2009-2029 ZOOS VICTORIA STRATEGIC PLAN

2009-2029ZOOS VICTORIASTRATEGIC PLANMAKING THE TRANSFORMATION TO A ZOO-BASED CONSERVATION ORGANISATION

Chairman’s foreword 1

An introduction from the CEO 2

Vision and mission 4

Executive summary 6

Transforming to a zoo-based conservation organisation 9

How zoos have evolved 11

A new direction for Zoos Victoria 12

Zoos Victoria today 16

The case for transformation 18

Our vision to be the world’s leading zoo-based conservation organisation 20

Melbourne Zoo 20

Werribee Open Range Zoo 21

Healesville Sanctuary 21

How we will measure our performance and success 22

The five action areas 25

01 Conservation 26

02 Animals 28

03 Visitors 30

04 People 32

05 Financial sustainability 34

CO

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ZOOSVICTORIASTRATEGICPLAN2009-29 �

CHAIRMAN’S FOREwORD

Itisapleasuretointroducethe20-yearStrategicPlanforZoosVictoria.

ThisStrategicPlanisabouthowweworkinaphysicalenvironmentunderthreatfromclimatechangeandincreasingglobalhabitatloss.Itisalsoabouthowweacknowledgeandmeetthechangingexpectationsofourmarketplace.

In20�2ZoosVictoriawillcelebrate�50yearsofoperation.Muchhaschangedoverthistimeandwillcontinuetochangeovercomingdecades.

Zooshaveanincreasinglyimportantroleinassistinganimalsandhabitatsunderthreattosurvive.AtZoosVictoria,wearedeterminedtoleadthewayinthiseffort.Over�46yearsofoperation,ZoosVictoriahasbeenabletoamassanincredibledepthofknowledgeandexpertise–expertisethatwillbecomeincreasinglyrelevanttotheconservationofwildplacesandthewildlifethatlivethere.

Overthenext20yearswewillcontinuetoseeashiftinthepublicperceptionsofzoosandtheethicsbehindchargingpeopletosee‘wild’animalsincaptivity.Moreandmore,peoplewillexpectzoostobetakingagreaterresponsibilityforconservationoutcomes.

Wehaveimaginedwhatourchallengesaregoingtobeoverthenext20years–intermsofcommunityexpectations,animalavailabilityandbiodiversitythreatsandissues.Wehaveextraordinarydiverseaccountabilitiesthatwe,asaBoardandorganisation,havetomeet–legislative,socialandethical,butnowalsopoliticalandecological.

ThisStrategicPlanwillensurethattherightprocessesareinplacetosupportusinmeetingtheseresponsibilities,anditwillenableustoreviewandevaluateourjourneyalongtheway.

Thisdocumentoutlinesa20-yearstrategytodevelopanewdirectionforZoosVictoria–onethatwillseeusmakeconservationpartofeverythingwedo,fromtheanimalswecarefor,totheexperiencesweoffer,andbyinspiringandempoweringpeopletojoinusinhelpingsavewildlifeandnaturalhabitats.

ItisaplanthatwillhelpZoosVictoriabecometheworld’sleadingzoo-basedconservationorganisation,deliveringvaluable,tangibleandmeasurableconservationoutcomes.

ThisStrategicPlanwasdevelopedwithenormouscommitmentfromZoosVictoriastaff,thestrongleadershipoftheExecutiveTeamandwithaBoardwhosharethepassionforbeingthecatalystforchange.Thisstrategywillguidetheeffortsofallinvolved.

Andrew Fairley Chairman Zoos Victoria Board

2 ZOOSVICTORIASTRATEGICPLAN2009-29

AN INTRODuCTION FROM THE CEO

Theimpactsofclimatechange,unprecedentedpopulationgrowthanddramaticlossofhabitathavesignaledtherapidriseoftheenvironmentasapriorityinglobalaffairs.

Globally,wehavebeenforcedtorethinkthewayweliveandhowwehaveimpactedsosignificantlyonthenaturalworld.ZoosVictoriaseesfirsthandmanyoftheseimpacts.Someoftheanimalsinourcollectionareofspeciesthathavebeenpushedtothebrinkofextinctionbecauseofhumanactivity.

Nationallyandglobally,speciesarebecomingthreatenedandhabitatisbeinglostatanalarmingandincreasinglyunpredictablerate.Eachyear,approximately�3millionhectaresofnaturalhabitatislostworldwide.InVictoriaalone,morethan30%ofanimalspeciesand44%ofplantlifearethreatened.

Asthewildplacesoftheworldshrinkandmoreanimalsandhabitatsrequiremanagement,ourknowledgeofthecaptivemanagementofsmallpopulationsisaskillthatisbecomingincreasinglyimportant.Moreandmoreweareplayingakeyroleincaptivebreedingandconservationprogramsforthreatenedspecies–bothhereandoverseas.

Overthelast�5years,ourthreeproperties–HealesvilleSanctuary,MelbourneZooandWerribeeOpenRangeZoo–haveplacedahigherpriorityonconservationoutcomes.Wehaven’tbeenaloneinthisevolution.Overthesametime,theWorldAssociationofZoosandAquariums(WAZA),hasencourageditsmemberstoreconsidertheirpurposeandtoplaceconservationasthesinglemostimportantfocusforoperations.

AtZoosVictoriawebelievewehavereachedatippingpointandthattheorganisationisnotonlyreadytoembraceamuchlargerandmoreactiveroleinconservation,butthatwehaveasocialandenvironmentalobligationtodoso.

Theever-increasingenvironmentalchallengescompelustofurtheradvanceourconservationeffort.Now is the time for Zoos Victoria to take a stand, lead by example, and make conservation the foundation of everything we do.

ThisiswhyZoosVictoriaisundergoingatransformationtobecomeazoo-based conservation organisation.Wewillhaveanevengreaterfocusonbroaderconservationoutcomes,inparticularthelong-termsecurityofpopulationsofspeciesandnaturalhabitats.Mostimportantly,wewillspecialiseinthecaptiveholdingandmanagementofthreatenedspecies.Wewillinfluencebehaviourchangeswithincommunitiesandinsupportofwildpopulationsandhabitats.

Asanorganisationthatoperatesthreeworld-classzoos,weareuniquelyplacedtocreateourownspecialistniche,onethatenablesustoinspirethemillionsofvisitorsthatattendourcampusesandthewidercommunitytotakeconservationactionandtoworkwithanimalsthatrequireassistancetosurvive.

Themovetoazoo-basedconservationorganisationwillchangetheorganisationfundamentally.Thehighprofileoftheorganisationandtheongoingchallengesthatarisefromtheparadoxofholdinganimalsincaptivitywhilepromotingconservationwillrequireustore-evaluateallourprinciples,policiesandoperations,aswellasgainfullsupportandalignmentfromourstakeholders.

Thisstrategicplanarticulatesourvisionandarobustsetofactionstogetusthere.Thistransformationwon’ttakeplaceovernight.However,muchofthefoundationworkisalreadyfallingintoplace.Staffareputtinguptheirhands,readyandwillingtocommittofurtherevolveandhoneourconservationeffort.Thisenormousmomentumonthegroundandpullfromwithintheorganisationgivesusconfidencethatwearefollowinganaturalandachievableevolution.

Withhabitatlossandthenumberofthreatenedspeciesaccelerating,ZoosVictoriaisreadytomakeapositivedifferencetoaworldundergrowingthreat.

Jenny Gray Chief Executive Officer Zoos Victoria

Our vision

Tobetheworld’sleadingzoo-basedconservationorganisation.

Our mission

Togalvanisecommunitiestocommittotheconservationofwildlifeandwildplacesbyconnectingpeopleandwildlifeinthefollowingways:

Opening the doorbyprovidingexceptionalwildlifeencountersthatreachbeyondtheboundariesofourcampuses;

Leading the waybycommunicatinganddemonstratingtheroleofconservationandresearchinallwedo;

Catalysing actionthroughinspiringexperiencesthatmotivateparticipationleadingtoconservationandsustainabilityoutcomes.

VISION

&

MISSIO

N


ExECuTIVE SuMMARy

Our20-yearstrategyplotsanewdirectionforZoosVictoriathatwillseeustransformintoazoo-basedconservationorganisation.

ZoosVictoriawillbecomeanimportantmemberoftheconservationindustryandthefullimpactofourworkwillberecognisedasanintegralpartofhelpingsavewildlifeandwildplaces,bothinVictoriaandinourpriorityareasofsouthernAustralia,PapuaNewGuinea,South-eastAsiaandSub-SaharanAfrica.

Thestrategytobringaboutthistransformationisunderpinnedbyfiveactionareas,whichhavebeendevelopedthroughaprocessofconsultationwithZoosVictoriastaffandstakeholders.Thefiveactionareaswillfocustheorganisationatthehighestlevel.Andeventhougheachofourzoosisatadifferentstageofevolution,andsowillhavedifferentlevelsofgrowthandactivityoverthecourseofthestrategy,thesefiveactionareaswillensurethatcollectively,ourworkisfullyalignedwithourvision.


ZOOSVICTORIASTRATEGICPLAN2009-29 �

Onestrategicdirection-achievedthroughfiveactionareas:

1 Conservation

We will focus and strengthen the conservation efforts of Zoos Victoria to ensure the delivery of tangible conservation outcomes.

Everyproject,programandoperationofZoosVictoriawillbealignedtothedeliveryofconservationoutcomes.Assuch,wewilltakethecoreoftheWorldZooandAquariumConservationStrategy,‘integratedconservation,’toanewlevel.Conservationwillbethecorebusinessoftheorganisationandwewillmanifestthisontwofronts–wildlife conservationandcommunity conservation–thatworktoconservethreatenedspecies,supportdirectconservationactivitiesandharnesspublicactionbehindourconservationeffort.Wewillalsoprotectandcelebratethelandscapeswithinourpropertiesthathavenaturalandheritagevalue,bothhistoricandcultural.

2 Animals

We will establish Zoos Victoria as one of the leading organisations for creating net gains in conservation, by ensuring every species in our collection has conservation relevance.

Wewillstrivetobeaworldleaderinanimalcareandwellbeing,andactivelyadvocatefortheconservationofwildlife.

3 Visitors

We will provide innovative wildlife-based recreation and learning experiences that inspire and facilitate visitors to take conservation actions that make a measurable and positive difference.

Wewillinvolvevisitorsandthecommunityintheimportantworkofprotectingtheenvironmentandthreatenedspecies–whetheritisduringavisittooneofourzoos,orthroughaninteractiononourwebsite,orbylearningaboutouraccomplishmentsthroughthemedia.Weacknowledgethatwehavearesponsibilitytoengagewithcommunitiesthatexperiencesocio-economicdisadvantage,andwewilldevelopmeaningfulpartnershipsandprogramstofostersocialinclusion.Thereisgreatpowerinmillionsofpeoplecomingtogethertolearnaboutwildlifeandwildplacesandtotakeactiontohelpsavethreatenedspeciesandhabitats.

4 People

We will support our staff’s development to ensure they, and the organisation as a whole, can transform Zoos Victoria into a zoo-based conservation organisation.

Onlybyinvestinginandnurturingtheverybestskillsandqualitiesofourstaffandpartnerswillwebeabletofullyrealisethistransformation.Ourcontinuedengagementandinclusionofourpeoplewillresultinstrongleadership,furtherclarityofrolesandresponsibilities,andmeaningfulperformanceplansthatalignwithcorporateobjectivestowhichstaffwillinglycommit,ensuringaclimateofhighmoraleandachievement.Wewillseekoutandengagewithpartnerswhoshareourvisionandworkcollaborativelywiththemtoachievemutuallyagreedconservationoutcomes.Wewillprotectandcelebrateareasofculturalsignificance,andvalueandgrowourIndigenousrelationships.

5 Financial Sustainability

We will ensure the long-term financial sustainability of all our operations to be able to maintain and improve the value of assets and make meaningful and measurable investment in conservation.

ItiscriticalthatZoosVictoriacontinuesasafinanciallyhealthyandstrongorganisation.Wewillactivelyseekoutadditionalsourcesofrevenuetogrowourbusiness.Wewilldothisthroughincreasingvisitation,developingnewandinnovativecommercialproducts,andstayingopentoexpandingourservices.Wewillpromoteefficiencyofoperationsatalltimes.Wewillmaintainassetsatacceptablelevels.TheZoosVictoriafinancialmodelwillfocusonbusinessunitperformanceandsurpluseswillbeinvestedtodeliverincreasedconservationgains.Thethreezooswillserveas‘windows’totheconservationworkoftheorganisationandthereforeasasourceofrevenuetosupportourconservationactions.

� ZOOSVICTORIASTRATEGICPLAN2009-29

Eachofthesefiveactionareaswillsupportthecontinuedfunctionofexistingoperationswhilealsolayingthegroundworkforthetransformationoftheorganisation.Theyaresupportedby34tasks,allofwhicharesetoutinthisstrategy.

Inadditiontothisoverarchingstrategydocument,therewillbeanannualcorporatebusinessplanandanannualbudget,whichtogetherwillprovideimmediatefocusandidentifythenecessaryresourcescommittedtothetransformationprocessforthatperiod.Againstthisbackground,theorganisation’sannualreportwillreportonourprogresseachyear.

Becomingazoo-basedconservationorganisationwilltaketime.Overthenextfiveyearswewillpayattentiontoemergingstrategicissues,consolidateoureffortsandreviewourexistingprocessestobuildourcapacitytobealeadingconservationorganisation.Wewillbecomeanorganisationwhereconservationoutcomesaresignificantandtangibleandwherevisitorscanexperienceamazingandthreatenedwildlife,findoutaboutprogramsworkingtoprotectwildlifeandtheirhabitats,andbeinspiredtojoininthoseefforts.

Our strategy will

+BeconsistentwiththerequirementsoftheZoologicalParksandGardensAct;

+Focusthepassionofourstaff,stakeholdersandvisitorsonthelong-termfutureofthewildlifeandwildplacesthatwesharetheworldwith;

+Channelthelearningandexperienceoftheorganisationintoaddressingcontemporaryenvironmentalproblems;

+Protectandfurtherdeveloptherevenuestreamsofouroperations;and

+EnhancethereputationandinfluenceofZoosVictoria.

TRANSFORMING TO A ZOO-BASED CONSERVATION ORGANISATION

ZOOSVICTORIASTRATEGICPLAN2009-29 ��

Thetraditionalzooisprimarilyconcernedwiththedeliveryofanimal-basedrecreationandseesitselfasasocialservicethatdeliversfamily-basedrecreationatareasonablepriceaswellaseducationalprogramsforschools.Theanimalcollectionisinfluencedtoalargeextentbyavailability,publicappealandtheDirector’spreference.Theyareeithergovernmentsupportedorverycommerciallyorientatedprivatesectoroperations.Manytraditionalzoosarestillfoundindevelopingnationswherethereislittlepressurefromsocietytodomorethanentertainandeducatethelocalcommunity.

Inthedevelopedworldzooshavecommittedtoevolvingandhavebeenfollowingthe‘2�stcenturyzoo’model.Thecorebusinessofa2�stcenturyzooistodeliverananimal-based,recreationdestinationwithconservationasitsmainfocus.Educationalprograms,involvementinconservationprojectsandinvolvementinresearchprojectssupportoperations.Theanimalcollectionreflectsboththeconsiderationofthecollectiontoconservationoutcomesandtheneedtocreateasustainablecollection.Capturinganimalsfromthewildisnotadesirableoptionandonlyseenasalastresorttoconserveathreatenedspecies.

Overthelast�5years,ZoosVictoriahaspositioneditselfwithinthe2�stcenturyzoomodel,however,ZoosVictoriaisconvinceditistherighttimetoevolvetheorganisationfurther–tobecomeazoo-basedconservationorganisation.

Theimpactofclimatechange,combinedwithunprecedentedhumanpopulationgrowth,naturalhabitatlossandmoreanimalsbecomingthreatened,meansthatincreasinglyzooswillbecompelledtofocusonbroaderconservationoutcomes,inparticularthelong-termsecurityofpopulationsofspeciesandnaturalhabitats.Thisisthedrivingforcebehindthenextevolutionarystageofourorganisation–a zoo-based conservation organisation.

HOw ZOOS HAVE EVOLVED

time

traditionalzoo

2�stcenturyzoo

zoo-basedconservationorganisationde

liver

y

Zooshavebeeninexistenceforthousandsofyearsandareconstantlyevolvingalongsidechangestobothpublicsentimentandtheiroperatingenvironments.Inamodernworld,aprogressivezoohastoconstantlyevolve–thezoosof�00yearsagowouldnotbetoleratedtoday.

Figure 1Evolutionofzoos

ZV2009

ZV2029

�2 ZOOSVICTORIASTRATEGICPLAN2009-29

A NEw DIRECTION FOR ZOOS VICTORIA

Asazoo-basedconservationorganisation,ZoosVictoriawillfocuseffortsontwofronts–wildlifeconservationandcommunityconservation.

Wewilldothisbyspecialisinginthefollowing:

+ workingtoconservethreatenedspecies;

+ supportingdirectconservationactivitiesthathavetangibleconservationbenefits;

+ advocatingforwildplacesandwildlife;and

+ supportinghabitatconservationandenvironmentalsustainabilitybyengagingwithandinfluencingthebehaviourandactionsofourvisitors,communitiesandstakeholders.

Ourconservationworkistheinvestmentundertakenbytheorganisationintothefutureofwildlifeandtheirhabitats.Thefundingoftheoperationsisamajorconsiderationandweacknowledgethatwewillcontinuetobefundedthroughchargingpeopletoseetheanimalsthatourzoosareworkingwithandthroughgovernmentgrants.However,thechangerequiredinthecorebusinesswillalsoopenupnewopportunitiesforrevenuegenerationsuchasconsultingfeesandpartnershipswithcorporateentitiesandgovernmentagenciesandpotentialacquisitionsofotherproperties.

Sucharrangementswillcreatenetrevenuestreamstosupportimportantconservationwork.Inallcasesthecommercialundertakingswillnotcompromisetheconservationethicsandvaluesoftheorganisation.

An animal collection that is underpinned by conservation outcomes

Amajorchangewillbethattheanimalcollectionwillnolongerbeviewedasa‘collection’butratherasagroupofspeciesthatrequireassistancetosurvive.Tothatend,aclearanddefensibleargumentisrequiredforeveryspeciesheld.Foreachspecieswemustconsiderwhetheritisappropriatetoholdthemincaptivityatall,and,ifitisappropriate,wewillholdtheminaccordancewiththefollowingfivecategories:

+ Recovery Species-ifthespeciesispartofathreatenedspeciesrecoveryprogram.

+ Ark species-ifthereisarealthreatofextinctioninthewildandthecaptivepopulationmanagedthroughregionalandinternationalbreedingprogramscanpreventaspeciesfrombecomingextinct.

+ Ambassador species-iftheanimalsareambassadorspeciesthatsupportimportantconservationmessagesandhavethecapacitytoharnessvisitorandcommunityactionbehindourconservationeffort.

+ Enabling species-ifspeciesenablevisitorstomakeconnectionswithanimalsandcreateemotionalbondsthatstimulatelearningandpositiveactions.Specialcarewillbetakentoensuretheseanimalsaresuitedtothisroleandabletoadapttobeingclosetothepublic.

+ Research species-ifanimalsenabletheachievementofresearchoutcomesandknowledgeacquisitionthatsupportourconservationeffortsorimprovementsinthecareandwellbeingofwildlife.

ZOOSVICTORIASTRATEGICPLAN2009-29 �3

Thecaptivecareandwellbeingofallanimalsisparamountandclearprogramsthatsupportandpromotewellbeingareessential.Theneedtoholdanimalsincaptivitymustbematchedbyanuncompromisedstanceontheirwellbeing.

ForZoosVictoria,thefulltransformationofourcollectionwillbealong-termprocess.Wearecommittedtoalifelongdutyofcaretothoseanimalscurrentlywithinourcarethatmightnotbealignedwithournewvision.Theywillberetainedandcontinuetoreceivethebestcare.Shouldanyspeciesberelocatedtheirnewhomeswillmeetourstandardsofcare.

A financial model focused on investment in conservation

Tosupportthisworkourfinancialmodelneedstofocusalltheorganisation’sfinancialactivitiesondeliveringanactualinvestmentintoconservation,whichwillcomefromaretainedsurplus.Eachbusinessunitwillbe‘ringfenced’andtheoperationclassedaseitheranincomecentreoranexpenditurecentre.

Therewillbespecificfinancialstrategiesthereforetoincreaseincomeandreduceexpenditure,thusincreasingtheinvestmentinconservation.Assetmaintenanceandinvestmentininfrastructurewillfollownormalbusinesspractice.

Our people and those we work with will support and align with our vision

Thecultureofazoo-basedconservationorganisationissignificantlydifferenttothatofothermodels.Astrongsetofvaluesandprincipleswillholdtheorganisationtogetherandfacilitateconsistentandrobustdecision-making.

Wewilldevelopourstafftocultivatespecialiststreamsofprofessionalconservationistsandstaffwillbeencouragedtobeengageddirectlyinconservationworkbothoncampusandin-situ.Staffwillalsobecomemoremulti-skilledandabletorespondtorequirementsofincreasedvisitorinteraction.

Wewillmanageourrelationshipswithourpartners,includingourvolunteers,aswellasoursupportersandthewidercommunity,morecomprehensivelyandexpansivelythaneverbefore.Infact,therepositionedoperationstoazoo-basedconservationorganisationwillfacilitatethehealingofriftsbetweenvariousstakeholdersandthealignmentofallstakeholdersbehindourconservationoutcomes.

Engaging and inspiring visitors to take conservation action

Today,thepowerofZoosVictoria’sthreepropertiestodirectlyengagewithvisitorsandfacilitatetheirinvolvementinactionsthatassistconservationisunderutilised.Butbeingazoo-basedconservationorganisationprovidesaperfectplatformtotransformvisitorsintoenvironmentalandconservationactivists.Theirvisitswillstillbeagreatdayoutwiththefamily,butvisitorswillalsobeprovidedwithactivemotivationtoengageinconservationactions.Learningexperiencesbecomemoreactiveandinteractive,withtacticsthatengageallagesandvisitorprofiles.Visitorsbecomefriendsandpartnersprotectingwildlife.Learningapproaches,whichwillfocusonbehaviourchangestrategiestodelivermeasurableconservationoutcomes,willbeembeddedinallvisitorexperiences.

Thefinancialmodelisillustratedasfollows:

Net income centre – net expenditure centre = Investment in conservation


Animal collection influenced by:

Animal collection influenced by:

Animal collection influenced by clear, defensible argument for every species held in captivity:

Traditional Zoo 21st Century Zoo Zoo-based Conservation Organisation

+Numberofvisitors

+Numberofcharismaticanimals

+Financialperformance

+Naturaldisplays

+Numberofscholars

+Contributiontoconservationofthreatenedspecies

+Qualityofeducationprograms

+Researchcontribution

+Highstandardsofanimalcare

+Qualityofvisitorexperience

+Qualityofexhibits

+Environmentalsustainabilityofoperations

+Influenceondecisionmakers

+Associationwithlikeorganisations

+Financialsustainability

+Investmentinconservation

+Numberofwildspeciessupported/recoveredtoreturntowild

+Qualityofeducationprograms

+Researchthatcontributestoconservationaims

+Highstandardsofanimalcare

+Highlevelofintegrationofcollectionwithconservationaims

+Sustainabilityofthecaptivepopulation

+Qualityofvisitorexperienceandmeasurableinfluenceonbehaviour

+Appropriateexhibits

+Environmentalsustainabilityofoperations

+Influenceondecisionmakers

+Associationwithlikeorganisations

+Advocacyonbehalfofconservation

Seenasasocialservice,deliveringfamilybasedrecreationatareasonablepriceandschoolbasededucationalprograms.Eithergovernmentsupportedorverycommerciallyorientatedprivatesectoroperations.

Deliversananimal-based,recreationdestinationwithconservationasakeyfocus.Educationalprograms,involvementinconservationprojectsandinvolvementinresearchprojectssupportoperations.

Hasbroaderfocusonconservationoutcomes,particularlythelong-termsecurityofpopulationsofspeciesandcommunitiesinfunctionalecosystemsandnaturalhabitats.Specialisesincaptiveholdingofthreatenedwildlifespeciesandfocusesoninfluencingbehaviourchangeswithincommunitiestosupportwildpopulationsandhabitats.

+Availability

+Publicappeal–numberofcharismaticspecies

+Director’spreference

+Conservationresultsincollectionlinkedtoconservationoutcomes

+Creationofsustainablecollections

+Wildcapturenotdesiredexceptthreatenedspecieswherecaptivebreedingislastresort

+Speciesoftenchosentoengagevisitorsinconservation

+Commercialconsiderations

+Thespeciesispartofarecoveryprogram

+Realthreatofextinctioninthewildandthecaptivepopulationthroughregionalandinternationalbreedingprogramscanpreserveaspecies.(Arkspecies)

+Animalsareambassadorspeciesthatcanfacilitatevisitorconservationaction(Ambassadorspecies)

+Thespeciesenablestheachievementofresearchoutcomesandknowledgeacquisitionthatsupportsconservationandwildlifecareefforts(Recoveryspecies)

+Suitabilityandabilitytoadapttocloseproximitytopeopleandelicitemotionalengagement(Enablingspecies)

+Careandwellbeingparamountandnevercompromised

+Lifelongdutyofcareandanyspeciesrelocatedwillgotonewhomesthatmeetsamestandardofcare

Operational excellence is determined by:


Financial Model

Income–expenditure=loss(subsidisedbygovernment)

+Incomeexpenditurebudgetsdevelopedorganisationaswhole

+Businessunitscompeteforscarceresources

+Subsidyfixedsoreductioninincomemustbeoffsetagainstexpenditurereduction

Netincomecentre–netexpenditurecentre=loss(subsidisedbygovernment)

+Conservationbusinessunitestablishedtodirectconservationfundingprojects

+Conservationanexpense

+Afocusonenvironmentalsustainabilityencourageszoostolookattheirresourceuseandtobecomeleadersinsustainableoperations

Netincomecentre–netexpenditurecentre=investmentinconservation

+Operationsfundedthroughgovernmentgrantsandadmissions

+Otherincomestreamscreated–egconsultation,corporateandgovernmentpartnerships

+Netrevenuestreamssupportconservationworkanddonotcompromiseconservationethicoforganisation

+Conservationisaninvestment

+Conservationisaluxury +Workwithinregionandinternationallytomanageendangeredthreatenedspecies

+Animalencounterscreateemotionalbondswithpublic

+Participateinrecoveryprograms-fundedbyselforgovernment

+Conservationisprimaryaimoforganisation

+Conservationisaninvestment

Visitor Experience – Fun Visitor Experience – Fun and Learn Visitor Experience – Fun, Learn and Act

Conservation

+Visitorexperiencefocusonfundeliveryoffamilydayout

+Eventsoftenunrelatedtozooactivities

+Learningfocusesontheschoolcurriculum–biologyandanimals

+Naturalisticenclosuresdominate

+Visitorexperienceoften‘edutainment’

+Acceptpeoplevisitzooforfamilyentertainment

+Createawarenessofenvironmentalchallenges

+Innovativeteachingtacticsusedbutstillrelyonpassivelearningthroughsignageinzoo

+Focusonawarenesswithsomebehaviourchangestrategies

+Conferencesfocusonconservation

+Learningisfocusedonhabitatsandconservationmessages

+Createsopportunitiesforvisitorstobeenvironmentalandconservationactivists

+Visitorsprovidedwithactivemotivationtoengageinconservationactionsthataretangibleandmeasurable.Learningexperiencesactiveandinteractivewithtacticsthatengageallagesandprofilesofvisitors

+Learninghubtosupportthenaturalworld

+Linksandpathwaystootherorganisationsaszoocampusesbecomeshopfrontsforourconservationefforts

+Animalinteractionscreateemotionalconnectionthatinspirespeopletolearnmoreandtoactinpositiveways

+Strongfocusonbehaviourchangestrategiestodelivermeasurableconservationoutcomesembeddedinallvisitorexperiences

+Learningfocusedonactivemotivationaboutconservationforallvisitors

Traditional Zoo 21st Century Zoo Zoo-based Conservation Organisation

People

+Tensionsexistbetweenmanagementandstaffanddifferentpartsoforganisation

+Oftendifferentfactionshavedifferent/competingagendasandobjectives

+Staffmotivationanddevelopmentispriority

+Motivationalparadoxintheorganisation-focusonconservation,whilekeepinganimalsincagesandchargingentryfeetoseethem

+Stakeholderrelationshipsarealignedtoconservationoutcomes

+Hasstrongsetofvaluesandprinciplesthatholdorganisationtogetherandfacilitateconsistentanddefendabledecision-making

+Staffdevelopmentcultivatesspecialiststreamsofprofessionalconservationists

+Staffaremoremulti-skilled,abletorespondtothechangingneedsoftheorganisationalenvironment

+Relianceonvolunteersandcommunityengagementstrengthensrelationshipmanagement


ZOOS VICTORIA TODAy

Who we are

ZoosVictoriaoffersexperiencesatthreegreatzoos:MelbourneZoo,HealesvilleSanctuary,andWerribeeOpenRangeZoo.ZoosVictoriawelcomesmorethan�.6millionvisitorsannuallyacrossthethreeproperties,makingitVictoria’slargestpaidtourismattraction.

Eachofthethreezoosoffersauniquevisitorexperience:

+ HealesvilleSanctuaryoffersanamazingopportunitytoencounterAustralia’suniquenativewildlifeinabushlandhabitat;

+ WerribeeOpenRangeZooisatasteoftheAfricansavannah;and

+ MelbourneZooisawindowintothebiodiversityoftheworld’swildlife.

ZoosVictoriaparticipatesinasuiteofnationalandinternationalconservationprogramsandwildliferesearchprojectsandisoneoftheState’slargesteducators,withmorethan�60,000studentsparticipatinginadiverserangeofeducationprogramseachyear.

TheZoologicalParksandGardensBoard(knownasZoosVictoria)isthegoverningbodyofVictoria’sthreezoos.TheBoardisastatutoryauthorityestablishedbytheZoological Parks & Gardens Act 1995.TheBoardisresponsibletotheVictorianMinisterforEnvironmentandClimateChange.TheBoard’sroleistoprotectandpromotethezoosandtheirrolesinconservation,researchandeducation.TheBoard,andZoosVictoriaoperations,areregulatedundertheAct.

ThefunctionsoftheBoardandzoooperationsassetoutintheAct,are:

a) toconserve,protect,manageandimprovethezoologicalparksandmanagedlandandthezoologicalcollections

b) topromoteandincreasepublicenjoymentofthezoologicalcollectionsandthezoologicalparksandmanagedland

c) toincreasepublicknowledgeandawarenessofthezoologicalcollectionsandzoologicalparksthroughexhibitionofthezoologicalcollections,publications,educationalprograms,advisoryservicesandotheractivities

d) tocarryoutandpromotezoologicalresearch,theconservationofwildlifeanditsnaturalhabitatsandthemaintenanceofbiodiversity

e) toadvisetheMinisteronmattersrelatingtotheBoard’sfunctionsorpowersoronanyothermatterreferredtoitbytheMinister

f) toprovideconsultancyandadviceservicestothepubliconzoologicalmatters

g) toprovideservicesandfacilitiesforvisitorstothezoologicalparksandmanagedland

h) tocarryoutanyotherfunctionsconferredonitbythisoranyotherAct.

The Zoological Parks & Gardens Act 1995

ZOOSVICTORIASTRATEGICPLAN2009-29 ��

Our recent achievements

Throughtheimplementationofourpreviousstrategy,ZoosVictoriaachievedimportantimprovementsinthefollowingeightmainareasofouroperations.

Enriched visitor experience

Visitorsnowhavegreaterinteractionwithstaffintheirzooexperiences.Marketresearchrecognisesthatvisitorsareverysatisfiedwitharangeoffeaturestheyexperience.

Increased visitor numbers

Visitornumbersrosefrom�,3��,000in200�/02to�,659,000in200�/0�.

Broadened community support and partnerships

ZoosVictoriaengagesextensivelywithstudentsandthebroadercommunityinarangeofconservationandenvironmentalactivities.FriendsoftheZoos(FOTZ)andcommunityvolunteerscontributeguideservicesandassistancetoarangeofzooprojects.Oureducationactivitieshavebeenrevampedwithstudentsactivelyengagedinawardwinningprogramsthatdelivermeaningfulandtangibleconservationoutcomes.

Introduced new commercial experiences

ZoosVictoriahasintroducednewexperiencesateachofourthreeproperties.Overnightcamping,specialcorporatetours,aredevelopedTwilightsmusicseriesatMelbourneZoo,anintegratedretailstrategy,andtheSavannahConferenceCentreatWerribeehaveallcontributedtorenewedcommercialsuccess.

Developed staff skills and improved organisational culture

Staffhavedevelopedprovenskillsinthemanagementofcaptiveanimals,conservationofthreatenedspecies,zoodesign,projectmanagement,education,andvisitorexperience–andmanyofourstaffhavecontributedthislearningandexpertiseatregionalandglobalforums.Wehavealsoidentifiedtalentedyoungleaderswhoaremovingintomanagementroles.

Strengthened financial outcomes

ZoosVictoria’sfocusininvestmentandassetmanagementhasresultedintheaccumulationofanetoperatingcontributionreserveandtheabilitytoallocateaminimumof$2millionannuallyinrecurrentbudgetsforassetrenewal.

Put sustainability initiatives in place

Thereisnodoubtthatclimatechangehasaddedurgencytoourefforts,notonlyinournurturingoftheworld’spreciouswildlife,butalsoinourparticipationinreducingtheimpactofhumanactivityonthewiderenvironment.Anewwaterrecyclingplanthasaugmentedarangeofsustainabilityinitiatives.EachofthepropertiesparticipatesintheWhole-of-Governmentrenewableenergypurchasingprogramandhasextensiveandcomprehensivewasteandrecyclingprograms.

Increased focus on conservation outcomes

ZoosVictoriasignificantlyrefocusedandexpandeditslevelofsupportforconservation.Thenumberofnativethreatenedspeciescaptivebreedingandrecoveryprogramshasincreased.Astrongerfocusonselectedhigh-valuebiodiversityconservationprojectswithinourpriorityinternationalregionshasenabledstrongpartnershipswithinternationalconservationorganisationstobeforgedandhasgreatlyenhancedZoosVictoria’sabilitytofacilitatetheirsuccess.

�� ZOOSVICTORIASTRATEGICPLAN2009-29

OurpreviousstrategyenabledZoosVictoriatobecomeanimportantandexciting2�stcenturyzoo.However,todaytheorganisationisstillconfrontedbyanumberofchallenges.Anditisthesechallengesthatnowprovideafocusforourtransformation.

Over200�-09ZoosVictoriaundertookaseriesofworkshopswithstafftoidentifyasharedviewoftheworldin20years.Theobservationsincluded:

+ Asharpdeclineinavailableanimalswithnonewwildstock;manylargespeciesextinctinwild;andincreasedpressuretoworkwiththreatenedspecies.

+ Anincreaseincommunityattitudesagainstkeepinganimalsincagesforhumanamusement.

+ Greaterpowerofthedigitaluniverse,withverydifferentlearningstyles,wherechildrenspendmajorityoftimelearningonline.

+ Evengreaterenvironmentalconcerntothepointwhereitwillbecomethenumberonecommunityissue.Increasinglywewillstarttoseetheimpactsofclimatechange.

+ Thedemandforeco-tourismwillincrease.

Itwasalsoclearthat,ifunchanged,ZoosVictoriawillsufferadisconnectbetweenvaluesandoperationswithintheorganisation.TheseobservationsareallcompellingreasonswhyZoosVictoriashouldevolvefurthertodeliverastrongerconservationfocus.AndwhileitisimportantthatZoosVictoriaisabletomeetchangingcommunityexpectations,itisalsoimperativethattheorganisationrealisesandcapitalisesonitsexpertisetomeetthechallengesofaglobalenvironmentunderincreasingthreat.

A world where habitat loss and endangered species continue to increase

Perhapsthemostcompellingcasefortransformationisthedramaticincreaseworldwideofhabitatlossandthenumberofspeciesbecomingthreatenedwithextinction.Thereisnothingtosuggestanythingotherthanacontinuedincreaseinthenumberofspeciesunderthreatineverycountry.

Worldwide

+ Eachyear,approximately�3millionhectaresofnaturalhabitatislost.

+ Inthelast�0yearstherehasbeenasignificantandsustainedincreaseinthenumbersofthreatenedspecies.

+ In200�,thenumberofspeciesinmajoranimalgroupsthatareeitherCriticallyEndangered,EndangeredorVulnerableare:

THE CASE FOR TRANSFORMATION

Animal Group Total number of Critically % increase from 1996/98 to Endangered, Endangered 2008 – Critically Endangered or Vulnerable - 2008 * and Endangered *

Mammals ��4� 53%

Birds �222 6�%

Reptiles 423 235%

Amphibians �905 4��5%

*IUCN200�RedListofThreatenedSpecies.


Australia

+ Inthelast200years:

- �5%ofrainforestsandnearly50%ofallforestshavebeenlost

- 60%ofcoastalwetlandsinsouthernandeasternAustraliahavebeenlost

- Morethan99%ofsouth-easternAustralia’stemperatelowlandgrasslandshavebeendestroyed

+ In200�,5�mammalspecieswerelistedasthreatened,alongwith49birds,3�reptiles,4�amphibians,�4fishand55plants.

Victoria

+ Morethan30%ofwildlifespeciesarethreatened

+ 44%ofplantsareeitherextinctorthreatened

+ �5%ofwaterwaysaredegradedand35%ofwaterwaysdestroyed

+ About�0%oforiginalbushlandhasbeenclearedsinceEuropeansettlement.

The need to enhance financial sustainability

Theinjectionofcapitalhasallowedtheconstructionofnewexhibits,whichinturnhasleadtoaperiodicincreaseinvisitation.However,ZoosVictoriaisconstantlyfacedwithfinancialchallengestoitsoperations.

Ourinfrastructureisageing.Itrequiresa$20millioninvestmenttoupgradeandimprovefacilities.Thisincludesbasicamenitiesthathavesufferedfromalackofregularmaintenance.

Regulationshavecappedentrancefeesandaninabilitytoattractfurthergovernmentgrantslimitsourabilitytoreinvestininfrastructuremaintenanceandtosupportwide-scaleconservationinitiatives.

Thetransformationwillreprioritiseinvestmentneedandmovetheorganisationawayfromarelianceonlarge-scaleexhibitconstruction.

Theclearfocusonbehaviourchangeandenvironmentalmessagesopensnewopportunitiesforfunding,suchassponsorshipandpartnerships.

Meeting the changing expectation of visitors

Theexpectationofvisitorsischanging.Visitorsandeducationgroupsarenowexpectingmoresophisticatedofferingsthataremoreinteractiveandlinkedtoeducationandconservation,whatisbeingdone,andwhattheycando.

Greater competition in the leisure and recreation market

WithinthelocalmarketZoosVictoriafacesstrongcompetitionfromotherattractions,includingtheMelbourneAquariumwhichhasupgradeditsfacilities,andnewattractionsliketheEurekaTower.Inaddition,theharsheconomicoutlookforthenextthreeyearswilllimitthenumberof‘goingout’occasions,increasingcompetitionforrecreationaldollars.Theuniquepositionofaconservation-basedorganisationwillattractbotheducationalandrecreationalpatronage.


Ourvisionbuildsonthesharedbeliefthatourthreezoosarenotjustabouttheanimalstheyhold,theyarealsoaboutpeopleandthejourneywetakethemontowardsconservationactions.Toseeconservationasoneaspectofourworkisnolongerenough.ItistimetobringtheconsiderableenergyandknowledgeofZoosVictoriafullybehindmakingarealandcredibledifferenceinconservation.

ZoosVictoriacanandwillbeatrueleader:theAustralianauthorityoncaptiveanimals;themajorfacilitatorofwildlifeknowledgethatleadstoconservationaction;andahighprofilemodelforconservation,environmentalsustainabilityandcorporatesocialinvolvement.

Eachofourthreezooshasauniqueroletoplayintheachievementofourvision,buteachzoowillhaveasharedcommitmenttoourfiveactionareas:Conservation;Animals;Visitors;People;andFinancialSustainability.

OuR VISION TO BE THE wORLD’S LEADING ZOO-BASED CONSERVATION ORGANISATION

Melbourne Zoo

Windowtotheworldofwildlife

MelbourneZooisalargeurbanzoolocatedonthedoorstepoftheCBD.Asoneoftheoldestzoosintheworld,itisseenaspartofVictoria’sheritageandfabric,lovedand‘owned’bymillionsofresidentswhoregardMelbourneZooas‘theirzoo’.In20�2MelbourneZoowillcelebrateits�50thbirthday.

TheanimalsincareatMelbourneZooareambassadorsforwildlifeandwildplacesaroundtheworld,makingMelbourneZooa‘windowtotheworld’ofwildlifeandgivingustheabilitytoraiseawarenessofconservationissuesfromacrosstheglobeandinspireaction.

MelbourneZooisalreadyleadingthewayinthissphere.In200�MelbourneZoolaunchedThey’re Calling on You,amobilephonerecyclingcampaignthatsupportsgorillaconservationincentralAfricaandwhichfacilitatesbehaviourchangeinourcommunities.ThecampaignhasgatheredmomentumandhassincebeenlaunchednationallywithmanyotherzoostakingitonintheirrespectiveStates.CampaignslikethiswillbecomeincreasinglytypicalofMelbourneZoo.

MelbourneZooisalsothemajorfocalpointforZoosVictoria’sinternationalin-situprograms,whichinvolveworkingcollaborativelywithlocalcommunitiestoprotectbiodiversity.

Attractingaroundonemillionvisitorseachyear,MelbourneZoohasthecapacitytobethelynchpinofZoosVictoria’sobjectivetoinfluencebehaviourchangeinsupportofwildpopulationsandhabitats.

Asa�46-year-oldculturalinstitution,MelbourneZoorecognisestheneedtoupgradeandredevelopanumberofitsageingprecincts.Wild Seaheadedthelistofprioritiesandwillbeabenchmarkfromwhichtomoveforward.

Wild SeashowcasesVictoria’scoastalenvironmentandtheanimalsthatlivethere,includingAustralianFur-seals,AustralianLittlePenguins,FiddlerRaysandotherfishspecies,providingvisitorswithanewinsightintothissignificantbutrarelyseenhabitat.Intrinsictothisexhibitwillbeaninteractivevisitorexperiencethatwillnotonlysharethewonderandmysteryofthisuniquemarinehabitat,butwillhighlightthethreatstoVictoria’scoastalareasandwildlifeandwhatpeoplecandotohelpprotectthem.

AprioritylistofcapitalprojectsforMelbourneZoohasbeendevelopedthatwillfocusourefforttonotonlyrevitaliseandfurtherenrichthevisitorexperienceandanimalenvironment,butstrengthentheconnectionbetweenourvisitors,ouranimalsandconservationactions.

Bydoingthiswewillgrowourcapacitytodeliverdynamicandcreativevisitorexperiencesandconservationactionswhilebeingexemplaryrolemodelsinenvironmentalsustainability.

ZOOSVICTORIASTRATEGICPLAN2009-29 2�

Werribee Open Range Zoo

AfullimmersionintoanAfricanadventure

WerribeeOpenRangeZoofocusesonAfricanspeciesandpromotingAfricanconservationstoriesinanopen-rangesetting.Wehighlightconservationissuessuchaspeople/animalconflictandengagewithvisitorsonwaystoliveinharmonywithanimals.WeworkcloselywithlocaldestinationstocreateastrongtourismprecinctaroundWerribeeOpenRangeZooandwewillcontinuetoconnectwithAfricancommunitiesinMelbournetobringrichandauthenticculturalexperiencestothezoo.

WerribeeOpenRangeZoooffersvisitorsthreeexperiences:

+ AfricanSafariAdventuresinAfrican-stylelandscapesandhabitats

+ AfricanandAustralianWalkingTrails

+ Opportunitiestoengagewithconservationandanimalcare

ZoosVictoria’ssustainablefundingmodelidentifiesthatWerribeeOpenRangeZooisinadevelopmentphaseandrequires$�00millioncapitalinvestmenttofacilitateitsproposeddevelopment.

Thedevelopmentwillexpandthethreeexperiencesandthethemedareasandimprovetheoverallzooexperience.ThisdevelopmentwillalsosupportMelbourneZoobyholdingsomeofthesamespecies,thusimprovingsustainabilityandsupportinfrastructuresuchasbrowseplantationandholdingfacilities.

Throughoutthedevelopment,visitornumbers,staffinglevelsandnumbersofanimalshousedwillincreaseandadditionallandcouldberequiredtohouseandmanagemoreanimalsinlinewithourconservationobjectives.

WerribeeOpenRangeZooislocatedonMelbourne’swesternplains,whichencompassessomeofVictoria’slastremainingremnantgrasslands.Ascustodian,wewillprotectthesethreatenedgrasslandsandshowcasearangeofconservationbreedingandresearchprojectsthatwillfocusonconservationoutcomesforVictoriangrasslandsandtheanimalsthatliveinthem.

Healesville Sanctuary

Australianwildlifeandcultureinabushsanctuary

HealesvilleSanctuaryprovidesanAustralianwildlifeexperiencethatcentresonlocalconservationandindigenousculture.Woventhroughoutareauthenticindigenousexperiencesthatarelinkedtothetime-honouredspiritualityoftheland.TheSanctuaryisanaturalplace,offeringaplaceforpeopleandanimalstoreconnectwithnaturefromcreektocanopy.WewillconstantlylookfornewwaystoexplorethestoriesofAustraliaanditsuniquewildlifeinthesesurroundings.

HealesvilleSanctuaryisthethrustofZoosVictoria’sAustralianthreatenedspeciesrecoveryefforts,operatinganumberofnativethreatenedspeciesbreedingandreintroductionprogramsthatsupportregionalpriorities.TheSanctuaryaimstobethenationalauthorityonnativethreatenedspeciesbreedingandreintroductionprograms.ThethreatenedspeciesbreedingunitatHealesvillewillbeexpandedanditsrolewillbecomeincreasinglycriticaltothedeliveryoftheconservationoutcomesoftheorganisation.

Whereverpossible,wewillincorporatethethreatenedspeciesunitintothevisitorexperienceandactivelyengagevisitorstocreateawarenessofthethreatstolocalanimalspeciesandtheactionsthattheycantaketohelptheseanimalsinthewild.

HealesvilleSanctuarywillcontinuetobetheleaderinwildlifecareandtreatmentofinjuredanimalsandwewillchampionlocalconservationandsustainabilityeffortsthatinvolveallofourcommunity.

WerecognisetheimportanceofcreatingnewexperiencessuchasCreatures of the Night-theultimatenighttheatreexperience-andtheIcon Trail,whichtargetsgrowthininternationaltourismandtheregionaleconomy.

WewilltakefulladvantageofourhomeintheYarraValley,adistrictknownforgreatlocalfoodandwineandenjoyableexperiences.

TheCorranderkisafundamentalandunderutilisedresourceofHealesvilleSanctuary.ItsroleinthevisitorexperienceandpresentingtheAustralianbushanditsbiodiversityandculturalheritagewillbeexpanded.


Animals

Investmentinwildlifeconservation

+Bythedirectinvestmentintothreatenedspeciesprogramsandin-situconservationprograms.

+Bythenumberofprogramsleadingtosuccessfulre-establishmentofreleasedspeciesintothewild.

+Themonetaryvalueoftheinvestment.

+Measuresoftheconservationsuccessoftheprogramswillalsobedeveloped.

Researchthatsupportsandprogressesourconservationaims

+Throughthenumberofresearchprojectsundertakenandsubsequentpublicationsfollowing,andtheadoptionofnewresearchfindingsintooperations.

+Byresearchtopicsbeingalignedwiththeconservationobjectivesoftheorganisation.

+Studiesthatincreaseourunderstandingofvisitorbehaviourandourimpactonit.

Advocacyonthepartofwildlifeconservationandenvironmentalissues

Action area Key performance How we will measure it indicator

+BythepresenceofZoosVictoria’svoiceinconservationissues–throughthenumberofstoriesinthemediaandthenumberofcontributionstoindustrypublicationsandconferences.

Environmentalsustainabilityofoperations

+Throughthemeasurementoflevelsofuseofscarceresourcessuchaswaterandenergy,andourwasteminimisationprocesses.

+Beingcarbonneutralby20�2.

+ThroughtheimplementationoftheEnvironmentalManagementSystem.

+Throughincreasedgreenprocurement.

+Throughtheuseofecologicallysustainabledevelopmentpracticesininfrastructureupgradesandnewcapitalprojectstoreduceourenvironmentalfootprintandassociatedimpacts.

+Leveloffit/matchagainstourfivecollectioncategories:recovery;ark;ambassador;enabling;andresearch.

Highstandardsofanimalcare

+AsassessedbytheannualanimalhealthreportandthereviewsbytheAnimalWelfarePeerReviewCommittee.

Sustainabilityofthecaptivepopulation

+Managementthatensureswehavethenecessarynumberandrangeofanimalstomeetourlong-termexhibit,conservationandvisitorengagementneeds.

Alignmentofthecollectionwithourconservationobjectives

Advocacyonthepartofanimalwelfareandwellbeingofwildanimals

+ ThepresenceofZoosVictoria’svoiceinanimalwelfareandwellbeingissues–thenumberofrepresentationswehaveinthemedia,withstakeholdersandthecommunity,andcontributionstoindustrypublicationsandconferences.

Giventhatthepurposeofazoo-basedconservationorganisationistomakeameaningfulandtangibleimpactonsavingwildlifeandwildplaces,wemustbeabletomeasureoutcomesinordertoevaluatethesuccessofouractions.

Wemustestablishappropriatemonitoringandevaluationprocessessothatourcontributionscanbefullydocumented,clearlyseenandproperlyunderstood.

Foreachofthefiveactionareas,wewillsetkeyperformanceindicators(KPIs)onanannualbasisandregularlytrackourprogressthroughtheyearagainstouridentifiedtargetsandmilestones.WewillreportourachievementsintheZoosVictoriaannualreportandsetourtargetsforthecomingperiodintheannualbusinessplan.

HOw wE wILL MEASuRE OuR PERFORMANCE & SuCCESS

Conservation

ZOOSVICTORIASTRATEGICPLAN2009-29 23

Communityconservation-impactandinfluenceonbehaviour

+ ThroughlayeredvisitorexperienceateachcampusthataddressthefullConnect–Understand–Actspectrumforvariousaudiences.

+ Thenumberofinitiativesinplacetogivevisitorstheopportunitytotakeconservation/sustainabilityaction.

+ Throughthemeasurementoftheuptakeandimpactofvisitorandcommunitybasedconservationinitiatives.

Qualityofvisitorexperience

+ Throughannualexitsurveysthatmonitorvisitorsatisfaction.

+ Bythetotalnumberofvisitorseachyearatourthreeproperties.

Qualityofformallearningprograms

+ Thenumberofstudentsaccessinglearningprograms.

+ Thequalityoftheprogramsandtheachievementofmeasurablelearningoutcomes.

+ Throughourinvestmentinstaffdevelopment,therigourandfeedbackofourperformancemanagementsystemsandopportunitiesforcareerplanningandprogression.

+ Throughaclimatesurveythatwilltrackchangesinstaffmoraleandmotivationlevelseverytwoyears.

+ Throughdecreasedturnoverandstaffabsenteeism.

Staffdevelopmentandmorale

Partnershipsthatfurtherconservationwork

+ Bytrackingandmeasuringthechangeinalignmentofstakeholdersandpartnerswithourstrategicdirectionandsupportofourconservationobjectives.

Financialsustainability

Action area Key performance How we will measure it indicator

+ Meetingbudgetobjectives.

+ Throughthenumberofinnovative,commercialproductsandtheirprofitability.

+ ByembeddingcontinuousBusinessProcessImprovementineveryelementofouroperations.

Visitors

People

Financial Sustainability


THE FIVE ACTION AREAS: HOw wE wILL ACHIEVE OuR TRANSFORMATION TO A ZOO-BASED CONSERVATION ORGANISATIONThissectionsetsoutthefiveactionareasindetail,theguidingprinciplesthatgovernhowweoperateinthatrespectivearea,thefiveyearobjectivesandthehighleveltasksthatwillhelpusachievesuccess,drivingustobecometheworld’sleadingzoo-basedconservationorganisation.

EachactionareahasbeendevelopedfromextensivestaffinputintowhattheybelieveZoosVictoriashouldstandforasanorganisationandhowweneedtoacttotrulyachieveourvision.



WewillfocusandstrengthentheconservationeffortsofZoosVictoriatoensurethedeliveryoftangibleconservationoutcomes.

What this means for Zoos Victoria

Ourprimarygoalistomaximiseourcontributiontobiodiversityconservationandwedefinethisasfollows:thelong-termsecurityofpopulationsofspeciesandcommunitiesinfunctionalecosystemsandnaturalhabitats.Thisisnotjustaboutpreservinganimals,butalsoaboutthenaturalprocessesthatenablethemtoprosperwithintheirenvironment.

Wewillfocusontwoareas:wildlife conservation and community conservation.

Wildlife conservation–thoseactivitiesthathavetangibledirectbenefitstowildpopulationsorhabitatsoutsideofZoosVictoria’sanimalcollections.Ourwildlife-basedconservationactivitieswillfocusonthefollowingpriorityareas,whichreflectWAZAandARAZPAprioritiesandthemajorthemesofourthreeproperties:

+ South-easternAustralia;

+ PapuaNewGuinea;

+ South-eastAsia;and

+ Sub-SaharanAfrica.

Community conservation–thoseactivitiesthatsupporttangibleconservationoutcomesandincludesenvironmentalsustainabilityinouroperations,interactionwithandinformationtoourvisitors,thecommunityandstakeholdersandouradvocacyandbehaviourchangecampaigns.

InAustralia,wewillfocusonprovidingspecificexpertiseforundertakingcaptivebreeding,contributingtoreintroductionprogramsandassociatedactivitiesforhighlythreatenedspecies.Wearealreadyleadersinthisfield,andthiswillcontinuetobeakeydirectconservationfocusforus.WewillexpandourrecoveryprogramsinlinewithStateandnationalpriorities,alongwiththebroaderbiodiversityconservationvalueofprograms.

OutsideofAustralia,withinourpriorityregionswewillexpandourrolesininternationalregionalbiodiversityconservationthroughtheselectionanddevelopmentofkeyin-situprojectsthathave:

+ Highbiodiversityvalue–thatis,theyarenotjustsinglespeciesconservationbutbroadhabitatprotectionforcommunitiesorecosystems;

+ Feasibilityofsuccess–theyarewellorganisedandfocusedonmitigationofkeythreateningprocesses;

+ Integrationofsocial,environmental,biologicalandeconomicdimensionsintheirrationaleanddesign;and

+ StrongalignmentwithZoosVictoria-theprojectshavesynergieswithourpropertythemesandanimalcollections;opportunitiesforvisitorengagementanddrawonourspecificskillsandexpertise.

Wewillalsoconserveandenhancetheenvironmentswhichareinourcareatourthreeproperties.Ultimatelyeverythingwedowillcontributetoconservationandbeenvironmentallysustainable.

Wewillachieveallthisbyworkinginpartnershipwithappropriateorganisationsandworkingcollaborativelywiththemtoachievemutuallyagreedconservationoutcomes.

Our guiding principles

+ Wewillonlyholdspeciesthatfulfilaconservationpurpose.

+ OurdirectconservationeffortswillfocusonlocalAustralianthreatenedspeciesandenvironmentalissues,andin-situbroad-basedbiodiversityconservationinourinternationalpriorityregions.

+ Ourconservation-basedresearchwillsupportourconservationobjectives.

+ Wewillundertaketheecologicalsustainablemanagementofthenaturalassetsonourproperties,alwaysrespectingandaccommodatingwhereverpossibletheirculturalsignificance.

+ Ourbusinesspracticeswilluseenvironmentallysustainablepractices,suchasresourceefficiency,greenpurchasing,andenvironmentalmanagementsystemstominimiseourenvironmentalfootprint.

+ Wewillmaximiseopportunitiestodemonstrateandshowcaseenvironmentalsustainabilityofourpropertiesandbusinesspractices.

+ WewillbearesponsibleadvocateforconservationandenvironmentalissuesinaccordancewithVictorianGovernmentpolicy.

O1

CONSERVATION


Our conservation objectives

1 Tohavearobustportfolioofdirectconservationprogramswhichsatisfyfourcriteria:

+ Achievehabitatprotectionand/orthreatenedspeciesrecoveryinthewild;

+ ReflectourState,national,Australasianandinternational(South-eastAsia,PapuaNewGuineaandSub-SaharanAfrica)priorities;

+ Areunderpinnedbystrongscience;and

+ Arebothrecognisedandvaluedbyourstakeholdersandpartners.

2 Torunsuccessfulcall-to-actionenvironmentalcampaignsandprogramsthatarelinkedtoourpriorityconservationprogramsand/orthoseofpartnerssuchastheVictorianGovernment(ourtasksforthisobjectiveareoutlinedunderVisitorsonpage3�).

3 ToensurestaffandFriendsoftheZoosvolunteersareknowledgeable,supportive,activelyengagedandadvocatesofourconservationprograms.

4 Toberecognisedasaleaderinenvironmentalsustainability.

5 TopositionZoosVictoriaasaleadingauthorityandknowledgecentrefortheconservationofspeciesandhabitatinourchosenprogramsandtargetedregions–Australasia,South-eastAsiaandSub-SaharanAfrica.

The tasks we must undertake: 2009 - 2014

Task Responsible

1.1 Improvethesuccessofcaptivebreeding/reintroduction Campus programsforthreatenednativespeciesby50%by20�4. Directors

1.2 Furtherbuildourinternationalconservationprogramsand DirectorWildlife ensuretheyaredeliveringtangiblebroadconservation Conservation outcomesinlinewithZoosVictoria’snewdirection. Increasethenumberofconservationprograms by50%by20�4.

1.3 Rehabilitateandconserveallnativehabitatmanagedby Campus ZoosVictoria. Directors

1.4 Establishandofferatleastfivepaidexperiential DirectorVisitor developmentprogramsinlinewithourconservationand andCommunity researchprogramsby20�4. Development

1.5 Developstakeholderandmediaengagementprograms DirectorVisitor thatprofileandpromoteZoosVictoriaconservation andCommunity initiativesandskills. Development

1.6 Maporganisationalcapacityandidentifyappropriate DirectorWildlife partnershipsandcollaborationstomeetourresearchneeds. Conservation

1.7 Establisheachpropertyasaportalonsiteandonlinefor Campus informationonallZoosVictoria’sconservation,research Directors andenvironmentalactivities.

1.8 Implementenvironmentalsustainabilityplanstoposition DirectorWildlife ZoosVictoriaasaleaderinenvironmentalsustainability Conservation andbecarbonneutralby20�2.

WewillestablishZoosVictoriaasoneoftheleadingorganisationsforcreatingnetgainsinconservationbyensuringeveryspeciesinourcollectionhasconservationrelevance.


Wewillbealeaderincollectionplanningfortheregion,ensuringthewelfareandwellbeingofouranimalsandenablingthemtorepresenttherichness,diversityandwonderoftheplanet’swildlifeandtheirnativehabitats.

Ourfocuswillbetoworkwiththosespeciesthatrequireassistancetosurvive.Wewillhaveasoundanddefensiblerationalefortheanimalsthatwemaintaininourproperties.

Wewillonlyworkwithanimalsthatcanbecategorisedinthefollowingfiveways:

+ Recovery Species–thosespeciesthatarepartofathreatenedspeciesrecoveryprogram.

+ Ark Species–thosespeciesthatareunderthreatofextinctioninthewildandarepartofregionalandinternationalcaptivebreedingprogramsthataredesignedtoensurethespecies’survivalincaptivity.

+ Ambassador Species–thosespeciesthatsupportconservationmessages,andhavethecapacitytoharnessvisitorandcommunityactionbehindconservationefforts.

+ Enabling Species–thosespeciesthatenablevisitorstomakeconnectionswithanimalsandcreateemotionalbondsthatstimulatelearningandpositiveactionsthatwillhelpsavespecies.

+ Research Species–thosespeciesthatenableresearchandknowledgeacquisitionthatsupportourconservationeffortsorimprovementsinthecareandwellbeingofwildlife.


+ Wewillstrivetobeleadersinworld’sbestpracticeinthecareandwellbeingofanimals,ensuringthatwehaveappropriateinfrastructure,expertiseandcapacitytomaintainthedignityandwellbeingofallanimalsinourcare.

+ Wewillonlyholdspecieswhosepopulationscanbemanagedonasustainablebasis.

+ Wewillensurethatourwildliferesponseandrehabilitationpracticesforbothanimalsinourcareandthosebroughttousareethicallysoundandecologicallyresponsible.

+ Wewillacceptalife-longdutyofcareforouranimals,bothtothosethatremaininourcollection,andtothosethatfindnewhomesininstitutionsthatmeetourhighstandardsofcare.

+ Wewillbeleadersinthelocal,regionalandinternationalefforttoinfluencewildlifeimportandexportregulations.

+ Researchundertakeninthecollectionwillbedoneintheinterestsofanimalwellbeing,sustainabilityandimprovingdutyofcareofwildlife.

+ Collectionmanagementwillbeevidence-basedandinstitutionalknowledgewillbeconservedandmanagedresponsibly.

+ Wewillmaximiseopportunitiesforcommunityengagementinconservationthroughouranimalswithoutcompromisingtheirwellbeing.

O2

ANIMALS

2� ZOOSVICTORIASTRATEGICPLAN2009-29


Our animal objectives

1 Tohaveasustainable,managedcollectionthatsupportsourconservationframework.

2 Todeliverworld’sbestpracticeinanimalhusbandry.

3 Tobuildastrongalignmentbetweenthevisitorexperienceandlifesciencesareasoftheorganisationsothatconservationandvisitorexperienceareinextricablylinkedtocollectionplanning,theoperationsandtotheskillsandexpertiseoftherespectivestaff.

4 TopositionZoosVictoriaasarespectedauthorityonthewelfareandwellbeingofwildanimals.


Task Responsible

2.1 Reviewallspeciesinourcollectiontoensuretheymeet DirectorWildlife ZoosVictoria’snewconservationandvisitorexperience Conservation objectives.

2.2 Establishleadinganimalcareknowledgebankwithin DirectorWildlife ZoosVictoriasothatweareconstantlyabletoevolveour Conservation managementplansinlinewithworld’sbestpractice.

2.3 Reviewcurrentandfutureneedsoftheveterinary Campus departmenttoensurethereisnocompromiseinexpertise, Directors capacityorinfrastructuretocareforanimals.

2.4 Maprequiredskills,undertakeaskillsauditandthen DirectorHuman implementadevelopmentprogramtoensurestaffhave Resources enhancedskillsincollectionmanagementthatmeets ourconservationandvisitorexperienceobjectives.

2.5 EstablishprocessesthatwillpositionZoosVictoriato DirectorWildlife becomerecognisedasaleadingauthorityonthecareof Conservation wildanimals.


Wewillprovideinnovativewildlife-basedrecreationandlearningexperiencesthatinspireandfacilitatevisitorstotakeconservationactionsthatmakeameasurableandpositivedifference.


Ourvisitorsareanessentialpartofwhyweexistandhowwewillachieveourvision.Wewillprovidevisitorswithtrulysatisfying,memorableexperiences.Safe,respectfulencounterswithanimalsandhighqualityservicesandamenitieswillencourageourvisitorstoreturnagainandagainandinspireinthemarealloveofanimalsandwildplacesthatmakesdestructivebehaviour,onanyscale,unacceptable.

Visitorexperienceswillhaveincreasedfocusoneducatingpeopleaboutthethreatstowildlifeandhabitatsandhelpingthemtotakeactionsintheireverydaylivestomakeadifference.Wewilldeliverbehaviourchangeandadvocacycampaignsacrossourthreepropertiesandwithincommunitiesthatinspireactionanddelivermeasurableandtangibleresultsinsupportofwildlifeandhabitats.Wewillbeabletodemonstratethepowerofouranimalsasambassadorsforconservationoutcomesinthewildbybeingthecatalystforaction.

Wehaveacommitmenttodeliversociallyinclusiveprogramsthatengagecommunitiesthatexperiencesocio-economicdisadvantage,openingthedoortoculturalandlearningexperiencestopeoplewhohaven’thadtheopportunitytovisitusbefore.

Wewillembracenewtechnologytoextendourvisitorexperienceandcommunitycampaignsbeyondtheboundariesofourzoos.

WerespectthediverseandrichculturesofthepeopleofMelbourneandcommittoengagingpeopleinavarietyofwaysthathonourscultureandhistory.Visitorexperiencewillbeenrichedthroughculturalandhistoricaloverlays.


+ WewillensuretheConnect-Understand-Actmodelunderpinsallthewaysinwhichweengageourvisitors,communityandstakeholders.

+ Wewillensureavisittooneofourpropertiesiseasy,enjoyable,friendlyandmeaningful.

+ Wewillemploybestpracticeinterpretation,learningandbehaviourchangeapproaches.

+ Wewillapplyandshowcasebestpracticeenvironmentalsustainabilityprinciplesinallofourvisitorservices,activitiesandproducts.

+ Wewilldeliveralayeredvisitorexperienceforallagesthathelpspeopletotaketargetedandmeasurableconservationandsustainabilityactionsathome,byjoiningwithusorjoiningwithothers.

+ Wewillconstantlyseekthefeedbackofourvisitorsandevaluateourvisitorexperiencestoensuretheycontinuetomeetandevenexceedvisitors’changingneedsandexpectations.

+ Wewillrespectandconsidertheculturaldiversityofourvisitors.

O3

VISITORS


Our visitor objectives

1 Tooffersuperiorandinspiringanimalbasedexperiencesthatconnectpeoplewithwildlifeandconservationactionandtousetheuniquehabitatsandlandscapesinourcaretoinspireenvironmentalaction.

2 Tooffereveryvisitoralayered,meaningful,andfunlearningexperienceusingavarietyofinterpretiveapproachestoengageallourvariousaudiences.

3 Toensurevisitorsexperiencememorablemomentsandhaveopportunitiestoactivelyparticipateinconservationaction.

4 Toenableourstaffandvolunteerstoactivelyfacilitatethedeliveryofengagingexperiencesforvisitors.

5 Tomeasureanddemonstrateourvisitors’contributionindeliveringconservationandsustainabilityoutcomes.


Task Responsible

3.1 ReviewvisitorofferingsagainstourConnect-Understand- DirectorVisitor Actmodelandimplementafive-yearimprovement andCommunity programtoensuretheyallprovidedynamicandfun Development experiencesthatfacilitateourvisitors’journeytowards conservationaction.

3.2 Buildourcapacitytoactivelyinvolvevisitorsinconservation DirectorVisitor andenvironmentalsustainabilityactionbydeliveringan andCommunity annualprogramof‘CalltoAction’campaignsandactivities Development ateachcampus.

3.3 Buildateamofpeople(staff&volunteers)withthetalent, DirectorVisitor skills,understandingandtimetofacilitatethevisitor andCommunity experiencebyimplementingafive-yearworkforce Development improvementplanincludingnewVisitorExperience focusedrecruitmentcriteriaandtargetedannual traininganddevelopmentprograms.

3.4 Establishadiversenewrangeofmemorableanimal Campus encountersateachcampusalignedwithourconservation Directors andvisitorexperienceobjectives.

3.5 Improveexistingexhibits/infrastructureandbuildnew Campus exhibits/infrastructuretomeetvisitorneedswhilealso Directors providingworld-classanimalcare.

3.6 Improvethefinancialperformanceofourcurrentvisitor DirectorVisitor programsby�00%by20�4;developaminimumofthree andCommunity profitablenewprograms;anddelivertheagreedcontract Development outcomesforourfundingpartners.

3.7 Improvethequalityofamenitiesandservicestocreate Campus astrongfoundationforthevisitorexperience,reflectiveof Directors ourconservationandenvironmentalsustainabilityprinciples.

3.8 Reflectculturalsignificanceandimportanceinthedesign DirectorVisitor anddeliveryofvisitorexperiences. andCommunity Development


Wewillsupportourstaff’sdevelopmenttoensurethey,andtheorganisationasawhole,cantransformZoosVictoriaintoazoo-basedconservationorganisation.


Ourpeopleencompassourstaff,ourvolunteersandourstakeholders.Ourpeopleshareourvalues,aspiretobetrueadvocatesandambassadorsforZoosVictoria,andhelpustoachieveourvision.Ourrelationshipswithourpeoplearecharacterisedbyhonestyandintegrity.Ourpeople—andourstaffinparticular—willbethebestatwhattheydo,receivingfullorganisationalsupportandearningtherespectofothers.

Wewillfosteranorganisationthathashighstaffmoraleandachievement,alongwithanembeddedcommitmenttoachieveourvision.

Wewillforgecollaborativepartnershipswithstakeholdersthatalignwithourvisiontoachievemutuallyagreedconservationoutcomes.WewillstrengthenourrelationshipwithFriendsoftheZoos.Wewillnurture,growandcelebrateIndigenousheritageandrelationshipswithIndigenouscommunities.Wecelebrateourplacewithinthelocalcommunitieswhereourthreepropertiesexist.Wewillinstilanunderstandingofourvisionwithlocalcommunitiesandfurthergrowourpartnershipswithorganisationsandindividualsthatwillhelpusachieveourvision.


+ Wewillempoweroperationalautonomyandthegrowthofindividualvaluepropositionsateachofourthreeproperties,butwewillworkasoneorganisation,withonestrategicdirection.

+ Wewillrespectboththeskillandroleoffellowstaffmembersandtheirplaceinachievingourvisionandwewilllooktotheirexpertiseandcapacitybeforeseekingoutsidehelp.

+ Wewillstrivetooperateasafe,positiveandenjoyableworkenvironment.

+ Wewillattractandretainhighlymotivatedstaff,volunteersandpartners.

+ Wewillabidebyandsupportorganisationdecisions.

+ Wewillmaintainregularandopencommunicationwitheachotherandinvolveourpeopleinplanninganddecision-making.

+ Wewillprovidetimeandspaceforsocialconnectionandactivity.

+ Werespecttheviewsandvaluesofindividualsandotherorganisations,butwillonlyfocusourworkandbuildpartnershipswiththosethatalignwithourvision,missionandstrategicdirection.

O4

PEOPLE


Our people objectives

1 Toensureourvisionandvaluesarefullyembracedanddemonstratedbyourstaff,stakeholdersandpartners.

2 Toalignourworkprocesseswithourvisionandmission.

3 Toenableourstafftodemonstrateahighlevelofcapabilityandwellbeingasaresultoftherightinvestmentintheirprofessionalandpersonaldevelopment.

4 Forourstafftoberecognisedasateamofhighperformersbytheindustry,theconservationcommunityandbroadercommunity.

5 Toensurethateverystaffmemberhasarelevantjobdescriptionthatwillcommunicateexactlywhattheirroleisandwhattheyareaccountablefor.


Task Responsible

4.1 Entrenchthevisionandvaluesthroughouttheorganisation DirectorHuman andincreasestaffsatisfactionby30%by20�4. Resources

4.2 Engageourstakeholderstostrengthenrelationshipsand DirectorVisitor partnerships. andCommunity Development

4.3 Alignourstructuretodeliverthestrategyandimprove DirectorHuman operationaleffectiveness. Resources

4.4 AlignallHRprocessesandpoliciestodeliverour DirectorHuman strategicdirection. Resources

4.5 Investintheprofessionaldevelopmentofourstaffand DirectorHuman increaseourfinancialinvestmentinstaffdevelopment Resources by40%by20�4.

4.6 Nurturethewellbeingofourstaff. DirectorHuman Resources

4.7 Developandimplementpoliciesandproceduresto DirectorHuman entrenchhighperformanceinourpeople. Resources


Wewillensurethelong-termfinancialsustainabilityofallouroperationstobeabletomaintainandimprovethevalueofassetsandmakeameaningfulandmeasurableinvestmentinconservation.


Wewillbefinanciallysustainablebygeneratingmorerevenueandmanagingcostssothatourrevenuetodayisgreaterthantomorrow’sexpenditure.Ourmodelwillclassifybusinessunitsasanincomecentreoranexpensecentreandwewillfocusallthefinancialactivitiesoftheorganisationtodeliveraretainedsurplussothatwecandeliveranincreasedinvestmentintoconservation.

Wewilladoptafinancialmodelthatenablesustogeneratehigherlevelsofincomeandgovernmentsupport.Wewillsubmitrobustbusinesscasestogovernmentforcapitalfunding.Wewillcreatecommercialgrowthwithintegrityandwithoutguilttosupportourconservationobjectives.Todothismeanswetakealong-termviewofbothourfinancialneedsandopportunitiesaswellasensurethatouroperationsarealwaysrunaseffectivelyandefficientlyaspossible.

Wewillexploreinnovativewaystogeneratemoreincome,byentrenchingaculturethatstrivestoidentifynewopportunitiestoincreasevisitationanddevelopnewandinnovativecommercialproducts.Wewillalsobeopentoexpandingourservicesthroughopportunitiestothatnotonlyprovidethepotentialforincreasedrevenueandinvestmentinconservation,buttoextendourworkwiththreatenedwildlifeandopenthedoortonewwaystoinspireconservationaction.

Bydoingthis,wewillnotonlyensureoursustainabilityandsecureourassets,butalsoinvestintheconservationofwildlifeandwildplaces.


+ Wewillexplorenewwaystocreatecommercialgrowthbutoureffortsandstrategieswillnotcompromiseanimalwellbeingortheintentofourstrategicdirection.

+ Wewillbuildandnurtureanunderstandingofthefinancialenvironmentwithallourpeopleandensuretransparencyatalltimes.

+ Ourfinancialpracticesandbusinessdecisionsareinformedbyrobustprocesses,analysisandclearlyarticulatedplansalignedwithourstrategicdirection.

+ Ourprojectswillallowforappropriateresearch,ongoingmaintenanceandcontingencycosts.

+ Ourstaffwillactresponsiblyandbeaccountableinmaximisingtheuseofresources,seekingatalltimestoachievebestvalueoutcomesandmeetbudgetobjectives.

+ Wewillreinvestinourassets.

O5

FINANCIAL SuSTAINABILITy


Our financial sustainability objectives

1 Tomaximiserevenueandcontrolexpenditurewhiledrivingfinancialaccountabilityinallareasofourbusiness.

2 Toensuretheintegrityandviabilityofourassetsintheshortandlongterm.

3 Tohaveinnovativecommercialproductsthatarealignedtoourcorebusinessandthatwillprovidenewincomestreamsofsubstantialrecurrentfunding.

4 ToembedacontinuousBusinessProcessImprovement(BPI)culturetoensureefficiencyandeffectivenessineveryelementofouroperations.

5 TohaveasuccessfulFoundationthatdeliversasignificantcontributiontotheorganisationtoenableinvestmentinconservationworkandcapitaldevelopment.

6 Tohaveanextensiveandtransparentlegalcomplianceandriskmanagementframework.


Task Responsible

5.1 Developfinancialmodelwhichmaximisesrevenueand ChiefFinancial controlsexpenditure,whiledrivingfinancialaccountability Officer inallareasofourbusiness.

5.2 Createacomprehensiveassetmaintenanceandrenewal ChiefFinancial planthatensurestheintegrityandviabilityofourassetsin Officer theshortandlongterm.

5.3 Reviewcurrentproductsandidentifyandimplement Director additionalinnovativeactivitiesalignedtoourcorebusiness Foundation thatwillprovidenewincomestreamsofsubstantial, recurrentfunding.Assessthreeproposalseachyearwitha minimumofthreeprojectsimplementedby20�3/�4,all providingnetincomeofminimum$300,000perannum.

5.4 EstablishandimplementanongoingBusinessProcess Director Improvementprogram–assessandre-engineerevery Foundation functionalinterfaceprocessinZoosVictoriaby December20�0andhaveacompletesystemof continuousreviewby20�3/�4.

5.5 DevelopaplanfortheFoundationthatdeliversannual Director donationsof$5millionintheyear20�3/20�4,withacost Foundation toincomeratioof�2%,resultinginanetcontributionof $4.4million.

5.6 Makeallstaffawareofthelegalcomplianceandrisk ChiefFinancial managementframeworkwithinwhichtheorganisation Officer operatessothattheyunderstandtheirresponsibilities.


Melbourne Zoo POBox�4ParkvilleVictoria3052

ElliottAvenueParkvilleVictoria

Tel:6�392�59300Fax:6�392�59330

Healesville Sanctuary POBox24�HealesvilleVictoria3��

BadgerCreekRoadHealesvilleVictoria

Tel:6�3595�2�00Fax:6�3595�2��0

Werribee Open Range Zoo POBox460WerribeeVictoria3030

KRoadWerribeeVictoria

Tel:6�39�3�9600Fax:6�39�3�9644

Zoos Victoria POBox�4ParkvilleVictoria3052

ElliottAvenueParkvilleVictoria

Tel:6�392�59300Fax:6�392�59330

Email:[email protected]

ABN969�3959053

www.zoo.org.au

Printedon�00%recycledpaper.

Photography:TrentBrowning,MaxDeliopoulos,IanStych.

2009-2029 ZOOS VICTORIA STRATEGIC PLAN

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