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2009 Cruise IndustryTerry L. Dale
President & CEO, CLIA
23 Cruise Line Members
16,000 Travel Agencies
� World’s largest travel agency association
� Agents produce 90% of all cruise sales
� Over 15,000 agents CLIA certified
A Look at 2008
Passenger Growth Continues
North AmericaNorth America TotalTotal
13.2 million passengers in 2008 (est.)
Millions
Millions
0
2
4
6
8
10
12
14
’03 ’04 ’05 ’06 ’07 ’08 est.
7.997.997.997.998.878.878.878.87
9.769.769.769.76 10.0810.0810.0810.08 10.2510.2510.2510.25 10.1510.1510.1510.159.539.539.539.53
10.4610.4610.4610.4611.1811.1811.1811.18
12.0112.0112.0112.0112.5612.5612.5612.56
13.2013.2013.2013.20
Average Passenger Growth Rate
1980 – 2007: +7.4%
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008
est.
Despite Obstacles…History of Growth
Iranian
Revolution &
Oil Crisis
Sharp Decline in
Manufacturing &
Desert Storm
Begins
September 11th
Dot Com Bust
Operation Iraqi Freedom
Millions
Millions
Fuel Escalation
Credit Crisis
Recession
9 New Ships in 2008
Steady Capacity Growth~105% Occupancy
206,477
220,187225,364
244,271
262,690
100,000
150,000
200,000
250,000
2003 2004 2005 2006 2007 2008
Net Total
CLIA
Beds
275,800
Cruise Industry’s U.S Economic Impact
Cruise Trends
Travel Agent Survey* 900 Agents Participated* CLIA Survey Conducted January 2009
� Cruises rank the highest in consumer interest,perceived value and ease of sale
� Caribbean (including Eastern Mexico) expected to receive most bookings in 2009
� “Hot” cruise destinations: Alaska, Africa, South America, China/Japan
� Half of all agents surveyed expect 2009 to be a “very good” or “good year” (compared to ’08)
� 36% very optimistic looking ahead over next 3 years
� Value is the top reason consumers will be motivated to book a cruise during Wave Season 2009
Cruise Line Trends Survey* Survey conducted December 2008
�Meetings & Incentives, affinity travel and groupsincreasing
� Food and wine - #1 for theme cruises
� Top international passenger source region: Europe
� Agents collectively represent 85-90% of business booked
� Pax growth areas: Families/multi-generational travel, Baby Boomers, first-time cruisers
� Sightseeing and historical/cultural activities -most popular shore excursions
� Shorter booking windows
� “Hot” destinations for 2009: The Mediterranean, Europe and South America
What’s New for 2009
2009 Industry Developments
� Value packages and promotions
� Fuel supplements dropped
� 14 new ships join the fleet
– Continued evolution of shipboard facilities
� Diversification and global expansion
� New exotic, remote ports
� Continued growth of domestic home ports
2009 - 14 New ShipsNet Bed Day Increase of 4.8%
� AMA’s ms Amadolce, April, 148 pax
� AMA ms Amalrya, N/A, 148 pax
� American Cruise Lines Independence, August, 104 pax
� Carnival Dream, September, 3,646 pax
� Celebrity Equinox, Summer, 2,850 pax
� Costa Luminosa, June, 2,260 pax
� Costa Pacifica, June, 3,000 pax
� MSC Splendida, July, 3,300 pax
� Pearl Seas Pearl Mist, July, 210 pax
� RCI’s Oasis of the Seas, Autumn, 5,400 pax
� Seabourn Odyssey, June, 450 pax
� Silversea’s Silver Spirit, November, 540 pax
� Uniworld River Beatrice, March, 160 pax
� Uniworld River Tosca, April, 82 pax
CLIA 2009 Passenger Forecast
� 13.5 million passengers (+300,000)
– 10.4 million passengers – North America
– 3.1 million passengers – International
21 New Ships on Order: 2010 - 2012
204
211
215
198
200
202
204
206
208
210
212
214
216
2010 2011 2012
+10+10
NewNew
+7+7
NewNew
+4+4
NewNew
SoSo
FarFar
Total in Combined CLIA Fleet (Net)
Total in Combined CLIA Fleet (Net)
Nearly $14 billion investment in new ship building
2009 Calendar of Events
� Cruise Shipping Miami: March 16-19
� cruise3sixty: April 2-6 in Fort Lauderdale
� Congressional Cruise Caucus: June 15-18 in Washington, DC
� CLIA’s Economic Impact Study: August
� World’s Largest Cruise Night: Oct 15
Partnership Opportunities
� Security Legislation
� California Environmental Legislation
� Guest Care Training
2009 Cruise IndustryTerry L. Dale
President & CEO, CLIA