20072007Version 1 13/09/2007

20072007Presentation to Alphabet Soup

INVESTMENTS HELD

INVESTMENTS CURRENTLY HAVE

%59

51

25

24

16

15

14

12

10

9

7

6

5

4

3

3

1

1

74

64

33

28

23

23

21

18

19

15

12

10

10

8

4

3

1

1

Own Home

Total any shares/unit trusts

Unit Trusts

Shares (OM/Sanlam)

Jewellery/Diamonds/Watches

Shares on Stock Exchange

Shares / Share Options in Company

Timeshare / Holiday Club Member

2nd Residential Property

Residential property to rent out

Off Shore

Mortgage Participation Bonds

Commercial Property

Oriental Carpet / Art / Antiques

Gold Coins

Linked Products

Warrants

Derivatives Total SABRE R30 000+ personal income

INSURANCE

SHORT TERM INSURANCE

PERSONALLY HAVE

30

43

49

12

34

38

63

5

HouseholdInsurance

Vehicle Insurance

Combined Package

None

Total SABRE = 320 000 Elite R30 000+ = 64 000

%

20

19

13

10

9

5

7

6

6

3

3

3

3

2

19

18

20

11

9

3

7

5

5

4

4

3

3

3

Outsurance

Mutual and Federal

Santam

ABSA

Auto & General

Standard Bank

Hollard

Budget

Dial Direct

FNB

Nedbank Insurance

SA Eagle

Alexander Forbes Priceless

Glenrand MIB

Any ST insurance = 282 000 Any ST & R30 000+ = 60 000

%

COMPANY USED – ANY SHORT TERM INSURANCE

Please Note: Only Insurance Companies with valid respondent bases are shown

63

55

52

15

10

7

Price

Service

Reputation

Special requirements

Broker's decision

Advertising

Those who haveany short term insurance = 282 000

%

FACTORS INFLUENCING CHOICE OF SHORT TERM INSURANCE COMPANY

LONG TERM INSURANCE

PERSONALLY HAVE

75

66

45

57

9

82

77

55

62

5

Whole Life

Retirement Annuity

Endowment

Hospital/MedicalPlan

None

Total SABRE = 320 000 Elite R30 000+ = 64 000

%

40

31

29

21

11

10

7

4

4

3

3

3

2

1

1

43

37

37

31

13

14

8

5

4

2

4

2

2

2

3

Old Mutual

Discovery Life

Sanlam

Liberty

Metropolitan Odyssey

Momentum Life

ABSA Life

Hollard Life

Alexander Forbes Life

Professional Provident Society

Medscheme Life Insurance

Sage Life

Allan Gray Life

1Lifedirect Insurance

Regent Life Insurance

Total SABRE = 320 000 Elite R30 000+ = 64 000

%

COMPANY USED – ANY LONG TERM INSURANCE

%

FACTORS INFLUENCING CHOICE OF LONG TERM INSURANCE COMPANY

57

54

48

18

13

7

Reputation

Service

Price

Special requirements

Broker's decision

Advertising

Those who have any long term insurance = 293 000

20072007Version 1 13/09/2007

TRAVEL

Yes24%

No76%

OVERSEAS AIR TRAVEL - PAST 12 MONTHS

244 000

76 000

Base: Total SABRE Universe = 320 000

Travelled Overseas Reason

40%

60%

19%

Business

Holiday

Combination

Duplication occursBase: Travelled Overseas =76 000

Average number trips

2

2

4

Yes54%

No46%

LOCAL AIR TRAVEL - PAST 12 MONTHS

147 000

173 000

Base: Total SABRE Universe = 320 000

Travelled Locally by Air Reason

54%

58%

14%

Business

Holiday

Combination

Duplication occursBase: Flew Locally = 173 000

Average number trips

2

3

6

72

20

15

11

7

5

5

3

78

11

28

11

7

8

SAA

Kulula.com

Comair / BA

Nationwide

1Time

SA Express

Mango

SA Airlink

SABRE 2007 SABRE 2003

%

AIRLINES USED FOR LOCAL TRAVEL

Business

53

33

15

11

10

5

3

2

73

17

8

17

4

5

SAA

Kulula.com

Mango

1Time

Nationwide

Comair / BA

SA Express

SA Airlink

SABRE 2007 SABRE 2003

Holiday

CAR HIRE

55

27

22

7

6

4

4

49

31

27

8

5

4

18

8

10

2

2

2

2

Avis

Imperial

Budget

Hertz

Tempest

Europcar

National Alamo

SABRE 2007 Business SABRE 2003 Business SABRE 2007 Personal/Holiday

%

70 000 or 22% hired a car in past 12 months

Base: Those who hired a car (business/private purposes)

28

26

25

22

11

11

7

6

6

6

5

4

4

4

4

3

Hol. Inn / Crow ne Plaza / Garden Court

Protea

B&B / Guest House

City Lodge

Sun International

Southern Sun

Independent Hotel

Tow n Lodge

Sun City

Road Lodge

The Hilton

Game Lodge

Aventura Resorts

The Courtyard

Sheraton

Intercontinental

112 000 or 35% used accommodation to stay for business in past 12 months

STAYED AT FOR BUSINESS PAST 12 MONTHS

%

Base: Stayed in accommodation on business past 12 monthsScores of 3%+ are shown

ATTITUDES / ACTIVITIES /LIFESTYLE

%

LIFESTYLE

24

54

22

33

86

68

30

23

11

71

50

21

38

5

45

26

11

74

69

54

Travelled Overseas P12M

Travelled Locally Air P12M

Hired a Car Business P12M

M-Net Decoder in Home

DVD Player in Home

Total DStv in home

DStv - single decoder in Home

DStv - dual decoder in Home

DStv - PVR

PC in Home

E-mail at Home

Personally have Electronic Notebook

Personally have Laptop

Personally have Palmtop

Personally have Memory Stick/flashstick

Personally have 3G

Personally have Broadband Wireless technology

Personally have digital camera

Personally Have Home Theatre System

Personally Have Blue Tooth

80

73

69

68

65

61

52

49

46

45

43

36

36

35

32

29

29

27

27

25

Watching TV programmes

Reading newspapers

Watching sport on TV

Dining out

Listen to CDs

Watching DVDs

Listen to the radio

Reading magazines

Shopping for pleasure

Using PC at home

Going to movies / Cinema

Watch sport at match venue

Some exercise program / Running

Surfing the Net

Cooking

Gardening / Growing plants

Reading fiction

Participating in sport

Reading non-fiction

Cars / Interest in cars

%

Top 20 mentions

Reading newspapers moves from third into second position since 2003. Magazine reading has decreased from 60% in 2003 to 49% in 2007

1 in 4 bring work home to catch up with after office hours

ACTIVITIES

%

80

79

76

73

73

70

69

67

64

13

14

18

16

12

14

22

16

22

7

7

6

11

15

16

9

17

14

Trevor Manuel performs well asMinister of Finance

Proud to be South African

I am comfortable with the movein business towards digital

solutions

Companies should haveemployment equity plan

My company will be better offin a year's time

My company is better nowthan it was a year ago

SA companies are valuedacross African continent

2010 Soccer WC will boost SAeconomy

Business environment hasimproved over past 2 years

Strongly agree/agree Neutral Strongly disagree/disagree %

ATTITUDES

%

58

55

53

51

48

46

46

46

45

26

26

26

27

27

28

28

26

25

16

19

21

22

25

26

26

28

30

SA current economics willimprove in next year

Government encouragesforeign investment

SA Business environmentsupports small business

Transformation processproceeding adequately

Thabo Mbeki performs well asPresident

Gautrain will provide asustainable boost to SA

economy

Trade Unions have negativeeffect on business

Black empowerment iscontributing to winning

business in SA

China is a threat to doingbusiness on African continent

Strongly agree/agree Neutral Strongly disagree/disagree%

ATTITUDES

44

43

41

38

37

36

35

30

23

17

19

21

25

35

28

28

23

18

39

38

38

37

28

36

37

47

59

HIV/AIDS is a threat toprofitability of company I work

for

Company worked for is likely toexpand into Africa

Business with other Africancountries will increase signif

Don't feel positive about currentSA economics

Concern about inadequateblack empowerment profile of

suppliers

SA business environment onlysupports big business

India is a threat to doingbusiness on African continent

Gautrain will make positivedifference to my life

SA is going same way asZimbabwe

Strongly agree/agree Neutral Strongly disagree/disagree%

ATTITUDES

%

18% 42% 28% 11%

Very Optimistic

Optimistic Neutral Pessimistic

towards current business environment in SA

OPTIMISM

Optimism towards the business environment has declined from 65% in 2003 to 60% in 2007

60% (78% blacks and 51% whites)

SOUTH AFRICAN BUSINESS RESEARCH EVALUATION

THANK YOU