2009 OEA Annual Report

OEA OFFICE OF EXTERNAL AFFAIRS20

09

AN

NU

AL

REPO

RT

OFFICE OF EXTERNAL AFFAIRS ANNUAL REPORT

Department Contact List

ContentsCommunications and Marketing .....................................................2

Development and Alumni Relations ...............................................4

Government and Community Affairs ..............................................8

Resource Management ..................................................................10

University Events .............................................................................14

University of Maryland Baltimore Foundation, Inc. ......................16

Office of External AffairsVice President410-706-3386www.oea.umaryland.edu

Communications and MarketingAssistant Vice President410-706-5020www.oea.umaryland.edu/communications

Development and Alumni RelationsAssociate Vice President410-706-8495www.oea.umaryland.edu/giving

Government and Community AffairsAssociate Vice President410-269-5087 (Annapolis)410-706-7398 (Baltimore)www.oea.umaryland.edu/gov

Resource ManagementAssistant Vice President410-706-2949www.oea.umaryland.edu/resource

University EventsSenior Director410-706-2024www.oea.umaryland.edu/events

University of Maryland Baltimore Foundation, Inc.CEO/President410-706-3386www.umaryland.edu/umbf

Treasurer/CFO410-706-2949

Director, UMB Foundation Relations410-706-5631


Dear University of Maryland, Baltimore Community:

It is with great pleasure that we present the Office of External Affairs (OEA) annual report and our key accomplishments for Fiscal Year 2009. Each year OEA works enthusiastically to advance the University’s mission and promote its research, scholarship, and services to key audiences and essential stakeholders.

As the University works to make the most of shrinking resources during this unprecedented economic downturn, it is important that you be aware of the services and capabilities available to you through OEA. The pages that follow demonstrate the value of our support in communications and marketing, development and alumni relations, government and community affairs, resource management, and Uni-versity events.

In FY09, OEA helped the University make positive and important strides. Thanks to alumni and friends, and facilitated by campus leadership and talented development and resources management staff, the Uni-versity realized a tremendously successful fundraising year despite all the challenging financial forecasts, with contributions totaling $80 million. OEA’s Office of Government and Community Affairs once again led the campus to successful legislative outcomes, and continued to help foster long-lasting positive rela-tionships with our surrounding communities as we further develop the University of Maryland BioPark and expand our campus.

The OEA communications and marketing team was effective in referring international, national, and local print, radio, television, and Web media to University experts, leading to nearly 8,000 media placements. Communications and marketing was also successful in developing social-media applications and video production services, while producing 266 creative publications and projects. And, under the manage-ment of the University of Maryland Baltimore Foundation, Inc., the value of current-use and endowment assets and pledges totaled $140 million.

It has been a most productive year, and we very much look forward to building on our successes and meeting new challenges in FY10. We welcome your feedback and suggestions.

Sincerely,

T. Sue Gladhill, MSWVice President for External Affairs

2

OFFICE OF EXTERNAL AFFAIRS ANNUAL REPORT OFFICE OF EXTERNAL AFFAIRS ANNUAL REPORT

Communications and Marketing410-706-7820 www.oea.umaryland.edu/communications

AccomplishmentsMedia Placements • Increasedmediaplacementsto7,846,upfrom3,782inFiscalYear2008.(Most of the placements were online, reflecting the ongoing changes in the media markets as print and broadcast organizations lose viewers and online services dramatically gain more viewers.)

• AcquiredaveteransciencewriterandenhancedtheNewswiseaccounttopermitmorescience-relatedstoriestobe sent to reporters and news organizations across the country.

New Social Media: Launched social media tools including sites on YouTube, Facebook, and Twitter. • CreatedanofficialpageonFacebookathttp://www.facebook.com/pages/Baltimore-MD/University-of-Maryland- Baltimore/53789299214.

• CreatedaTwitterpageathttp://twitter.com/UMBnews.

• CreatedaUMBChannelpageonYouTubeatwww.youtube.com/user/UMBchannel.

• Produced57videosresultinginanestimated10,000“views”onYouTube—thevideosfeaturedfacultyinterviews, student activities, and major campus events.

Productivity—Customer Service and Improved Performance: Based on a new reporting system and renewed emphasis on improved customer service, produced 266 projects for clients in FY09, an increase from 160 in FY08. Highlights include:

• Createdimage“branding”fortheDentalSchoolforuseinMdental and other school publications, including the Department of Orthodontics newsletter and various departmental brochures.

• CreatedandproducedanextensivelistofpublicationsandcollateralsfortheSchoolofPharmacy,includingtwoissues of Capsule, the 2009 annual report, the 2008 Maryland Poison Center annual report, and the program and collaterals forthealumnigraduationbanquet.

• ProducedprojectsfortheSchoolofMedicine,includingtheGraduatePrograminLifeSciencesbrochure, advertisement, posters, and programs.

• ProducedavarietyofprojectsfortheSchoolofNursing,includinginvitations,aCouncilforAdvancementand Support of Education statement, newsletter, and posters.

• ProducedasuiteofrecruitmentpublicationsfortheSchoolofSocialWork(SSW),includingthemaster’sprogram (MSW) catalog, viewbooks, a brochure, and an updated SSW course catalog.


3


• FortheUniversity,producedUniversity of Maryland magazine; nine issues of the VOICE newsletter with updated design and content; the 2009-2010 UMB/University of Maryland Medical Center telephone directory; a commemo- rative bicentennial book; the UMB & The Community newsletter; Student Answer Book;the2007-2008Health Sciences and Human Services Library annual report; an update of the Safety Begins With You guide for the Office of Public Safety; and materials such as brochures, newsletters, posters, invitations, open house cards, and announcements.

• SupportedUniversityEvents—produced2008FoundersWeekcollaterals,includingaprogramfortheFounders Week gala; produced the 2009 commencement program and collaterals; produced collaterals for Martin Luther King Jr. Day, Black History Month, and Women’s History Month, and supported other events. Created innovative new Web pages for the 2009 commencement site to promote Universitywide events and special attractions; and updated Web design and content for Founders Week 2008.

4


Development and Alumni Relations410-706-8495 www.oea.umaryland.edu/giving

AccomplishmentsAnnual Giving and Alumni Programs: Managed and developed segmentation, appeal code, and fulfillment strategiesresultinginmorethan$500,000ingiftsupporttotheUniversityasfollows:

• Directmail—morethan82,000piecesweresentinFY09,resultinginmorethan$294,000ingifts.

• E-mailsolicitations—twiceeachfiscalyeare-mailsolicitationsaresentonbehalfofparticipatingschools. Close to 22,000 e-mails total were sent in FY09; online giving increased by 49 percent.

• Phonathoncampaigns—fivephonathonstookplaceinFY09,raisingcloseto$118,000fromgiftsandpledgepayments, withanoverallpledgefulfillmentrateof73percent.

Corporate and Foundation Relations• Identified,cultivated,andmanagedmorethan125prospectstosupporttheSouthernManagementCorporationCampus Center and UMB school/unit funding opportunities.

• Participatedinsecuring$5millionfornamingofthenewSouthernManagementCorporationCampusCenterandmore than$158,000inFoundersWeeksponsorshipsupport.

• ManagedtheGreaterBaltimoreCommittee(GBC)CorporateSponsorshipProgramonbehalfofUMB,increasingUMB’s visibilityamongmorethan4,000corporationsintheCentralMarylandregion.Distributedmorethan650follow-up letters to attendees of events sponsored by UMB through GBC.

• DevelopedanddirectedimplementationofaGBCLeadershipShowcaseTouroftheUMBcampusforexecutivesfrom key Baltimore corporations and foundations.

• Assistedindevelopmentof64proposals/letters/presentationsforvariouscampusprojectsrepresenting$4,815,000in fundingrequests.

Development Research and Prospect Management• Updatedmorethan7,000entityrecordsintheAdvancedonordatabase.

• Managedapproximately2,687majordonorgiftprospectsandassignedstewardshipprospectsto25majorgiftofficers and donor relations coordinators.

• Conducted84proactivesearchesforschools/unitstoidentifypotentialfundingsourcesfromindividuals,corporations, and foundations.

• Identified15newmajorgiftprospectsforschools/units.


5


• Completed221profilereportsonindividuals,corporations,andfoundationsforschools/units.

• Managedandtracked265UniversityofMarylandBaltimoreFoundation,Inc.(UMBF),endowmentstewardship reportsrequiredtobefiledbyschools/unitswithUMBF.


$0

$50,000,000

$100,000,000

FY05 FY06 FY07 FY08 FY09


Goal $52,000,000 $57,900,000 $62,000,000 $68,300,000 $80,000,000

Actual $52,872,973 $60,602,131 $65,245,417 $68,728,282 $80,037,811

Making an Impact Worldwide

Capital Campaign Projected vs. Actual

Campaign Goal: $650M

Amount Raised: $327.5M*

Percent of Goal: 50.4%

Campaign Time Elapsed: 62%

6


Planned Giving• Conductedquarterlytechnicalplannedgifttrainingsessionsopentoallcampusdevelopmentstaff,focusingongift annuitiesandbequestintentionrecognition.

• Maintainedoversightofandadministeredallgiftsthroughbequestsandtrusts,including$2.24millionrealizedin FY09and17estatespendingwithapproximately$5.3millioninassets.

• Prepareddocumentationforbequestanddeferredgiftpledges,includinggiftsunderwills,trusts,andretirement planassets,totaling$3.85millioninFY09.

• Managedestate-basedrealestategiftnegotiations,successfullychallengedandincreasedinadequaterealestatesale price offers, and monitored on-site real estate auctions.

• Designedandlaunchedanew,highlyinteractiveplannedgivingWebsite,customizablebyeachoftheschools,that welcomed592visitorswith780viewingsessionssincethefallof2008.

• PreparedavarietyoftargetmarketingpiecesforUMBFandallschoolsthatincludedtargetedsolicitationsto approximately 9,800 age-appropriate alumni.

• Sente-mailsto2,500prospectsregardingpendingchangesinannuityrates;providedschoolswithmarketing materials for renewed IRA charitable rollover law.

• ConductedaspecialmailingtoNewYorkalumniannouncingUMBF’sabilitytoissueannuitiesinNewYork.

• Conductedanestate-planningcorrespondencecourse,targeting3,400plannedgiving-agealumni,with41alumni participatingforthelengthoftheproject,yieldingapotentialbequestgiftofbetween$3and$5million.



7



8


Government and Community Affairs410-269-5087 www.oea.umaryland.edu/gov

AccomplishmentsCampus Advocacy• Guidedstrategyandlogisticsfor13majoradvocacyeffortswiththestatelegislature.

• Arrangedmorethan350meetingswithpublicofficialsforUMBrepresentativesandover15sitevisitstothe UMB campus by public officials.

• Providedassistanceandinformationregardingmorethan60constituentinquiries.

• Securedmorethan20gubernatorialandlegislativeproclamationstorecognizeUMBfaculty,staff,andstudents.

• Providedpublicofficialcontactlabelsformorethan350campuseventsandpublications.

• Linkedmorethan40communitygroupstocampusresourcesandactedasaresourcetopartnerschoolsandcommunity coalitions.

Campus Initiatives—helpedsecure:• Congressional-Directed FundingfortwoBioparkprojects($1.4millionand$714,000)andfortheSchoolofPharmacy’s CenterforNanomedicineandCellularDelivery($427,000).

• Dental Support—passageoftheOralHealthSafetyNetProgram,carve-outofdentalservicesfrommanagedcareunde Medicaid, and $1.6 million for the Maryland Department of Health and Mental Hygiene’s Office of Oral Health to support increased access to oral health care for underserved children and adults.

• Loan Repayment Assistance and Rural Family Medicine Residency—passageofanewprogramofloanrepaymentformedical residents and physicians who locate in underserved areas and legislative support to collaborate with rural partners to develop and finance a family medicine residency program in rural areas of Maryland.

• UMB Capital Support—$13.7millionfortheSchoolofPharmacyAdditionandrenovationand$2.5millionforUMB facilities renewal.

• UMB Operating Funds—morethan$185millionforsupportofthecampus,over$9millioninsupportofcancerand cancer-relatedprogramsfromtheCigaretteRestitutionFund,$15.4millionfortheMarylandTechnologyDevelopment Corp.forMarylandresearchinstitutionsandprivatecompanies;and$500,000fornanobiotechnolgyasagranttoUSM.

Support of Major Legislative Task Forces• CommissiontoDeveloptheMarylandModelforFundingHigherEducation—Monitoredandprovidedinformation related to state policies regarding operating support, financial aid for students, and research capacity needs.

• TaskForceonHealthCareAccessandRateReimbursement—Workedtoensurepositiveoutcomesonphysician reimbursement, credentialing, and physician rating systems.


9


• TaskForceonPhysicianShortagesinRuralAreas—Supporteddevelopmentandcoordinationofasurveyofmedica residents on location decisions, data on students applying to Maryland degree programs, and drafting of legislation on a loan assistance repayment program.

Legislation/Governmental Issues• Formulatedofficial,unifiedcampuspositionsonlegislationandgovernmentalmattersincollaborationwithschools and administrative units.

• Distributed,reviewed,andtrackedmorethan800billsintroducedinCongress,thestatelegislature,andthe Baltimore City Council.

• Reviewedmorethan1,500commentsonproposedlegislationfromcampusexpertsindeterminingcampus positions and strategy.

• Supportedpreparationofwrittenandoraltestimonyonmorethan125legislativeissuesorbills.

• Providedinformationandstrategicadvicetocampusrepresentativesongovernmentalmattersinover150meetings.

UMB Databases/Reports• Thecommunityoutreachdatabasedocumentsmorethan150UMBprogramsandservices(www.oea.umaryland. edu/gov/community)

• Thepublicofficialsdatabaseservesasanofficialcampustooltocontactmorethan400publicofficialsthroughthe Annapolis office.

• Producedthe2009EndofSessionReportandareportonsessionhighlights(www.oea.umaryland.edu/gov/index html#highlights),anddistributedthemtoover150representativesfromUMB,USM,andadvisoryboards.Also provided summary briefings.

UMB Outreach Council • Morethan50membersfromallUMBschoolsandcentralunitssupportedover110outreachactivitiesinlocal schools.

• LaunchedCLUBUMB(Spring2009),aweeklyafter-schoolyouthleadershipprogramintwolocalpublicschools that supports college and career and science and health activities. Students, faculty, and staff volunteer as mentors in the program.

• Secureda$60,000one-yeargranttosupportCLUBUMBatDiggs-JohnsonMiddleSchool.

• Recruitedandsupportedmorethan150campusvolunteersinoutreachactivities.

Government and Community Affairs410-269-5087 www.oea.umaryland.edu/gov

10


Resource Management410-706-2949 www.oea.umaryland.edu/resource/index.html

AccomplishmentsComputer Support• Completed252customizedreports,whileusersranmorethan10,000reportsfromabuilt-inreportingsystem. Completed76dataloads,includinggraduatingstudentandalumniloads.

• Conducted56one-on-onetrainingsessionsinadditiontohostingquarterlygroupmeetingsforusersoftheAdvance system. Created video training materials to provide on-demand training and to reduce time spent on routine training.

• Evaluatedpotentialreplacementsfordonordevelopmentdatabasesoftware.Afterextensivereviewandinputfrom all levels of users of the current system, the decision was made that the best solution for the campus is to upgrade to the Web version of Advance.

• Providedtechnicalsupportfore-mailcommunicationsandsolicitationstothecampusalumnicommunity.

• IdentifiedWebcommunityoptionsforthecampusandafterassessingtheoptions,beganimplementationofthe iModules product, which will be used by the schools of social work, law, and pharmacy. Helped with establishment of an Apple iTunes site for the campus. Financial Administration for UMBF• Processed4,584currentusedisbursementrequestsand243endowmentdisbursements;administeredaccountagree- mentsformorethan1,300accounts,including33newendowmentsand79newcurrentusefunds;managed plannedgiftinvestmentsincludingthreetrusts,28giftannuities,andoneS-Corp;processed50contractswith vendorssupportingUMBFandschoolactivities;andcoordinatedthecreditcardprocessforapproximately2,500 transactions totaling more than $1.1 million.

• Managedcharitablegiftannuityregistrationandannualfilingswith31states;managedstatecharitablesolicit- ationregistrationandannualfilingsin35stateswhereregisteredorexemptfromregistration,orwherenolaw governs charitable solicitations. Produced and submitted Internal Revenue Service tax filings and managed tax status requirements;providedmaterialsforUniversitySystemofMarylandBoardofRegentsaffiliatedfoundationcompli- ance; oversaw external audit with PricewaterhouseCoopers and completion of the audited financial statements; and coordinated RSM McGladrey internal control audit. • Computedandrecordedannualspendableincomedistributionfor314UMBFendowments;providedfinancial officers and development officers with reports of market value and remaining spendable income for endowments; managed grant revenue and expenditure and reporting in accordance with agreements for 60 active private source grants;coordinatedinvestmentmanagementofmorethan1,050currentuseand310endowedfundswiththeUni- versity System of Maryland Foundation; produced the annual cost of fundraising analysis showing Development and Alumni Relations costs incurred to generate each dollar raised; produced and distributed more than 16,000 monthly financial reports for each UMBF account to the schools/units; provided regularly updated information to account holders and administrators through memos, formal and informal meetings, and training sessions.


11


Gift Administration• Processedmorethan16,700transactionsinFY09,anincreaseof7percentoverFY08.Since2005,giftandpledge transactions have increased by 22 percent.

• Reviewedgiftagreementlanguageofmorethan300memorandumsofunderstandingtoidentifytheimpact of the Uniform Prudent Management of Institutional Funds Act on endowment spendable income; identified approximately70additionalendowmentsforwhichgiftlanguageallowsspendingundertheprovisionsofthe new act.

Shows the hours spent by project type for FY06-FY09. These

numbers were affected by staff turnover in FY09 (with a staff

of three people there were two departures). Fewer staff

hours are now spent on custom reporting and general PC

support than in previous years therefore we have been able

to provide more training which should improve productivity

in our fundraising efforts.


0

200

400

600

800

1000

FY06 FY07 FY08

FY09

FY06 FY07 FY08 FY09

Ad.ini1tra5on 23 115 70 283

Data Clean‐up 173 202 302 143

@epor5ng 944 861 670 476

Advance Tech Support 58 48 360 224

Advance Training 167 227 218 290

Blackbaud/PC Tech

Support 634 734 372 261

Resource Management IT Projects by Hours to Complete

12


• ImplementedaDepositOn-Sitecheckscanningsystem,whichcreditsfundstoindividualUMBFaccountswithin 24hoursofscanning.Thisreducesbank“float”timebytwobusinessdaysandprovidesamoresecuremethodfor depositing checks.

• Aspartofgoaltoassistschoolswithstewardship,providedendowmentperformancereportstoinformdonorsofmarket conditions affecting fund performance and the corresponding impact on spendable income; trained school-based donor relations staff to provide meaningful stewardship reports and to add relevant information to the Advance donor database system that will be useful to future development officers.


Describes grant proposals that were routed through Office of Research and Development

then released to UMBF because the granting organization required that the proposal be

submitted through a 501c(3) organization.

0

10

20

30

40

FY07 FY08 FY09

22

37

28

15

23

18

Grant Proposals Routed Through UMBF

-u/012ed Funded


13


• Scannedmorethan271,000pagesofgiftandpledgedocumentation,memorandumsofunderstanding,andother important documents. Electronic access to these documents (as opposed to locating paper files and copying relevant documents)hassavedmorethan160staffhoursandquicklyprovidedneededdocumentstoschool-basedclients and auditors.

Resource Management also oversees the administrative functions of budgeting, procurement, accounting, and human resourcesforOEA.InFY09,theOEAbudgetof$4.6millionsupportedthesalaryandoperatingexpensesof53full-timeemployees in Communications and Marketing, Development and Alumni Relations, Government and Community Affairs, Resource Management, and University Events.

Depicts the total number of transactions processed in Advance including gifts, pledges, and

payments on current and prior year pledges.

0

5000

10000

15000

20000


13660 15714 16086 15580

16673

!"#$%&'()'*+,()$-&,*.))./$


14


University Events410-706-2024 www.oea.umaryland.edu/events

AccomplishmentsAnnual Events Highlights Directed, advised, and chaired the campus events committee responsible for campuswide celebrations such as:• MartinLutherKingJr.’sBirthday/BlackHistoryMonth• Women’sHistoryMonth• HolidayCraftFair Planned and implemented events hosted by the University president including:• Receptionsfornewfaculty,studentleaders,incomingandoutgoingcampusleadership• StewardshipandCultivationDinners• UniversityofMarylandBaltimoreFoundation,Inc.,boardmeetingsandevents

Building on the success of previous years, planned and directed Founders Week celebrations that attracted the largestattendance to date. Events included:• Blacktiegala,researchlectureandreception,entrepreneurpresentationandreception,staffluncheon and student cookout. Attendance at the student cookout has doubled since 2006.• Specialmajor-donorreceptionjustpriortotheFoundersWeekgala

Created and carried out a University-wide plan for Commencement 2009• Coordinatedallschoolceremoniestobewithinwalkingdistanceofcampusandthe1stMarinerArena• Securedconvocationvenuesforallschools,discountedhotelrates,specialoffersatarearestaurantsandmuseums, and arranged free tours of Oriole Park at Camden Yards• DesignedandlaunchedanattractiveCommencement2009Websitethatprovidedvaluableinformationabout ceremonies, hotels, area attractions, restaurant offers, parking, and free shuttle service• Conceivedandorganizedthefirst-everCommencementacademicprocessionfromthecampustothe1stMariner Arena.


15


Special Events and Initiatives HighlightsProvided event guidance to schools and departments for major events such as: • Campuscentertopping-outceremony• OpeningofBuildingTwooftheUniversityofMarylandBioPark• PharmacyHallAdditiongroundbreakingceremony

Spearheaded a month-long art exhibit at Health Sciences and Human Services Library, A Line in the Sand, commissioned by the House of Ruth. The exhibit chronicled Maryland’s battle against domestic violence and featured photos of advo-cates from the University of Maryland, Baltimore (UMB), including alumni and donors. Planned logistics for the open-ing-night announcement via telecommunications of a million dollar gift.

Compiled, edited, published, promoted, and sold UMB Cooks,acookbookofmorethan500recipessubmittedbyUMBfaculty, staff, students, and alumni.

Served as the campus liaison to the Hippodrome Theatre to present special theater offers to the UMB community.

University Events410-706-2024 www.oea.umaryland.edu/events

Events Attendance

16


University of Maryland BaltimoreFoundation, Inc.410-706-5631 www.umaryland.edu/umbf

AccomplishmentsUMBF Board of TrusteesBoard Meetings • TheUMBFBoardofTrusteesmetquarterlyduringtheyear.Tofurtherenhancetheirunderstandingofthe

University, trustees enjoyed presentations at the meetings by Mandeep Mehra, MBBS, FACC, FACP, chief of cardiology and assistant dean for clinical services at the School of Medicine; Malinda Orlin, PhD, vice president foracademicaffairsanddeanoftheGraduateSchool;NatalieEddington,PhD,deanoftheSchoolofPharmacy;Claire Fraser-Liggett, PhD, director of the School of Medicine’s Institute for Genome Sciences; and Robert Chrencik, MBA, president and CEO of the University of Maryland Medical System.

• AtUMBFBoardmeetings,theUMBvicepresidentforresearchanddevelopmentandpresidentoftheUMB

HealthSciencesResearchParkCorporation(RPC)providesquarterlystatusreportsondevelopmentsintheUniversity of Maryland BioPark. Janet Owens, chair of the UMBF Board of Trustees, recently joined trustees Harold Chappelear and Richard Himelfarb as members of RPC Board of Directors.

Association of Governing Boards • TheUMBFoundationisamemberoftheAssociationofGoverningBoardsofUniversitiesandColleges(AGB),

a national association that serves the interests of boards of institutionally affiliated foundations. The chair of the UMBFBoardofTrusteesandUMBFpresident/CEOparticipatedinAGB’s13thAnnualFoundationLeadershipForum.Theforumprovidedauniqueopportunityforfoundationexecutivesandboardmemberstodiscussthechallenges and opportunities confronting affiliated foundations.

Board Organizational Structure • Elections:OnrecommendationoftheUMBFNominatingCommittee,theUMBFBoardofTrusteeselecteda

new chair, a vice chair, and new trustees.

• Committees:Trusteesvolunteertoserveononeormoreofthefollowingcommittees:Executive,Nominating,Audit,Finance,andCampusEnterprise.Newcommitteechairswereappointedandcommitteemembershipwas restructured to maximize the expertise of the members.

u Audit and Finance Committees: In response to the turbulent markets, the UMBF Audit and Finance committeesmetfrequentlyabouttheinvestmentoftheendowmentandoperatingportfolios.

u Additional responsibilities of the Audit and Finance committees: - Engage and oversee the scope of the external auditor’s annual financial audit and pre-approve all audit and non-audit services to ensure that the audit is conducted in accordance with generally applicable standards for nonprofit organizations and conform to the USM Board of Regents Policy on Affiliated Foundations.

- Forthe2009taxyear,thefullBoardofTrusteesisrequiredtoprovideoversightandapprovalofthe UMBF IRS 990 form


17


- Engage and oversee the scope of the internal auditor’s targeted risk-based internal control audit, charitable gift annuity and trust filings, charitable solicitation registration filings, and federal and state tax returns.

- Develop an annual Spendable Income Policy.

u UMBF Campus Enterprise Committee: Members serve as advisors to UMB staff and an external consultant in the development of the UMB Facilities Master Plan. The committee provides ongoing assistance in the identification of funding sources to enhance pedestrian and traffic safety, lighting, signage, streetscaping, and access to the UMB campus and BioPark. Members are advocates for a sound long-range plan that coordinates future planning for the University, the University of Maryland Medical System, the Baltimore

Veterans Affairs Medical Center, and the BioPark.

u UMBF Nominating Committee: Members identify individuals who would further enhance the membership of the UMBF Board of Trustees.

UMBF Board Actions/Decisions Representation on University System of Maryland (USM) Foundation Committees: u Investment Committee:ThreemembersoftheUMBFBoardofTrustees—CharlesCole,JosephHardiman,

andKemptonIngersol—representUMBFontheUSMFoundationInvestmentCommittee.Thiscommittee sets asset allocation policy, evaluates recommendations of the investment staff, and monitors performance and risk exposures. UMBF losses were lower than those experienced by many of our peer institutions. The UMBF Treasurer/CFO represents UMBF staff on this committee.

u Spendable Income Committee: Trustee John Weiss represents UMBF on this committee.

u Budget and Finance Committee: Trustee William T. Wood and the UMBF president/CEO represent UMBF on this committee.

u Ad Hoc Revenue Group: UMBF officers participated on this committee, which was charged with developing

a sustainable revenue structure for the USM Foundation.

Decisions: u UMBF Trustees: - approvedpoliciesrelatedtotrusteeconflictofinterestanddisclosure,endowmentstewardship,anda complaint reporting mechanism for reporting misconduct within the UMB Foundation.

- adopted a policy allowing UMBF to register in states other than Maryland for the issuance of charitable gift annuities. To date, UMBF is registered in California, Connecticut, Delaware,

DistrictofColumbia,Florida,Maryland,NewJersey,NewYork,NorthCarolina,Ohio,Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Texas, Utah, Vermont, Virginia, and West

Virginia. There are active planned giving prospects in 10 of those states. - adopted the PricewaterhouseCoopers LLP audited financial statements, which are included in UMBF’s

annual report and filed annually as part of the USM Board of Regents Compliance Policy.


18


- adopted a Spendable Income Policy on recommendation of the UMBF Audit and Finance committees.

- stewarded the relationship with USMF pursuant to the management agreement for the investment of endowment and current use funds.

- engaged in preparation for the negotiation of a new UMBF/USMF Funds Management Agreement in 2010.

- reviewed the trustees’ director and officer liability insurance and upgraded the policy to provide more coverage at a reduced cost.

- adjustedandapprovedaFY10UMBFbudgetthatreflectsaprojecteddeclineinrevenuesduetolower market returns.

- retainedlegalcounseltoreviewacomplexgiftofrealestateandarequesttoforgiveapledgedueto lackoffundingcausedbymarketlosses.Adecisionregardingarequesttoreturnanactualgiftwas also researched and decided.

- conducted research on the impact of the Maryland Uniform Prudent Management of Institutional Funds Act on UMBF accounts. Staff reviewed memoranda of understanding to identify those impacted

by the legislation enacted by the Maryland General Assembly during the 2009 legislative session.

UMBF Trustee Philanthropy • UMBFBoardtrusteesprovidedongoingsupportoftheUMBCapitalCampaign.

• UMBFBoardtrusteescontinuedtoadvocatefortheUniversityandmakepersonalandcorporatefinancialcommitments. Their contributions supported scholarships and programs in UMB schools, the technology commercialization fund, campus programs, the Health Sciences and Human Services Library, and the Southern Management Corporation Campus Center.

UMBF OperationsAssets and Pledges: • ThevalueofcurrentuseandendowmentassetsandpledgesunderUMBFmanagementtotaled$140millionin

FY09.

• UMBFcontinuedtotransferUMBFendowmentscurrentlyheldbytheUSMFoundation:eightweretransferred this year.



19


Giving to UMBF • OnlinegivingtransactionstoUMBFthroughUMBonlinegivingWebsitesincreasedby49percentinFY09,from 590in2008to879in2009;dollarscontributedgrewfrom$178,043to$242,025,anincreaseof36percent.

• InFY09,morethan10,000IRScompliantgiftreceiptswereprovidedtodonorsfortheirtaxrecords.Morethan6,200were mailed directly to the schools and/or units.

• Allmemorandaofunderstandingwerescannedandfiledinanewdocumentmanagementsystem.Thissystemallows

giftadministrationandfinancestaffreadyaccesstothesedocuments,whichenhancesresponsetimetorequestsfromthe schools/units and the auditors.

• Collaboratedwithdevelopmentofficersanddonorstocreatelegallyapprovedgiftagreementsfornewlyestablishedendowments and revise existing endowment agreements.

• SignificantimprovementsweremadetothegrantsmanagementsystemsothatapplicationsreleasedtoUMBFbytheOffice of Research and Development are more easily tracked and reviewed. The improvements include notification to the principal investigators as to when reports are due to the granting agency.

Shows the fiscal year-end market value

of the UMBF current use and endow-

ment investment pools. Also shows the

fiscal year-end dollar value of all UMBF

assets including cash, endowment, and

current use investments, multi-year

pledges, and other assets.

Total number of transactions that came

through UMB online giving websites. Includes

non-gift transactions, which are on the rise

because the Schools are providing on-line

registration for more events.

$0

$20

$40

$60

$80

$100

$120

$140

$160

$180

FY05 FY06 FY07 FY08 FY09 Current Use 41.6 40.65 46.23 46.74 49.7

Endowment 39.1 52.48 76.95 85.14 64.3

Total Assets 99.87 114.67 142.96 161.81 140

Million

UMBF Total Investments & Assets

0

500

1000

1500

FY07 FY08 FY09

393 590

879 770 1076

1276

!"#$"%&'()"*)+,-"*&

-./ 012 -./345167./ 8901:0;<51: 85=0> 8901:0;<51: ?.1;>@2.17 15167./A


20


Financial Services • UMBFdisbursementrequestsforcurrentusefundsareprocessedonaweeklybasis.Morethan5,000checks

were written for expenditures to support UMB programs. • Morethan300IRS1099formswereissuedrelatingtoscholarshipsandhonorariums.

• BankingserviceswereprovidedtoUMBschoolsandunitsforprivatesourcefundsheldbyUMBF,includingadministering the account agreements, managing vendor contracts, processing weekly disbursements, and processing credit and online transactions.

• SelectschooladministratorswillbegrantedaccesstotheirUMBFaccountbalancesandactivityreportsthrough

the Blackbaud Financial Edge accounting software, which will be installed on their personal computers.

Miscellaneous Client Services • Quarterlymeetingsareheldwiththechiefdevelopmentofficersandchieffinancialofficersofeachschool/unit

to provide updates and information on UMBF policies and procedures. Due to the downturn in the economy, additional communications and meetings were added as necessary.

• Morethan130one-on-oneorsmallgroupandmorethan35telephonesessionswereheldwithfundraiserstoprovide training on the Advance donor database, endowment and grant management, and gift processing and reporting.


inside back cover

PRODUCED BY THE OFFICE OF EXTERNAL AFFAIRS, 2009

2009 OEA Annual Report

Documents

Transcript of 2009 OEA Annual Report