2009 Annual Meeting2009 Annual Meeting

October 21st, 2009October 21st, 2009

What is a “B.I.D.”?What is a “B.I.D.”?

B.I.D. stands for “Business Improvement District”B.I.D. stands for “Business Improvement District” Created by a municipality under state lawCreated by a municipality under state law Shorewood BID created in 1999Shorewood BID created in 1999 Special assessment district for commercial properties Special assessment district for commercial properties

in a designated area (in this case, all commercial in a designated area (in this case, all commercial property on Oakland and Capitol in Shorewood)property on Oakland and Capitol in Shorewood)

Commercial property owners and businesses make up Commercial property owners and businesses make up board of directorsboard of directors

Board of directors control spending of special Board of directors control spending of special assessment dollars, activities, and staff of the BIDassessment dollars, activities, and staff of the BID

Board of DirectorsBoard of Directors

Tim Ryan – Chairman, Harley’s; The Store for Men Leonard Sobczak – Vice-Chairman, Eastmore Real Estate Becky Reinhardt – Treasurer, North Shore Bank Aaron Foley – Secretary, McDermott, Foley, Johnson & Wilson Betsy Delich, Chiropractic Company Andrew McCabe, Allstate Insurance Mike Stoner, North Star American Bistro Dawn Anderson, Village Trustee representative Karen Dean, Community Development Authority representative Mike O’Brien, Edward Jones Investments Christina Brown, resident member Elizabeth LeBlanc, SHOP Jaci Sumner, Gloss Photography Howie Goldklang, The Establishment

Shorewood Business Improvement Shorewood Business Improvement DistrictDistrict

2009 Activities2009 Activities Marketing and communications Marketing and communications

program that features major events, program that features major events, website, newsletters, print website, newsletters, print advertising, and our “E-News” email advertising, and our “E-News” email blast once per monthblast once per month

Special for 2008: Butterflies in Flight Special for 2008: Butterflies in Flight public art event and auctionpublic art event and auction

3 “Learn Over Lunch” events3 “Learn Over Lunch” events 6th annual Shorewood Criterium6th annual Shorewood Criterium 4rd annual Showcase Shorewood4rd annual Showcase Shorewood 5th annual Holiday Shopwalk5th annual Holiday Shopwalk

The BID continues its strong The BID continues its strong collaboration with the Village and collaboration with the Village and CDA regarding commercial CDA regarding commercial redevelopment, Retail Retention and redevelopment, Retail Retention and Recruitment, 2010 Capitol Dr. Recruitment, 2010 Capitol Dr. reconstruction, Business Incentive reconstruction, Business Incentive Fund, and Façade Grant Program Fund, and Façade Grant Program

2009 BID Budget2009 BID Budget

IncomeBID Assessments $106.600TIF/CDA Grant $ 25,000Event Revenues $ 47,000Total Income $178,600

ExpensesAdministrative $ 54,503Marketing Programs $ 117,103Marketing Shorewood Contribution $ 10,000

Total Expenses $ 181,606

Jan. 1, 2010 projected reserve $ 13,000

2008 Audit available tonight for review

Façade Improvement Façade Improvement Grant ProgramGrant Program

All commercial All commercial property in the property in the Oakland and Oakland and Capitol Dr. corridor Capitol Dr. corridor is eligibleis eligible

Matching Funds up Matching Funds up to $25,000 (at 50% to $25,000 (at 50% of project cost). of project cost). $2,000 match for $2,000 match for Design consultantsDesign consultants

By end of 2008, By end of 2008, over $320,000 will over $320,000 will have been granted have been granted to Shorewood to Shorewood businesses and businesses and property owners property owners since 2004since 2004

Phase II of funding Phase II of funding from CDA will offer from CDA will offer another $300,000 another $300,000 to eligible projectsto eligible projects

Business Incentive FundBusiness Incentive Fund Low Interest Loan ProgramLow Interest Loan Program First two approved this First two approved this

month!month! Village Board and CDA Village Board and CDA

approved $500,000 of approved $500,000 of additional funding this week.additional funding this week.

Eligible activities includeEligible activities include

Real property acquisition, Real property acquisition, building demolition, site building demolition, site preparation, and similar site-preparation, and similar site-related redevelopment activities related redevelopment activities to stimulate business to stimulate business development.development.

Interior and exterior building Interior and exterior building rehabilitation and new rehabilitation and new construction.construction.

Leasehold improvements; the Leasehold improvements; the acquisition of furniture, fixtures, acquisition of furniture, fixtures, and equipment; and working and equipment; and working capital.capital.

Sweet and Associates

Retail Recruitment and Retail Recruitment and Retention ProjectRetention Project

CDA funded the project with consultant CDA funded the project with consultant (Business Districts Inc.)(Business Districts Inc.)

Report will be released Report will be released next weeknext week along with along with BDI’s “BDI’s “50 Tips That Produce Store Profits50 Tips That Produce Store Profits ” ” seminar on Wednesday, October 28seminar on Wednesday, October 28 thth at 8 AM at 8 AM in Village Community Roomin Village Community Room

Study will report on a consumer survey, a Study will report on a consumer survey, a report on peer communities, and will provide report on peer communities, and will provide action plan for Village and BID staff to action plan for Village and BID staff to implement over the coming months and years.implement over the coming months and years.

Kensington and Oakland Kensington and Oakland Ave. Development Ave. Development

Marketing and Marketing and CommunicationsCommunications

• Learn Over Lunch Program and Annual Meeting

• Special Events: Butterflies in Flight, Shorewood Criterium, Showcase Shorewood, and Holiday Shopwalk

• Communication Vehicles    – Newsletter    – Annual Report    – New BID Brochure (to support business recruitment/retention)    – Monthly e-News Messages    – Print Advertising and Public Relations

• Shorewood Today Magazine

• shorewoodwi.com website and paid search

• Civic Participation    – 4th of July Celebration    – National Night Out    – Halloween Trick or Treating

Learn Over LunchLearn Over Lunch

““Greening Your Greening Your Business” in FebruaryBusiness” in February

““Get Yourself and your Get Yourself and your Business Organized” in Business Organized” in MarchMarch

““Guerilla Marketing” in Guerilla Marketing” in OctoberOctober

Communications with BID Communications with BID members and communitymembers and community

E-news (monthly)E-news (monthly) Newsletter (2 times per yr.)Newsletter (2 times per yr.) Shorewood TodayShorewood Today Magazine (3 times yr.) Magazine (3 times yr.) Print Advertising Print Advertising Annual ReportAnnual Report Coming Soon! Business recruitment Coming Soon! Business recruitment

materialsmaterials

Events Events 20092009

Butterflies in FlightButterflies in Flight In cooperation with In cooperation with

The Shorewood The Shorewood FoundationFoundation

June 20June 20thth through through August 30August 30thth auction auction

30 Butterflies on 30 Butterflies on display throughout display throughout the business districtthe business district

Unbelievable Unbelievable Buzz!Buzz!

Raised over $8,000 Raised over $8,000 for the Shorewood for the Shorewood FoundationFoundation

www.Shorewoodwi.comwww.Shorewoodwi.com

Website redesigned in 2008

Over 9,000 visits this year

78% are new visits

Average stay on the site over 2 minutes

Features: e-coupons, business directory, Shorewood information and demographics, and contact information

Showcase Façade Showcase Façade Improvement AwardImprovement Award

This award recognizes new and exciting investment that enhances the physical and pedestrian environment in Shorewood. This can include new building development or significant façade renovations to an existing building.

3510 N. Oakland LLC 3510 N. Oakland LLC

Mr. Demetrios DimitropoulosMr. Demetrios Dimitropoulos

Showcase Business AwardsShowcase Business Awards20092009

This award recognizes Shorewood businesses for their outstanding leadership, dedication, and support of the mission of the Shorewood Business Improvement District.

Businesses are recognized for their consistent efforts to enhance the vitality of the commercial district in Shorewood.

Shorewood Police Shorewood Police DepartmentDepartment

Shorewood Department of Shorewood Department of Public WorksPublic Works

North Shore BankNorth Shore Bank

3970 N. Oakland Ave.

4414 N. Oakland Ave.

Eastmore Real Estate Eastmore Real Estate Leonard and Deborah SobczakLeonard and Deborah Sobczak

Thanks to all of you for your investment and support of the Shorewood Business Improvement District!