorefrequentlyandItoobegantohighlyrespecthisopinions.
Thefirstthingagreatdesignerneedsisagreatdesignsensibility,andSeandefinitelyhasit.Thereareafewthingsinparticularthattypicallyintriguemeabouthisdesigns.Thefirstishiscreativeuseofcolor.ThecolorchoiceshemakesarealmostneverthosethatIwouldexpect,buttheyalwayswork.Theyarefun,pleasingtotheeye,andreallysaysomethingabouteachprojectonwhichheisworking.Seanalsohasagreatgraspofshapeandlayout.Hisdesignsarealwayswelllaidoutandhetypicallyincorporatesaninterestinguseofshapeandline.Lastly,Seanisincrediblyflexible.Hehasnotonlydesigned,butdoneagreatjobdesigningeverythingfrompaperadvertisementstosupplementstowebsites.
Seanisagreatdesignerandhisworkspeaksforitself,butheisalsoaphenomenalmemberofourteam.Anytimesomeoneaskshimforhelp,notonlyishewilling,butiseager.HereallybuysintowhatitisthatwearetryingtoaccomplishhereattheDailyVidette,anditshows.Heishereallday,andoftenlateintotheevenings.Hisdrivetomakehimselfandthepaperbetteristrulyinspiring.
Seanalsohasimpressedmewithhiswillingnesstogoaboveandbeyondhistypicaljobresponsibilities.Anytimesomeoneneedshelp,heistheretodoso,regardlessofwhetherornotitishisjob.Whentechnicaldifficultiesaddedtaskstohisdailyroutine,hedidnotevenquestionitandmerelygotthejobdone.Thatattitudeistypicalofhisworkethic.Itdoesnot
matterwhetherajobishisresponsibilityornot,heiswillingtodowhatisnecessarytoputoutagoodproduct.
Overall,IhavebeenhighlyimpressedbySeantheentiretimeIhaveworkedwithhimandmyrespectonlygrows.HehasbeenaboontotheDailyVidette,andhasanincrediblybrightfuture.IhaveworkedatIllinoisStateUniversitybothasastudentandasprofessionalstaff,andhavehonestlymetveryfewpeoplewhohavethetalent,dedication,andattitudethatSeanexhibitsonadailybasis.Assuch,IthinkhewouldbeanexcellentchoicefortheCNBAMDesigneroftheYear.
Sincerely,
EliasWrightamSystemsManagerISUDailyVidette
I L L I N O I S S T A T E U N I V E R S I T Y ’ S S T U D E N T N E W S P A P E R S I N C E 1 8 8 8
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of ISU students read the DailyVidette on a regular basis
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PERSONNELSTUDENT STAFFAmanda MaxedonAd Sales Manager 309.438.8742
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CIRCULATION & DISTRIBUTION
The Daily Vidette has been proudly serving the Illinois State University community since 1888. We are the number one source of information for ISU students, faculty and staff. Our audience includes more than 25,000 readers, making The Daily Vidette an excellent tool for reaching new and ex-isting customers. Our professionally trained staff is committed to providing excellent customer service while meeting your marketing needs.
The Daily Vidette is distributed Monday through Friday. Circulation for Monday-Thursday is 6,000; Friday circulation is 5,000. During summer school, 5,000 copies are distributed once a week for sev-en weeks. Distribution is free and copies may be picked up at over 80 high traffic points on campus and in the community.
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DAILYVIDETTEILLINOIS STATE UNIVERSITYCORNER OF LOCUST & UNIVERSITY
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DAILY ACADEMIC YEAR CONTRACTSAugust 1, 2009—May 31, 2010Minimum Inches Rate Minimum Inches Rateper issue per inch per issue per inch
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AD DEADLINEAll display advertising information must be supplied to The Daily Vidette three business days prior to publication.
DAY OF PUBLICATION DEADLINEMonday 4pm WednesdayTuesday 4pm ThursdayWednesday 4pm FridayThursday 4pm MondayFriday 4pm Tuesday
Display ad copy for space reserved must be received by deadline or it may be cancelled. A 50% charge will be as-sessed to all ads cancelled after deadline. Deadlines are to be met by each customer so each ad has sufficient time to be produced. Special deadlines are set for holidays and weeks when classes are not in session.
SAMPLE SIZES
COLOR RATESOne color plus black $ 175.00Two colors plus black $ 275.00Three colors plus black (full color) $ 375.00One color on double truck ads FREE
RATES & SIZES | 54 | RATES & SIZES
HALF PAGE5 col. x 8 · 40”QUARTER PAGE4 col. x 5 · 20”
QUARTER PAGE2 col. x 10 · 20”EIGHTH PAGE2 col. x 5 · 10”
TWELVE INCH3 col. x 4 · 12”SIX INCH2 col. x 3 · 6”
CLASSIFIED RATESOne Issue $ 4.60 for the first 3 lines2-10 Issues $ 3.50 for the first 3 lines11+ Issues $ 2.40 for the first 3 lines (a $1 charge for each additional line)
Plain Border $ 2.00 per issueCentered Lines $ .50 per line per issueBold Words $ .15 per wordStandard Graphics $ 7.00 per graphic per issue
Deadline is two business days prior to publication
For more information on classified rates, please call (309)438-7685
SPECIFICATIONSThe Daily Vidette is printed on 30lb newsprint stock. There are five columns per page. Each column is 11.6 picas wide with one pica between columns. A full page printed depth (tabloid) measures 5 columns by 16 inches for a total of 80 column inches. A double truck measures 11 columns by 16 inches for a total of 176 column inches.
OTHER ADVERTISING OPTIONSPUZZLESSponsor a puzzle, game, horoscope, or the Kinsey Report. Contact your marketing consultant for pricing and additional information.
NEWSSTANDSAdvertising is available on 25 high-traffic newsstands on campus. Available all year, contact your marketing consul-tant for more information and pricing.
ONLINEvidetteonline.com advertising offers the apartment search tool, online dining guide, buttons and banners. Ask your marketing consultant for pricing and additional information.
POLICIES & PROCEDURES
DROP OFF LOCATIONS | 76 | POLICIES & PROCEDURES
MAKE GOOD POLICY The Daily Vidette is liable for errors only if notified within 72 hours following the publication. Refunds will be given in the form of advertising credit back to the advertiser. The Daily Vidette will not be liable for any content errors that occur after two proofs have been shown to the client.
After an advertisement has been proofed and verified to be correct by the client with written approval*, The Daily Vidette will enact the following refunds if errors occur:
• Distorted or pixilated images/text where content is determined legible by The Daily Vidette, advertiser will re-ceive a 10% discount.
• Wrong ad size, wrong content information, color, or major spelling/grammatical errors that deviate from the ad’s message and/or purpose will receive a 30% refund.
• If an entire ad is placed incorrectly in the form of the wrong ad for the wrong date, advertisers will receive a 40% refund.
The Daily Vidette accepts no liability for failure to publish advertising.
*When written approval is not possible, then verbal approval must be
made for any advertisements to be published.
AD SUBMISSIONAdvertisements may be e-mailed by 4pm three working days before publication. The format to submit an adver-tisement is an Adobe Portable Document File (PDF)*; if that is not available to the advertiser, The Daily Vidette can process Adobe Illustrator, Adobe Photoshop, and Adobe InDesign files. To maintain high quality advertising, all ads must be in 300dpi format or higher. The Daily Vidette can not adjust colors in PDF or EPS files. Please convert any color or text graphics from RGB to CMYK color. The Daily Vidette reserves the right to float, shrink, or expand elec-tronic ads to fit the space reserved. Camera ready ads must include all fonts, or we reserve the right to substitute similar fonts if a font is corrupted or not supplied. Microsoft Word, Microsoft Publisher, or Microsoft Power Point for-mats do not work with The Daily Vidette’s desktop publish-ing software.
*A PDF file is considered a locked document and changes will not be made to the file.
CAMPUS * Alumni Services 4. Athletic Study Center / ROTC 5. Atkin Hall / Colby Hall 8. Bone Student Center 9. Bowling & Billiards Center 12. Center for Intercultural Relations 13. Center for Visual Arts 14. Center for Visual Arts Annex 16. College of Business 17. Cook Hall 19. Degarmo Hall 20. Edwards Hall 23. Fairchild Hall 24. Fell Hall 25. Felmley Hall 26. Felmley (Quad) 29. Hamilton Hall / Whitten Hall 30. Haynie Hall 31. Hewett Hall 32. Honors Building 33. Horton Field House 34. Hovey Hall 35. Hudelson Building 36. Instructional Technology & Development Center 39. Julian Hall 45. Milner Library 46. Moulton Hall 48. Nelson Smith Building 50. Office of Residential Life 51. Old Union Building * Parking & Transportation Building 54. Professional Development Building 56. Recreation Center 57. Redbird Arena 58. Ropp Agriculture Building 60. Schroeder Hall 61. Science Lab Building 62. Students Accounts Building 63. Student Services Building 66. Turner Hall 68. Vidette Building 69. Watterson Food Court 70. Watterson Front Desk 71. Watterson Tunnel 72. Wilkins Hall 73. Williams Hall 74. Wright Hall
COMMUNITY 1. 707 Liquors (Main St.) 2. 707 Liquors (Beaufort St.) 3. Alamo II * Barnes & Noble 6. Budget Liquors 11. Campustown * College Station Apartments 21. Eurotan 22. Express Mart * Fat Jack’s 27. First Site * Heartland Community College 40. Junction Place 47. Movie Fan 49. Normal Library * Quik ‘N Easy * Rhinos 59. SAMI * Stepping Stone 65. Town of Normal * Tuffy Auto Service 67. University Liquors 75. Young America
DINING 7. Avanti’s * Bagelman’s 10. Brewe-Ha’s * Chocolatier 15. Coffee Shop 18. Cosi 28. Fusion Brew 37. Jimmy John’s (Main St.) 38. Jimmy John’s (North St.) 41. Latte Time 42. Lunker’s 43. McDonald’s 44. Micheleo’s 52. Papa Johns * Pizza Hut 53. Potbelly 55. Pub II * Schlotzky’s 64. The Rock
DROP OFF LOCATIONS
LEGEND
COMMUNITY LOCATIONS
CAMPUS LOCATIONS
DINING LOCATIONS
ROADWAYS
Locations marked with an * are drop off locations not located on the map.
Drop off locations are subject to change.
ADVERTISEMENT POLICY • The Daily Vidette reserves the right to edit or reject any advertising copy which does not comply with The Daily Vidette’s policies and standards.
• The Daily Vidette is not responsible for errors in adver-tising if the ad reaches The Daily Vidette past deadline. The advertiser also waives the right to receive a proof of the advertisement prior to the publication.
• All display advertisements must be as many columns wide as inches deep. Minimum size is 2 column inches. Depths of ads may increase in one-half inch increments. Ads 15 or more inches in depth will be billed for the full 16 inches. No advertisement will be placed upside down.
• Composition and artwork created by The Daily Vidette becomes the property of The Daily Vidette and cannot be reproduced without consent from The Daily Vidette.
• Advertisers shall defend and save The Daily Vidette harmless from all claims, demands and/or litigations di-rectly or indirectly related to improper or unauthorized use of photography, drawing, likeness, name, logo, trademark, representations, or any other materials provided by the ad-vertisers to The Daily Vidette and published in any Daily Vidette advertising.
• All political advertising must be paid in advance and must contain a disclaimer identifying the advertiser.
• Alcohol advertisements will not be published in The Daily Vidette’s Preview Guide.
CREDIT TERMSTo establish a credit account, an advertiser is required to complete a credit application and prepay until credit has been verified. All credit accounts which have extended billing privileges are allowed 30 days past the billing date to pay the balance in full. If the balance is over 60 days overdue, advertising privileges may be withdrawn until the entire overdue balance is paid. Accounts with an overdue balance may be subject to additional prepayment. Any er-rors on billing invoices must be brought to management’s attention within 30 days of receipt of invoice.
PUBLICATION CALENDARDAYS OF PUBLICATION ARE IN WHITE. SPECIAL ISSUES ARE HIGHLIGHTED WITH CIRCLES.
SUPPLEMENT SCHEDULEFALL 2009 PUBLISH DATE
SURVIVAL GUIDE 8.17.2009
RENTAL GUIDE 9.23.2009
CAREER GUIDE 10.06.2009
DINING & ENTERTAINMENT GUIDE 11.04.2009
SPRING 2010 PUBLISH DATE
BACK TO SPRING GUIDE 1.11.2010
SEX IN THE BIRDHOUSE 2.09.2010
BEST OF GUIDE 3.23.2010
APRIL FOOLS ISSUE 4.01.2010
PREVIEW GUIDE 5.12.2010
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