2009 07 00 Author Unknown CSCSWG Incentives Presentation

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    StartwithNa*onalStrategytoSecure

    CyberSpace2002

    Na*onalStrategyproposedprivatesectorwouldseeROI(e.g.businessefficiencyetc.)ininves*ngincybersecurity.

    Somarketforceswouldefficientlyevolveandsolve---noincen*vesinNatStrategy

    2009wehavebiggerproblemw/cybersecurityincludingna*onalsecurityissues

    Thereforetherehasbeenamarketfailureincybersecurity

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    LackofCyberInvestmentisnotthe

    resultofMarketFailure

    EfficientMarketHypothisis(popularearly80-firsthalforthisdecade)saysmarketsactra*onallyasprovenbymathmodels

    Henceprivatesectorshouldseethewisdomandefficientlyinvestincybersecurity EfficientmarkethasbeenreplacedbyBehavioralEconomics

    Behavioraleconomicsholdsthatmarketsareeffectedbynon-ra*onalac*onsandrequireac*onstomovetheme.g.incen*ves&regula*on

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    CyberSecurityFitsintoBehavioral

    Economics

    Markethasworkedtoimprovecybersecurity---justnotefficiently(i.e.not100%)

    NatSecurityisnotaPriv.SectorGoalhenceinvestmentisnotefficient(orsufficient)tofullymeetNa*onalSecuritydemands

    Cybersystemsarenotbroken---theyareundera[ack,i.e.effectedbyindependentbehaviors

    Goalofcybera[ackmaynotbepointofvulnerabilityexploited,henceinsufficientmarketincen*veatpointofini*ala[ack

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    Goals:BasedonComprehensive

    Na*onalCyberIni*a*ve(Proj.12)Recommendasetofincen.ves,acrossallCri.calInfrastructureandKey

    Resources(CIKR)sectors,todriveimprovementintheprivatesectorscybersecurityposturewheremarket

    forcesaloneyieldaninsufficientvalue

    proposi.on

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    ObamaCyberSpacePolicyReview

    Ac*onPlanItem14:Refinegovernment

    procurementstrategiesandimprovemarket

    incen*vesforsecureandresilienthardware

    andsowareproducts,newsecurity

    innova*onandmanagementservices.

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    ObamaCyberSpacePolicyReview

    Ac*onPlans

    Ac*onPlanItem2:Prepareanupdatedstrategytosecureinforma*oninfrastructure.

    Thisstrategyshouldincludecon*nued

    evalua*onoftheComprehensiveNa*onal

    CyberIni*a*ve(CNCI)ac*vi*esandbuildon

    itssuccesses.

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    ObamaCyberSpacePolicyReview

    Thegovernmentshouldiden*fyprocurement

    strategiesthatwillincen*vizethemarketto

    makemoresecureproductsandservices

    availabletothepublic.Addi*onalincen*ve

    mechanismsthatthegovernmentshould

    exploreincludeadjustmentstoliability

    indemnifica*on,taxincen*ves,newregulatoryrequirementsandcompliance

    mechanisms.

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    CSCSWGProcess&Findings

    Beganbi-weeklymee*ngsinFebruary Concluded:TheGovernmentcan,throughtheadop*onofincen*ves,changethevalue

    proposi*onforcompaniesandencouragethebroadadop*onofsoundcybersecurityprac*cesacrossallCIKRsectors.

    Differentincen*vesmaybeappropriatefordifferentsectors---orbusinesses

    Researchshowsexis*ngprac*cescanproducedrama*cimprovementsincybersecurity

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    MacroIssuestobeAddressed

    Aretherebehaviorsthatdeservetobeincented?

    Howdowedecidewhatistobeincented Istherearoleforregulatorybodiesinthisprocess?

    Whatshouldtheincen*vesbe?

    Howdowemonitorcompliance?

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    Whodeterminesandrolefor

    Regulators

    Incen*vesoughttobeavailabletoproventechniquesasdeterminedby:

    Federalregulators;or Recognizedstandardsengorganiza*ons(NIST/ANSI/ISOetc.);or

    Accreditedsecuritycer*fiedorselfregulatoryorganiza*onssuchasPCI/NASD/insurance

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    HighRecommend/Recommend/

    Consider/NotRecommended

    BASEDON

    Cost(money/people/*meetc.todevelopandimplement)

    BreadthofImpact DepthofImpact Immediacyanddura*onofimpact Nega*veeffectsofadop*on

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    High:TieFed$toadop*ngproven

    prac*ces/standardsandtech

    Pros:lowcosttocompanies/nosigimpactonfedbudget/quickimpact/evolvetestfor

    complianceas$isrenewed/reachbeyond

    CIKR

    Cons:Administra*vetodeterminewhatqualifies/Requirescoordina*onacrossgovt/

    possiblebudgetincreaseifexpanded

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    High:DevelopCyberInsurance

    Pros:Insurerswillrequireadequatesecuritybecausetheirmoneyisatstake/privatesectorcompliancetes*ngsavesgovt.$/Canquicklyevolverequirementstomeetnewthreats/off

    setsgovt.riskinmajorevent/distributesriskbroadly

    Cons:Marketneedsdevelopment.(butdatanowavailable)Mayrequireini*alGovt.revolvingfundasw/cropandfloodinsur.Mustbeperceivedbusinesscaseforbuyers

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    LeveragePurchasingPowerofFed

    Govt.

    Pros:Increasessecurityinhighvaluesystems/Buildsmarketforbakedinsecurity,thus

    loweringcostsforothers.MakesUSaposi*ve

    example

    Cons:Willincreasecosttogovt./Couldpushoutotherwisequalifiedsuppliers/Requires

    changestoFARandDFAR/Needinter-agencysupport

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    High:CreateCyberSafetyAct

    Pros:Alreadyasuccessfulprogramforphysicalsecurity(providesmarke*ngandinsurancebenefits)BuildsonGovt.

    cer*fica*on.Woulddrivedevelopmentandacceptanceofnewtechnologies&prac*ceskeepingupwiththreat.Inexpensive

    Cons:NeedtoamendcurrentSAFETYAct.Mustdevelopcyberbasedcer*fica*onproceduresw/inDHS

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    Recommend:LinkCybersecurityto

    smallbusinesscontracts/loans

    Pros:Addressacri*calundersecuredarea.Lowcost.Fitswithoveralleduca*on

    objec*ves

    Cons:Couldraisecostofloans/contracts/Requiresbroadinter-agencybuyin/requires

    changestoFARandDFAR

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    Recommended:Liabilityreformand

    safeharbors

    Pros:AppealstothehighestlevelsofbusinessEncouragesinnova*on.Rewardsgoodactors.Reducecostlyli*ga*on.Virtuallynoeconomic

    cost.Canprovidevariouslevelsofprotec*onforlevelsofsecurity

    Cons:Assessingliabilityisdifficult.Possiblypoli*callydifficult.Govt.orprivatesystemtocer*fyneedstobecreated

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    Recommend:GrantsforCyberR&D

    Pros:Reducecosttoprivatesectorfordevelopinganddeployingtechnologies.

    AllowsGovt.totargetR&Dmoney.Pushes

    gamechangingtechnologies.

    Cons:Increasedspending/Ques*onsastoifthisisproperroleforgovt(compe*ngwith

    privatesector)andifitiscosteffec*ve

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    Recommended:Directfundingfor

    CyberR&D

    Pros:Reducecosttoprivatesectorfordevelopinganddeployingtechnologies.

    AllowsGovt.totargetR&Dmoney.Pushes

    gamechangingtechnologies.

    Cons:Increasedspending/Ques*onsastoifthisisproperroleforgovt(compe*ngwith

    privatesector)andifitiscosteffec*ve

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    Consider:TaxIncen*ves

    Pros:Lowerscostofimprovingsecurity/rela*velyimmediateimpact/canbeadapted

    tosizeandneedsastheychange/broadreach.

    Cons:Costswouldbehigh/Ques*onablecosteffec*veness/poli*caldifficulty/newgovt.

    audi*ng.

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    Consider:StreamlineRegula*on

    Pros:Focusonsecurityasopposedtocompliance/increasedclarityreducecostsfor

    industryincreasingcompliance/Eliminate

    confusion

    Cons:Difficulttoalignmul*tudeoflaws/Wouldchangesbesignificantenoughto

    improvesecurity/pushbackfromstates&locals.Couldcreatealowceiling

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    Consider:AwardsforCyberSecurity

    Pros:Consistentwitheduca*on/awarenesstheme/lowcost/providesmarketorienta*on

    (Baldridge)

    Cons:Ques*onableimpact/Createnewtargets/difficultyinsengcriteriaforawards

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    Consider:IncludeCybersecurityin

    regulatorybase

    Pros:Capturestruecostofservice/allowsratepayerstodeterminemarketvalueforcybersecurity

    Cons:Strictratebaseregula*onislargelyoutmoded/newtechnologiessuchasVOIP

    dontfitwellintoratebasecriteria/Mostsuchdetermina*onsareatstate&locallevelrequiringeduca*onofregulators

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    NotRecommended:Manda*ng

    Standards

    Pros;Easilyadaptedtoregulatedsectors/Establishesminimumcriteria/promotescertainty

    andclarity/Canactfast

    Cons:Currentstandardshavelowcompliance/Complianceisoenchecktheboxw/nolinkto

    improvedsecurity/costlyforgovt.andindustry/

    failstokeeppacew/techandthreats/limitedscope/poli*callyweakened/woulddrivebusiness

    offshore/providesfloorswhenweneedceilings