2008 Corporate Brochure

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2008 Corporate Brochure

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Page 1: 2008 Corporate Brochure

2008 Corporate Brochure

Page 2: 2008 Corporate Brochure


Section Page

1 Introduction 1

2 About the GSMA 3

3 The GSM Technology Family 7

4 GSMA in Action 9

5 Public Policy 15

6 Working Groups 19

7 Security Initiatives / Fora 23

& Standard Bodies8 GSMC Limited 26

9 GSMA Events 27

10 Membership 32

11 GSM & GSMA Milestones 34

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Secondly, it is clear that the mobile industry has a considerable and positive impact on the social and economic well-being of individuals, businesses and nations. And, thirdly, the pace of innovation and development in mobile is increasing, with the market demanding that effective solutions be delivered at ever-greater speeds. The GSM Association’s (GSMA) work in the past twelve months has fully reflected these trends.

Mobile broadband in the form of HSPA is the choice of the mobile operator community, with over 150 networks commercially launched worldwide in 72 countries. HSPA has demonstrated just how effective mobile broadband can be as a channel for the plethora of exciting new services that will take our industry and our customers to an entirely new level. Furthermore, the Board has already voiced its support for the continuation of mobile broadband development in the form of LTE technology. Through the launch of a number of partnerships and initiatives, the GSMA has also helped establish the role of the mobile phone as the ‘fourth screen medium,’ with huge potential for growth in the areas of mobile content and advertising.

Meanwhile our efforts in the area of IP Interworking (IPI) have become central to the converged IP world, and services built on these principles have already been introduced to market. The GSMA’s Personal IM campaign, for example, has now been launched by 31 operators throughout Europe and Asia, including recent launches in India and Malaysia. Elsewhere, 12 mobile operators plan to run trials of contactless mobile payment services as part of the GSMA’s Pay-Buy Mobile initiative.

The GSMA has once again been at the forefront of promoting mobile as an enabler of social and economic development. Our Development Fund continues to go from strength to strength, with highlights including a partnership with the United Nations High Commissioner for Refugees, and a Phones for Health initiative that will utilise mobile technology to help record and control the spread of diseases in Africa. The launch of the GSMA’s Mobile Money Transfer project also aims to enable the world’s 200 million international migrant workers to easily and securely send remittances to their dependents, many of whom do not have bank accounts.

Of course, none of these achievements are possible without a positive regulatory and developmental environment for mobile communications. In 2007 the GSMA’s Public Policy division was instrumental in advocating sensible regulatory developments on a local, regional and global level that have helped to close the digital divide. In addition, last year the GSMA recognised the crucial role of innovation in the mobile industry with the launch of its Mobile Innovation Market, designed to stimulate and showcase innovation around mobile services and better align innovators with the needs of the mobile industry and its customers.

In 2008 the GSMA will build on this progress and deliver even greater value to its membership and the wider mobile industry. I look forward to working with you for the benefit of the whole industry.

1 Introduction

2007 saw recognition within the mobile community of three major trends impacting our industry. Firstly, the convergence of the mobile and IP worlds is now fully underway and presents both great opportunities andsignificant challenges.

Robert G. ConwayCEO and Member of the BoardGSMA

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Around the same time as the 2.5 billion milestone, the GSMA celebrated its twentieth anniversary. The ‘Memorandum of Understanding’ agreement of 7th September 1987 – signed in Copenhagen by 15 telecommunications operators from 13 countries – laid the foundation for the first Europe-wide digital cellular system, which soon became the world’s first global mobile system as used by more than 700 mobile operators and served by thousandsof suppliers today.

It is clear that the mobile industry has achieved incredible success, but we must not stand still. As the mobile phone increasingly becomes the remote control for life, the GSMA will further broaden its expertise and the scope of its work so it can guide the mobile industry through this extraordinary period of growthand change.

The composition of our Board – including senior representatives from the industry’s most influential operators – has been designed to ensure that the Association continues to make a major contribution to the development and growth of the mobile ecosystem to the benefit of both end users and the industry itself. We plan to maintain that expansion to ensure the GSMA continues to play a leading role in strategic, technical and public policy matters of importance to the operator community.

Together with the Board, I will ensure that the GSMA continues to proactively drive and reflect industry developments, both in the areas of technology and services, and ensuring that the potential of emerging markets is achieved. In addition, the GSMA’s production of the world’s premier mobile communications events – the Mobile World Congress in Barcelona and the Mobile Asia Congress in Macau – will continue to help drive the strategic direction of our industry.

The success of previous years must now be strengthened. As Chairman of the GSMA Board, I am committed to ensuring the Association remains focused and active in those areas that bring value to the market. By doing so, the GSMA will help make 2008 the most successful year yet for the global mobile industry as we approach the third billion milestone.

1 Introduction

Towards the end of 2007 the mobile industry celebrated achieving 2.5 billion GSM connections. The speed at which such growth has occurred is an incredible accomplishment, with new users signing up at the rate of over 1,000 per minute to services capable of supporting music, TV and video content. In fact, GSM has become the first communications technology to have more users in the developing world than the developed world.

Craig EhrlichChairman of the BoardGSMA

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2 About the GSMA

The GSMA is the global trade association representing more than 740 GSM mobile operator Members across 219 countries and territories of the world. In addition, over 210 Associate Members (manufacturers and suppliers) support the Association’s initiatives as key partners.

The GSMA was founded in 1987 by 15 operators committed to the joint development of a cross border digital system for mobile communications. Encompassing commercial, public policy and technical initiatives, the GSMA focuses on ensuring mobile services work globally, thereby enhancing their value to individual users and national economies while creating new business opportunities for operators and their supplier partners.

The Association’s members now serve more than 2.6 billion customers – over 85% of the world’s mobile phone users.

Mission statementThe GSMA’s mission is to create value for operators and the mobile industry in the provision of services for the benefit of end users, so that those users can readily and affordably connect to and use the services they desire, anywhere, anytime.

The Association does this effectively by:

• Supporting the evolution and broadest deployment of the GSM family of technologies, thereby enabling economies of scale, ease of connection and service use

• Supporting the development, market implementation and promotion of new servicesand products

• Supporting services and capabilities that enable mobile services to work seamlessly and on a global, interoperable basis

• Supporting the promotion and communication of the value creation of mobile, for example, stimulating social and economic development and helping bridge the digital divide

• Providing services to the industry, such as conferencing, that promote and serve the goals of the GSMA

• Supporting environmentally sound and sensitive policies and activities related to the mobile industry, its products and services

• Advocating sensible regulatory developments locally, regionally and globally that further the goals of the GSMA in enabling value creation through mobile.

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2 About the GSMA

• William W. Hague, AT&T

• Sunil Bharti Mittal, Bharti

• TBC, Cable & Wireless International

• Lu Xiangdong, China Mobile

• Zhang Fan, China Unicom

• Rob Conway, CEO, GSMA

• Stein Hansen, GSMA EMC (Telenor)

• Craig Ehrlich, Chairman, GSMA (Hutchison)

• Young-Chu Cho, KTF

• Boris Nemsic, Mobilkom

Austria Group

• Phuthuma F Nhleko, MTN

• Takanori Utano, NTT DoCoMo

• Brigitte Bourgoin, Orange FT Group

• Naguib Sawiris, Orascom

• Frank Esser, SFR

• Allen Lew, SingTel

• Napoleon Nazareno, Smart

• Tetsuzo Matsumoto, Softbank

• Mauro Sentinelli, TIM Group

• David Williams, Telefonica

O2 Europe

• Arve Johansen, Telenor

• Joachim Horn, T-Mobile

• Muzaffer Akpinar, Turkcell

• Alexander Izosimov, VimpelCom

• Terry Kramer, Vodafone


GSMA BoardFormed in 2003, the Board provides the Association’s membership with a strong voice, clear direction, and fast decision-making. The GSMA Board comprises 23 senior operator representatives (one of whom is elected as Chairman), plus the Chair of the Executive Management Committee – the body that manages the Association’s ongoing activities in the area of products, services and technology – and the CEo. Each of the twelve largest operator groups within the Association’s membership is entitled to nominate one Board member. Eleven other operator members are nominated to reflect the needs of smaller, independent operators and to ensure global representation.

Those appointed to serve for a two-year term from 1 January 2007, are:

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Chairman Craig Ehrlich, Hutchison Group, is Chairman of the GSMA Board. This isan elected position voted for by theBoard and has a two-year tenure. Craig was re-elected for the second time inDecember 2006.

Deputy ChairmanMauro Sentinelli, TIM Group, is Deputy Chairman of the GSMA Board.

Chief Executive OfficerRobert G. Conway is a member of the Board, and is responsible for the overall management of the GSMA. He has held the CEO position since 1999.

The overall direction set by the Board results in a development pipeline of possible projects initiated by the Executive Management Committee, Public Policy Committee and Strategy Committee, which are approved through a toll gating process. Once approved, these projects form a portfolio of projects, which is refreshed three times per year.

Strategy CommitteeThe GSMA Strategy Committee identifies strategic initiatives for the benefit of the entire mobile industry. It works to prioritise these key Association initiatives and support the GSMA Board and other Working Groups through strategic guidance, prioritisation and industry insight. The Strategy Committee consistsof GSMA Board Members and is supported by GSMA officers and professional staff who in turn drive initiatives within the Association.

Executive Management CommitteeThe role of the Executive Management Committee (EMC) is to drive the GSMA’s operational activities in the areas of products, services and technology, and provide guidance to the GSMA Board on its strategy and vision. This work is then implemented via the GSMA’s various project teams and Working Groups, all of which report directly to the EMC.

The EMC comprises 23 Members, currently including 22 operator representatives and the GSMA’s CTO Alex Sinclair. The EMC is chaired by Stein Hansen, VP Group Technology at Telenor, who also has a seat on the GSMA Board.

Special Project teams are created for specific initiatives and then disbanded when their goals have been achieved. In addition, there are several permanent Working Groups that concentrate on issues that are fundamental to the GSM community, such as interoperability, roaming, security and service development.

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Public Policy CommitteeThe role of the GSMA’s Public Policy Committee is to identify and endorse public policy positions that foster sustainable growth based on economically viable businesses.

The Public Policy Committee comprises 10 Members, including 8 operator representatives as well as GSMA officers.

The agenda of the Public Policy Committee is broad and diverse. It has therefore created two Advisory Groups, receiving dedicated and high-level resources from a number of experts, to address specific issues. Firstly, the Spectrum Management Group is responsible for issues concerning the allocation and management of spectrum; secondly, the Regulatory Advisory Group addresses issues such as the control of inappropriate content over mobile systems, general regulatory matters and health-related issues.

GSMA OfficersThe GSMA officers – including the Chief Executive Officer, Commercial Officer, Chief Financial Officer, Chief Strategy Officer, Chief Technical Officer, General Counsel, Chief Government and Regulatory Affairs Officer, and Chief Executive Officer of GSMC Ltd. – support and guide GSMA groups in achieving key deliverables, driving the strategic objectives of the Board to market.

GSMA Professional StaffWith headquarters in London and offices around the world, GSMA professional staff comprise GSMA officers, project directors and dedicated staff with specialist expertise in areas such as legal, marketing and communications, project management, public policy and strategy, and events management. This team is responsible for serving the needs of the GSMA Membership while guiding and shaping policy to ensure the GSMA continues in its leadership role within the global mobile communications industry.

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GSM FamilyGSMThe GSM standard is an open, digital cellular technology used for transmitting mobile voice and data services. GSM supports data transfer speeds of up to 9.6 kbit/s, allowing the transmission of basic data services such as SMS (Short Message Service). A major benefit is its international roaming capability, allowing users to access the same services when travelling abroad as at home. GSM technology is used by over a quarter of the world’s population – by September 2007 there were more than 2.5 billion GSM subscribers, representing 85% of the world’s mobile market.

GPRSGPRS (General Packet Radio Service) is the world’s most ubiquitous mobile data service, available now with almost every GSM network. GPRS-enabled networks offer ‘always-on’ data rates of up to 40 kbit/s, giving users a similar access speed to a dial-up modem, but with the convenience of being able to connect from anywhere. GPRS customers enjoy advanced, feature-rich data services such as colour Internet browsing, and powerful visual communications such as multimedia messaging and location-based services.

EDGEFurther enhancements to GSM networks can be achieved by deploying EDGE technology. EDGE provides up to three times the data capacity and throughput of GPRS. EDGE therefore enables the delivery of advanced mobile services such as the downloading of brief video and music clips, full multimedia messaging, high-speed colour Internet access and email on the move. For many existing GSM/GPRS networks, EDGE is a simple software upgrade. Due to the very small incremental cost of including EDGE capability in GSM network deployment, virtually all new GSM infrastructure deployments are also EDGE capable and nearly all new mid- to high-level GSM devices also include EDGE radio technology. As of January 2008, there were 290 EDGE networks delivering commercial service in 158 countries.

3 The GSM Technology Family

GSM (Global System for Mobile communications) is an evolving mobile communications standard that already offers an extensive and feature-rich ‘family’ of voice and multimedia services. The GSM family of technologies consists of GSM, General Packet Radio Service (GPRS), Enhanced Data rates for GSM Evolution (EDGE), and third generation GSM services (3GSM) also known as W-CDMA (Wideband – Code Division Multiple Access) and its mobile broadband evolution, HSPA (High Speed Packet Access). The GSMA Board has also voiced its support for the future continuation of mobile broadband development in the form of the technology resulting from the Long Term Evolution (LTE) project in 3GPP. Together these technologies underpin the GSM platform, the world’s fastest growing communications technology of all time and the leading global mobile standard, spanning 219 countries and territories. The deployment of GSM technology provides both backward and forward compatibility, future proofing operator network investment.

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3GSM/W-CDMA3GSM enables the global provision of mobile multimedia services such as music, TV and video, rich entertainment content and Internet access. The technology on which 3GSM services are delivered is based on a GSM network enhanced with a Wideband- CDMA (W-CDMA) air interface – the over-the-air transmission element. Global operators, in conjunction with the 3G Partnership Project (3GPP) standards organisation, have developed 3GSM as an open standard. This interoperability of systems and services will ensure the continuation of the worldwide roaming experience users have enjoyed with GSM technology. As of January 2008, there were 197 commercial W-CDMA networks launched in 87 countries. With over 160 million subscriptions W-CDMA is the leading 3G standard, by a huge margin. There are over 500 W-CDMA user devices on the market.

Mobile Broadband – HSPAHSPA (High Speed Packet Access) is proving itself as the technology of choice for operators wanting to offer mobile broadband services to both urban and rural communities. HSPA allows for simultaneous voice and data connections, making it attractive to business and consumer users. HSPA is also an extremely cost effective way to bring broadbandto the developing world.

In comparison to other high-speed mobile broadband technologies, HSPA builds on the successful GSM business model, offering users secure network interoperability access and global roaming. HSPA is, in many cases, a software upgrade to existing 3GSM networks and operators are able to benefit from economies of scale and global experience of mobile network planning and deployment. HSPA also has a significant head start over some alternative mobile broadband technologies.

HSDPA (High Speed Downlink Packet Access) delivers a 5-10 fold increase in downlink data rates of standard W-CDMA networks, enabling high-speed Internet access and rapid download of emails with attachments, as well as access to mobile audio and full-motion video services. As of January 2008, 221 operators had committed to HSDPA in 97 countries, with 151 networks commercially launched in 72 countries. Of those, 67 operators had already committed to delivering networks capable of supporting downlink data speeds of 3.6Mb/s. There is a rapidly expanding range and availability of HSDPA-capable devices (PC datacards, phones and embedded notebooks), with 414 devices from 91 suppliers already launched in the market, including181 handsets.

2007 saw the introduction of High Speed Uplink Packet Access (HSUPA) services, which dramatically increased the uplink data rate of current W-CDMA networks. As of the end of December 2007 this was available in 15 networks, with a further 21 being deployed or in trial. The introduction of this technology has boosted the amount of data uploaded over mobile networks, especially user-generated content. Jointly these downlink and uplink developments have further enhanced user experiences, especially where data is shared between users, for example with interactive multi-player games.

HSPA Evolved (also known as HSPA+) is the next step in the evolution of GSM and is focused on delivering data services enabling peak theoretical speeds of up to 42Mb/s in the downlink and 11Mb/s in the uplink. HSPA Evolved is expected to be launched commercially from late 2008/early 2009.

LTELTE makes up one part of an all-IP next generation mobile standard regarded as the step on from HSPA technology. LTE is in the 3GPP’s standards development process, with the Requirements and Architectural documentation agreed in December 2007, and remaining work to be completed in 2008. LTE is intended to enable data rates many times faster than the high-speed mobile broadband connectivity already offered by today’s HSPA networks, and will also provide greater network capacity for operators. With great support from the world’s major operators and manufacturers, LTE has emerged as the leading candidate technology for next-generation mobile systems. LTE builds on the success of HSPA and ensures the GSM community will stay ahead of the mobile broadband demand curve. Commercial deployments of LTE technology are expected from 2010.

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Mobile Payments The GSMA’s ‘Pay-Buy-Mobile’ (PBM) initiative is at the heart of new services being rolled-out by the world’s mobile network operators that will enable users to pass a phone close to a point-of-sale ‘reader’ when buying goods or services. With PBM, instead of handing over a physical card, consumers will simply use their mobile phone to pay for goods and services.

Over the next several months, 12 mobile operators will run trials of contactless mobile payment services as part of the PBM initiative in Australia, France, Ireland, Korea, Malaysia, Norway, The Philippines, Singapore, Taiwan, Turkey and the U.S. as a precursor to commercial launches. Consumers will be able to use their handsets to quickly, easily and securely pay for goods and services in shops, restaurants and train stations.

There are 35 mobile operators with 1.3 billion customers participating in the initiative. In a global first, in 2007 executives from Korean operator KTF paid for goods by passing their NFC-equipped handsets by contactless readers in retail outlets in Korea, Taiwan and the U.S. in a trial involving real transactions facilitated by MasterCard.

Mobile Money TransferThe GSMA’s Mobile Money Transfer (MMT) programme was launched with the aim of tapping the ubiquity and ease-of-use of mobile communications to enable the world’s 200 million international migrant workers to easily and securely send remittances to their dependents, many of whom don’t have bank accounts.

By utilising the extensive reach of mobile networks, the programme will complement existing local remittances channels and make transferring money internationally significantly more affordable. The programme has a working group of 35 operator members representing over 100 countries and over 800 million subscribers worldwide.

In October 2007 the GSMA and Western Union announced an agreement to facilitate the development of cross-border mobile money transfer services. Both parties are developing a commercial and technical framework that mobile operators can use to deploy services that enable consumers to send and receive low-denomination, high frequency money transfers using their mobile phones. The first commercial services that make use of the framework are anticipated to be rolled out from the second quarter of 2008.

4 GSMA In Action

2007 saw the emergence and establishment of some significant technology and service developments as the mobile and IP worlds converged, along witha widespread acceptance that the mobile industry has a considerable impact on the social and economic well-being of individuals, businesses and nations. The following is a just a selection of some of the initiatives spearheadedby the GSMA in 2007 that reflected these two critical trends.

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IP Interworking (IPI)IP-based services are central to the future growth of mobile communications. They will offer global users a wide range of new applications including innovative messaging applications and rich content delivery of simultaneous voice and images to users. The mobile IP world also presents an attractive opportunity for new business to mobile and fixed network operators as well as carriers.

The GSMA has been actively engaged in a number of projects that are leading a coordinated approach to develop technical and commercial solutions that will enable a smooth and rapid deployment of IP based services. These projects address the critical success factors for all participants in order to build a solid business fromIP based services.

The communications programme for IPI in 2007 consisted of a series of events and activities including specially organised seminars and workshops as well as international conference participation.The programme is aimed at all the potential players in the IP service delivery chain: fixed and mobile network operators, carriers and ISPs. These activities will continue through 2008 and senior members of the GSMA’s technical groups and key industry participants in the GSMA’s IPI work programme will give more detail on the IPI proposals and the benefits to all parties: industry and users alike.

Personal Instant MessagingPersonal Instant Messaging (Personal IM) is an initiative designed to enable mobile users worldwide to exchange instant messages across networks. Personal IM is the next step in the evolution of text messaging and ‘traditional’ instant messaging – creating a service that connects the mobile and Internet worlds and brings the convenience and immediacy of mobility to IM services. The user benefits of Personal IM aims to make instant messaging as popular and ubiquitous among mobile users as text messaging.

During the last two years, the GSMA’s Personal IM initiative has quickly built momentum. As of December 2007 there are more than 55 countries and 68 operators involved and in excess of 1.38 billion subscribers (over 50% of the total GSM community) are covered by these operators worldwide. Thirty-one operators have gone live with services throughout significant areas of the world, including recent launches in India and Malaysia.

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3G For AllIn 2007 the GSMA was at the forefront of a ‘3G For All’ programme to bring the benefits of 3G multimedia services and mobile Internet access to a much wider user base. It built on the principles that underpinned the success of the Emerging Market Handset programme which delivered a total of 20 million Ultra-Low Cost terminals to the market and catalysed the creation of a highly competitive sub-$30 market.

The 3G For All initiative saw twelve leading mobile operators spanning six continents – Cingular Wireless, Globe Telecom, Hutchison 3G, KTF, MTN, Orange, Smart, Telecom Italia, Telefonica, Telenor, T-Mobile and Vodafone – select a flagship 3G handset designed to appeal to the mass market and costing significantly less than a low-end 3G handset today.

The winning handset in the programme, the LG-KU250 from LG Electronics, went on sale across the globe in June 2007. The handset is priced to enable many more people to take advantage of 3G services, such as video calls, music downloads, high-speed Internet access, multi-tasking and many other multimedia services. The availability of the LG-KU250 underlines how consumers are increasingly being offered a much wider choice of 3G handsets at a broad range of price points.

Development FundEstablished in October 2005, the GSMA Development Fund aims to build on the social, economic and environmental benefits already generated from the success of mobile technology, by identifying and rolling out projects in regions that previously had little or no access to telecommunications. This is achieved by establishing best practice methodologies for services that can be commercially replicated across a range of different countries. In two years, the Development Fund has delivered 16 pilot projects, with 12 mobile operators, in 11 developing markets.

There have been a number of successful projects in 2007. Highlights include: shared access to the Internet for villagers in Bangladesh through GrameenPhone and its 560 micro-entrepreneurs; shared access

to voice for disabled entrepreneur citizens in Kenya; shared access to voice and data services in refugee camps in northern Uganda, which if successful will be rolled out to refugee camps worldwide; phones for health for workers in Rwanda, which helps them report back on outbreaks of AIDS, Avian Flu and other diseases; and, finally, shared access to voice and data in a Rwandan Millennium Village alongside the United Nations Development Program.

Mobile Broadband TodayThe GSMA’s ‘HSPA – Mobile Broadband Today’ initiative gained significant momentum throughout 2007. The programme is designed to showcase High Speed Packet Access (HSPA) technology as the best choice to deliver the full promise of ubiquitous high-speed mobile broadband. The rollout and usage of mobile broadband services was one of the main themes of the GSMA’s Mobile Asia Congress 2007 in Macau and last year saw the introduction of higher-speed uplink connections that encourage users to upload their own content to the network.

Building on the successful GSM business model, HSPA has a significant head start over certain other mobile broadband technologies and is an extremely cost effective way of bringing broadband to both the developed and developing world. As of January 2008, 221 operators in 97 countries had committed to the technology. Operators in Asia, Europe, North America and Australia are all reporting a surge in uptake of HSPA devices capable of accessing the Internet and other multimedia services at broadband speeds, typically ranging from 500kb/s to over 3Mb/s per second.

High-speed mobile broadband connectivity is also set to becomea standard feature of notebook PCs.The GSMA in November 2007 launched a competition to identify devices and manufacturers able to serve this market. Notebook manufacturers and OEMs (Original Equipment Manufacturers) have been asked to propose new designs thatcan meet this currently unmet needfor mass-market priced mobile broadband notebooks. The winner will be announced at the Mobile World Congress in Barcelona in February 2008.

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Mobile as the Fourth Screen The fruits of the collaboration between the Sundance Institute, a champion for independent filmmakers for over 25 years, and the GSMA were premiered at the Mobile World Congress in Barcelona in February 2007. The project explored the potential of the mobile medium to deliver compelling, cinematic entertainment to a global audience on an unprecedented scale. Five ‘made-for-mobile’ films were available for mobile phone download during the Congress for attendees, and for broader distribution through mobile operators following the event.

In addition, the GSMA joined forces with Roamware and Hungama Mobile for the launch of a ‘Mobile Bollywood Initiative’ to create short movies tailored for mobile devices, taking the world’s largest film industry onto mobile devices all over the globe. The trio teamed up with leading Bollywood film maker, Sanjay Gupta, to premiere three Bollywood short movies for the mobile medium at the GSMA’s Mobile World Congress 2007 in Barcelona.

Also in 2007, the GSMA launched a Mobile Advertising Programme to drive the development and success of advertising on mobile phones. The Programme is directed by the GSMA’s Mobile Media and Entertainment Group, which includes leading operators from around the globe. With the leadership of the Mobile Media and Entertainment Group, the Programme will seek consultation with players from across the marketing, advertising and mobile industry value chains to promote a consistent approach to the delivery and measurement of mobile advertising.

The GSMA intends to ensure that standards established include metrics for measuring the effectiveness of mobile adverts and for optimising the commercial models and formats of adverts for different kinds of mobile content. The Programme will also promote codes of conduct to facilitate the development of marketing techniques that will enhance, rather than diminish, the mobile user’s experience. The opportunity for advertisers to communicate with their customers in innovative and targeted ways will be balanced with safeguards to properly protect personal privacy.

WRC 07At the 2007 World Radiocommunication Conference (WRC) the agenda item of particular interest to the mobile industry was the potential access to spectrum in the UHF bands of 470-862 MHz, which is currently allocated to analogue television. With the emergence and success of digital television, which is four or five times more spectrally efficient than analogue, many governments plan to switch off analogue broadcasting in the next decade and move completely to digital TV. This will give rise to what is referred to by many as the ‘digital dividend.’ The WRC debated whether parts of the analogue TV spectrum should be allocated to mobile services or retained by the broadcasting industry.

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The GSMA played an important role in helping to persuade the Conference that a significant portion of the ‘digital dividend’ should indeed be allocated to mobile use, in a harmonised way, and that this decision should not wait until WRC in 2011. The broadcasting industry had been lobbying to retain all of the spectrum for digital television expansion. GSMA activities at the event included presentations on the benefits to consumers of access to these frequencies for mobile broadband services, as well as demonstrations of current mobile technology.

The Conference set aside spectrum for 3G use in the two following bands:

• 790-862 MHz - Europe, Middle East, Africa, Russia and a large part of Asia

• 698-806 MHz - Americas, China, India, Japan, Korea, Bangladesh and Philippines

This new allocation of spectrum will be instrumental in bringing broadband to the developing world. Because the lower spectrum band provides a lower cost alternative for serving rural communities, and is also better at penetrating buildings, network costs can be considerably reduced and potential subscribers offered coverage, where today it would be uneconomic.

Finally, the Conference also agreed to set aside 200 MHz contiguous spectrum in the high frequency, C-band spectrum (3400-3600 MHz) which will be available for future, high-capacity mobile networks.

Mobile Innovation MarketThe GSMA has launched the Mobile Innovation Market, bringing together operators, manufacturers, corporations, investors and innovators to exchange ideas and do business. The Market is designed to stimulate and showcase innovation around mobile services and ultimately drive faster and wider adoption of innovative solutions.

The Mobile Innovation Market has several components:

• The Mobile Innovation Awards recognise excellence and showcase innovation by providing innovators with the opportunity to be endorsed by the GSMA and take their technology, application or service idea from concept to launch through a unique, high profile audience of operators, investors and media.

• The Mobile Innovation Marketplace global events are held in conjunction with GSMA Mobile Congress events. In addition, regional Marketplace events are held, where top innovators pitch their products and services to senior executives from mobile operators and venture capitalists.

• Currently in development, the Mobile Innovation Portal will be the match-making marketplace for innovators, investors, operators, strategic partners, and corporate interests to stimulate and facilitate research, introductions, discussions and, most importantly, business development.

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Wireless IntelligenceWireless Intelligence is a comprehensive database covering the global mobile market. It tracks all mobile technologies and includes over a million individual data points across 650 operators and 1,300 networks in 220 countries. It was established due to a need for an up-to-date and accurate view of the global mobile markets.

Through the GSMA, the majority of the world’s operators have access to their own data and, with over 45,000 database queries by members in 2007, this makes Wireless Intelligence one of the most referenced sources of its kind in the world.

Wireless Intelligence provides operator data across operational and financial metrics and allows analysis at an operator, country, regional or global level. The metrics in the service cover subscriber connections, growth rates, and technology market shares as well as a range of operational metrics such as churn, minutes of use and financial metrics including revenue, CAPEX and EBITDA margin.

The database is renowned for being easy to use and allows its users to get the data they need quickly and easily, as well as download the data into spreadsheets or copy charts straight into presentations.

Mobile Business BriefingAt the end of 2007 the GSMA launched Mobile Business Briefing (MBB), a free global daily e-newsletter service dedicated to covering the key issues critical to determining operator strategies and new mobile business models. MBB has global scope and distribution and covers broad industry developments. A dedicated inhouse editorial team provides the global industry with a primary source of essential intelligence shaping the mobile world.

To sign up to receive the newsletter please visit www.gsmworld.com/mbb/mbb_form.shtml.

In addition, 2007 saw the GSMA acquire the rights to produce and distribute the official Show Daily newspaper publications at both GSMA Mobile Congress events. The first editions were successfully produced at the GSMA Mobile Asia Congress in Macau in November 2007.

Mobile Planet – Connecting the WorldIn 2007/08 TelecomTV and the GSMA collaborated to produce the Mobile Planet, a documentary marking the 20th Anniversary of the signing of the original MoU agreement, the foundations for the global system for mobile. Celebrating the rapid rise of mobile communications and its subsequent impact on the world via a journey to 20 countries, the film documents the innovative and creative ways mobile is changing and enhancing people’s lives, and the wider social and economic impact of the mobile phone. An accompanying book tells the story behind the film with exclusive photography from the journey, plus facts, figures and guest editorials from industry leaders, country profiles, case studies and CEO interviews. The two disc special edition DVD will include the documentary itself plus case studies and project features, and 12 CEO and Minister level stand-alone interviews. Both the full version of the DVD and book will be available from April 2008.

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SpectrumThe success of GSM and 3G services over the past decade is due in large part to the global harmonisation of spectrum bands, which has delivered economies of scale and helped lay the foundations for international roaming. Spectrum resources are, however, under increasing pressure from exponential growth in subscribers and rapid uptake of high-bandwidth content services and flat-rate broadband. As 3G evolves, with the rapid deployment of High Speed Packet Access (HSPA) and, in the future, Long Term Evolution (LTE) technology, the demand for more spectrum allocated to mobile use will only increase.

The mounting pressures on scarce spectrum resources can be relieved through the identification and allocation of new spectrum bands, refarming of existing spectrum, and the judicial application of spectrum liberalisation policies.

The GSMA works closely with governments and regulators on spectrum issues and advocates spectrum policies that strike a careful balance between harmonisation of core spectrum bands and liberalisation of spectrum policy. Governments need to provide flexibility to operators to manage their licensedspectrum efficiently without impacting supply-side economics or other operators’ spectrum.

They must carefully assess the level of competing demand for spectrum and devise an allocation process to ensure that all applicants have an equal chance of securing access to key frequency bands. At the same time they must ensure that the benefits of vigorous competition are secured, as well as maintaining a strong incentive for commercial operators to connect the unconnected.

During 2008, the GSMA will continue to work with industry stakeholders, governments, and the operator community to encourage the allocation of the 2.5GHz extension band spectrum, provide support to help refarming of 900MHz spectrum and will work with the ITU and governments to help the detailed planning required to release UHF digital dividend spectrum for mobile broadband. The goal is to ensure decisions on spectrum licensing do not limit the mobile industry’s ability to bring new and innovative services to market for the benefit of consumers.

5 Public Policy

The GSMA, on behalf of the operator community, leads the policy debate with governments and regulators to deliver a regulatory environment that maximises the opportunities for its members and the benefits for mobile phone users.

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Competition & RegulationA critical role for government and regulators is to ensure there is fair and equitable competition in the market. Regulators play an important role in creating stable regulatory environments that encourage investment and the development of new services for consumers.

The approach to mobile industry regulation taken by governments varies significantly by region. Some administrations favour ex ante regulation, which gives regulators the power to intervene before anti-competitive practices take place. Ex ante regulation may be more common in immature markets butcan be subject to political interference and inherently involves an elementof ‘second guessing’ the market.

The GSMA is opposed to prescriptive ex ante regulation in areas where markets are already operating competitively and efficiently. We closely monitor regulatory developments and lobby for a regulatory approach that encourages, rather than restricts, growth and investment. If operators are constrained by the imposition of inappropriate regulation, industry performance will suffer and its contribution to overall economic welfare will be reduced.

New ServicesNew and innovative mobile services often generate new and different regulatory pressures, many of which do not fall under existing laws or codes of conduct. The GSMA has been participating in a number of public consultations and debates related to convergence and new services. We seek to promote the responsible use of content services, whilst working to facilitate international cooperation between our members, governments and regulators. Currently, three initiatives are particular priorities: the development of Mobile Advertising Guidelines, the introduction of a Mobile Money Transfer programme and the planning of a Carrier Telephone Number Mapping initiative.

Mobile advertising offers an opportunity to bring trusted brands and their customers closer together. The GSMA has developed guidelines for conduct on mobile advertising that aims for balance between a consistent environment for mobile advertising and the regulatory, legal and behavioural differences in local markets.

The GSMA launched the Mobile Money Transfer programme in 2006. To date it has consisted of three key initiatives: a pilot mobile handset payment programme with MasterCard; a framework for money transfers on handsets with Western Union; and a research study with CGAP (the Consultative Group to Assist the Poor) and the UK Government’s Department for International Development to identify the best regulatory framework.

With the growth of IP-based mobile services, it will become increasingly important for mobile networks to link customers’ mobile phone numbers to their IP addresses. The GSMA has identified Carrier ENUM as the best approach. It is intended that Carrier ENUM be globally interoperable, at a commercial and technical level. The Association has been working to develop a Number Resolution System (NRS) which can be used by an operator within their own network or for interconnect between networks for routing enabled by ENUM.

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Corporate ResponsibilityThe mobile industry recognises that it has a unique position in society and so takes its social and environmental responsibilities very seriously, whether for the benefit of customers or the wider public. These responsibilities are varied and range from responding to concerns about possible health risks from mobile networks and addressing environmental impacts, to developing responsible approaches to the delivery of age-sensitive content to children and keeping unsolicited and illegal content out of the mobile environment.

The GSMA initiated an extensive health research programme in 2000 to address the priorities highlighted by the World Health Organisation (WHO). To ensure the scientific independence of the research is not compromised, expert laboratories are commissioned, supported by industry and government funding, to conduct the programme. A number of studies have already been published (available on www.gsmworld.com/health). The research programme is ongoing, with further studies due for publication in the scientific literature during 2007and 2008.

Based on the extensive body of independent research, the GSMA believes that there is no convincing scientific evidence of a health risk associated with either the proper use of mobile phones or living near a base station.

The GSMA is also working hard to help operators regulate content on mobile devices. This includes the responsible delivery of age-sensitive commercial content to mobile devices; the elimination of Spam through bilateral agreements; and an initiative to prevent mobile services being misused to access child sexual abuse content.

Industry StakeholdersThe GSMA works closely with external stakeholders such as governments, regulators, NGOs and other industry trade bodies to foster an environment of support for the growth of mobile communications technology. It is crucial that government and industry work together to promote the positive economic and social effects of mobile communication, in both developed countries and developing markets, and to deploy mobile infrastructure efficiently in new markets.

The GSMA runs a programme of events for ministers and regulators, in which the key element is an annual Government Mobile Forum that takes place during the Mobile World Congress in Barcelona. The Forum enables representatives of governments to meet with senior executives from private companies in the mobile communications sector to discuss critical issues facing the mobile industry globally.

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Social InclusionMobile communications have an impact on economic and social development akin to other major enabling infrastructure such as roads, ports and railways. All stimulate trade, create jobs, generate wealth and enhance social welfare. A GSMA and Deloitte study found that a 10% increase in mobile penetration leads to a 1.2% increase in annual GDP, twice the previously estimated impact (which did not look specifically at the developing market scenario). Despite the proven positive impact of mobile communications, East African community member states continue to impose a sector-specific tax on mobile usage that is regressive, hitting poorer consumers harder.

To better understand the impact of mobile-specific taxation, the GSMA commissioned Deloitte to assess taxation and growth in Kenya, Tanzania and Uganda, three countries with mobile taxes, and Rwanda, which is planning to introduce them. The report concludes that lowering mobile-specific taxes will allow many millions more Africans to have mobile phones, thereby boosting economic growth and increasing total government tax receipts in the medium and long term.

A second major study commissioned during 2007 investigated the impact of international gateway (IGW) liberalisation on mobile development. The study found that the introduction of competition into the international gateways market can reduce call prices by up to 90% and double call volumes. Regulators should set a clear timetable for liberalisation, placing no restrictions on the number of IGW licences and setting low licence fees to encourage new market entrants.

The final barrier to uptake was the hike in the prices for new telecoms licences in Africa. Licensing in many developing markets has become highly inconsistent, which is having a negative impact on operators’ investment strategies. The GSMA commissioned a study that examined key licensing issues for developing countries and presented a programme of practical reforms that licensing authorities should consider to support the ongoing development of their communications industries.

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Each group has a section in the Infocentre (Members-only website), which allows members to register to join a group, communicate with other members of that group and access relevant information such as current issues, output documents, meeting schedules and contact details. The Working Groups are responsible to the EMC and maintain an annual work programme that is approved by the EMC. Where a number of Working Groups are required to coordinate their activities to deliver a specific topic then a project team is created for this purpose, also reporting to the EMC.

Billing, Accounting & Roaming Group – BARGBARG supports international roaming through the ongoing evaluation and assessment of the specification, focusing on financial, administrative and procedural issues. This work includes the definition and implementation of charging principles for international roaming, together with the related inter-operator procedures, billing harmonisation, credit control and liaison with other groups regarding fraud control.

Email: [email protected]

Transferred Account Data Interchange Group – TADIGThe main focus of TADIG is the development and maintenance of data interchange specifications facilitating inter-operator billing, financial settlement and fraud monitoring, for international roaming purposes. TADIG is responsible for the following specifications:

• Transferred Account Procedure (TAP3) the exchange of wholesale billing information. The TAP3 specification is available from www.gsmworld.com/using/billing/index.shtml

• The Roaming Agreement Electronic eXchange (RAEX) – the exchange of international roaming agreement (AA.14 and IR.21 ) data

• Electronic Invoice Data (EID) the exchange of inter-operator invoice data

• Near Real Time Roaming Data Exchange (NRTRDE) the exchange of roaming usage details

Email: [email protected]

6 Working Groups

Working Groups of operator and supplier members from around the world oversee the practical aspects of running mobile services today and for the future. The scope of these groups is considerable, reflecting the sophisticated and thorough approach to the maintenance and growth of the GSM family of mobile communication platforms.

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Inter-working Roaming Expert Group – IREGIREG specifies technical, operational and performance issues supporting inter-working and roaming in close liaison with the operator community. IREG is responsible for the GPRS Roaming Exchange (GRX) and its evolution, the IP packet Exchange (IPX) architecture and delivery of Open Connectivity initiatives such as electronic exchange of roaming data, SMS and roaming hubbing. IREG studies the compatibility and interoperability perspectives of the signalling (SS7/MAP) and interworking of roaming issues between voice and packet data networks including PLMNs (Public Land Mobile Networks), PSTNs (Public Switched Telephone Networks), IN/Camel (Intelligent Networks), ISDNs (Integrated Services Digital Networks), NGNs (Next Generation Networks) and IP/Packet Data Networks, to define the end-to-end functional tests of bearer services, teleservices, supplementary services and IP services such as MMS, GPRS, IMS, IM, WLAN, ENUM, Sigtran,C7 emulation, etc.

Email: [email protected]

Security Group – SGSG maintains and develops GSMA algorithms and protocols, and has responsibility for maintaining the technical security aspects of network infrastructure and customer apparatus. The group also works closely with the Fraud Forum by examining and recommending infrastructure solutions to combat fraud. The Group consists of technical representatives from Association members who study the security threats to GSM, its interfacing with 3rd Generation and converging technologies, and advises members of possible security issues, or required countermeasures.

Email: [email protected]

Fraud Forum – FFIn conjunction with the Security Group, the Fraud Forum exchanges best practice globally in relation to fraud and security management for mobile network operators. The main focus of the Fraud Forum is to identify and analyse the various techniques that are used throughout the world to perpetrate fraud against member networks and to recommend practical, cost-effective solutions. As the mobile industry continues to develop, the Fraud Forum analyses potential fraud risks associated with the latest advanced services in addition to combating traditional mobile telecoms fraud.

Email: [email protected]

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Services Review Group – SRGThe main focus of the Services Review Group (SRG) is the prioritisation of services work from a roaming and interworking perspective within the GSM community in order to ensure a consistent service offering to mobile customers on a worldwide basis.

SRG members are nominated by the EMC, and the Chair of the SRG sits on the EMC.

Email: [email protected]

Devices Working Group – DGThe DG is actively involved in all Device matters covering issues such as:

• Specifying device requirements, resolving interoperability, and quality issues

• Working with SDOs for device testing and certification

• Field Trial testing for input into GCF will include WB-AMR (March 2008), IMS/SIP (Sept. 2008) and First Considerations of LTE (Q4 2008)

• Maintaining the IMEI Allocation Guidelines & data base.

Email: [email protected]

Smart Card Working Group – SCaGThe SCaG group addresses all issues related to Smart Cards (SIM/UICC):

• Smart Card and SIM development issues

• The role of Smart Cards as an enabler for connecting the unconnected

• The role of the Smart Card in the Machine-to-Machine environment

• Create a common industry standard mark-up language for defining SIM/USIM data profiles.

Email: [email protected]

Interconnect Working Group – IWGIWG has overall responsibility for Interconnection and Interworking-related matters aimed at improving the quality of GSM operator interconnection and Interworking relationships worldwide between operators and third parties, and between operators themselves covering the following responsibilities:

• Development of procedures and processes to enable efficient interconnect accounting and setting rules and/or guidelines for relationships between parties

• Development of interworking charging principles

• Promotion and development of Service Level Agreements, Key Performance Indicators and generally improving Quality of Service for Interconnection and Interworking.

Email: [email protected]

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Regional IssuesWhilst the reach and impact of the GSM family of mobile communications is by its very definition global, there are always particular issues that may be of higher importance or relevance within a specific region. Accordingly, the GSMA has developed a network of regional offices and working groups to work with a broad cross-section of operators to deliver its agenda regionally and develop co-ordinated responses to issues of common concern.

Regionally, the GSMA aims to:

• Promote and facilitate development of the GSM family of mobile communication platforms within a particular region

• Support the evolution of the GSM family of mobile communications and inter-operator relationships

• Represent issues and concerns at a regional level

• Facilitate, enhance, protect and support the investment in network infrastructure within the geographical area.

Africa [email protected] World [email protected] Pacific [email protected] gs[email protected] America [email protected] America [email protected]

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Security Accreditation Scheme (SAS)The Security Accreditation Scheme is a unique industry initiative that aims to further enhance the integrity of the GSM family of technologies by having key industry suppliers voluntarily subject themselves to rigorous audits, which are conducted by independent third parties. Participation in the scheme provides operators with peace of mind knowing that accredited suppliers have demonstrated their ability to work to a strict set of standardised security criteria.

IMEI Database (IMEIDB)The GSMA maintains the IMEI Database as a centrally located database of valid and stolen handset IMEIs to which operators may connect to upload and download data. The hosting of the IMEIDB, which is a unique application to facilitate the exchange of handset data, plays a key role in supporting the operator community. The sharing of stolen handset data helps to reduce theft levels.

7 Security Initiatives / Fora & Standards Bodies

Security InitiativesThe GSMA’s role as a security guardian for the GSM industry is evident through the provision of the following initiatives:

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Global Certification Forum (GCF) – Enhancing Mobile InteroperabilityGCF programme contributes to the global interoperability of terminals and networks using GSM and WCDMA technology. In a world of increased scale and globalisation, with ever more complex technology and diversity of network deployments, the GCF has a critical role to play in helping make terminal acceptance more efficient.

GCF enables operators and manufacturers to work closely together to enhance interoperability testing. Its clear processes mean complete clarity regarding what is required from testing and shared best practice in the technical arena to help facilitate business pragmatism. Unnecessary duplication of interoperability, compatibility and functionality testing is eliminated, meaning reduced cost and time to market for operators and consistency of testing amongst all manufacturers.

GCF membership is free to all GSMA operator members. In 2008 GCF will strive for increased participation of operators in Asia and East Europe, in particular.

GCF operator benefits:

• Increased confidence that certified terminals will work properly on networks, interoperate with other networks, and enable roaming

• Lower costs and improved time to market, including fewer pre-launch testing problems and the possibility of reducing testing

• Ultimately an improved customer experience.

Through active participation in GCF, operators can stimulate early planning for future developments and emerging technologies such asHigh Speed Packet Access (HSPA)and Long Term Evolution (LTE).

For further information please visit www.globalcertificationforum.org or email [email protected]

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Fora & Standards BodiesMembers of the GSMA participate in various industry standards bodies and fora. To ensure that GSMA strategies are focused and championed, the GSMA, on behalf of its operator members, coordinates member input and organises activities in some of these external groups:

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Open Mobile Alliance – OMAThis organisation develops open standards and specifications for service enablers running on all mobile technologies, regardless of the air interface. It has become a catalyst for the affiliation into OMA of other standards bodies working on a broad array of innovative services.

For further information please visitthe OMA website atwww.openmobilealliance.org

3rd Generation Partnership Project – 3GPP3GPP is a collaboration agreement which brings together a number of telecommunication standards bodies known as ‘Organisational Partners.’ The current Organisational Partners are ARIB, CCSA, ETSI, ATIS, TTA and TTC.

3GPP is tasked to produce globally applicable Technical Specifications and Reports for a 3rd Generation Mobile System based on evolved GSM core networks and the radio access technologies that they support – GPRS, UMTS, HSPA and LTE. The scope also includes the maintenance and development of GSM Technical Specifications.

For further information please visit theGPP website at www.3gpp.org

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GSMC Ltd. has its own management team based in Atlanta, US, and includes staff covering sales, marketing, finance, and operational and delivery requirements.

GSMC Ltd. controls and produces the Mobile Congress events in Barcelona and Asia, as well as other leading industry events. This ensures that the industry’s major platforms are dedicated to reflecting market trends and remain at the cutting edge of industry development.

The Mobile World Congress, taking place annually in Barcelona in February, is by far the largest and most influential industry event. It combines the world’s largest conference for the mobile ecosystem with a leading-edge exhibition that showcases the latest developments around the world. In 2007, the conference and exhibition attracted an estimated 55,000 visitors.For 2008, the event will be held from11-14 February.

The Mobile Asia Congress was launched by the GSMA as a sister event to the Mobile World Congress. The event showcases the exciting and diverse Asian market. The 2007 Mobile Asia Congress was held in Macau, drawing more than 7,500 visitors, establishing it as Asia’s largest and most significant annual mobile event. The 2008 Congress will be held in Macau from17-20 November.

Information regarding exhibition and sponsorship opportunities at Mobile Congress events is available from our sales team on +44 (0) 20 7759 2508 or [email protected].

8 GSMC Limited

GSMC Ltd., a wholly owned subsidiary of the GSMA, was established in 2005 to focus on the management and activation of commercial initiatives, running in parallel with the GSMA’s focus on mutual activities for its Members.

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Mobile World CongressThe Mobile World Congress is the world’s premier mobile event and attracted approximately 55,000 visitors and 1,300 exhibitors in 2007. The Congress featured CEO and board-level speakers at both the keynote and breakout sessions and the number of delegates attending the conference sessions is estimated to have risen 10% in 2007 to more than 9,200. Delegates were addressed by mobile and media industry leaders such as Arun Sarin (CEO, Vodafone), Patricia Russo (CEO, Alcatel-Lucent), Edgar J Bronfman Jnr (CEO, Warner Music Group) and Sir Tim Berners-Lee.

Observing, analysing and reporting on these developments were 2,250 international print, Web and broadcast media. Mobile entertainment and content formed a major theme throughout the show. In addition, the Mobile Entertainment Summit session addressed hot industry topics such as mobile TV and mobile music delivery.

Following last year’s success, the Mobile World Congress will be held in Barcelona from 11-14 February, 2008. It will focus on four major themes: ubiquitous networks, the over-the-top service challenge, mobile’s social and economic value, and the mobile digital content revolution.

For more details please go towww.mobileworldcongress.com

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GSMA Leadership Summit (AGM)The GSMA’s Leadership Summit – the industry’s strategy-setting gathering of CEOs – takes place on the first day of the Mobile World Congress. The Leadership Summit is an invitation-only CEO level event with a difference. It provides a unique opportunity for the mobile industry’s leaders to participate in ‘behind closed doors’ discussions about issues that really affect mobile business.

In February 2007 over 250 CEOs, representing global GSM operators and vendors, joined together at Barcelona’s National Palace (the Palau Nacional in Montjuic) to hear about the strategic and commercial priorities that impact the future vitality of our industry from the industry’s leading players. The event resulted in tangible outcomes, setting in motion a number of the GSMA’s central strategic initiatives requiring collective action by the operator community.

For more details please go towww.mobileworldcongress.com/leadership.htm

GSMA Global Mobile AwardsThe GSMA’s Global Mobile Awards culminates in a glittering night of celebration with winners taking to the stage of Barcelona’s spectacular National Palace during Mobile World Congress week. These awards are now an established centrepiece of the world’s largest and most successful mobile industry event, the MobileWorld Congress.

Winners in 2007 included Samsung, ShoZu, Vodafone, Orange and GrameenPhone. The event attracted 600 submissions spanning the breadth and depth of the mobile industry, a 20 percent increase on the previous year. A Mobile Innovation category was also included again, following its successful launch at the 2006 Awards.

For more details visit www.gsmawards.com.

Government Mobile ForumDuring the Mobile World Congress, the GSMA holds an annual Government Mobile Forum. The 2008 event will be attended by Ministers and Heads of Regulatory Authorities from more than50 countries.

Topics for discussion will include the issue of “Convergence in Regulation” and will look at how a global challenge such as convergence can be addressed at a local level and its impact on regulation and on the role of regulators. Industry and governments will also be sharing views and experiences on the best approach to ‘Unlocking Mobile Broadband,’ and how to secure spectrum needs to offer wide and affordable broadband services.

This annual meeting is a unique opportunity for both policy makers and industry leaders to come together informally and discuss these issues in a confidential environment.

For more details visitwww.mobileworldcongress.com/ government_mobile_forum.htm.

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The CMO Forum The GSMA, in partnership with OgilvyOne Worldwide, is developing a CMO Forum at the 2008 Mobile World Congress. Bringing together the leaders of the mobile marketing/advertising industry, this is the key event that focuses on the challenges of increasing the use of the mobile channel for advertising and marketing purposes. The event will include keynote speeches, panel discussions, networking, and information exchange.

Topics for the event include:

• The role of mobile marketing in the advertising space

• How to make mobile marketing and advertising grow

• Relationship marketing and the mobile space

• Business models and market opportunities

Open to those that drive the marketing strategies of their companies, the CMO Forum is a unique forum designed to facilitate discussions between Chief Marketing Officers and senior-level marketing leaders across the diverse network of companies now included in the mobile value chain.

For more information visitwww.mobileworldcongress.com/cmo.htm

Mobile Asia CongressThe Mobile Asia Congress is the fastest growing mobile communications event in the continent. As the sister event to the Mobile World Congress, the Mobile Asia Congress in 2007 drew more than 7,500 visitors to Macau, making it Asia’s largest annual mobile communications event. With more than 200 journalists covering the event, the Congress sparked media headlines throughout the world.

Keynotes from the cream of the mobile industry’s leadership included Wang Jianzhou, Chairman and CEO of China Mobile; Masao Nakamura, President and CEO of NTT DoCoMo Inc.; Masayoshi Son, CEO of Softbank; Sol Trujillo, CEO of Telstra; Naguib Sawiris, Chairman & CEO of Orascom Telecom; Arve Johansen, Deputy CEO of Telenor; Sigve Brekke,CEO of DTAC; Karim Khoja, CEO of Roshan; Dr. Yeon-Hak Kim, Chief Strategy Officer, KTF; and Carl-Henric Svanberg, CEO of Ericsson. In addition, senior executives from the media and entertainment industries also gave keynote presentations, such as Edgar Bronfman Jr., CEO of Warner Music Group.

The aim of the Mobile Asia Congress is to provide the mobile world with an event that showcases the very best that the exciting and diverse Asian market has to offer and to put this in a global context. The Mobile Asia Congress will again be held in Macau from 17-20 November, 2008.

For more details please visit the Mobile Asia Congress website atwww.mobileasiacongress.com

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GSMA Asia Mobile AwardsRecognising the pace of progress across Asia’s mobile communications markets, the GSMA has created the Asia Mobile Awards as a platform to showcase leadership and diversity for mobile content, products and services across Asia.

The awards are judged by independent experts, and are open to all players in the mobile eco-system that develop and provide compelling products, services and content to Asian mobile markets.

Celebrating the highest achievements across the region, the Mobile Asia Congress 2007 played host to the inaugural Asia Mobile Awards. Winners included Motorola, PCCW Mobile HK and Consilient.

For more information visitwww.asiamobileawards.com/

Mobile Innovation MarketplaceThe GSMA Mobile Innovation Marketplace is unique to the mobile communications industry, bringing together inventors of the region’s most innovative products, services and technologies with operators, the investor and venture capital community, and vendors.

The Mobile Innovation Marketplace is held at both Mobile Congress events, in addition to its own dedicated regional calendar. Regional events include a GSMA Innovation in Mobile Media & Entertainment Marketplace in Atlanta, US, from 3-4 June 2008.

The Innovation Marketplace focuses on creating business opportunities

for innovators, and on promoting the region’s innovation developments and opportunities through a number of exclusive initiatives. Highlights planned for the 2008 Mobile World Congress in Barcelona include:

• A focused conference agenda featuring high-level speakers from across the operator, investment, vendor and mobile innovation communities

• Innovation Zone - an exhibition showcasing the latest applications, services and technological advancements from the world’s foremost innovators

• Invitation-only ‘Speed-Dating’ sessions for short-listed Innovators with key decision makers from operators, investors and vendors.

• Mobile Innovation Awards finalist ‘pitch’ presentations

The Mobile Innovation Marketplace at Barcelona culminates in a private cocktail event where Category winners of the Mobile Innovation Global Awards are announced. Overall winners also have the opportunity to attend the 2008 Global Mobile Awards festivities.

To learn more and become an active member of the Mobile Innovation Market community, go to www.mobileinnovation.org/members.

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GSMA Mobile Money SummitThe GSMA, in association with IFC, the UK Department for International Development and CGAP, presents the mobile banking and finance event of the year. ‘Mobile Money Summit 2008 – Transforming Access to Financial Services’ will be held in Cairo, Egypt, at the InterContinental Cairo CityStars hotel from 14-15 May 2008.

For more information on the event please visit www.gsmworld.com/mmt/

GSMA RoamfestEndorsed by attendees as ‘one of the most useful events ever attended’, the GSMA Roamfest provides a unique platform for operators to meet, discuss and reach bilateral agreements for GSM, GPRS, WLAN, SMS and MMS interworking and 3GSM roaming. It helps operators to overcome language and communication barriers by meeting colleagues face-to-face to fast-track roaming agreements. They can save valuable time and effort by negotiating and signing multiple agreements over a concentrated day event.

Now in its sixth year, Roamfest is a major and established event attracting roaming delegates from around the GSM global community. The Roamfest at the 2007 Mobile Asia Congress in Macau attracted over 200 operators representing over 70 countries. Roamfest is held on an average of 3 times year and is often held alongside BARG meetings throughout the world.

GSMA Roamfest is open to GSMA operator members.

For more information please contact [email protected].

SeminarsThe GSMA has developed a new series of seminars to brief and educate its member companies on important industry initiatives in which it is engaged. Topic experts share with participants the knowledge they have gained working on issues that are crucial to the GSM community. Examples include a series of roaming seminars planned throughout 2008.

For more details please contact [email protected]

Sponsorship OpportunitiesThe GSMA offers a number of exciting sponsorship opportunities. These have been designed to give companies the chance to gain unique and significant brand profile across the global operator community and the broader industry.

If you would like further information on how your company can take up these opportunities please contact [email protected]

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How to Join The GSMA offers two types of membership, Full Membership and Associate Membership.

Full MembershipIs open to mobile network operators with licensed spectrum committed to implementing any or all of the GSM family of technologies (GSM, GPRS, EDGE, 3GSM & HSPA) for digital mobile communications.

Associate Membership Is open to suppliers and manufacturers of the GSM family of technology platforms. Applicants can apply under one or more of the following categories:

Application ProvidersBilling Systems SuppliersData Clearing HousesFinancial Clearing HousesGRX CarriersGSM Standards SupportersInfrastructure SuppliersInternational Transit CarrierMobile Terminal SuppliersRoaming BrokersSecurity Systems SuppliersSignalling ProvidersSIM Card SuppliersSimulators SuppliersSMS Hub Providers

Application forms for both Full and Associate membership can bedownloaded from

www.gsmworld.com/membershipor email [email protected]

Applications should be submitted to the Member Services Department– [email protected]

Benefits of MembershipIn addition to the opportunity to contribute to initiatives that drive the strategic direction of the industry, Members receive a broad range of information and access to an unrivalled contacts database.

Participation & NetworkingMembers and Associate Members are invited to share their expertise and knowledge in the various Events, Working Groups, Projects/Task Forces, Regional Interest Groups and Fora which collectively contribute to the GSMA business plan. Members can participate actively in the exchange of information and debate, leading to the development, creation and market launch of new products and services.

GSMA events offer valuable networking opportunities, whether specific to your region or peer level. Delegate pass discounts are made available to Mobile Congress events for Members and Associate Members. See the events section on page 27.

10 Membership

Membership of the GSMA consists of Full Members (licensed mobile operators) and Associate Members (GSM manufacturers and suppliers). Membership numbers are constantly on the increase and there are currently over 740 Full Members across 219 countries/territories who are supported by over 210 Associate Members.

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Information & Communications The Infocentre – an exclusive members-only websiteThis web-based ‘one-stop-shop’ has the most up-to-date and comprehensive technical and meeting documents, papers and presentations on topics such as the evolution of GSM, roaming, data, handsets and terminals, billing, security and environmental issues.

The Infocentre hosts the following information:

• Membership Directories & Contact details

• Calendar of meetings & documents

• GSMA Groups, Task forces/Projects, Regional Interest Groups

• Knowledge bases, technical information and guidelines

• Noticeboard with latest news and updates

Member CommunicationsThere are a number of subscription-based e-bulletins covering a wide range of topics, such as:

• EMC News – Products, Services & Technology Update

• GSMA Health & Environment

• GSMA Environment Insider

• Policy Connect (Public Policy Update)

• Spectrum Uplink

• HSPA weekly news roundup

• Services Bulletin

• GSMA press releases

Profile & PromotionThere are many ways in which members can enhance their profile and promote their brand and product.

• Events – exhibiting & advertising

• Valuable speaking opportunities

• Special sponsorship deals

• Discounted advertising on members-only e-bulletins & www.gsmworld.com

• Group meetings and specialist workshops

• Use of GSMA logo & trademark

• Member press releases and success stories published on www.gsmworld.com

Global RoamingMembers have access to standard roaming agreements, relevant network databases and participation at Roamfest. A comprehensive range of algorithms is available to Members and relevant Associate Members. These algorithms are used for authenticating subscribers with the network authentication centre, generating keys for ciphering or as part of the speech (and data) encryption process between the mobile terminal (handset) and the network’s base station.

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• Groupe Speciale Mobile (GSM) is formed by the Confederation of European Posts and Telecommunications (CEPT) to design a pan-European mobile technology


• GSM Project endorsed by the European Commission


• France, Italy, UK and West Germany sign a joint development agreement for GSM


• EU Heads of State agree to reserve 900MHz spectrum band for GSM


• Basic parameters of the GSM standard agreed in February. GSM Memorandum of Understanding (MoU) formed, comprising 15 members from 13 countries committed to deploying GSM

• Pan European Digital Conference (PEDC) held in London, UK (later rebranded as the GSM World Congress)


• GSM technology proven in validation trials


• Groupe Speciale Mobile (transferred to an ETSI technical committee) defines the GSM standard as the internationally accepted digital cellular telephony standard


• GSM adaptation work started for the DCS1800 band


• First GSM call made by Radiolinja in Finland


• Telstra Australia becomes the first non-European operator to sign the GSM MoU

• First international roaming agreement signed between Telecom Finland and Vodafone (UK)

• First SMS sent


• 32 networks on air in 18 countries or territories

• First truly hand portable terminals are launched commercially


• GSM Phase 2 data/fax bearer services launched

• GSM MoU membership surpasses 100 operators

• GSM subscribers hit one million


• GSM MoU is formally registered as an Association with 117 networks on air

• GSM World Congress held in Madrid, Spain

• Formation of GSMA Regional Interest Groups (RIGs)

• GSM subscribers hit 10 million


• First GSM networks in Russia and China go live

• Pre-paid GSM SIM cards launched

• GSM World Congress moves to Cannes, France

• GSMA Awards launched

• GSM subscribers hit 50 million


• 15 GSM networks on air in the USA using the 1900MHz band

• First tri-band handsets launched


• GSM subscribers surpass 100 million


• WAP trials begin in France and Italy

• Contracts placed for GPRS systems


• First commercial GPRS services launched

• 3G licence auctions commence

• First GPRS handsets enter the market

• Five billion SMS messages sent in one month


• First 3GSM network goes live

• Fifty billion SMS messages sent in first three months

• GSM subscribers exceed 500 million

• First mobile phone colour screens launched

• 3GSM World Congress held in Cannes, France


• GSM introduced for 800MHz band

• First Multimedia Messaging Services go live

• 95% of nations worldwide have GSM networks

• 400 billion SMS messages sent in the year

• First mobile camera phones launched


• First EDGE networks go live

• Membership of GSM Association breaks through 200-country barrier

• Over half a billion handsets produced in a year

• GSMA creates new CEO-level Board



• More than 50 3GSM networks live

• GSM Association and Ovum announce market data venture: Wireless Intelligence


• GSM surpasses 1.5 billion customers

• GSM dominates over 3/4 of wireless market

• First HSDPA network goes live

• Over 100 3GSM networks launched

• 120+ 3GSM handset models launched or announced

• First ever sub-$30 mobile phone announced for emerging markets

• Over one trillion SMS sent in the year



• Over 130 commercial 3GSM networks in more than 60 countries and almost 100 million subscriptions

• Approximately 85 HSDPA networks in commercial launch by year end

• Almost 100 HSDPA devices available from 30 suppliers

• 3GSM World Congress moves to Barcelona and breaks record attendance

• GSMA membership exceeds 700 mobile operators

• Over 1 billion handsets shipped by year end


• GSM surpasses 2.5 billion customers

• Over 150 live HSDPA networks by end of the year, 15 of which feature HSUPA

• GSMA celebrates 20th anniversary

• Live Personal IM available from 31 operators

• Near-field communications (NFC) payment system enters trial phase

• First Mobile Asia Congress in Macau successfully launched

• Mobile Innovation Marketplace launched



• Mobile Planet DVD and book released

11 GSM & GSMA Milestones BACk To ConTEnTS > 34

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www.gsmworld.com GSMA Head Office1st Floor Mid City Place71 High HolbornLondonWC1V 6EAUnited KingdomTel: +44 (0) 20 7759 2300Fax: +44 (0) 20 7759 2301Email: [email protected]

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