2010 11-30-com metrics-university-radio-show-22-podcast-powerpoint-slides-as-pdf-english-deutsch

ComMetrics

2008_06_16

ComMetrics UniversityCoffee Break Webinar Nr. 22

Tuesday November 30, 2010 – 12:30 Deutsch => 16:00 English– 20 minutes

3 Tipps fuer Social Media Marketing ROI - 2011

3 tips for social media marketing and ROI: trends for 201

webinar video, slides & podcast at: http://university.commetrics.com/?p=869

Blog post http://commetrics.com/?p=11595

Presented by:

http://My.ComMetrics.com - free blog benchmarking

http://info.cytrap.eu/?p=134 social media trends 2011

http://info.cytrap.eu/?p=176

ComMetrics blog checklist 2011

Prof. Urs E. Gattiker , Ph.D.

http://university.commetrics.com/?p=869


http://commetrics.com/?p=11595

http://my.commetrics.com/





ComMetrics

_Who is your presenter?

Presenter: Urs E. Gattiker ==> http://info.cytrap.eu//?page_id=114

My name is Urs E. Gattiker, the CTO and co-founder of ComMetrics –

CyTRAP Labs.

We have delivered social media marketing solutions and monitoring

tools for all kinds of organizations, including Financial Times,

European Commission, Netjets, Red Cross and ...

Ultimately, we help them to improve their customer relationship

management, beat their competition, and close more business.

2010_11_30

_Introduction >Purpose >How to >Decision >Conclusions >Tools & Tips

http://info.cytrap.eu/?page_id=114

ComMetrics

_ check out http://My.ComMetrics.com

2010_11_10

ComMetrics Blog Impact index:

==> http://howto.commetrics.com/?page_id=16

a composite index based on several mezzo indices including the ComMetrics Health Check, ComMetrics Footprintand more

>Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips


http://howto.commetrics.com/?page_id=16










ComMetrics

_An example – reach out

to clients and target audience

#1 how can we reach our target audience (e.g., clients)

Challenge better

Strategy: using new or social media to reach out

2010_11_10


ComMetrics

_An example – reach out

to clients and

target audience

#1 how can we reach our target audience (e.g., clients)

Challenge better

Strategy: using new or social media to reach out

Solution useful content (links to recall notices by gov. agency)

===> reaches journalists, doctors, hospital admin, etc.

sometimes a day without a tweet!

Mo – Fri 9am – 4pm EST

2010_11_10


ComMetrics

_My objective is:

Have you walk away with a clear understanding how you can

leverage social media marketing – Twitter, blog, Facebook, etc. - best

for your company

Best, talk to us – We can help


2010_11_30

>Introduction >Purpose _How to >Decision >Conclusions >Tools & Tips


ComMetrics

_3 Why it matters – 3 gold nuggets for today

1 Average revenue per user/customer or supporter

2 Law of diminishing returns (Gesetz der abnehmenden Erträge)

3 KISS principle – live by it


2010_11_30

>Introduction >Purpose _How to >Decision >Conclusions >Tools & Tips


ComMetrics

- average .... per client , member, supplier, employee

- average... donation, sale returns, request for more infos

- control group - social media Facebook/Twitter/e-mail vs others

2010_11_30

_1 Average return

per user

or ARPU

>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips

ComMetrics

_2 Rule of diminishing returns

- learning curve with social media marketing

- posting on Twitter, Facebook, Xing discussion groups – where is the

optimum

=== > return on investment - time spent vs. feedback, comments

2010_11_30


ComMetrics

_3 KISS your client

it is okay

- we love our customers

- if you do:

you MUST make it a

KISS experience

2010_11_30


ComMetrics

_One last thing....

- Average-Return per User ARPU - watch the trends

- rate of diminishing return – find yours now pls.

- Keep it Simple Stupid – KISS your client


2010_11_30

>Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips


ComMetrics

_One more thing

2010_11_30

Focus on client, KISS, etc.

How to loose focus, KISS


ComMetrics

_One more thing

2010_11_30

Next webinar will be about:

2011 trendwatch webinar: Social media monitoring and ROI -- post

2010-12-05, webinar 2010-12-14


2011 trends: Social media monitoring and ROI -- 2010-12-08 – blog post


Einfach e-mail an [email protected] weitere Infos dann direkt via

e-mail



















ComMetrics

2008_06_16

ComMetrics University

Roentgenstrasse 49 Street

CH-8005 Zuerich Zip Code

Switzerland Country

+41(0)44 272 1876 Voice

+41(0)76 200 7778 Cell

[email protected] Google Talk

www.ComMetrics.com URL

Coffee Break Webinar Nr. 22

Tuesday November 30, 2010 – 12:30 Deutsch => 16:00 English– 20 minutes

3 Tipps fuer Social Media Marketing ROI - 2011

3 tips for social media marketing and ROI: trends for 201

webinar video, slides & podcast at: http://university.commetrics.com/?p=869

Blog post http://commetrics.com/?p=11595

Presented by:

Prof. Urs E. Gattiker , Ph.D.




2010 11-30-com metrics-university-radio-show-22-podcast-powerpoint-slides-as-pdf-english-deutsch

Business

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