2009 IH Sales Rep Presentation Print

How we started

-25

75

175

275

375

EASTON BAUER RBK CCM WARRIOR TPS MISSION

ONE-PIECE TWO-PIECE

46% 16% 14% 12% 8% 4%

#1 POSITION IN NHL

OCTOBER 2007

How we finished

-25

75

175

275

375

EASTON RBK CCM BAUER WARRIOR TPS MISSION

ONE-PIECE TWO-PIECE

51% 14% 14% 12% 7% 3%

#1 POSITION IN NHL

APRIL 2008

Strong product, great results

Stealth S17

Compression Molded Shaft

• Consistent walls

- Maximize energy transfer

• Kevlar wrapped

- Vibration dampening

- Impact resistance

• Seamless feel for player

ENERGY

Stealth S17

TORXTM Technology

• Elliptical Profile

– Better torsional control

– Closer to hands for better

control

VELOCITY

How do we test?

Stealth S17TORSION TEST

How do we compare?

0 2 0 0 4 0 0 6 0 0 8 0 0

1

2

3

4

5

6

Stealth S17TORSIONAL STIFFNESS

How about the blade?

Pressure of lbs / inch

• Multi-Rib Design

– Controlled blade flex

• Micro-Bladder

– Maximize Compaction

• Structural Foam

– Durability

Stealth S17ACCURACY

Put it all together

S17 Technologies

How do we compare?

ENERGY VELOCITY ACCURACY

• Outer Kevlar Wrapped– Impact Protection

– Vibration dampening

• Liquid Silicone Molded– Consistent walls

– Good Energy transfer

• TORX Technology– Torsional Control

• Low Kick point

S17 Technologies

How do we compare?

ENERGY VELOCITY ACCURACY

• Structural Foam– Durability

• Multi-Rib System– Controlled Blade Flex

• Micro-Bladder– Maximize Compaction

S17 TechnologiesCOMPETITIVE ANALYSIS

S17 vs. CompetitionBAUER VAPOR XXXX

• Bladder Molded Shaft– Inconsistent walls

– Rounded corners

– Shaft Wrinkles

– Extra Material

• Lower grade materials– No Kevlar outside

– Low impact strength• 50% lower than Easton spec

S17 vs. CompetitionBAUER VAPOR XXXX

• Rib-less Design– High density foam

– Less supporting structure

S17 vs. CompetitionCCM U+

• “Compression Molding” Process– Outer Mold

– Thin Kevlar• 20% Lower than Easton spec

• Flat Stiffness Profile– No Generated Low Kick Point

S17 vs. CompetitionCCM U+

• Old Synergy Technology– Low Density Foam

– Extra material

– High Swing Weight

S17 vs. CompetitionRBK 9K

• Bladder Molded Shaft– No Kevlar outside

• “Power Ports”– Added weight

• Unbalanced design– Uneven wall thickness


• Imitation 2003 Synergy– Thick walls

• Unbalanced design– Uneven wall thickness

– Sacrifice stability


• New Design– Injection molded part

• Bladder Molding Process– Inconsistent walls

– No Kevlar• 45% Lower than Easton spec

S17 vs. CompetitionBAUER ONE95

S17 vs. CompetitionBAUER ONE95

• Rib-less Structure– Dependent on core

– Thicker walls

S17 vs. CompetitionWARRIOR DOLOMITE

• Compression Molded Process– Kevlar wrapped

• Level Stiffness profile

S17 vs. CompetitionWARRIOR DOLOMITE

• Rib-less Design– High density foam

– Less supporting structure

Sr. Int. Jr. Yth.

Iginla X X X X

Heatley X X X

Sakic X X X

Zetterberg X X

Getzlaf X

Drury X

Stealth S17 2009 Line

Synergy SE16

What is the Structure?

• Controls blade reaction– Keeps puck on blade

• Improves pass catching

• Improves feel for stick handling– Confidence to keep your head up

FEEL

• Structural Foam– Durability

• Multi-Rib System– Controlled Blade Flex

• Micro-Bladder– Maximize Compaction

Synergy SE16

How do we test?

Synergy SE16

How do we compare?

3 POINT GLOBAL STIFFNESS TEST

stabilizers

apply pressure

= 650lbs of pressure per inch

Synergy SE16

Synergy SE16

• Concentrated Weight– Walls coated

– Top portion of shaft

How does it work?

CONTROL

Synergy SE16

Weight counter-balances stick…

…Creating a blade light feel

CONTROL

Another added feature…

Synergy SE16CONTROL

….Vibration dampening for the top hand

Synergy SE16 Technology

• Compression Molded

• Kevlar wrapped– Impact protection

– Vibration Dampening

• Focus Weight Technology– Improved Balance

– Additional Dampening

FEEL CONTROL POWER

Synergy SE16 TechnologyFEEL CONTROL POWER

• Focus Weight Technology– Improved Feel

• Multi-Rib Structure

• Micro-Bladder

Synergy SE16 vs. Competition

Focus Weight

Technology

Multi-Rib

Micro-Bladder

EASTON STANDS ALONE

Synergy SE16 vs. Competition

Focus Weight

Technology

Compression

Molded

Kevlar

Wrapped

Synergy SE16 YthPATTERN ADJUSTMENTS

Heel contour improvements

Better contact with the ice

Extended length ½”

More blade surface area on the ice

OLD DESIGN NEW DESIGN

Rounded edge

increases lie slightly

Synergy SE16 2009 Line

Sr. Sr. 75 Flex Int. Jr. Yth.

Heatley X X X X X

Iginla X X X X

Sakic X X X X

Zetterberg X X X

Getzlaf X X

Drury X X

Synergy ST

How do we compare?

IMPACT STRENGTH

Synergy ST vs. CompetitionST TECHNOLOGY

• Texalium Kevlar Wrapped– “Soft Hands”

• Compression Molded– Great Energy transfer

Synergy ST vs. CompetitionST TECHNOLOGY

• Multi-Rib Structure– Maintains Stiffness

– Ability to use soft materials• “Soft Hands”

Synergy ST vs. CompetitionEASTON STANDS ALONE

Synergy ST vs. Competition

Compression

Molded

Kevlar

Wrapped

Synergy ST 2009 Line

Sr. Int. Jr.

Heatley X X X

Iginla X X X

Sakic X X X

Zetterberg X X

Getzlaf X

Drury X

still going……

Performance Stick Comparison

KEVLAR RTM

Stealth S11

Concave Shaft

Ultra thin taper

Elliptical Profile

Blade Design

Micro-bladder

Multi-rib

Thin Taper

– Load / Release

– Responsive

Shaft Geometry

Taper Geometry

-

25

50

75

100

125

150

175

200

K L M N O P Q R S T U V W

Stealth S11FLEX RIGIDITY PROFILE

ST

IFF

NE

SS

R

AT

ING

S11 Mirrors S17 Flex Profile to Control Kick Point

-

25

50

75

100

125

150

175

200

225


FLEX RIGIDITY PROFILE

S11 vs. competitionS

TIF

FN

ES

S R

AT

ING

Shogun

• flat profile

• constant flex throughout shaft

-

25

50

75

100

125

150

175

200

225


FLEX RIGIDITY PROFILE


TIF

FN

ES

S R

AT

ING

V8.0 5K

• tapers low and high

• loose feeling between hands

-

25

50

75

100

125

150

175

200

225


VAPOR XXV


TIF

FN

ES

S R

AT

ING

XXV

• stiffer profile

• leaves pressure on the hosel area

Stealth S11

Sr. 110 Sr. 100 Sr. 85 Int. Jr.

Iginla X X X X X

Sakic X X X X X

Heatley X X X X X

Zetterberg X X X X

Getzlaf X X X

Drury X X X

Synergy SE6

Standard Shaft Shape

Synergy Geometry

Blade Design

RibbedForgiving blade

– Passing

– Stick Handling

Shaft Geometry

Taper Geometry

SE6 vs. competition

4K One55 Shogun V6.0SE6

EASTON STANDS ALONE

Ribbed

Structure

Synergy SE6

Sr. 110 Sr. 100 Sr. 85 Int. Jr.

Iginla X X X X X

Sakic X X X X X

Zetterberg X X X X

Getzlaf X X X

Stealth S5Concave Shaft

Ultra thin taper

Elliptical Profile

Blade Design

Micro-bladder

Multi-rib

Thin Taper

– Load / Release

– Responsive

Shaft Geometry

Taper Geometry

Stealth S5

Sr. 100 Sr. 85 Int. Jr.

Iginla X X X X

Sakic X X X X

Zetterberg X X X

Getzlaf X X

Synergy SE2

Standard Shaft Shape

Synergy Geometry

Blade Design

RibbedForgiving blade

– Passing

– Stick Handling

Shaft Geometry

Taper Geometry

Synergy SE2

Sr. 85 Int. Jr.

Iginla X X X

Sakic X X X

Zetterberg X X

Getzlaf X

Synergy SC1

• High performance wood/composite hockey stick

• Lightweight Birch Veneer

• Lightweight, high performance composite blade

Synergy SC1Flex: 95

Synergy SC1 JrFlex: 50

New Pattern Names

P4 FORSBERG CHANGES TO P4 ZETTERBERG

P5 LIDSTROM CHANGES TO P5 GETZLAF

LIE: 5DEPTH: 9mm / 3/8”CURVE: Mid HeelFACE: ClosedTOE: Round

LIE: 5.5DEPTH: 12mm / 1/2”CURVE: HeelFACE: OpenTOE: Square

SEE SHEET FOR SKU CHANGES

SEE SHEET FOR SKU CHANGES

Line plan

2008 2009

Stealth S17 Stealth S17

Synergy Elite Synergy SE16

Synergy ST Synergy ST


Synergy SC6 Synergy SE6


Synergy SC2 Synergy SE2

Tapered Shafts

Synergy SE16 GRIP Flex: 100 / 85

Synergy SE16Flex: 100 / 85 / 70

Stealth S15 GRIP Flex: 100 / 85 / 50

Stealth S15Flex: 110 / 100 / 85

Synergy ST GRIP Flex: 110 / 100 / 85 / 60

Synergy ST Flex: 110 / 100 / 85

Standard Hosel Shafts

Pultruded Shafts

Stealth S5 Sr Flex: 80

Stealth S5 Jr Flex: 50

Stealth S5 Yth Flex: 45

Synergy SE16

• Tapered hosel design

• Micro-bladder / Multi-Rib design

• Low kick point

Stealth S15

• CNT allows for a thin light blade


• Focus Flex hosel for low kick point

Synergy ST

• Standard hosel length


• Right product / Right Price

Hybrid

SC Pro

• Ultra thin blades provide great feel

• Graphite provides consistent blade

patterns and weight

Wood

Fibre Plus SYN Lami SYN Pro

ABS

Synergy ABS

SY50 Sr / IntIginla, Sakic, Zetterberg, Yzerman

SY50 IntSakic, Zetterberg

SY50 Jr ProIginla

SY50 Jr / YthJr: Iginla, Sakic Yth: Iginla Str, Sakic

Wood Stick Line

ABS Stick Line

Synergy ABSZetterberg

Synergy ABS JrZetterberg

Synergy ABS YthZetterberg

All Sticks!

What’s the new process ?

Warranty Card

What’s the new process ?

Warranty Card(Bilingual)

Shelf space opportunity

VAPOR

CCM U+SUPREMESTEALTH

A new line that will be competitive

SUPREME

Targets

Specific opportunities

What makes our skates great?

Materials

Carbon fiber: most

responsive in the

industry

Process

Composite layers

eliminate nails,

separate outsole, etc

Design

Single structure

with strategic

flex slots

Responsive

Brand new skate line:

with focused refinements

Confidence and attitude

IMPROVEMENTS

New material

after 100 uses

Old material

IMPROVEMENTS

Old PU upper design

COMFORT

IMPROVEMENTS

“Pro-Style”

White Felt Tongue

vs.

’08 EPE Foam

Tongue

Supple

“What the

Pros wear”

Reduced

pinching

COMFORT

IMPROVEMENTS

Brushed Clarino

Nash Lining

Bio-Dri

Grip Liner

vs.

Supple

Classic

Feel

Reduced

Rubbing

When

Sock-Less

STEEL PERFORMANCE

Stiffer profile

110g

120g

Confidence

DURABILITYToe Cap cover

PERFORMANCEStiffer ELITE Runner

COMFORTTongue

How do we stack up?

COMFORTLining

DURABILITYAbrasion guard

Carbon Fiber: True Composite

Controlled flex zones

Responsiveness

Weight

Focused Stiffness

√

√

√

“Curve” Material

Ski Boot/ Homogenous Flex

__________ __ ______Performance vs. Supreme

X

X

X

Weight vs. Supreme

Mass Comparison - High-end

779

740

650

700

750

800

850

900

STEALTH S17 NBH Supreme One95

Skate Models

Ma

ss (

g)

-5%

Construction vs. U+

Anatomical shape

Responsiveness

√

√

X

X

√ Abrasion Guard X

Fit System vs. U+

“Out of box” fit

Heel Lock

Tongue

U+ Straight Thin Walls

√

√

√

X

X

X

Blade vs. U+

Sharpening

Longevity

Performance

√

√

√

X

X

X

Rocket Runner

Drains up to 15% of

moisture during play

Weight vs. Vapor 40

824

740

650

700

750

800

850

900

STEALTH S17 NBH Vapor XXXX

Skate Models

Ma

ss (

g)

10% Lighter!!

-10%

Brand new skate:

with focused refinements

Confidence and attitude

Laterally-flexible option

Texalium Value

Junior sizes: 1-3.5

Pro-style felt

Weight vs. Vapor 25

852

772

650

700

750

800

850

900

STEALTH S12 NBH Vapor 25

Skate Models

Ma

ss (

g)

-10%

10% lighter

Easton “Lasted” Technology

•“Back-lasted”

•No heel counter

•Mold-specific for every ½ size

Thermal Mold For each 1/2 Size

Technology

Metallic Mesh Quarter Material

•Lightweight

•Rich, durable HDPE quarter:

(PU yellows over time) UV test

•Aesthetic & performance

2nd “Back-last” step

•Anatomical

•U+ is not doing this

•Mold-specific for every ½ size

NEW

Junior sizes: 1-3.5

Best in Class Weight

910

1010

875885 890

800

850

900

950

1000

1050

Stealth S9 Bauer One 55 Bauer Vapor XXII Vector 6 RBK 5K

Ma

ss (

g)

Stainless

New Nylon Quarter

-Maintains stiffness better

•Synthetic Quarter (from S3)

Thicker, stronger, richer

•New cosmetic

•Senior/Junior/Youth

Youth Technologies

Youth

Sizes:

6-11 (full), 11.5-13.5

Regular & Wide

New

SYNERGY

2008 2009

Synergy SE16 Synergy SE16 White

Synergy SE10 Synergy SE10



Synergy SY50 Synergy SY50

New and Improved

DIFFERENTIATION

Stealth

Stealth Padlock

EPE foams

New Pro Style

performance tongue

“Formula 1”

Anatomical, aggressive

Synergy

Ideal Fit System

Latex ankles

Foam/felt/viscose

tongue

More traditional cut

Forgiving, comfort

SYNERGY INITIATIVE:

Re-excite the market

STYLEDURABILITY

SE16 Bootform

SE16 Design

Texalium bootform richness

New look, add laser decals

Performance/Texalium Richness Upgraded durability

Comfort/Heel LockClassic Feel

Features

•Ideal fit latex ankle

•Clarino Ultima liner

•Ideal-Fit Footbed

White

Weight Comparison

834

792776

686

500

550

600

650

700

750

800

850

900

CCM U+ Pro Synergy SE16 White NBH One 75 RBK 9K Pump

Skate Models

Ma

ss (

g)

Perfect 1-2 Punch

Mass Comparison - High-end

786

856

872

790

776

740

650

700

750

800

850

900

Stealth S17 Composite Synergy SE16 NBH Supreme One75 NBH Vapor XXXX RBK 9K Pump CCM Vector 10.0

Skate Models

Mass (

g)

Junior sizes: 1-3.5

IMPROVED

DURABILITY

ZONES

Junior sizes: 1-3.5

Stainless

SR/JR/YTH

Junior sizes: 1-3.5

•Senior/Junior/Youth

•Built on EE last

•New cosmetic

DIFFERENTIATION

Stealth

Stealth Padlock

EPE foams

New Pro Style performance

tongue

“Formula 1”

Anatomical, aggressive

Let’s see Easton skates in

Action……

Synergy

Ideal Fit System

Latex ankles

Foam/felt/viscose tongue

More traditional cut

Forgiving, comfort

Why?

Fashion: Consumers are buying

and loving the look

Credibility: Easton and Giro

brands

Performance: 10% in year 1

with later than desired delivery

What’s helping sell-thru?

Easton NHL Growth

2008 PLAYOFFS 2009

61 Players42 Players

2009: Complete Package

Why?

PROFILE FIT FEATURES

Tech Review:Fit Systems

•Fast and easy length adjustment

•Single action

•Strategic location: away from

impact areas

•Allows low profile on sides

Best In-Class Profile

195 200 205 210 215 220

EASTON S17

RBK 8K

CCM V.10

BAUER 9500

BAUER 8500

Width (in mm)

Tech Review:Fit Systems

•Giro-branded proven design

•Occipital and width

•Truest fitting

•Adjustable placement

Comfort

Orange pads identify

Molded low-density comfort foams

Integrated

nose protector

Fit

Material:

Molded low-density EVA

Easy Facemask Attachment

Competitor Warnings

Separate from EPP

Comfortable

Unique to Easton

Benefits retailer: easy to install facial products

Tech Review:Features

•Customizable for

protection and comfort

•Easy to adjust

•Unique to Easton

Tech Review:Features

Colors and Sizes

WH

6 COLORS 3 SIZES

BK RD

NY SLRY

S

ML

How do we compare?

Vs. 9500 Profile

5% Narrower

Vs. 9500 Weight

9% Lighter

400

450

500

550

600

650

EASTON S17 BAUER 9500

Weight

(in grams)

Vs. 8K Profile

4% Narrower

More Protective vs. 8K

Helmet

Impact

Deceleratio

n*

% difference

BAUER 8500 122g -10%

EASTON S17 136g -

BAUER 9500 137g -

RBK 8K 155g +14%

*Impact results: 6-site averages according to CAN/CSA Standard Z262.1-M90 (31.5 in drop height) at room

temperature (64.4-71.6 degrees F) with medium helmets. Tests conducted Oct. 21st, 2008 at Intertek Testing Services.

Highly Competitive:

PROFILE

FIT

FEATURES

Dual-density VN linerAdjustable earpieces

3-color chrome

bubble logo

Modernized look in a classic profile

S9 Profile Comparison

S9 4500 4K

5% wider profile

cm 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66

hatsize 6 1/4 6 3/8 6 1/2 6 5/8 6 3/4 6 7/8 7 7 1/8 7 1/4 7 3/8 7 1/2 7 5/8 7 3/4 7 7/8 8 8 1/8 8 1/4

cm hatsize

S9 XS 51 - 54 6 3/8 - 6 3/4 X-SMALL

S 53 - 56 6 5/8 - 7 SMALL

M 55 - 58 6 7/8 - 7 1/4 MEDIUM

L 57 - 61 7 1/8 - 7 5/8 LARGE

XL 60 - 63 7 1/2 - 7 7/8 X-LARGE

4500 XS 51 - 54 6 3/8 - 6 3/4

S 54 - 57 6 3/4 - 7 1/8

M 56 - 59 7 - 7 3/8

L 59 - 63 7 3/8 - 7 7/8

XL 61 - 65 7 5/8 - 8 1/8

Sizing & Colors

BK WH RD RY NY SL YL MN

Single-density VN liner

Adjustable

earpieces

2-Color bubble logo

BK WH RD

RY NY

Comparative Helmet Sizing

cm 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64

hatsize 6 1/4 6 3/8 6 1/2 6 5/8 6 3/4 6 7/8 7 7 1/8 7 1/4 7 3/8 7 1/2 7 5/8 7 3/4 7 7/8 8

cm hatsize

S17 S 53 - 57 6 5/8 - 7 1/8 SMALL

M 55 - 59 6 7/8 - 7 3/8 MEDIUM

L 57 - 62 7 1/8 - 7 3/4 LARGE

9500 S 52 - 56 6 1/2 - 7 SMALL

M 55 - 59 6 7/8 - 7 3/8 MEDIUM

L 58 - 61 7 1/4 - 7 5/8 LARGE

XL 59 - 63 7 1/2 - 7 7/8 X-LARGE

S9 XS 51 - 54 6 3/8 - 6 3/4 X-SMALL

S 53 - 56 6 5/8 - 7 SMALL

M 55 - 58 6 7/8 - 7 1/4 MEDIUM

L 57 - 61 7 1/8 - 7 5/8 LARGE

XL 60 - 63 7 1/2 - 7 7/8 X-LARGE

4500 XS 51 - 54 6 3/8 - 6 3/4 X-SMALL

S 54 - 57 6 3/4 - 7 1/8 SMALL

M 56 - 59 7 - 7 3/8 MEDIUM

L 59 - 63 7 3/8 - 7 7/8 LARGE

XL 61 - 65 7 5/8 - 8 1/8 X-LARGE

S7 XS 52-55 6 1/2 - 6 7/8 X-SMALL

S 54-57 6 3/4 - 7 1/8 SMALL

M 56-59 6 7/8 - 7 1/4 MEDIUM

L 58-62 7 1/4 - 7 3/4 LARGE

3500 S 54-57 6 3/4 - 7 1/8 SMALL

M 56-59 7 - 7 1/2 MEDIUM

L 59-63 7 3/8 - 7 7/8 LARGE

Facemask

Multi-frame construction

Carbon steel wire

Free-floating

chin-cup

Ventilation

Molded moisture channels

Soft EVA comfort pad

Unique Easton J-Clip Design

J-clip height adjusts easily

without need to remove

screws completely

Facemask

Carbon steel wire

Dual density

Free-floating chin-cup

Unique Easton

J-Clip design

COMBOS

Both use S9 facemask

NEW ACCESSORIES

Team Kit Player Kit

Temple/

EarpieceEar Loops/

Chinstrap

InForm

Replacement

S9

Chin

Cup

S17

Chin

Cup

-Retail-

-Warranty-

PACKAGING

S17 S9 S7

Combos

Helmet

Facemask

TSI and Flex Thumb

Flex Cuff

New looks

• Comfort

• Look

– New Fashion Stealth

– NHL > Consolidation

– Pro-inspired offering

• Improvements

• Selection

NHL

#1 Position in NHL

0

50

100

150

200

173 162 142 73 21 55 28 23

EASTON THC BAUER WARRIOR TPS MISSION EAGLE OTHER

Where we were . . .

. . . today

Finish what we started:

CONSOLIDATED LOOK

Improvements

Improvements

Nylon

2008 Stealth 2009 Stealth

PALMS

Tighter pattern

Higher overlay

Overlay material

Improvements

Selection

2008 Stealth S7 2009 Stealth 11

NYLON SHELL

More robust and rich = better durability

Stealth

Color

Ways

Line Plan

Glove – Line Plan Summary

STL S17 (10”-15”) *NEW

SYN SE16 (13”-15”)

STL S11 (10”-15”) *NEW

SYN E-PRO (13”-15”) *NEW

SYN SE6 (10”-15”)

STL S5 (10”-15”) *NEW

STL S3 (8”–15”) *NEW

SYN SY50 (8”-15”)

STL S17

Stealth S17

Sizes: 10” - 15”

• P.U. – textured and regular

• HD Foams and plastic inserts in fingers and back rolls

• FRM Thumb

• Technical Palm– Atacama Pittards® with Stretch

Zone

– Printed Grey Nash overlay

– Rima II thumb

• Detailed Bio-Dri lining

• Junior offering starting at size 10”

SYN SE16

* NEW

Synergy SE16

Sizes: 13” - 15”

• Textured P.U. and Nylon

• HD and EPP foams

• Flex Thumb

• Palm– Nash with black leather

– Seamless index design

STL S11

Stealth S11

Sizes: 10” - 15”

• Nylon with p.u. detailing

• Lightweight

• HD Foams and plastic inserts in fingers and back rolls

• Ergo Thumb

• Palm– Beige Nash with Black Nash

overlay

SYN E-Pro

* NEW

Synergy E-Pro

Sizes: 13” - 15”

• All Nylon

• HD Foams and plastic inserts in fingers, back rolls and cuff

• Lock Thumb

• Palm– Beige Nash with textured

Black Nash overlay

E-Pro Color Ways

* NEW

Synergy E-Pro

Color Ways

Black = catalog

Colors = special

programs

SYN SE6

Synergy SE6

Sizes: 10” - 15”

• P.U. and Nylon

• Dual-density foams

• Flex Thumb

• Palm

– Nash with black nash overlay

– Seamless index design

STL S5

Stealth S5

Sizes: 10” - 15”

• P.u.

• Mid-density foams

• Ergo Thumb

• Palm

– Beige Nash with Black Nash

overlay

STL S3

* NEW

Stealth S3

Sizes: 8” - 15”

• All Nylon

• Mid-density foams

• Ergo Thumb

• Palm– Beige Nash with

Black Nash overlay

SYN SY50

* NEW

Synergy SY50

Sizes: 11” - 15”

Sizes: 8” – 10”

• Polyester with Vinyl detailing

• Low-density foams

• Plastic Thumb

• Microfiber Palm

Glove Recap

• Synergy 800 (13 – 15)

• Synergy SE6c (11 – 15)

• Synergy E-Pro (13 – 15)

2009 Custom Product Offerings

Next: Order process

• Synergy ST16 (Sr.)

• Synergy 700 (Jr.)

• Stealth S7 (Jr. – Sr.)

• Goalie pants (Sr.)

• Women’s pants (Sr.)

• Stealth S17 Pant Cover

• Synergy ST10 Girdle Shell

GLOVES PANTS & SHELLS BAGS

• Goalie

• Player (Jr. & Sr)

• Coach

• Torso Guard

– Pro inspired design

– Protects vital organs and spine

– Great mobility

• NHL

• MOTION

Selling tool

Torso Guard – selling tool

NHL

#2 Position in NHL

0

50

100

150

200

250

300

350

PANTS

207 303 117 25 4 10

EASTON THC BAUER TACKLA MISSION WARRIOR

* THC offers pro teams avg. of $100K credit

#2 in the NHL

Motion

• Consistent Branding

• Torso Guard

• Custom Zone

• MOTION

– 2-piece design

– Lightest pant system on the market

– Now offered with Torso Guard

NHL

Motion in the market

– more than just a niche?

• Outperformed expectations for year 1

– Those that have tried it, love it

– 2-piece is a bit of a tough sell

– Encourage retailers to try it

– Seeding

Motion Features

Motion

features

Grooved hip pad

for shell

placement

Pouch with

Velcro closure

for cup (cup

included in Elite

model)

Velcro tabs for

socks

Adjustable

length

settings

Shell pull up

loops

Torso Guard

(Elite model

only)

Stretch

zones

High

abrasion

zones

Motion Elite

S17 Zones

•Torso Guard

•420D Split Shell + Stretch Zones

•2-Piece Motion Design

•Air Mesh Belly

•Pocketed Lycra Liner, includes

athletic cup

•Adjustable Length

Sizes: (SR) S, M, L, XL (JR) S, M, L

* NEW

Stealth S17 Zones

STL S17

+

Stealth S17

Sizes: (SR) XS, S, M, L, XL (JR) XS, S, M, L, XL

•420D Split Shell, Ventilation +

Extensive Stretch Zones

•(FRM) Full Range of Motion Design

•Spine protection

•Bio-Dri Liner

SYN ST16

Synergy ST16

Sizes: (Sr) XS, S, M, L, XL STL S7

•Torso Guard

•420D Split Shell + Ventilation

•Pro-style Design

•Contoured tailbone lining

•Bio-Dri Liner

* NEW

Stealth S7

S5 MotionSizes: (SR) XS, S, M, L, XL (JR) XS, S, M, L, XL

•420D Split Shell, Ventilation + Extra

Stretch Zones

•(FRM) Full Range of Motion Design

•Spine Protection

•Bio-Dri Liner

S5 Motion

SYN ST4

•210D Shell

•2-Piece Motion Design

•Protective Spine

•Pocketed Stretchable Liner

•Adjustable Length Settings

Sizes: (SR) S, M, L, XL (JR) S, M, L

Synergy ST4

Sizes: (Sr) XS, S, M, L, XL (Jr) XS, S, M, L, XL SYN ST4 Yth

•Torso Guard

•420D Split Shell

•Traditional Design

•Spine protection

•Leg Zippers with Velcro Closures

* NEW

Synergy ST4 Yth

STL S1

•Torso Guard

•420D Split with 210D Shell


•Spine protection

•Padded Belt + Lace Up Front

Sizes: (Youth) S, M, L, XL

* NEW

Sizes: (Sr) XS, S, M, L, XL (Jr) XS, S, M, L, XL

Stealth S1

STL S1 Yth

•210D Shell


•Spine protection


Stealth S1 Yth

SYN SY50 Yth

•210D Shell


•Extended Spine Protection

•Lace Up Front


Synergy SY50 Yth

SYN ST10 Girdle

•210D Shell


•Extended Spine Protection

•Great Starter Pant

Synergy ST10 Girdle

(Sr) S, M, L, XL (Jr) S, M, L Sizes:

STL S17 Cover

•Pocketed Lycra-based Shell

•HDPE Plastic and HD Foam Design

•Single Belt + Velcro Closure

Sizes: (Sr) XS, S, M, L, XL (Jr) XS, S, M, L, XL

Stealth S17 Pant Cover

•420D Shell

•Leg Zippers With Velcro Closures

•Covers Any Pant

SYN ST10 Shell

(Sr) S, M, L, XL (Jr) S, M, L

Synergy ST10 Girdle Shell

•420D Shell

•Covers Any Girdle

Line Plan

New Features

Player Profile: AGILE

Equipment values:

1. Mobility

2. Weight

3. Protection

Player Profile: PHYSICAL

Equipment values:

1. Protection

2. Mobility

3. Weight

Vs. RBK 9K

New Synergy

Line

Engineered for the physical player. Target

group for the ST16 series is Midget AAA

(aggressive hockey)

The strategic placement of various foam

densities and materials to maximize the

dispersion of energy from impact.

NHL story

ST16 Vs. RBK 9K

Lower profile. Equal or greater protection.

Front View Back View

STL

vs.

SYN

Tough to get in NHL locker room. Great buzz and excitement about

new Synergy ST16 Protective Series.

Opportunity


Equipment values:

1. Mobility

2. Weight

3. Protection


Equipment values:

1. Protection

2. Mobility

3. Weight

Sizes: (SR) S, M, L, XL (JR) S, M L

Stealth S17

SYN ST16

•Internal 3-Piece Chest, HD

foams, plastic inserts

•Lightweight Frame

Construction Caps

•Invisi-Carb Arches

•Spine Tec

•Adjustability + Bio-Dri Liner

Sizes: (SR) S, M, L, XL (JR) M L

Synergy ST16

FRM

•FRM biceps

•3-Piece Chest, SHOX

•Low profile Caps

•Extended Arch

•Spine Tec and Rib Wrap


* NEW

STL S7

Stealth S7

Sizes: (SR) S, M, L, XL (JR) S, M, L SYN ST6

•Internal 3-Piece Chest, HD

foams

•Low Profile Caps

•Invisi-Carb Arches

•Spine Tec

•Adjustability

Synergy ST6

Sizes: (Sr) S, M, L, XL (Jr) S, M, L SYN ST4

•3-Piece Chest, SHOX

•Low Profile Caps

•Extended Arch

•Spine Tec and Rib Wrap


* NEW

Synergy ST4

Sizes: (Sr) S, M, L, XL (Jr) S, M, L SYN ST4 Yth

•3-Piece Chest

•Low Profile Caps

•Double-layered Arches

•Spine Tec

* NEW

Synergy ST4 Yth

Sizes: (Yth) S, M, L STL S1

•3-Piece Chest

•Low Profile Caps

•Spine Tec Protection

•Adjustability in biceps

and belly pad (yth only)

* NEW

Sizes: (Sr) S, M, L, XL (Jr) S, M, L

Stealth S1

STL S1 Yth

•Segmented Chest

•Low Profile covered Caps

•Plastic inserts in key areas

* NEW

Sizes: (Youth) S, M, L

Stealth S1 Yth

SYN SY50 Yth

•Segmented Chest

•Low Profile HDPE Caps

•Flex Fit Neck Opening

•Extended Belly Protection

* NEW

Sizes: (Yth) S, M, L Next: Shoulder Summary

Synergy SY50 Yth

•Low Profile covered Caps

•Flex Fit Neck Opening

•Great Starter Pad

• * NEW

• Graphic update to S1 series

• Stealth (agility) and Synergy (physical) designs cover all

price points

• NHL excitement

•Opportunity for Mission / Itech market share

Next: ELBOW PADS

2009 Shoulder Pad Summary

S17 EP


Equipment values:

1. Mobility

2. Weight

3. Protection


Equipment values:

1. Protection

2. Mobility

3. Weight

3-piece design 2-piece design

ELBOW PADS

Stealth S17

Sizes: (SR) M, L (JR) M, L SYN ST16

•3-Piece Design

•Covered HDPE Caps

•Reinforced Bicep and

Forearm

•3-Strap, Neoprene Bicep

•U-shaped Donut + Pad Lock

Grip Print

Sizes: (Sr) S, M, L (Jr) M,L

Synergy ST16

EVA cap

•2-Piece Design

•EVA Caps (disperses impact)

•Reinforced Bicep and Forearm

•3-Straps

•U-shaped Donut + Dry Flow

Liner

* NEW

EVA elbow

cap

STL S7

=

Lightweight and

absorbs energy

from impact

Stealth S7

Sizes: (SR) S, M, L (JR) M, L SYN ST6

•3-Piece Design

•Covered HDPE Caps


Forearm

•3-Straps

•U-shaped Donut

Sizes: (Sr) S, M, L (Jr) M, L

Synergy ST6

SYN ST4

•2-Piece Design

•EVA Caps (disperses impact)


Forearm

•3-Straps

•U-shaped Donut

* NEW

Sizes: (Sr) S, M, L (Jr) M, L

Synergy ST4

STL S1

•2-Piece Design

•Soft Covered Caps


Forearm

•3-Straps

•U-shaped Donut

* NEW

Sizes: (Sr) M, L (Jr) M, L

Stealth S1

STL S1 Yth

•Soft Cap Design


Forearm

•3-Straps

•U-shaped Donut

* NEW

Sizes: SOFT (Youth) M, L / HARD (Youth) S, M, L

Stealth S1 Youth

SYN SY50 Yth

SOFT cap Design

•Reinforced Bicep and Forearm

•3-Straps

•U-shaped Donut

HARD cap Design

•Covered Hard Cap

•Flexible Bicep

•2-Straps

* NEW

Sizes: (Youth) M, L Elbow Pad Summary

Synergy SY50 Youth

•Soft Cap Design

•Flexible Forearm

•2-Straps

• * NEW


• Stealth (3-piece) and Synergy (2-piece) designs cover all

price points

• Excellent shelf appeal


Next: SHIN GUARDS

2009 Elbow Pad Summary

Knee caps?


Equipment values:

1. Mobility

2. Weight

3. Protection


Equipment values:

1. Protection

2. Mobility

3. Weight

Low profile knee cap Full profile knee cap

SHIN GUARDS

Shin Guard – selling tool

Front View Inside View Close-up

Stealth S17

SYN ST16Sizes: (SR) 14, 15, 16 (JR) 12, 13

•Sling Tec Design

•Invisi-Carb Shell, covered low-

profile Cap

•Adjustable Calf Wrap with Grip Print

•2-Straps, XL Neoprene Calf

•Bio-Dri Knee, Molded Dry Flow,

Protective Flare + Tib Flex

Synergy ST16

STL S7Sizes: (SR) 14, 15, 16, 17 (JR) 10, 11, 12, 13

•Sling Tec Design

•HDPE Molded Shell, covered full-

profile cap

•Reinforced Calf Wrap

•2-Straps, xl calf strap

•Soft Foam Knee, Molded Dry Flow,

Protective Flare + Tib Flex

* NEW

Stealth S7

SYN ST6Sizes: (Sr) 14, 15, 16, 17 (Jr) 10,11, 12, 13

•Sling Tec Design

•Invisi-Carb Shell, covered low-

profile Cap

•Extended Calf Protection

•2-Straps

•Knee Lock, Protective Flare + Tib

Flex

Synergy ST6

SYN ST4Sizes: (Sr) 14, 15, 16 (Jr) 10, 11, 12, 13

•Sling Tec Design

•HDPE Molded Shell, full-profile cap

•Calf Wrap

•2-Straps, xl calf strap

•Soft Foam Knee, Protective Flare +

Tib Flex

* NEW

Synergy ST4

STL S1Sizes: (Sr) 14, 15, 16, 17 (Jr) 10, 11, 12, 13

•Ergonomic Fit

•HDPE Molded Shell + Ventilation

and full-profile cap

•Calf Wrap

•2-Straps

•Ventilated Liner

* NEW

Stealth S1

Sizes: (Sr) 14, 15, 16 (Jr Pro) 10, 11, 12, 13 Next: Stealth S1 Yth

•Ergonomic Fit

•HDPE Molded Shell, low-profile cap

•Calf Wrap

•2-Straps

•LD Foam Knee, Mesh Liner

* NEW

Sizes: (Youth) 8, 9, 10, 11, 12, 13 Next: Synergy 50 Yth

Stealth S1 Youth

•Ergonomic Fit

•HDPE Molded Shell

•Calf Wrap

•2-Straps

•LD Foam Liner

* NEW

Shin Guard Summary

Synergy SY50 Youth

Sizes: (Youth) 7, 8, 9, 10

•Ergonomic Fit

•HDPE Molded Shell

•2-Straps

•Nylon Liner

•Now available in size 7”

• * NEW


• Stealth (Low profile knee) and Synergy (Full profile knee)

designs cover all price points

• NHL excitement


Next: Line Plan Summary

2009 Shin Guard Summary

Stealth SUB Wheel

•PVC coated 600D + 420D

Dobby

•Padded + Ventilated Side

Skate Pocket + 5

Additional Pockets

•Telescopic Pull Handle

•Ventilated U-Shape

•2 Water Bottle Holders +

ID Window

Size: 42” x 18” x 18”

Wheel Only / BKCH

Stealth SUB Wheel Features

Backpack

3-Wheel

Ventilation

Stealth S17•PVC coated 600D + 420D

Dobby

•Padded Side Skate

Pocket + 3 Additional

Pockets


•Ventilated U-Shape + 2

other ventilated sides

•Water Bottle Holder + ID

Window

Size: (Lrg) 40” x 18” x 16” (Sml) 36” x 16” x 15”

Wheel and Non-wheel / BKBK, BKCH, BKRD, BKNY

Synergy ST16


Dobby

•Padded + Ventilated End

Skate Pocket


•U-Shape top

•Oversized ID Window

Size: 40” x 18” x 18”

Wheel and Non-wheel / BKBK, BKRD, BKRY, BKSL

Stealth S15


Dobby

•Internal End Pouch +

Zippered Side Panel

Pocket

•U-Shape Top

•Split bottom

•3 Rail Support (Lrg)

Size: (Lrg) 42” x 20” x 20” (Sml) 38” x 17” x 17”

Wheel Only / BKCH

Synergy ST14


Dobby

•Padded + Ventilated End

Skate Pocket


•U-Shape Top


Size: 38” x 18” x 18”

Wheel and Non-wheel / BKBK, BKRD, BKRY, BKSL

Synergy ST12


Dobby

•End Skate Pocket

•Pull Handle

•U-Shape Top


Size: 36” x 17” x 17”

Wheel and Non-wheel / BKBK, BKPK, BKRD, BKRY, BKSL

Synergy ST10 Backpack• *NEW wheel offering

•600D + 420D Dobby

•Ergo Skate Pocket + 3

Additional Pockets

•Front U-Shape

•Comfortable Back &

Shoulder Padding

•Unique Design to

Maximize Mobility

Size: 17” x 13” x 27” [23” x 13” x 27” including skate pockets] / BKPK, BKRD, BKRY, BKSL

Stealth S7 Team•PVC coated 600D

•Side Panel Pocket


•Straight Top


•U.S. Only

Size: (Lrg) 37” x 19” x 20” (Sml) 33” x 16” x 17”

Wheel and Non-wheel / BK, NY, RD, RY

Synergy ST4

•PVC mesh (tarpaulin)

•Internal End Pouches

•Straight Top


Size: 38” x 17” x 17”

Non-wheel only / BK, NY

Synergy ST2

•PVC coated 600D

•Zippered End Pocket


•Straight Top Opening

•End Mesh Pouch

Size: 32” x 15” x 15”

Wheel and Non-wheel / BKBK, BKCH

* NEW

Stealth S1

•PVC coated 600D

•Pull Handle

•Straight Top

Size: 38” x 16” x 16”

Wheel and Non-wheel / BK

Synergy SY50

•PVC coated 600D

•Pull Handle

•Straight Top

Size: 25” x 14” x 14”

Wheel and Non-wheel / BK

Team Wheel Stick

•Larger

•Carries up to 50 sticks

•Improved for Durability

Size: 69” x 16” x 15”

Wheel only / BK

* NEW

Synergy ST16 Stick

•PVC coated 420D Dobby

•Large holds up to 6 senior sticks

•Small holds up to 4 junior sticks

•ID window

Size: (Lrg) 65” x 6” (Sml) 52” x 5.5” / BKCM, BKPK, BKRD, BKRY, BKSL

Synergy Carry-On

•Zippered End Pocket

•Detachable Shoulder

Strap

•ID Window

•Same SKU

Size: 24” x 11” x 11” / BKSL

Toiletry

•Zippered Main Compartment

•2 Internal Mesh Compartments

•ID Window

•Same SKU

Size: 10” x 5.5” x 5” / BK

• 3 Distinct Consumer Segments (clusters) based on unique

attitudes and outward appearance.

• Collections will be theme driven and seasonally relevant.

• Product designed for the Easton loyalist to wear on and off

the Ice.

• Targeting the 12-24 Year old consumer.

Lifestyle Apparel Direction

What does that look like?

1. Consumer is brand conscious and aware of

the image each brand represents.

2. Chooses to represent their chosen brand as

a way of association to the brand and

sports they play.

3. Proud to be an athlete, wears team apparel

on and off ice.

4. Design approach: Logo driven, simple and

clean graphic, single embellishment

technique.

5. Examples are: Easton, Bauer, Under

Armour, Nike.

Cluster 1

1. Consumer is aware of fashion

trends and not loyal to any one

brand.

2. Consumer is conservative when it

comes to actual purchase.

3. Design approach: Logo and

Graphic Driven, logo takes primary

position, multiple embellishments.

4. Examples are: Abercrombie and

Fitch, American Eagle, Hollister,

Gap, Etc.

Cluster 2 “Mild”

1. Consumer is fashion

conscious. Early adopter to

the latest trends.

2. Design approach: Theme

Graphic driven, logo takes

secondary position,

multiple embellishment

techniques take third

position.

3. Examples are: Affliction, Ed

Hardy, Quick Silver,

Billabong, Etc.

Cluster 3- “Wild”

Lifestyle Segment Recap

Branded Mild Wild

Natural fiber

• Does not wash out

• Supplies negative Ions

• Activate metabolism of cells

• Increase energy flow

• Blood circulation

Anti-microbial

• Prevents odor

UV Protection

SKINS BAMBOO LOOSE FIT

50% POLYESTER 50% BAMBOO MINI JACQUARD

How does the Bamboo Technology work?

BAMBOO TECHNOLOGY

Negative Ions releasing

•Increase energy

•Metabolism improvement

•Blood circulation

enhancement

Anti Microbial

•Deodorization

UV Protection

Healthtech Bamboo

SYNERGY BOARD JOCK SHORT

• Soft-sided cup for improved comfort• Velcro tabs to secure socks• Engineered with Bio-Dri for greater moisture management• Mesh fabrication allows for greater breathability•Seam reduction via sublimation to reduce chafing

100% POLYESTER MINI JACQUARD

SYNERGY BOARD JOCK SHORTNew Packaging

SYNERGY COMPRESSION

80% NYLON 20% SPANDEX

• Raglan Sleeves

• Flat locked seams

• Grip Tec• Mesh Panels giving more ventilation

SYNERGY COMP JOCK SHORT

• Soft-sided cup for improved comfort• Velcro tabs to secure socks• Engineered with Bio-Dri for greater moisture management• Mesh Panels giving more ventilation


SYNERGY COMP JOCK PANT

• Soft-sided cup for improved comfort• Velcro tabs to secure socks• Grip Tec to keep pads secure• Engineered with Bio-Dri for greater

moisture management• Mesh Panels giving more ventilation


BIO DRI PRACTICE JERSEY

CONTRAST SIDE PANEL

TOP STITCHED SEAMS

TRANSFER NECK LABEL

100% BIO-DRI

100% POLYESTER DOUBLE JACQUARD MESH

COVER STITCHING

TRANSFER LOGOS

OVERLOCKED

CHAFE FREE SEAMS

MOISTURE

WICKING

V-NECK CONSTRUCTION

RAGLAN SLEEVES

CONTRAST

SIDE PANELS

DOUBLE SIDED

WOVEN MESH

BIO DRI REVERSIBLE JERSEY

EASTON JACQUARD LOGO

LOGO EMBROIDERY

THICK WEAVE FOR

LACE BIT PROTECTION

100% POLYESTER TACTEL LYCRA

SYNERGY SKATE SOCK

ENERGY JACKET100% POLYESTER

INSIDE MP3 POCKET

WITH HEAD PHONE PORT

SIDE POCKETS

ELASTIC CUFFS

CONTRAST DESIGN

DROPTAIL HEM

13” CONCEALER ZIP HIDDEN STOW POCKET

100% POLYESTER

ENERGY PANT

SIDE POCKETS

STRAIGHT HEM WITH

ZIP OPENING

ELASTIC WAISTBANDBACK VELCRO POCKET

SIDE POCKETS

CONTRAST INSERT

FULL BULLET MESH LINED

ELASTIC CUFF

DRAWCORD HEM

13” CONCEALED ZIP

100% POLYESTER

ACCURACY JACKET

INSIDE MP3 POCKET


AV PANT

ZIP OPENING HEMS

ELASTIC WAISTBAND

BENT KNEE TECHNOLOGY

SIDE POCKETS

INSIDE HEM WEATHER GUARD

100% POLYESTER

100% POLYESTER

SIDE POCKETS

ELASTIC CUFFS

CONTRAST PIPING

DROPTAIL HEM

INSIDE MP3 POCKET


Velocity Jacket

13” CONCEALER ZIP

FOR EMBROIDERY

POWER PLUS FULL ZIP JACKET

100% POLYESTER

FULL ZIP

FRONT POCKET

CONTRAST INSERT

POWER PLUS PANT

SIDE POCKETS

ELASTIC HEM WITH

ZIP OPENING

ELASTIC WAISTBAND

SCREENPRINT LOGO

100% POLYESTER, JERSEY FRONT, BRUSH BACK FLEECE

POWER PLUS HOODY

100% POLYESTER, JERSEY FRONT, BRUSH BACK FLEECE

FRONT KANGAROO POCKET

DRAWCORD HOOD

SCREENPRINT FRONT AND

BACK LOGO

INTENSITY JACKET100% Polyester/Bonded soft shell

DOUBLE CUFF

INSIDE MP3 POCKET


FRONT WELT POCKET

13” CONCEALER ZIP

FOR EMBROIDERY

POLO SHIRT

100% BIO-DRI

2 BUTTON FRONT PLACKET

CONTRAST INSERT

CONTRAST EMBROIDERY

LOGO

PERFORMANCE & MESH

ELASTIC WAISTBAND

ELASTIC WAISTBAND

TWIN NEEDLE

TOP STITCHING

100% POLYESTER MESH

TWIN NEEDLE

SIDE

POCKETS

DRAWCORD100% POLYESTER KNIT

TUNDRA TEC JACKET

3 IN 1 JACKET

FULL EMBROIDERY READY

MAGNETIC SNAPS

INTERNAL WAIST SYNCH

ADJUSTABLE

VELCRO CUFFS

INSIDE MP3 POCKET


REMOVEABLE HOOD

SPORTS JACKET

100% NYLON DOBBY

FULL EMBROIDERY READY

1 X 1 RIB CUFFS

INSIDE MP3 POCKET


CHEST POCKET

FRONT WELT POCKET

S17 HOODY

KANAGAROO POCKET

S17 HOCKEY STICK DESIGN

80% COTTON 20% POLYESTER

PRO LACE-UP HOODY

KANGAROO POCKET

LACE UP


TEAM LACE-UP HOODY

KANGAROO POCKET

LACE UP


DIAMOND E PANT

SIDE POCKETS

STRAIGHT HEM

ELASTIC WAISTBAND

EASTON HAT LINE

TEAM KNIT

FITTED CAP

Marketing = Personality of Brand

Product = DNA of Brand

New Media / Internet

Sports Marketing

Merchandising / POP

Traditional Marketing

Key 2009 Initiative

Key Consumer Touch Point

Increased focus and expenditure Increased focus and expenditure

Increased focus and targeted reach Increased focus on Activation

Key 2009 Initiative

Key Consumer Touch Point

a Marketing PhilosophyCONFIDENCE is...

CONFIDENCE is... New Media / Internet

Marketing Philosophy

Easily and quickly updated

– constant information, relevancy and entertainment

Connect: Brand -> Players & Players -> Brand

Our Growing Commitment: interacting with consumers!!

- Create more consumer pull – diminish Easton push

- Youth want (expect) cool interactivity & entertainment

- Both core players and more casual fans/rec players

Comprehensive, real-time results

- Detailed tracking

- unique visitors

- city, state, country

- entry/exit point, length of stay, etc.

- Listen, learn, react

Have you met Ryan Malamed?

Go Where the Action is

- Social Networking, Viral, Branded Entertainment

- Sustainable / Extendable

- Great potential for ROI revenue stream

- Instantly International & very economical

• Huge Initiative in 2009

• Additional tie between Brand & Players

• Focused effort tie between Brand & Consumer

• Complete overhaul of design & functionality

- more than online catalog

- become experiential

- personal interaction/build community

- user integration

- unique/owned content

- drive desire for repeat visits

- cross-promotional efforts / music

• Continued microsite developments

• Track user trends & react

• Repurposing of assets to retailers

• March 1, 2009 Relaunch

CONFIDENCE is... eastonhockey.comMarketing Philosophy

CONFIDENCE is... SE16 Microsite


* Launch-Driven / Educational

- both consumers & retailers

* Entertainment component

- build “cred” with consumers

* Relationship building – email database

- enter-to-win Sweeps

* Repurposing of assets

- retailer hosted sites


CONFIDENCE is... SE16 Microsite

* Unique/Comprehensive Product Showcase





* Player integration – ProCamp shoot

CONFIDENCE is... PROTECHNOLOGY Helmet Microsite





- build “cred” with consumers


- Consumer Design Contest



CONFIDENCE is... “My Name is Hank” Microsite


* Player / Success-Driven

- First step of Player microsites

- “I want to be like him”


- proprietary interviews


- enter-to-win Sweeps



• Immediate Utilization of Online Marketing Manager (Ryan Malamed)

• 2009 eastonhockey.com launch – March 1, 2009

• Meaningful Social Network presence

• Co-marketing / co-op / shared initiatives with untapped marketing partners

• Blog content – target of March 1, 2009

• S17 Skate Microsite – Feb/March 2009

• Dealer Image Database – updated November 15, 2008

• Online Marketing Asset Locker Room – date tbd

• Retailer Education Center (repurposed Interactive/video assets) – target of March 1, 2009

• The “Think Differently” Mentality

CONFIDENCE is... Looking Forward – New Media


Go Where the Action is – Key Consumer Touch Point

Develop & Support To-Market Strategies, Schedules and Campaigns

Encourage/Foster greater amounts of “Destination Purchases”

Retail Staff Education – Brand Ambassadors

Convert (the doubter) / Convince (the interested) / Validate (the believer)

CONFIDENCE is... Merchandising / In-Store


Have you met Dae Ramirez?

CONFIDENCE is... Merchandising / In-Store


Center Tech Panel - Updated

Posters / Banners

• Retailer-specific

product/player tie-in opps

• Offer to all retail accounts

• Offer assistance or

autonomy in

fabrication/application

CONFIDENCE is... Marketing Asset Locker Room


• Immediate Utilization of Hockey Marketing Manager (Dae Ramirez)

• Comprehensive Marketing Strategy – 2009 and beyond

• In-depth analysis of Merchandising/In-store presence and demand

• Drive Product Packaging project

• Integrate with Product Management Team to develop To-Market Strategies & Campaigns

• Launch of Marketing Asset Locker Room – date tbd

• The “Think Differently” Mentality

CONFIDENCE is... Looking Forward – Merchandising / In-Store


CONFIDENCE is... 2009 Product Catalog


• Exudes Confidence

• Maximum Player Integration/Validation

• Concise Technologies / User Benefit

• Loaded on Dealer Image site by Nov 15

CONFIDENCE is... Print Advertising


Teaser Ads

CONFIDENCE is... Print Advertising


Launch Ads

Product / Maintenance Ad

Brand / Event Ad

CONFIDENCE is... Public Relations


Brand & Product Press Releases / Product Placement / Publicity and Logistics/Fulfillment

Improved and increased placements

- national pubs / national scribes

Improved and increased “leadership voice”

- we’re the first requested interviews

Strategic outward communications

- leveraging geography, circ, benefits

National & Regional Objectives

One Concept driven through Athletes, Product & Marketing Sales-Driven Programs

Retail Partner Tie-ins

Stable of Athletes that fit Initiatives

Character of Athlete

National & Regional Authenticators

Focus on Maximum Exposure Assets

Big Market Teams

Coverage of Key Target Markets

Post-Season Success

Constant Infusion on Young Talent

Own the

CONFIDENCE is... Sports Marketing


Since We Last Met . . .

2009 SPORTS MARKETING & ATHLETES

•S17 Dominates NHL Landscape•

•S9 Helmet Makes Historic Appearance•

•Easton Hockey AGAIN Best of the Best•



•S17 Dominates NHL Landscape•Intro Propels Brand to New Heights

•Easton Gains Single Season Market Share Growth of 29%

with NHL players

•Grabs 50.4% League Market Share driven by S17 Demand

•S9 Helmet Makes Historic Appearance•Nov 4th 2007

•Erik Johnson, #1 Pick in the 2006 Draft Makes Intro

•42 NHL Players Wear Helmet in 2007-2008

•Easton Hockey AGAIN Best of the Best•Top Honors for Easton in NHL and Internationally



•S17 Dominates NHL Landscape•Intro Propels Brand to New Heights

•Easton Gains Single Season Market Share Growth of 29%

with NHL players

•Grabs 50.4% League Market Share driven by S17 Demand

•Easton Hockey AGAIN Best of the Best•Top Honors for Easton in NHL and Internationally

•Zetterberg – Top Scorer in Playoffs (Helmet)

•Zetterberg – Conn Smythe Winner as MVP (Helmet)

•Heatley – Top Scorer & MVP World Championships (Helmet)

•Brent Burns – Best Defenseman World Chamiponships


Heatley: Canada RECORD for Goals in a World Championship


2008 Playoff Point Leader

Detroit Leading Scorer

Conn Smythe Trophy

Stanley Cup Champion

Henrik Zetterberg

Easton Endorsed Athletes


•Dany Heatley

•Henrik Zetterberg

•Marian Gaborik

•Joe Sakic

•Ryan Getzlaf

•Jarome Iginla

•Chris Drury

•Zdeno Chara

•Jonathan Toews

•Erik Johnson

•Zach Parise

•Derek Roy

•Brent Burns

•Dustin Penner

•Shawn Horcoff

•Milan Hejduk

•Daniel Cleary

•Anton Strahlman

Mfg OPS Share Shafts Share

EASTON 309 47.4% 9 56.3%

Bauer 110 16.9% 1 6.3%

CCM/RBK 89 13.7% 3 18.8%

TPS 34 5.2%

Eagle 0

MIA 0

Tackla 0

Ballistik/BUSCH 0

Fury 0

Trilage 3 0.5%

Sher-Wood 11 1.7%

Mission 17 2.6% 2 12.5%

Montreal 3 0.5%

Salming 1 0.2%

ComPro/GRAF 1 0.2%

Warrior 74 11.3% 1 6.3%

Totals 652 16


NHL Stick Exposure

MORE than the NEXT 4 Brands COMBINED


NHL Glove and Pant Exposure

Gloves Share Pants Share

173 26.0% 207 31.0%

142 21.4% 117 17.5%

162 24.4% 303 45.4%

21 3.2%

28 4.2%

1 0.2%

25 3.7%

1 0.2% 1 0.1%

9 1.4%

55 8.3% 4 0.6%

73 11.0% 10 1.5%

665 667

Mfg

EASTON

Bauer

CCM/RBK

TPS

Eagle

MIA

Tackla

Ballistik/BUSCH

Fury

Trilage

Sher-Wood

Mission

Montreal

Salming

ComPro/GRAF

Warrior

#1 in Gloves ! ! !


NHL Skate and Helmet Exposure

Mfg Skates Share Helmet Share

EASTON 54 8% 61 9%

Bauer 447 67% 207 31%

CCM/RBK 111 17% 289 43%

Mission 15 2% 108 16%

GRAF 38 6%

Totals 665 665

Opportunity to GROW!

220

240

260

280

300

320

340

360

380

400

Oct Dec Jan Feb April

2008

2007

2006

2005

Composite Stick Exposure Trend

309

272

351 Players

390 – Trend

Prediction


0

20

40

60

80

100

120

October December February April

2008

2007

2007-08 Results

2008-2009 Targets

Easton Helmet Results & Prediction

42

Players

100

Players

CONFIDENCE is...

New Media / Internet

Sports Marketing

Merchandising / POP

Traditional Marketing

EVERYTHING.

Driven & Supported by

Integrated Marketing DepartmentDae Ramirez – Hockey Marketing Manager

Ryan Malamed – Online Marketing Manager

2009 IH Sales Rep Presentation Print

Documents

Transcript of 2009 IH Sales Rep Presentation Print