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2009 Tire

Inflation and

Attitudinal

Study

May, 2010

2009 Tire Maintenance Study

CONTENTS

1. Stakeholders

2. Background

3. Methodology

4. Vehicles Surveyed

5. Tire Data

6. Tire Care Attitudes & Habits

2


STAKEHOLDERS

The Rubber Association of Canada is the national trade association representing

the interests of tire manufacturers.

The Consumer Tire Inflation Study is part of The Rubber Association of Canada’s

Consumer Tire Education Initiative.

http:// www.rubberassociation.ca

3


STAKEHOLDERS

DesRosiers Automotive Consultants Inc. (DAC) has, for nearly 25 years, been a

primary source of market research and management consulting to Canada’s

automotive sector.

Our clients have included companies from along the full length of the automotive

sector supply chain, from raw material suppliers to OE parts suppliers, vehicle

assemblers, dealer organizations and aftermarket manufacturers and distributors.

As well, we have completed assignments for government departments and

agencies at all levels, industry associations and have worked extensively with

financial institutions providing sector analysis and market risk due diligence

services.

http://www.desrosiers.ca

4


STAKEHOLDERS

Natural Resources Canada’s Office of Energy Efficiency (OEE) is Canada's

centre of excellence for energy conservation, efficiency and alternative fuels

information. The OEE is mandated to strengthen and expand Canada's

commitment to energy efficiency in order to help address the Government of

Canada's policy objectives.

In addition, the OEE offers grants and incentives and other resources, including

workshops for professionals, statistics and analysis, awards and hundreds of free

publications

http://oee.nrcan.gc.ca

5


STAKEHOLDERS

AUTO21 is a multi-disciplinary, auto-related research and development (R&D)

initiative established by the Canadian Federal Networks of Centres of Excellence

(NCE) program.

The federal government established the AUTO21 NCE to help position Canada

as a leader in automotive research and development. To achieve this mandate,

AUTO21 supports researchers at universities across the country who are working

on innovative, applied auto-related research.

Partnering the public and private sectors, AUTO21 currently supports more than

300 researchers across Canada working on 54 auto-related projects in a variety

of areas.

http://www.auto21.ca

6


BACKGROUND

The Consumer Tire Inflation Study sampled consumers in six locations across

Canada to determine current knowledge, attitudes, and practices regarding their

vehicle tire inflation pressure.

Toronto

SherbrookeFredericton

WinnipegCalgary

Vancouver

7

http://www.ubc.ca/index.html

http://www.ucalgary.ca/

http://images.google.ca/imgres?imgurl=www.cla.ca/careers/images/UofMlogo-vert.jpg&imgrefurl=http://www.cla.ca/careers/career745.htm&h=185&w=200&prev=/images?q=University+of+manitoba+&svnum=10&hl=en&lr=&ie=UTF-8&oe=UTF-8&sa=N

http://www.usherbrooke.ca/

http://www.usherbrooke.ca/

http://images.google.ca/imgres?imgurl=www.unb.ca/logo/images/logolg.gif&imgrefurl=http://www.lib.unb.ca/archives/&h=247&w=231&prev=/images?q=UNB+logo&svnum=10&hl=en&lr=&ie=UTF-8&oe=UTF-8&sa=N


BACKGROUND

Objective

• The 2009 Tire Study serves to determine the current knowledge levels

and motivators of Canadian consumers in regards to tire inflation and

tire maintenance.

• Specifically, this study was implemented to determine if Canadians have

improved their tire inflation habits since 2003, when a national under

inflation problem was revealed by a similar study.

• The 2003 study set the benchmark for the level of tire inflation

(under/over inflation) across Canada. The current study was designed

to replicate its predecessor as closely as possible in order to provide an

“apples to apples” comparison with the results from 2003.

8


BACKGROUND

Data

• The results presented represent the complete data set, consisting of

1,811 survey respondents.

• For some questions, some survey data was omitted, either due to lack

of respondent willingness to answer said question, or to ensure quality

control in the case of survey inconsistencies. These adjustments were

few and minor, and do not affect the statistical relevance of the study.

9


BACKGROUND

Data

• The data set is national in scope, representing respondents from

Vancouver in the West to Fredericton in the East.

• Statistically, the total sample is large enough so that the overall results

are accurate to within 2.5 percentage points, nineteen times out of

twenty.

10


• 300 consumer interviews in each of 6 locations across Canada for a

total sample of 1800.

• Vancouver - University of British Columbia

• Calgary – University of Alberta

• Winnipeg – University of Manitoba

• Toronto – University of Toronto

• Sherbrooke - L'Université de Sherbrooke

• Fredericton – University of New Brunswick

• Consumer interviews plus field data collection coordinated by AUTO21

• Vehicles were sampled based on a segment quota system derived from

current vehicle registration data for each location.

METHODOLOGY

Overview

11


• Through AUTO21, engineering professors at each location were

approached, who in turn, hired engineering students to perform the

survey.

• Preference was given to 4th year and graduate students.

• The students and professors were trained by DAC in all areas of the

survey process, including a walk-through of the survey and where to

find certain information, proper measuring techniques, safety

procedures, vehicle criteria, and strategies for approaching drivers and

conducting a successful survey.

METHODOLOGY

Survey Agents

12


• Private passenger

vehicles. Not commercial

usage.

• Under 4536KG (10,000lbs)

gross vehicle weight rating

(GVRW)

• Avoided vehicles that had

non-original specification,

or dual rear wheels and

tires.

• Location-specific vehicle

segment criteria.

METHODOLOGY

Vehicle Selection Criteria

13


• Consumers were approached at self-service filling stations and asked

questions about their knowledge and practices regarding the

maintenance of their vehicles tire pressure.

• The interview took 12 – 15 minutes. During this interview, tire pressure

and tread depth data were collected from the consumer’s vehicle as

well as the vehicle make, model, VIN number, and GVWR.

• No consumer names, addresses, or license plate information were

collected and all individual data collected during this study will be kept

strictly confidential.

METHODOLOGY

Survey Process

14


• To help educate

consumers on this

important topic,

participating consumers,

and those who declined,

were provided with tread

depth indicator cards

and brochures published

by the Rubber

Association of Canada

and Transport Canada

that provide valuable

information on proper tire

maintenance and road

safety.

METHODOLOGY

Survey Process

15


• Vehicle Identification Number (VIN)

• Gross Vehicle Weight Rating (GVWR)

• Tire Markings (Sizing)

• Tire Pressure

• Tire Tread Depth

METHODOLOGY

Key Data Fields

16


• For the purpose of this study, tire

pressure was measured in

pounds per square inch (PSI)

using only the instruments

provided.

• Team members replaced any

missing valve caps with stock

provided.

• Consumers were notified of a

marked difference in the

pressure levels in one or more of

their 4 tires.

METHODOLOGY

Tire Pressure Measurement

17


• Normally, tires should be measured “cold” – when they have been driven for

less than 2 km or have been stationary for at least 3 hours. Due to the

logistics of the data collection, it was not possible to guarantee “cold” tire

samples.

• At the same time, all service station locations were situated in urban areas,

predisposing them to a larger “cold” tire sample

• The tire measurement procedure was consistent with what was performed in

2003, allowing for comparison between the two studies.

METHODOLOGY

Tire Pressure Measurement

18


• For the purpose of this study, tire

tread depth was measured in

32nd of an inch using only the

instruments provided.

• Team members measured the

centre of the tire tread for tread

depth avoiding contact with tire

wear bars.

METHODOLOGY

Tire Tread Depth

19


• In consideration of consumer safety, team members, to the best of their

ability, informed consumers if the following tire/wheel conditions were

observed during field data collection:

• Excessive tire wear

• An imbedded object or cut in the tire sidewall

• An imbedded object in the tire tread

• Separation of tread.

• Excessive damage to the rim

• Visible damage to tire valve

METHODOLOGY

Public Safety Issues

20


VEHICLES SURVEYED

• The sample

representation is

slightly younger

than that of the

national fleet.

2006-201029%

2002-200535%

1997-200125%

1996 & Earlier8%

Model Year Distribution

21


VEHICLES SURVEYED

• A higher proportion

of passenger cars

were surveyed

relative to Canadian

registrations.

• Lower light truck

representation was

seen among pick up

trucks and vans. Small / Sport Car40%

Large / Luxury Car26%

Small Sport Utility9%

Large Sport Utility10%

Pick Up Truck6%

Van9%

Segmentation Distribution

22


VEHICLES SURVEYED

• The proportion of

import nameplate

vehicles surveyed

(vs. domestic) is

higher than that

present in the

Canadian fleet mix.

• However, the

subgroups are well

represented within

each respective

domestic/import

designation.

GM20%

Ford10%

Chrysler9%

Toyota/Lexus16%

Honda/Acura13%

Other Japanese

15%Europe

12%

Korea5%

Nameplate Distribution

23


VEHICLES SURVEYED

• The spectrum of

odometer readings

is relatively even

across the sample.

0-50K29%

50-100K25%

100-150K20%

150-200K13%

200K+13%

Odometer Readings (Km)

24


CONSUMERS SURVEYED

• The age of the

consumers

sampled reflects

the age of drivers

across Canada.

16-2425%

25-4549%

46-6923%

70+3%

Age Distribution

25


CONSUMERS SURVEYED

• More men

responded to the

survey than

women.

• The male/female

split is much closer

to even than the

2003 study (70:30).

Male59%

Female41%

Male / Female Mix

26


TIRE DATA

0

50

100

150

200

250

300

350

400

450

500

550

26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41+

Resp

on

se

s

PSI

Recommended Tire Pressure

Front Tire

Rear Tire

• Recommended tire pressure varies across a broad range, as vehicle sizes

and weights differ. The majority of OEM recommended tire pressure falls

under 30, 32, and 35 psi..

27


TIRE DATA

48.8%

71.0%

0%

10%

20%

30%

40%

50%

60%

70%

80%

2009 2003

Vehicles with at least One Over/Underinflated Tire:

2009 vs. 2003

• Tire inflation in Canada has

improved vastly from the

2003 study to the 2009

study, as the proportion of

vehicles with at least one

tire more than 10% above

or below OEM

recommendation fell from

71% to 49%.

28


TIRE DATA

200910.5%

200931.5%

20099.7%

200930.3%

200323.0%

200356.0%

200317.0%

200340.0%

0%

10%

20%

30%

40%

50%

60%

At least 1 tire underinflated by more than 20%

At least 1 tire underinflated by more than 10%

At least 1 tire overinflated by more than 20%

At least 1 tire overinflated by more than 10%

Inflation Problems per Vehicle: 2009 vs. 2003

• Improvements in both under and overinflation are evident in the 2009 study.

Of particular note, underinflation of at least one tire has subsided, falling from

56% in 2003 to 32% in 2009.

29


TIRE DATA

• Improved consumer education, awareness and attitudes

• Increase in tire changeovers (for winter tires – spring and fall)

• Advanced technology – nitrogen inflation and the proliferation of Tire

Pressure Monitoring Systems

• Differences in the average ambient temperatures recorded during each

study – the 2003 study was performed in the winter while the 2009 study

was performed in the summer/fall.

30

Possible Rationale for Improved Tire Inflation Results


TIRE DATA

59.1%

66.9%

45.5%

57.7%53.0%

20.3%

68.0%

77.0%

63.0%69.0%

75.0%70.0%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Vancouver Calgary Winnipeg Toronto Sherbrooke Fredericton

Proportion of Vehicles With at Least One Problem Tire (By Inflation): 2009 vs. 2003

(more than + or – 10%) – By Survey Site

2009 2003

National Average 2009


31


TIRE DATA

40.9% 42.6%

51.2%

60.5% 59.8%57.0%

67.0%

75.0% 77.0%83.0%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

0-50K 50-100K 100-150K 150-200K 200K+

Proportion of Vehicles With at Least One Problem Tire (By Inflation): 2009 vs. 2003

(more than + or – 10%) – By Odometer Reading (Km)

2009 2003



32


TIRE DATA

OVERALL 0-50K 50-100K 100-150K 150-200K 200K +

At least 1 tire under

inflated by more

than 10%

32% 21% 27% 39% 37% 40%

At least 1 tire under

inflated by more

than 20%

11% 5% 9% 15% 15% 14%

At least 1 tire over

inflated by more

than 10%

30% 26% 27% 31% 38% 39%

At least 1 tire over

inflated by more

than 20%

10% 8% 7% 10% 10% 15%

All Tires Acceptable

(within + or - 10%)51% 59% 57% 49% 40% 40%

Tire Inflation Summary(by Odometer Reading – Km)

33


TIRE DATA

32.7

32.7

32.2

32.2

29.8

29.6

29.6

29.6

25 26 27 28 29 30 31 32 33 34

Rear Right

Rear Left

Front Right

Front Left

2009Actual

Recommended

• Front tires tend to be

more underinflated than

rear tires.

• In 2009, underinflated

front tires were about 3

PSI below

recommendation,

versus 4 PSI in 2003.

Similar improvements

are seen on rear tires

as well.

34

Average Tire Pressure vs. Recommended Pressure (if Under Inflated)

31.9

31.9

31.7

31.7

27.9

28.1

28.6

28.7

25 26 27 28 29 30 31 32 33 34

Rear Right

Rear Left

Front Right

Front Left

Pressure in PSI

2003 Actual

Recommended


TIRE DATA

32.7

32.7

32.2

32.2

35.0

35.1

35.4

35.4

25 26 27 28 29 30 31 32 33 34 35 36

Rear Right

Rear Left

Front Right

Front Left

2009Actual

Recommended

• Similar to underinflation,

front tires tend to be

more overinflated than

rear tires.

• A slight improvement

among overinflated tires

is seen in 2009 versus

2003.

35

Average Tire Pressure vs. Recommended Pressure (if Over Inflated)

31.9

31.9

31.7

31.7

34.1

34.1

35.1

35.3

25 26 27 28 29 30 31 32 33 34 35 36

Rear Right

Rear Left

Front Right

Front Left

Pressure in PSI

2003 Actual

Recommended


TIRE DATA

15.4%

23.5%

23.7%

19.0%

7.9%

11.6%

13.0%

8.0%

0% 5% 10% 15% 20% 25% 30% 35% 40%

Light Truck - Under

Passenger Car - Under

Light Truck - Over

Passenger Car - Over

Proportion of Vehicles with at Least One Tire Over/Under Inflated

11%-20% More Than 20%

36


TIRE DATA

0-21%

3-410%

5-631%

7-834%

9-1019%

11-124%

13-141%

15 & Over0%

Overall Tread Depth(measured in 32nds of an inch)

• The average tire had a

tread depth of 7/32” in

2009.

• Among the 7,000 tires

measured, only 74 were

recorded as having a

tread depth of 2/32” or

less, the legal and safety

minimum requirement.

This equates to 1% of all

tires.

37


TIRE CARE ATTITUDES &

HABITS

When vehicle last serviced

31%

Within last year27%

Within last two years or

more5%

Winter/Spring changeover

7%

Never16%

Don't Know14%

“When was the last time you had your tires rotated” -

Unaided

2009

38


26%

Within last year31%


more4%

Winter/Spring changeover

12%

Never17%

Don't Know10%

2003

• More than half of total respondents indicated having their vehicle’s tires rotated either

the last time it was serviced or within the twelve months previous – in both the 2003

and 2009 studies.



HABITS


29%

Within last year26%


more8%

Never19%

Don't Know18%

“When was the last time you had a wheel alignment” -

Unaided

2009

39


22%

Within last year28%


more9%

Never28%

Don't Know13%

2003

• The proportion of respondents who indicated “never” having a wheel alignment

performed declined from 28% in 2003 to 19% in 2009. Over the same period, “do not

know” responses rose from 13% to 18%.



HABITS

When warm17% When cold

44%

Either16%

Don't know23%

“When is the best time to check tire pressure?” - Aided

2009

• Nearly half of Canadian

drivers are aware that it is

optimal to check tire

pressure when tires are

cold.

• Respondents who stated

“don’t know” made up

nearly a quarter of the

sample. Including “either”

responses, 39% of

Canadians do not know

when the best time to

check tire pressure is.

• “When cold” responses

tended to increase

consistently with

respondent age, rising

from 39.0% for 16-24 year

olds, to 58.6% for those

aged 70 years or older.

40

When warm22%

When cold38%

Either13%

Don't know27%

2003



HABITS

4.39

4.6

4.61

4.42

4.68

4.07

4.46

4.46

4.47

4.51

Prevent tread separation

Improve handling

Longer tire life

Improve fuel economy

Overall vehicle safety

1 2 3 4 5

“Why is maintaining proper tire inflation important to you?” –

Aided (average among those who feel it is

important)

(out of 5)

2009

2003

• When asked to rate

each factor, most

respondents

considered all

areas very

important.

• From 2003 to

2009, “to improve

fuel economy”

increased in

importance,

ranking fourth in

2003 versus

second in 2009.

41



HABITS

8%

5%

3%

6%

2%

3%

21%

24%

53%

4%

6%

6%

8%

17%

18%

21%

30%

57%

Other

Nothing/Don't know

Change in seasons

Time since last vehicle check/service

A tire pressure monitoring system

Someone else pointed it out

Part of regular routine

Noticed change in handling/steering

Tires looked low

0% 10% 20% 30% 40% 50% 60%

“What would lead you to check your tire pressure?” - Unaided

2009

2003

• Physical cues, such as the tire looking low or changes in handling/steering are the

major motivators for getting consumers to check their tire pressure.

42



HABITS

12%

10%

5%

16%

14%

31%

22%

9%

3%

9%

17%

20%

26%

35%

Don't know

Other

Visually

Placard in the vehicle

Another person maintains the vehicle

Tire Sidewall Information

Owner's manual

0% 5% 10% 15% 20% 25% 30% 35% 40%

“How do you normally determine what pressure to set your tires?” -

Unaided

2009

2003

• More than a quarter of

drivers believe that

the appropriate tire

pressure is indicated

on the tire sidewall.

• 52% of respondents

know the correct

location to reference

recommended tire

pressure (owner’s

manual or placard),

compared to 38% in

2003.

43



HABITS

1%

7%

6%

9%

8%

13%

64%

2%

6%

8%

15%

16%

19%

59%

Other

Does not check

Waits for vehicle servicing

Another person normally checks

Visually

Using the gauge on service station air pump

Using a personal air pressure gauge

0% 10% 20% 30% 40% 50% 60% 70%

“How do you normally check your tires for proper inflation?” - Unaided

2009

2003

• Personal air pressure gauges stand alone as the most common means of checking

tire pressure.

44



HABITS

9%

6%

4%

24%

37%

39%

61%

4%

3%

6%

25%

43%

57%

69%

Don't Know

Other

Never/Does not normally check

Each change of seasons

When preparing for a long trip

When the car is serviced

Whenever they seem low

0% 10% 20% 30% 40% 50% 60% 70% 80%

“When do you normally check your tires for proper inflation?” - Aided

2009

2003

• Physical cues most

often determine when

a consumer checks

their tire inflation.

• Temporal and

situational factors are

also strong drivers,

such as when the car

is being serviced,

when preparing for a

long trip, and when

seasons change.

45



HABITS

30%

46%

12%

7%

2% 3%

39%

49%

3%

7%

2% 2%

0%

10%

20%

30%

40%

50%

60%

Once a month or

more frequently

Every 2 to 6 months

Every 7 to 11 months

About yearly Every 2 to 3 years

Don't know/Not

stated

“How often do you check your tires for proper inflation? -

Unaided

2009

2003

• In 2009, 30% of respondents

indicated that they check

their tires for proper inflation

at least once a month, the

RAC’s recommended

interval.

• In 2003, 39% of drivers

indicated that they were

within this range.

46



HABITS

6%

18%

1%

1%

5%

12%

23%

9%

31%

6%

6%

3%

3%

4%

21%

22%

23%

28%

Don't know

Other

Too difficult

Too dirty

Don't know how

It doesn't change that much

It's a waste of time/Not necessary

Didn't know I should

Can't be bothered

0% 5% 10% 15% 20% 25% 30% 35%

Reasons for not checking inflation more regularly - Unaided

2009

2003

• Considering that 30%

of respondents report

that they check their

tire inflation every

month or more often,

it is no surprise that

many do not believe

they should do so

more frequently.

• Regardless, there is

opportunity for

increased consumer

education.

47



HABITS

4%

9%

13%

14%

23%

30%

50%

54%

2%

3%

17%

24%

27%

30%

47%

55%

Don't know

Other

By mail

With tire clinics

During traffic reports

Public service announcements

Advertising campaign

Notice on the gas pump

0% 20% 40% 60% 80%

“How do you think the industry and/or Government should inform consumers

about the importance of maintaining proper tire pressure?” - Aided

2009

2003

• More than half of

drivers surveyed

indicated that a notice

on the gas pump

would be a good way

to inform consumers

of the importance of

proper tire inflation.

• Intuitively, this seems

reasonable. There is

a higher propensity to

check fluids and tire

pressure when

stopped at a service

station, as the

required equipment

and potential products

are readily available.

48



HABITS

Yes6%

No77%

Don't know17%

“Are your tires inflated with nitrogen?”

Yes7%

No93%

Green Valve Caps on Tire Valve Stems

• 6% of consumers indicated that they have nitrogen inflated tires. This corresponds

with actual readings, indicating that those who have nitrogen in their tires are

generally aware of it.

49


• In 2007, the U.S. government

mandated TPMS to come

standard on all new light vehicles.

This requirement was phased in,

with 70% of the total fleet required

to come equipped with TPMS in

2007. While Transport Canada

has yet to adopt such a policy,

most technology and features are

commonly shared between

vehicles within the two markets,

thus increasing TPMS

proliferation in Canada as well. Yes14%

No75%

Don't Know11%

“Is your vehicle equipped with a Tire Pressure Monitoring

System?”

50


HABITS



HABITS

Aware of location

30%

Not aware of location

59%Said aware but wrong

11%

2009

• Including those who said

that they knew where the

Placard was, but could not

locate it when asked to,

70% of respondents did

not know where to find the

Placard for their vehicle, or

even that such a thing

exists.

• This represents a

significant opportunity for

consumer education,

especially among women

(vs. men), of whom only

17% said they were aware

of the Placard’s positioning

and could locate it.

51

Aware of location

39%

Not aware of location

55%

Said aware but wrong

6%

2003

Awareness of Location

of Tire Placard/Sticker



HABITS

Have used61%

Have not used36%

Don't know3% 2009

• Among the 30% of

consumers who know

where the placard/sticker

is located, 61% have

actually referenced it to

determine correct tire

information.

52

Have used62%

Have not used35%

Don't know3%

2003

Use of Placard/Sticker

to Determine Correct

Tire Information – if

aware of location


OPINIONS ON AGGRESSIVE DRIVING & FUEL ECONOMY

3.86

3.87

4.07

4.19

4.42

4.45

Following too closely

Consistently weaving through traffic

Fast and hard cornering

Habitual late braking

Speeding

Jackrabbit Starts

1 2 3 4 5

Average Rating of Aggressive Driving Practices as they Affect Fuel

Economy(out of 5)

• Canadians

consider jackrabbit

starts and

speeding to have

the greatest impact

on reducing fuel

efficiency.

53


2% 1% 2% 1% 1% 3%

3%6% 4% 1% 3%

1%

9%7%

16%15%

6% 4%5%

24%24%

27%40%

12%15%

27%

63% 67%

49%40%

80%76%

67%

CANADA Vancouver Calgary Winnipeg Toronto Sherbrooke Fredericton

The Influence of Jackrabbit Starts on Fuel Economy –rating: 1 to 5

5 - Very Influential

4

3

2

1 - No Influence

54



2% 2%4%

2% 3% 2%

3% 2%6%

4% 4%8% 7%

15%13%

3%7%

2%

27% 30%

33% 47%

9%

19%

25%

61% 59%

42%35%

85%

69% 73%


The Influence of Speeding on Fuel Economy – rating: 1 to

5


4

3

2

1 - No Influence

55



3%4% 4% 5%

2% 3% 3%

5% 2%9%

4%2% 3%

9%

14%10%

20%

19%

6%10%

17%

26%30%

29% 40%

15%

19%

24%

52% 53%

37%32%

75%65%

48%


The Influence of Habitual Late Braking on Fuel Economy – rating: 1 to 5


4

3

2

1 - No Influence

56



3% 2%

4% 4% 7%

1%

7% 5%10% 6%

1%

10%

8%

18%18%

25%21%

3%

22%

19%

25% 30%

27% 39%

10%

21%

23%

47% 45%

34%29%

86%

40%49%


The Influence of Fast and Hard Cornering on Fuel Economy – rating: 1 to 5


4

3

2

1 - No Influence

57



6% 5% 9%

3% 3%

15%

2%

8%5%

12%

6% 5%

14%

4%

20%21%

30%

24%

8%

12%

22%

26% 30%

25%

42%

12%

19%

29%

41% 39%

24% 25%

72%

40% 43%


The Influence of Consistently Weaving Through Traffic on Fuel Economy – rating: 1 to 5


4

3

2

1 - No Influence

58



8% 10% 11% 11% 7%

3%4%

7%9%

17%10%

2%3% 3%

17%20%

35%

14%

12%6%

18%

27%

26%

17%

42%

15% 29%

35%

40%35%

20% 23%

64%59%

41%


The Influence of Following too Closely on Fuel Economy – rating: 1 to 5


4

3

2

1 - No Influence

59



OPINIONS ON TIRE RECYCLING

43.1%

66.2%

41.7% 37.9%

78.1% 81.2%

56.9%

33.8%

58.3%62.1%

21.9% 18.8%


Awareness of Provincial Scrap Tire Collection and Recycling System

AWARE

NOT

AWARE

AVG: 58.0%

AVG: 42.0%

60



2%

6% 7%

1%

1% 5%4% 1%

1%

15%

34% 26% 30%

4%10%

4%

29%

28% 39%

46%

27%

34%

9%

52%

33%26%

16%

69%

54%

87%


Satisfaction with the Manner in which Scrap Tires are Managed – rating: 1 to 5

5 - Very Satisfied

4

3

2

1 - Very Unsatisfied

61



54.9%

77.1%

54.4% 51.5%

77.1%81.8%

45.1%

22.9%

45.6% 48.5%

22.9%18.2%


Awareness that Recycling Fee is Charged when Purchasing New Tires

AWARE

NOT

AWARE

AVG: 66.0%

AVG: 34.0%

62



5% 5% 6%15%

1% 2% 2%

3% 6% 6%

6%

3%

12%

23%14%

27%

7%5%

2%

24%

24%34%

34%

28% 24%

8%

55%

41% 41%

18%

64% 65%

88%


Level of Support for the Fee that is Charged on New Tires (to finance recycling of scrap tires) – rating: 1 to 5

5 - Fully Support

4

3

2

1 - Do Not Support

63



46%

65%

35%

50%

68%

32%25%

3%

2%

6%

7%

1%

4%

1%

51%

34%

59%

44%

31%

64%73%


Satisfaction with What Happens to Tires when they are Scrapped

Scrap Tires are Being Recycled Responsibly

Do Not Approve of Recycling Options Being Taken

Don't Know/ Don't Care

64



3.92

4.17

4.29

4.31

4.44

Use of scrap tires as fuel (assuming proper environmental emission controls)

Using tire shred material as light weight fill in civil engineering projects

Using crumb rubber as an additive in asphalt

Using crumb rubber to make sport surfacing or playground material

Using scrap tires to make new rubber products

1 2 3 4 5

Average Desirability of Methods to Recycle Tires – Aided

(out of 5)

• The recycling of

scrap tires to make

new rubber

products is ranked

most desirable

among Canadian

consumers.

65



1% 1% 3% 3% 1% 1%

3% 3%5% 5%

3% 1%9% 7%

15%22%

1%6%

1%

25% 30%

33%

41%

9%

19%

20%

62% 59%

44%

29%

88%

70%79%


Desirability of Using Scrap Tires to Make New Rubber Products – rating: 1 to 5

5 - Very Desirable

4

3

2

1 - Not at All Desirable

66



3% 2% 3% 3%

7%

3%

4% 2%8% 5%

3%4%

11%8%

19% 23%

5% 9%

1%

25%25%

26%

45%

10%21%

24%

58%63%

44%

24%

75%

64%

75%


Desirability of Using Crumb Rubber to Make Sport Surfacing or Playground Material – rating: 1 to 5

5 - Very Desirable

4

3

2


67



2% 1% 2% 2% 2% 3% 1%

4% 4% 4% 6%1%

4%4%

12% 13% 13%

26%

3%

8%8%

29%35% 31%

42%

15%

25% 28%

53%47% 51%

24%

79%

60% 59%


Desirability of Using Crumb Rubber as an Additive in Asphalt – rating: 1 to 5

5 - Very Desirable

4

3

2


68



4%2% 3% 3%

11%5%

3% 3% 4% 4%

2%

2%1%

12% 13%20% 22% 6%

8%

5%

34%39%

40%46%

11%

37%

30%

47%42%

32%25%

70%

48%

64%


Desirability of Using Tire Shred Material as Light Weight Fill in Civil Engineering Projects – rating: 1 to 5

5 - Very Desirable

4

3

2


69



9% 10% 8% 7%

3%

18%8%

7%13%

7%5%

1%

14%

4%

13%

13%

15% 24%

4%

13%

11%

23%

24%29%

36%

9%

16%

27%

47%40% 42%

28%

82%

39%

50%


Desirability of Using Scrap Tires as Fuel (assuming proper environmental controls in place) – rating: 1 to 5

5 - Very Desirable

4

3

2


70

2009 Tire Maintenance Study - tracanada.ca reports... · assemblers, dealer organizations and...

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