2008 Merchandising Plan - mcdpop.com September... · 2008 Merchandising Plan ... - Local Beverage...

8
1 2008 Merchandising Plan September POP Conversion Plan August 5, 2008

Transcript of 2008 Merchandising Plan - mcdpop.com September... · 2008 Merchandising Plan ... - Local Beverage...

Page 1: 2008 Merchandising Plan - mcdpop.com September... · 2008 Merchandising Plan ... - Local Beverage Promo Translite - Iced Coffee and Sweet Tea - Core Beverage Menu Translite* - Column

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2008 Merchandising Plan

September POP Conversion Plan

August 5, 2008

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New Retail Conversion: Install between 9/22 thru 10/6

Drive Thru Conversion Elements:

Column 1:

- Front/Back HM Translite

- Salads / Snacks Translite*

- Removal of Asian Salad*

- Front/Back Dessert Translite*

- Dollar Menu Header Strip

- (6) “New” Dollar Menu Strips*

- Column 2: FP43 Flip Stores **

- Full Promo/Menu Translite

-McCafe Menu for CBB Stores

- Premium Chicken Sandwich for non CBB stores

- Local Beverage Promo Translite

- Iced Coffee and Sweet Tea

- Core Beverage Menu Translite*

- Column 3:

- Promo Translite 1 - Big Mac

- Promo Translite 2 - SSC

- Promo Translite 3 - Snack Wrap

- Column 4 (Front):

(3) Lunch/Dinner EVM Translites*

-Column 4 (Back):

(3) Breakfast EVM Translites*

- Permanent Back Lit Pre-Sell:

(1) Full Panel Promo Translite (New Nat’l Standard) - Big Mac (per store profile) OR (3) EVM Translites (per store profile)

- Price Snipes - Core Menu & EVM

New Retail Look – POP Plan Conversion

In-Store Conversion Elements:

Breakfast:

- Breakfast EVMs*

- EVM Meal # Snipes

- EVM Price Snipes

- HPOP: Breakfast Choices* - Inserts/Snipes

- Menu Translite (213/4“)

- Breakfast Platters

- Instruction Sheets

Lunch/Dinner:

- Menu Translite (213/4“)

- Salad/Snack Wrap*

- Removal of Asian Salad*

- Menu Transtlite (213/4“)

- Happy Meal /HM Choices Menu

- Lunch/Dinner EVMs*

- EVM Meal # Snipes

- EVM Price Snipes

- HPOP: Dessert Inserts/Snipes

- Instruction Sheets

McCafe (Based on CBB Profiles):

- Menu Translite

- Product Translite

* Market Variations Accommodated

**Note: Col 2 Non-Flip – Source Wireframe Schematics

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New Retail Conversion: Install between 9/22 thru 10/6

Hardware Kit

- Column 1:

(1) 3-pocket carrier

(1) POP/Menu Strip Rib

(1) Light Blocking POP Rib

- Column 3:

(1) 3-pocket carrier

(2) Light Blocking POP Ribs

- Column 4 (Front):

(1) 3-pocket carrier

(2) Light Blocking POP Ribs

- Column 4 (Back):

(1) 3-pocket carrier

(2) Light Blocking POP Ribs

- Permanent Back Lit Pre-Sell:

(1) 3-pocket carrier

(2) Light Blocking POP Ribs

- Detailed Instruction Sheets

New Retail Look – POP Plan Conversion

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New Retail Look – POP Plan Conversion

FP43 w/ Flip

New Retail Conversion: Install between 9/22 thru 10/6

Local Promo

Beverage

Gateway

Banner

Lawn Sign

COD

Pay Window Decal

Pre-Sell Kiosk

NEW

OR

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New Retail Look – POP Plan Conversion

FP43 w/ FlipWithout McCafe

New Retail Conversion: Install between 9/22 thru 10/6

Local Promo

Beverage

Gateway

Banner

Lawn Sign

COD

Pay Window Decal

Pre-Sell Kiosk

Premium Chicken

Sandwich Promo:

Non CBB Stores

OR

NEW

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New Retail Look – POP Plan Conversion

FP43 Standard w/o Flip

New Retail Conversion: Install between 9/22 thru 10/6

Gateway

Banner

Lawn Sign

COD

Pay Window Decal

Pre-Sell Kiosk

Local Promo

Beverage

(Iced Coffee,

Sweet Tea)NEW

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New Retail Look – POP Plan Conversion

New Retail Conversion: Install between 9/22 thru 10/6

In-Store with McCafe

Card Merch

Pre-Sell Kiosk

Card Merch Card Merch

Register Topper Register Topper

McCafe

Register Topper

LocalLocalLocal

LUNCH/DINNER MENU

BREAKFAST MENU

Local

Local Local

Back-To-

School Arch

Card Display

Insert

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New Retail Look – POP Plan Conversion

New Retail Conversion: Install between 9/22 thru 10/6

In-Store w/o McCafe

LUNCH/DINNER MENU

BREAKFAST MENU

Local LocalLocal

Card Merch

Pre-Sell Kiosk

Card Merch Card Merch

Register Topper Register Topper

Back-To-

School Arch

Card Display

Insert

Local

Local Local

Register Topper