2009 MW and AAM Conferences

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2009 MW and AAM Conferences Report to MMA Marketing Task Force

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Presentation to MMA Marketing Task Force, 2 September 2009

Transcript of 2009 MW and AAM Conferences

Page 1: 2009 MW and AAM Conferences

2009 MW and AAM Conferences

Report to MMA Marketing Task Force

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MW

• Museums and the Web• “ … Museums have much to learn from each other, and from developers

using the Web … To facilitate this exchange of information, Archives & Museum Informatics organises an annual international conference devoted exclusively to Museums and the Web.“

– Largest international conference devoted to the exploration of art, science, natural and cultural heritage on-line. • Held every spring since 1997. Full programs and full papers from past

conferences remain available: • http://www.archimuse.com/mw2009/• Presenters must submit papers for peer review and selection

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• Indianapolis: Conference Highlights» Collaboration» Cloud computing» Data mining» Open source website software» Interface design» Project briefings and professional forums» APIs» Handheld devices» Crit room (reviewing museum websites)

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Plenary Address: Max Anderson

• Stressed the need for museums to be transparent and honest to maintain the level of trust that the public has for us.

– Museums should use their websites to allow online visitors to peak behind the scenes at what goes on at a museum, who works there, what do they do, how do they make decisions about exhibitions, how do they hang paintings, what is conservation, etc.

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Plenary Address: Max Anderson

– Giving online visitors a view behind the scenes will engender trust, curiosity, and longer-term commitment to a museum by its public.

– Video of Max’s address is available online: • http://www.artbabble.org/video/moving-virtual-viscera

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It’s Time We Met

• Considerable buzz regarding It’s Time We Met

• Attendees asking about the Metropolitan’s:– use of social media sites like Flickr and Twitter– photography policies and the public domain– plans to continue using social media to reach out

to new audiences

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It’s Time We Met

• Many museums considering similar initiatives– looking to the Metropolitan as a leader in thinking

this through and making it work effectively– Likely to see several similar campaigns soon

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Opening the Doors

• In general, museums expressed:– interest in expanding their adoption of social

media sites (Flickr, Facebook, Twitter, etc.) to reach new audiences and create a “buzz” that will lead to museum visits

– interest in allowing sister institutions to access their data (primarily collection records) openly via APIs, akin to the recent efforts at the Brooklyn Museum

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Handheld Devices

• The Metropolitan’s Koven Smith presented on the future of handheld devices.

• In general, museums slow to embrace the technology because of entrenched content creation workflows

• You can see his accepted paper for the session on the future of handhelds here: http://www.archimuse.com/mw2009/papers/smith/smith.html

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Best of the Web Awards

• Douglas Hegley: one of 17 judges, and emcee for the awards ceremony at the conference

• celebration of online successes during the past year.

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Best of the Web Awards

• The overall winner was Brooklyn Museum, for their three-pronged approach of: – (1) Collection – with API connection to object info– (2) Posse – their network of social taggers– (3) Click! A Crowd Curated Exhibition – in which

the ‘wisdom of the crowd’ chose photographs to be mounted in an actual museum exhibition

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Best of the Web Awards

• Categories and winners:– On-line Exhibition: Click! A Crowd-Curated Exhibition– Educational Site: Tate Kids– Museum Professionals Site: CODART.nl– On-line Community or Service: Brooklyn Museum Collection, Posse, and Tag! You are It!

– Podcast (Audio / Video): RWM (Radio web MACBA)– Innovative or Experimental Site: My Yard Our Message– Research Site: Museum of Jewish Heritage Online Collection– Small Museum: Museum 2.0 blog– People’s Choice: Video Active

– Full info about the Best of the Web and all of the nominated sites and the winners can be found here: http://www.archimuse.com/mw2009/best/index.html

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AAM

• American Association of Museums– http://www.aam-us.org/

• 2009 Annual Meeting in Philadelphia

• Theme: “The Museum Experiment”

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Museo-Jeopardy

• Douglas Hegley (Session Chair)

• Museo-Jeopardy: Are you Smarter than a Museum Technologist?

• Museo-Jeopardy Game

• Session themes:– social media tools & how to make them effective.– Particular questions about how to facilitate the

relationship between IT and PR within an organization.• Likely to see some follow-up to this at future conferences.

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MUSE Awards

• Created by the Media and Technology SPC– 20th anniversary– 62 judges, 250 applicants, 47 winners

2009 MUSE Awards at MAT SPC

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2009 MUSE Awards• Categories and Gold Medal winners:

– Audio and Visual Tours: GOLD MauerGuide/Berlin Wall Guide (Antenna Audio)– Community: GOLD Total Solar Eclipse: Live from China (The Exploratorium)– Games: GOLD Waltee’s Quest: The Case of the Lost Art (The Walters Art Museum)– Interactive Kiosks: GOLD Grammy Museum Interactives– Interpretive Interactive Installations: GOLD Green Community Interactives (Nat’l Bldg

Mus.)– Multimedia Installations: GOLD Patriots Hall of Fame Pylons (The Hall at Patriot Place)– Online Presence: GOLD ArtBabble (Indianapolis Museum of Art)– Podcasts: GOLD General Collection Podcasts for George Eastman House– Public Relations & Development: GOLD Road Trip: The Giant Artichoke (San Jose Mus. Of

Art)– Teaching and Outreach: GOLD Flashpoint: 1908-2008, Springfield Illinois Race Riot

(Abraham Lincoln Presidential Library and Museum)– Video: GOLD Fritz Scholder: Indian/Not Indian (Smithsonian National Museum of the

American Indian)– Jim Blackaby Ingenuity Award: Flashpoint: 1908-2008, Springfield Illinois Race Riot

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NMC Horizon Report for Museums

• New Media Consortium• Final publication still in process, early info release:

– 1 year– Collection Management Systems, Digital Asset Management Systems, Content

Management Systems– Mobile Devices

– 2-3 years– Geolocation– Alternative Interaction Devices

– 4-5 years– Open Content / Open Educational Resources– Multi-language Capabilities

– http://horizon.nmc.org/museum/Main_Page

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“Prediction is very difficult, especially about the future” – Niels Bohr

Questions?