2007 AWARD DIVISIONS€¦ · March 2006 A crisply-written story that's chockfull of informa-tion....

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Transcript of 2007 AWARD DIVISIONS€¦ · March 2006 A crisply-written story that's chockfull of informa-tion....

Page 1: 2007 AWARD DIVISIONS€¦ · March 2006 A crisply-written story that's chockfull of informa-tion. The writer did a f ine job or reporting a numbers story without getting bogged down
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2007 AWARD DIVISIONS

Editorial Content . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Advertising Design. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Cover Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Editorial Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Photography. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Illustration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Specialty Classes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

General Excellence. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Overall Publication . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

2007 Judges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

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Class 1NEWS REPORTING

(circulation under 15,000 – 12 entries)

1stMid-Atlantic Thoroughbred"Barbaro Battles On, Amid Shattered Dreams"By Sean ClancyJuly 2006The writer has an exquisite eye for detail that helpedthe reader get an inside look at a wrenching story.If I were his editor, I would've been thankful he wasthe writer assigned to the Preakness, knowing astory for the ages was in capable hands.

2ndMid-Atlantic Thoroughbred"How Slots Have Paid Off In Delaware andWest Virginia"By Michele MacDonaldMarch 2006A crisply-written story that's chockfull of informa-tion. The writer did a fine job or reporting a numbersstory without getting bogged down in numbers.

3rdThe American Quarter Horse RacingJournal"EVA: A Manageable Problem"By Andrea CaudillAugust 2006This is very well-written and the writer did a fine jobof explaining the virus in plain English. The break-outs are a handy guide for horse owners and theentire package is well-sourced.

Class 2NEWS REPORTING

(circulation 15,000 and over – 14 entries)

1stThoroughbred Times""BBaarrbbaarroo NNeewwss CCoovveerraaggee""By Mike Curry, Dick Jerardi, and Pete DenkMay 27, 2006; June 3, 2006; July 22, 2006;July 29, 2006Exhaustive coverage. The articles chart not justBarbaro's journey, but that of a nation following everydevelopment, and an industry bracing for public reac-tion. Each of the writers involved did a fine job.

2ndPaint Horse Journal"A Drought-Driven Disaster"By Paul CañadaApril 2006The writer takes readers inside a regional droughtand shows them its national repercussions.Thoroughly researched and concisely written.

3rdAmerican Cowboy Magazine"Six Days Ablaze"By John R. EricksonSeptember/October and November/December 2006A riveting first-person account of a terrifying week,and its aftermath, in the Texas Panhandle. The writerdeftly and poignantly weaves his tale into thebroader picture of devastation.

Class 3 and 4INSTRUCTIONAL SINGLE

ARTICLE(circulation under 25,000 – 17 entries)

1stPerformance Horse"All About the Approach"By Wendy LindSeptember 2006This is the way writing is supposed to be: terse,crisp, descriptive, engaging. The topic has to dowith action and the language used conveys that.This is wonderful information presented clearly.Superb use of the source quotes and effective qual-ification of the source's expertise up front.

2ndEquine Veterinary Management"The Treatment Triangle"By Jessica Jahiel, PhDSpring 2006This is clear, descriptive, logical writing as it wasintended. It's clean, informative and even containssome humor along the way. Presenting the threescenarios is a strong foundation for the advice thatfollows. The author's expert qualifications arepresented clearly at the outset as they should be.

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3rdBarrel Horse News"Cadence: The Timing Element of BarrelRacing"By Doreen ShumpertOctober 2006This is an outstanding article: wonderfully descrip-tive, clear, and terse. The writer aptly demonstrateshow you can paint pictures and process with words,even if the process is unfamiliar to many readers.

Honorable Mention

Equine Veterinary Management"The 'M' Word"By Jessica Jahiel, PhDWinter 2006This writer is at the top of her game. Writing isterse, descriptive. The organization is logical andeasy to follow. The tone is personal. The target audi-ence is specific.

Performance Horse"Connected To Cow"By Ross HecoxOctober 2006The writing is clear and tight, the organization isexemplary. Strong blend of the source quotesand narrative.

Class 5INSTRUCTIONAL SINGLE

ARTICLE(circulation over 25,000 – 15 entries)

1stHorse & Rider"Private Lesson with Charlie Cole: RideThat Stride"By Alana HarrisonJuly 2006In the hands of a different writer, this same approachcould have been a mind-numbing ramble. With thisauthor, though, it's an easy read. The writing andediting are positively tight; there's no fluff but coloris added along the way. The organization is stellar,everything from how the expertise of the source isqualified up front, to describing the student, lessonplan and prerequisites before beginning the actualinstruction.

2ndJohn Lyons' Perfect Horse"The Ups and Downs of Posting"By Michelle AndersonJune 2006Well-written, concise piece with colorfully appro-priate language. Strong lead paragraph that paints apicture and defines posting up front.

3rdThe Horse: Your Guide to EquineHealth Care"Nine Steps to a Better Feed Room"By Marcia KingMay 2006Dynamite article – tersely written, concise organi-zation, strong use of multiple sources.

Class 6INSTRUCTIONAL SERIES

(11 entries)

1stAppaloosa Journal"How to Achieve Collection"By Lynn Palm with Cheryl DudleyMarch, June, September and December 2006This entry is easily one of the top contenders in theclass. Not coincidentally, it’s also one of the mostwell written. Excellent use of leads to define,describe and to invite the reader into learning.Excellent statement of the series objective up front.Strong use of summary at the end of each install-ment, accompanied by a clear, concise descriptionof what readers can anticipate in the next installment.

2ndHorse & Rider"Charlie Cole: Trail Course Clinic"By Charlie Cole with Alana HarrisonOctober through December 2006This is what an instructional series should be – aspecific promise up front about what you'll learn, thendelivery on that promise with careful, logical organ-ization and clear, terse writing. This series also servesas a worthy example of how to paint the pictures withwords, never relying on graphics to do the job.

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3rdDressage Today"Special Series: Prepare For Training Level,Test 1"By Lynn Palm with Patricia LaskoFebruary through June 2006This is easily one of the top entries in the class.Wonderful use of examples in the second install-ment. Strong use of pull-outs.

Class 7HORSE CARE

(circulation under 15,000 – 12 entries)

1stQuarter Horse News"What's What with West Nile Vaccines"By Susan MorrisonApril 1, 2006This was a well-written, straight forward review ofcurrent WNV vaccines as well as new vaccines soonto hit the market. There were no gimmicks or tricks– just clear, concise writing that thoroughly coveredall of the bases and provided good, solid and usefulinformation to horse owners.

2ndThe Florida Horse"Minimizing Disease on the Racetrack"By Denise SteffanusMarch 2006This article began with an easy to understandanalogy comparing a young horse on a racetrack tokids in elementary school when a bug is goingaround – it's something everyone can relate to.Quotes and personal opinions/experiences wereincluded early on to help engage the reader in thestory. Overall, a very nicely written and very usefularticle with good, practical information.

3rdThe American Quarter Horse RacingJournal"Stop Yer Belly Aching"By Andrea CaudillJune 2006This article started out with a personal example thathelped engage the reader and bring into focus thepotential effects of ulcers in racehorses. Clear andconcise explanation of what exactly an ulcer is.

Class 8HORSE CARE

(circulation 15,000 and over – 37 entries)

1stThe American Quarter Horse Journal"Back to the Future"By Honi RobertsSeptember 2006The writer brought Morrison's input into the articleearly on by establishing his credentials and using hisquotes. Sharing specific cases where maggot therapyhas been successful were the real selling points ofthis article. Writer did a fabulous job of explaininghow and why the therapy works, how it's been usedthroughout history, and how it is being used inequine practices today.

2ndThe American Quarter Horse Journal"Heart & Sole"By Tonya Ratliff-GarrisonSeptember 2006Writer got the reader engaged from the very begin-ning with Spencer's story, drawing them in andmaking them want to learn about the rest of thishorse's story. This is a great story – very well writtenwith clear and concise explanations that keep thereader interested and engaged.

3rdPaint Horse Journal"Living in the Dark"By Jessica HeinOctober 2006Such a great job painting a picture and setting ascene with the lead; the reader has to almost feel likethey were right there. The writing was very crisp andclear, and writer did a great job explaining potentialcauses of blindness. The personal experiences of thesources were without a doubt the highlight of thepiece and provided a great picture of what livingwith a blind horse could be like.

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Honorable Mention

EQUUS"Special Report: Healthy Teeth, HealthyHorse"By various authorsNovember 2006What a wonderfully comprehensive article onequine dental health. All of the information waspresented in a clear, concise style that was easy tounderstand. The article provides an excellent frame-work to continue to build upon in laying a basicfoundation of dental knowledge for the reader, butthe highlight of the article was the personal exam-ples included at the end of the article to illustrate howproper dental care – or lack there of – could dramat-ically impact a horse's health and well bring.

Paint Horse Journal"The Coggins Question"By Irene StamatelakysFebruary 2006This was a great article outlining the importance ofregular Coggins testing. The lead of the story did agreat job identifying the common questions horseowners may have regarding Coggins testing. Thequotes were integrated very early on and usedfrequently throughout the article. This was a verywell thought out, strongly written article that thor-oughly covered all aspects of the EIA issue.

Class 9 and 10SERVICE TO THE READER

(circulation under 25,000 – 37 entries)

1stCutting Horse Chatter"Find Your Focus"By Stacy PigottJanuary 2006Outstanding piece with an excellent source. Wellwritten and easy to read.

2ndPerformance Horse"Game Theory"By Katie TimsSeptember 2006Good writing, enough examples to be clear andinteresting. A lot of work went into the article andit showed.

3rdPaint Horse Journal"Taxes Don't Have to Be a Headache"By Tracy GantzMarch 2006A well-written story with solid sources and specificexamples to match the audience well. An excellentread on a frequently dry subject.

Honorable Mention

Equine Veterinary Management"Practice-Growth Opportunities: Can YouBenefit?"By Emily EstersonFall 2006The approach is great and the descriptions are well-written and to the point. The sources are credible.This is an excellent service piece.

Performance Horse"Planning, Promoting and Pulling in TopBroodmares"By Tracy GantzDecember 2006Well written, clear, and with good sources. Thepiece gives a good overview of marketing stallions.

Class 11SERVICE TO THE READER

(circulation over 25,000 – 33 entries)

1stHorse Illustrated"Can An Abused Horse Be Saved?"By Kara L. StewartMay and June 2006This two-part feature offers readers a lot of usefulinformation. But what catches the eye is the use ofexamples – whether dramatized or from real-life,you don't have to know. The author paints severalpictures that help the reader get in tune with the chal-lenges involved. And there's hope in this story thatwith the right patience, program and time almost anyhorse can be rehabilitated.

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2ndEQUUS"When the Going Gets Tough"By Dan AadlandMay 2006The writer establishes his expertise very early in thisstory by bringing in his own personal experiencewith Little Mack and the steep descent. That givesthe reader confidence right away the informationoffered is helpful. The organization of the storyallows the reader to pick and choose the situationsin their own order – a valuable tool for a busy, "scan-ning" reader. This story offers the reader a highlevel of service.

3rdJennifer O. Bryant"Competitor's Rescue Guide"Published in USDF ConnectionApril 2006The writer has provided readers with a wide range ofscenarios and potential solutions. The overall themewhich comes through is "you're not alone" and "stuffhappens." It's a great piece that puts a lot of informa-tion into perspective for the reader. High level ofservice to the reader offered here and the sourcequotes make it an interesting and entertaining read.

Honorable Mention

The American Quarter Horse Journal"No One Plans To Die"By Honi RobertsAugust 2006The writer has taken a subject that's often avoidedand provided some great examples. The writinggoes beyond the "you should" and "learn about this"approach and engages the reader so they want toknow more. This story encourages the reader totake action because it graphically shows what canhappen if there's no preparation.

The Horse: Your Guide to EquineHealth Care"Anatomy and Physiology Series"By Les SellnowJanuary through December 2006This is an amazing series, with a level of depth thatcould border on "information overload." However,the author has parsed the information in a way thatover 12 months would provide interesting reading.The sourcing for this was well thought out, andthere's plenty here for even the most knowledgeablehorse owner.

Class 12PERSONALITY PROFILE

(circulation 5,000 and under – 10 entries)

1stCalifornia Thoroughbred"Tiznow: In a League of His Own"By Larry BortsteinAugust 2006Excellent lead and pacing of story. Use of one-line para-graphs are like smooth summations and transitions.

2ndBy Kara L. Stewart"Doing Well By Doing Right"Published in Eclectic HorsemanJanuary/February 2006This story sparkles with common-sense advice,presented as a conversation rather than a lecture, andapplies both to horses and people.

Class 13PERSONALITY PROFILE(circulation 5,000 to 25,000 – 52 entries)

1stHoof Beats"The Life of Brian"By Nicole KraftOctober 2006How a family carries on after the loss of its harnessstar son is a deft mix of painful personal details andhighlights of his career. Outstanding work fromstart to finish and reader comes away with a goodsense of Brian Pinske’s personality and appreciationfor his talent.

2ndPaint Horse Journal"Boo's Boy"By Breanne HillFebruary 2006Touching without maudlin, this is a story about thatinexplicable bond, how horses can help heal people,and vice versa. You can’t help but fall in love withBoo and Rio and this gentle gem.

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3rdQuarter Horse News"Sitting Tall in the Saddle"By Mark ThompsonSeptember 15, 2006It’s hard to not be drawn into this fascinating storyabout a dwarf teen roper. This is handled withoutsentimentality yet the writer asks all the right ques-tions of Tuff and his family.

Honorable MentionAppaloosa Journal"Making Cornbread"By Diane RiceSeptember 2006Wonderful lead to a colorful profile on a dinner-show horse trainer and his current star. A nicesidebar on the stallion and his predecessors bolsterswhat is a very light story, but a delightful read.

Horse Connection"Stal El Paradiso"By Kip MistralAugust 2006Lush writing with a rhythm that perfectly fits theprofile of a woman passionate about elegant horsesand riding. This is a very graceful piece that givesan insight into Ellen Schuthof’s devotion to findingher perfect horsemanship experience.

Class 14PERSONALITY PROFILE

(circulation over 25,000 – 20 entries)

1stHorse & Rider"Horses We Love: Cowboy"By Jennifer Forsberg MeyerApril 2006Wonderful lead and opening paragraphs. Puts readerin the action and introduces the people. Good use ofsubheads to shift gears. The writer shares thesubjects' experiences in a way that readers can putthemselves there too.

2ndWestern Horseman"The Definition of a Cowgirl"By Jennifer DenisonMay 2006This article just sings. From the opening sectionwritten in first person to the shift to narration, thewriter pulls you through the text. Historical notesthat have nothing to do with horses neverthelessadd to the sense of time and place.

3rdUSDF Connection"The Doctor Is On!"By D. J. CareyApril 2006Reading this well-written story of a busy, engaged+80 person almost makes you tired. The story isnicely paced with an exceptional ending that didn'tweak out toward the conclusion.

Honorable Mention

EQUUS"A One-Of-A-Kind Mustang"By Lee FarrenFebruary 2006Great blurb/deck to introduce a very, very goodstory. It is well organized and has an ending thatmakes it worthwhile to read the whole piece.

The American Quarter Horse Journal"Blue Collar Success"By Andrea CaudillDecember 2006The writer had lots of good material to work withand did an admirable job. The excellent lead putsClark's dedication into focus and also offers hope tothe non-pros who read the magazine. The rightsubheads really added to the flow of the article.

Class 15FEATURE ARTICLE

(circulation 5,000 and under – 14 entries)

1stSteeplechase/Eventing Times"The End"By Joe ClancyDecember 15, 2006This is a very well-crafted article that imparts a lotof information and emotion in not a lot of space.Excellent use of imagery by the writer. He puts thereader in the middle of the action and emotion.

2ndThe Texas Thoroughbred"Diamonds in the Rough"By Denis BlakeNovember/December 2006Excellent combination of headline and deck/blurb,followed by a very good lead. Lots of good prac-tical advice/information about fencing, safety,donkeys and personal dynamics in a family business.

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3rdFlying Changes Magazine"God Jumps"By Lauren Davis BakerJune 2006Extremely nice essay about the bond that is possiblebetween horses and humans. The text flows wellwithout being maudlin.

Class 16FEATURE ARTICLE

(circulation 5,000 to 25,000 – 52 entries)

1stThe Blood-Horse"Coming Home"By Gary McMillenNovember 18, 2006This compelling, intricately written article on theNew Orleans Fairgrounds racetrack one year afterKatrina is an eye-opening read. The description ofthe rebirth of this racing ground is fast-paced andenveloping – the reader can feel the joy and appre-hension of the trainers preparing to come home totheir barns, paddocks and racing surface. The writerdid an excellent job of humanizing the tragedy ofKatrina, and helping the horse community under-stand what it takes to rebuild a racetrack. Strongquotes and vivid detail make this a memorable read.

2ndHoof Beats"Saving Standardbreds"By Evan PattakJune 2006An engaging, direct and fast-paced lead that bringsthe reader direct to the issue at hand. The writer skill-fully crafts a feature that explains the issue of stan-dardbreds sent to slaughter. Excellent reporting.Beautiful wordplay and nice pacing. A strong,substantative piece overall.

3rdThoroughbred Times"Hold All Tickets"By Frank AngstMay 20, 2006 and June 10, 2006This writer skillfully builds a convincing argument,using descriptive language and colorful anecdotes toemphasize problems in today's wagering system. Afast-paced ride, this important series reads likefiction and gives the reader ample informationregarding an inconsistent and an outdated system.Beautiful writing, excellent use of sources. Thisseries is a thrill to read.

Honorable Mention

Performance Horse"Staying Power"By Robert EubanksNovember 2006This writer builds a beautiful picture of life on theTule Ranch and the Cogdell family's devotion to theland and their ranching heritage. An engaging leadand descriptive writing brings the reader right downto Tulia, Texas. The writer does a fantastic job ofhelping the reader feel why the Cogdell childrendesired to come back to the ranch. This piece isengaging and memorable.

Quarter Horse News"Faith in Cutting"By Jessica RobbinsAugust 15, 2006The writer sets up the framework for this uniquestory with great finesse, emphasizing the specialconnection between horse, human and spirituality.It is a beautifully written story, with vivid details ofthe camp and overall experience. Strong quotes andcompelling anecdotes. A wonderful read.

Class 17FEATURE ARTICLE

(circulation over 25,000 – 42 entries)

1stThe Horse: Your Guide to EquineHealth Care"Healing Storm Scars"By Stephanie L. ChurchJuly 2006What a marvelous job this writer did in covering thisdevastating story, showing hopeful moments andgrave reality. The writer demonstrates skillfulreporting and seasoned restraint in managing theemotional impact of the story, interviewing sourceswho relate first-hand tales of sorrow and survival.The story is well-researched, well-written andengaging from the beginning to the end. Everyonewho owns a horse or who loves horses should readthis article.

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2ndEquestrian Magazine“Calling All Riders…"By Lori Teresa YearwoodNovember 2006Oh, hooray for this publication for listening to apassionate, faithful reader and mining an excellentfeature out of her request for more diversity in thepublication’s coverage. What a lovely piece thisturned out to be: well-written, excellently sourcedwith a variety of interview subjects and just a darngood read.

3rdHorse & Rider"Hello Tomorrow!"By Juli S. ThorsonNovember 2006This writer illustrates a good use of a direct-addresslead that zeroes in on readers’ likely concerns,drawing them in to the article. This is a particularlysmart article, written about something that otherequine publications might be overlooking: big-picture economical trends. The writing is clean,well-organized and thoughtful.

Honorable Mention

Horse Illustrated"Paroled Horse"By Denise ParsonsApril 2006This is a great topic for a feature, and the writer startsout with a compelling, descriptive lead thatsuccessful draws the reader in, using poignant, on-the-mark, visual language. The writer demonstratesa skillful use of strong, active verbs and vivid obser-vational details to create a visual scene for readers.And what a lovely conclusion to the story – thewriter intuitively finishes Tom’s story for us.

John Lyons' Perfect Horse"Twenty Questions"By Betsy LynchApril 2006This writer’s style is fun and her quips make thepiece an enjoyable the read. The 20 questions weregreat; the writer did a great job zeroing in on the keypieces of information that will help an owner makea smooth transition with that new horse she justbrought home. The tone and the writer’s style makethe piece engaging and easy to read.

Class 18PERSONAL COLUMN

(circulation under 15,000 – 17 entries)

1st Covertside"Cantering Downhill at Cromwell's Run"By R. Moses ThompsonSeptember 2006The writer makes wonderful use of metaphors andperfectly timed moments of humor. The piece is fullof excellent, fresh description and zips along at acompelling narrative pace, paralleling the excite-ment and danger of the hunt itself. The piece isoften laugh-out-loud funny and keeps the readerengaged. The writer pulls broader, introspectivemeaning into the column in its conclusion, and endswith a fitting quip that the audience will both recog-nize and embrace.

2ndFauquier Times-Democrat"Young Hearts Offer Sympathetic Support"By Betsy ParkerDecember 22, 2006This wasn’t the only column in this category thatdealt with a subject wrought with raw emotion, butit did it best, cleverly using the children’s drawingsas a structural frame for the essay. The sentimentexpressed here is genuine and powerful withoutbeing contrived or overly sappy. The writer showsperfect restraint – which is so very difficult with sucha personal piece – and the result is a compelling,touching read that did, in the end, bring tears.

3rdCovertside"How I Came to Be a Foxhunter"By Matthew KleinMarch 2006Stylistically, this writer is far above average, demon-strating a well-crafted, intuitive sense for good story-telling and narrative structure and a knack for turninga fresh phrase. He handles testicle-pounding humorand philosophical depth with equal skill and matu-rity, and weaves a story that’s full of life and detail.

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Honorable Mention

Performance Horse"Futurity Syndrome"By Ross HecoxSeptember 2006From the get-go, this column taps into what readersare thinking about now – when the issue arrives attheir doorsteps – which is one thing other columnistsin this category missed. The regularly appearingcolumn is prime real estate for doing exactly that:being current, and being universally relevant. Addto that a writer who shows nice restraint, originalityand the ever-wonderful bonus of a well-timed senseof humor and what you have here is a compelling,compact invitation into the issue.

The American Quarter Horse RacingJournal"Dashs Dream"By Richard ChamberlainAugust 2006This writer is a consummate storyteller: He has anintuitive sense of pacing and he gives the readerinsider’s access to the people and details behind thestory without coming off as a know-it-all or a name-dropper. And, since the writer acknowledged hispersonal bias and his brother’s connection to themare from the outset, the conclusion works perfectly.It’s poignant and gives the column perfect closure.

Class 19PERSONAL COLUMN

(circulation 15,000 and over – 35 entries)

1st Practical Horseman"An Ode to Difficult Horses"By Heidi FursethOctober 2006This writer's humorous, heartwarming account ofher struggles with and respect for her difficult horse,Gidget, likely had readers nodding their heads inunderstanding. Tips on how to handle a challenginghorse are accentuated by light commentaries. Trulya delight from beginning to end.

2ndHorse & Rider"This Horse Life: Save the Horses?"By Sue M. CopelandNovember 2006A well-thought-out and well-written piece on ahigh-profile and sensitive subject. The writercertainly had done her research and presented factsto uphold her point of view. In addition, she illus-trated the opponent’s views fairly.

3rdThoroughbred Times"Going Home"By John P. SparkmanApril 22, 2006An eloquently written account of this writer's lovefor racing and horses, and of his venture back home.Beautiful, poetic phrases throughout connect thereader to this author. As the editorial closes, readersare taken full circle, and the conclusion ties perfectlyto the lead.

Honorable Mention

Horse & Rider"The Riding Family: A Day in the Life"By Jennifer Forsberg MeyerAugust 2006A humorous account of a day in the life of a horsemom. The details and descriptions are wonderful andreally make the reader feel as if he's in the scene.

Western Horseman"Gambling On Color and Loving It"By A.J. MangumOctober 2006A great story-teller at work. I thoroughly enjoyedreading this article, as I felt as if I were in the scenewith the writer in the lead, and then across the deskfrom him as he told me of how times have changed.I was entertained, and I learned a thing or two, as well.

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Class 20EDITORIAL

(23 entries)

1stEquine Veterinary Management"Lifestyle Issues"By John S. Mitchell, DVMWinter 2006A candid look at an equine practitioner's life. Uniqueperspective and very well-written. A lot of goodadvice here – not just for folks in the horse business.

2ndQuarter Horse News"No Other Buster"By Katie TimsNovember 1, 2006Interesting column on cloning. Introduction ofauthor's dog, Buster, provides a nice narrow focusbefore the article broadens to the big issue. Well-structured piece on a timely topic. Personalizedapproach to an abstract issue.

3rdThoroughbred Times"In the Cross Hairs Once Again"By Don ClippingerNovember 18, 2006Very informative column that addresses some realproblems and offers some suggestions. Recommendedreading for all horse owners in the business.

Honorable Mention

Practical Horseman"Eventing…Ready For Prime Time?"By Jim Wofford and Sandra CookeSeptember 2006Well-written and makes a lot of sense. Written bysomeone who knows.

The American Quarter Horse RacingJournal"Stewardship"By Andrea CaudillFebruary 2006Really a nice column. The dog show lead workswell. Stewardship an important issue.

Class 21EVENT COVERAGE

EDITORIAL CONTENT(41 entries)

1stBarrel Horse News"Merry Christmas, Cowgirls"By Julie MankinSeptember 2006A very well-written summary of events all aroundthe country – and into Canada. Excellent humanstories with good use of quotes.

2ndEquestrian Magazine"The World Came to Aachen"By Brian SosbyOctober 2006A well-written story with a lot to write about. It'snicely put together, and it catches some of the dramaof the event. Excellent quotations help carry the readeralong, and the writing remains strong throughout.

3rdPractical Horseman"It's Equitation, by George!"By Kip GoldreyerJune 2006A good job of writing about a clinic given by arenowned horseman. Excellent quotes and somedrama carry the reader along for a nice ride.

Honorable Mention

The American Quarter Horse Journal"Reining in Relativity"By Tonya Ratliff-GarrisonJune 2006Excellent story of riders and their horses. Catchesthe drama of the competition and atmosphere.

The American Quarter Horse Journal"The Power of Cheer"By Tonya Ratliff-GarrisonNovember 2006An excellent, well-written story at the 2006Equestrian Games and the challenges to the Americanand Canadian teams by reining teams from Italy,Germany and Switzerland. Also covers growth ofreining at the event. Story has excellent quotes.

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Class 22ONLINE NEWS

REPORTING ARTICLE(8 entries)

1stBloodhorse.com"The Fight to Save Barbaro"By Dede Biles, Steve Haskin, Lenny Shulman, RayPaulick, Ron Mitchell and Gordon LesterMay 20, 2006 through September 10, 2006A wonderful series of articles that seamlessly tiestogether all the elements of a story that gripped thenation. The writers did a good job of explaining thescience behind Barbaro's injury and following thetwists of the story.

2ndThe American Quarter Horse RacingJournal On-line"Top New Mexico Sire Dash Ta FameInfected with EVA"By Andrea CaudillJune 29, 2006Context and great quotes makes this an easy read.Very well-written.

Class 23ONLINE SERVICE TO THE

READER ARTICLE(3 entries)

1stTheHorse.com"More Than a Pain in the Neck"By Tracy Norman, VMDJanuary 2006An engaging lead really pulls readers in. Thoroughreporting and good use of graphics and case studies.

Class 24STUDENT EQUINE-

RELATED JOURNALISM(15 entries)

1st Kandace York"Today's Friesian: Fantastic & Affordable"Published in Equine JournalJuly 2006Very well done. There is a lot of maturity in yourwriting. It is very conversational, which keepsreaders hooked on the story. With multiple sources,it's clear you've done your homework.

2ndKandace York"Long & Low: A Valuable Tool or RecipeFor Disaster?"Published in Equine JournalMarch 2006Word choice flows well throughout the article.Visualization of "riding a rainbow" ties the introduc-tion and conclusion together. Excellent use of quotesfrom two very reputable sources grounds the story.

3rdNicole Lanphear"One Hoofbeat at a Time"Published in The Northwest Horse SourceJuly 2006Insightful introduction. Description of the horse andrider is very dramatic. The story is heart warming,and use of imagery helps achieve that.

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Class 25PUBLICATION STAFF

ADVERTISEMENT(circulation 5,000 and under – 10 entries)

1st The Whip"Evolution"Designer: Koren HerrimanSeptember 2006Great ad. Current and nice use of photography.Grabs you right in.

2ndCalifornia Thoroughbred"Cayoke"Designer: Charlene FavataNovember 2006Strong movement.

Class 26 and 27PUBLICATION STAFF

ADVERTISEMENT(circulation over 5,000 – 37 entries)

1st Paint Horse Journal"December Stallion Issue"Designer: Shaun PaulOctober 2006Great impact.

2ndArabian Horse World"Bob Locke Performance Horses"Designer: Melanie DavisPhotographer: Javan SchallerJune 2006Strong and sophisticated look.

3rdVoice of the Tennessee Walking Horse"Because It's Not Just Any Ribbon"Designer: Heidi ScottAugust 2006Simple, strong and empowering.

Honorable Mention

Appaloosa Journal"Sponsor A Buckle"Designer: Sean MurphyAugust 2006Close to perfection; Great use of color and photography.

Thoroughbred Times"A Class Act"Designer: Tami ZigoAuthor: Holly WernerMarch 18, 2006Strong piece, great uses of space; Clean, clear andinterest was not left out.

Class 28CORPORATE/AFFILIATE

ADVERTISEMENT(10 entries)

1st Farnam Companies, Inc."Renew an Old Friendship"Designer: Jon FallsAuthor: Jerry FilsonPhotographer: CamerawerksNovember 2006Published in Horse & Rider and Horse IllustratedThis ad is spectacularly well constructed. The head-line and imagery are strong and work well together.The product is prominently displayed and the overallcolor palette is extremely appetizing.

2ndFarnam Companies, Inc."Get Results Your Farrier Will Notice"Designer: Bryan DavisAuthor: Jerry FilsonPhotographer: CamerawerksNovember 2006Published in The Horse: Your Guide To EquineHealth CareThis ad is fantastic. It has a nice headline, strongvisuals and an excellent color palette. This, in addi-tion to the strong photography, make this piece veryeffective. It is well organized and has a nice flow.

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Class 30MAGAZINE COVER PAGE

(circulation 5,000 and under – 17 entries)

1stConquistador"*LEA Conquistador"Designer: Michael TounaPhotographer: Tony StrombergWinter 2006Beautiful logo; strong, yet simple composition;good use of headlines.

2ndHolistic Horse"Precious Cargo"Designer/Illustrator: David RichardsonPhotographer: Karen TappendenFall 2006Beautiful photography; nice use of cover typeand color.

3rdThe Florida Horse"Slots Usher in New Era"Designer: Nancy HernandezPhotographer: Bill DenverOctober 2006Best of the five covers submitted because the logois separated from image.

Honorable Mention

The Florida Horse"Memorable Mile"Designer: Elisa Jorgensen-BerryPhotographer: Reed PalmerDecember 2006Simple cover.

The Florida Horse"Record Setter"Designer: Renee St. LegerPhotographer: Joe D’OrioMarch 2006Good, sharp cover image.

Class 31MAGAZINE COVER PAGE

(circulation 5,000 to 25,000 – 39 entries)

1stThe American Quarter Horse RacingJournal"Spring Forward"Designer: Diana McClungPhotographer: Jim JenningsApril 2006Wonderful logo with the Q; excellent photo choice;a cover keeper.

2ndArabian Horse World"November Cover"Designer: Melanie DavisPhotographer: Scott TreesNovember 2006Gorgeous photo and detail; simple and elegant cover.

3rdMountain States Stallion Directory“2006 Stallion Directory Cover”Designers: Lindsay and Bill SerrellPhotographer: Michelle WarnerJanuary 2006Nice use of metallic to offset the photography; clean,yet striking.

Honorable Mention

Appaloosa Journal"Top Pick"Designer: Bonnie HannaPhotographer: Darrell DoddsAugust 2006Nice nameplate logo and good photo composition.

Equestrian Retailer"Tweens & Teens"Photographer: John BrasseauxMay/June 2006Nice job; love the cover photo.

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Class 32MAGAZINE COVER PAGE

(circulation over 25,000 – 18 entries)

1st The American Quarter Horse Journal"Cowboy Tintypes"Designer: Justin FosterPhotographer: Robb KendrickJune 2006Stunning use of type and photography;beautifully handled.

2ndDressage Today"Turn Work Into Play"Designer: Phillip CooperPhotographer: Frédéric ChéhuMay 2006Crisp photo laid in nicely to add depth and interest;type kept simple to avoid being busy.

3rdAmerica's Horse"Tule Ranch Bred"Designer: Terry StidgerPhotographer: Jim JenningsNovember/December 2006Sharp photo with strong lines; elegant, coffeetable look.

Honorable Mention

Equestrian Magazine"International Disciplines Issue"Designer: Hammond DesignIllustrator: Jing JingJune 2006Nice to see illustration and no horses done well onan equestrian publication.

Practical Horseman"Special Breeding Issue"Designer: Alyssa TaverniaPhotographer: Nathan WeltonJanuary 2006Very sharp image and nice use of type.

Class 33TABLOID/NEWSPAPER

COVER PAGE(20 entries)

1stBarrel Horse News"It’s All Adams"Designer: Ronni HaslettJune 2006Outstanding photo captures Denise Adams’ inten-sity, and perfect placement of the type that servesalmost as a dual headline and photo caption bringthe reader right to the heart of the action. There area lot of elements – and that’s dangerous. But theyhold together wonderfully here.

2ndHorsemen's Yankee Pedlar"George Morris"Designer: William Greenlaw Photographer: Susan DiPietroNovember 2006The near mirror photos of the horses, the white intheir manes, and the colors on the background fenceare all enhanced by a touching design that reallymakes the most of relatively little color, and theoverall effect is excellent.

3rdCalifornia Horsetrader"Color Breeds"Designer: Daniel LewMarch 16, 2006Unique lighting gives this centerpiece photo aspecial effect, and the color of the type plays into itperfectly. Careful use of color makes this cover holdtogether very well.

Honorable Mention

California Horsetrader"On A High Note"Designer/Photographer: Daniel LewMay 18, 2006The proud look on the rider’s face and the horse’sribbon may seem like a fairly routine photo, butthey exude such pride and happiness that the readeris drawn to both. The masthead especially jumps outin the white type on black background, and thecontrasts throughout the cover make it effective.

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Horsemen's Yankee Pedlar"Solve the Distance Dilemma"Designer: William Greenlaw Photographer: Phelps PhotographyJuly 2006Classic photo and design lets the bright quality of thephoto carry over to the rest of the cover as well. Theplacement of the type helps frame the photo, and thatonly helps the overall effect.

Class 34EDITORIAL DESIGN

(circulation 5,000 and under – 9 entries)

1st Driving Digest"The Gypsy and the Gadjo"Designers: Michelle Ross and Sharon DoddroeMarch/April 2006This designer used very good photography, a displaytype face that works with the subject matter and aninteresting flow of images to take us easily throughthe three spreads. From beginning to end this is awell designed and thought out entry.

2ndThe Carriage Journal"The Coach at 59 Second Street"Designer: Jennifer SingletonOctober 2006There is a clean must read feeling about this entry.The simplicity of layout fits the subject matterperfectly. The type treatment of the headline andcaptions is just enough to add to the interest and getyou reading. All of the images are given the rightamount of space.

Class 35EDITORIAL DESIGN

(circulation 5,000 to 25,000 – 45 entries)

1st Arabian Horse World"*Marwan Al Shaqab"Designer: Melanie DavisPhotographer: Stuart VestyMay 2006This designer carried a subtle elegance throughoutthe four spreads of this entry. The excellent photog-raphy is matched by the type choices, the use of

color throughout. and the background treatment. Awell thought out piece from beginning to end.

2ndThe Blood-Horse"2006 Year in Review"Designers: Anne Kindl and Beth McCoyArt Director: Beth McCoyCreative Director: Suzanne DormanDecember 23, 2006At first glance this entry seemed overwhelming butas you go through each page you realize the thoughtthat went into keeping this different from page topage while not overpowering you with varying typeand design treatments. There are elements that repeatwhich tie the pages together yet the images vary insize and shape and make it all flow into a very welldesigned entry.

3rdHorsemen's Yankee Pedlar"The Working Draft Horse"Designer: William GreenlawNovember 2006The designer did a great job organizing anddisplaying all of the information in this piece. Thechoice of color and where it is used guides youthrough the pages. Very well balanced layout.

Honorable Mention

Keeneland Magazine"Garden Spot"Designer: Suzanne DormanPhotographer: Kirk SchleaFall 2006This designer did a great job creating a layout thatfits the subject. It has the elegant feeling that anupscale restaurant deserves. The opening spread islight and open. The type choice works well with thesubject and the color choices work with the photog-raphy. The following pages do just enough tocomplete a nice package.

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The Blood-Horse"King of the Jungle”Designer: Beth McCoyPhotographer: Wally SkalijApril 8, 2006The designer has given us a layout with impact.The size and choice of type face of the reversedheadline works well with the varying sizes and posi-tion of the photographs. The reversed type on thespread is easy to read. The use of the backgroundcolor from the opening spread to the following pageshelps carry you through the article.

Class 36EDITORIAL DESIGN

(circulation over 25,000 – 25 entries)

1st The American Quarter Horse Journal"Timeless"Designer: Diana McClungJune 2006Classic design carried throughout the pages; trulytimeless; very engaging and personal.

2ndEQUUS"Special Report: Healthy Teeth, HealthyHorse"Designer/Illustrator: Celia StrainNovember 2006The layout was an impressive handling of illustra-tion and type; a challenge well done.

3rdJohn Lyons' Perfect Horse"The Carrot or the Stick?"Designer: Lisa WrigleyOctober 2006Terrific opening spread with nice image and concept.

Honorable Mention

The American Quarter Horse Journal"Her Own Woman"Designer: Terry StidgerNovember 2006Nice treatments throughout for layout and composition.

The American Quarter Horse Journal"Through These Eyes"Designer: Terry StidgerSeptember 2006Nice treatments throughout for layout and composition.

Class 37ONE PAGE OR

TWO-PAGE SPREADEDITORIAL DESIGN

(16 entries)

1st The Florida Horse"By A ‘Mile’"Designer: Elisa Jorgensen-BerryPhotographer: Reed PalmerDecember 2006If “a picture’s worth a thousand words” then thisdesigner knew not to stand in the way of thatpremise. The placement and treatment of the text ina subtly faded out patch is very non competitive tothe fabulous photo that was chosen for this spread.The headline with its size, boldness and contentbrings together a striking theme all in one glance. Ittakes skill to know when “less is more” and that kindof design knowledge allowed the creator to presentthe readers with this very exciting layout.

2ndVoice of the Tennessee Walking Horse"Contemplating Colic"Designer: Cory GarnerNovember 2006There is a lot of information coming at the reader inthis editorial. The designer handled all of it with classand clarity. The photo treatment in the backgroundwith the silhouette of the running horse superimposedover the landscape of free running horses created avery nice canvas backdrop for the text and graphics.The spacing, size and density of the copy are cleanand readable and your eye is taken on a journey thatwas well planned by the designer.

3rdThe Whip"Classical Trot Work Connects Training andJudging"Designer: Koren HerrimanIllustrator: Sandy RabinowitzSeptember 2006Classy would be the word to describe this understatedvision in black and white. The wispy, gentile treat-

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ment of the type styles and graphic enhancements aredirectly in line with the weight of the technical illus-trations they surround. It is a breath of fresh air in aworld where so much is overdone. It entices theaudience to read without fear of deciphering.

Honorable Mention

Quarter Horse News"Back at the Ranch"Designer: Tom GeiserMay 15, 2006The way this piece was designed brings bold excite-ment throughout. The type choices and placementboast the premise of this very masculine theme.The treatment of the wonderful action photos causescontinual flow all through the layout.

The Whip"Let It Snow"Designer: Koren HerrimanPhotographer: Lisa CenisMarch 2006 This design is surely a “Winter Classic” in itself. Itmakes you feel the wonder of an old time winterevent. The placements and fades used on the photoswork well to not interrupt the visual flow. The treat-ment of the headline has a deep winter snow feel toit and the hints of red bring your eye across thepage gracefully.

Class 38EDITORIAL COVERAGE

DESIGN(21 entries)

1st Barrel Horse News"Summer Tour Triumph"Designer: Ronni Haslett December 2006This editorial design brings all the excitement of thePro Rodeo Finale to the reader at a glance. Thesubject of the main action photo cutting into theheadline grabs the reader and puts them in the spiritof the event. The typographic treatment keeps theinterest alive and the hairline grid subtly binds thelayout together from page to page. This inspireddesign communicates the story behind it nicely.

2ndPaint Horse Journal"The Voice of a Breed"Designer: Shaun Paul November 2006This editorial design truly portrays the celebrationof the 40 year span of the Paint Horse Journal.Starting out with a classy headline introduction andmagazine covers placed into a timeline, the readergets the gist of the editorial content at a glance.Page to page the follow through with the placementof vintage photos, text and color never deviates fromthe theme of the story right down to the very lastpage which gives us a glimpse of the future of thispublication. The design did everything it was meantto do in a solid, comprehensive visual.

3rdVoice of the Tennessee Walking Horse"Celebration: Celebrating the TennesseeWalking Horse 2006"Designer: Heidi Scott October 2006The word for this design is elegant. The dark andsubtle fireworks display is the perfect backdrop forvisually celebrating this event. The fashionable treat-ment of the headline and subsequent muted repeti-tion of the main line throughout the layout is the tiethat binds this design together. The array of colorfulphotos is enhanced by the thin white borders thatsurround them and highlights of the event arepronounced by contrasting bright graphic treatments.This design is a true complement to the story told.

Honorable Mention

Practical Horseman"World Equestrian Games 2006"Designer: Alyssa Tavernia Photographers: Arnd Bronkhorst, Shawn Hamilton,Hilda Gurney, and Charles MannNovember 2006This pictorial layout is very complementary to theeditorial content. The designer has chosen type thatis classically laidback with hints of color positionedthroughout the design but has still allowed the photosto be dominant and tell the story of the event as theydo so well.

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Voice of the Tennessee Walking Horse"Youngsters Showcased at Midwest RegionalFuturity"Designer: Cory Garner November 2006This design is colorful and youthful, quite aproposfor the story at hand. The techie backgrounds and cutaway treatments of the photos, also young, give thereader the visual sense of exuberance. The layoutcertainly complements the editorial content.

Class 39PUBLICATION STAFF

BLACK & WHITEEDITORIAL

PHOTOGRAPH(14 entries)

1st The Chronicle of the Horse"Steffen Peters and Floriano"Photographer: Sara LieserSeptember 8, 2006Wonderful portrait of horse and rider. Timing of shotcaptures the flow and grace of the team. Focus anddepth of field are very good. The tonal range fromhighlight to shadows is full. Image composition strong,excellent execution all aspects of this photograph.

2ndThe Chronicle of the Horse"Eugenie Angot"Photographer: Tricia BookerSeptember 22, 2006Strong image of horse and rider. Exposure andfocus handled well. Vertical composition flows wellto subject's faces. Image captures the moment andthe emotion. A well-executed photo.

3rdFauquier Times-Democrat"Champions"Photographer: Betsy ParkerJuly 19, 2006Excellent image, warm and “flowing.” Tonal rangeand exposure are good, detail held in the highlights.Focus on target, composition balanced with openwater and primary subjects.

Class 40PUBLICATION STAFFCOLOR EDITORIAL

PHOTOGRAPH(31 entries)

1st Paint Horse Journal"Darkness"Photographer: Jessica HeinOctober 2006Superior image, perfect execution of “less is more.”Exposure is well handled with great detail in high-lights. Color, composition, and focus all combineto put the viewer at the heart of this photograph.Message visually delivered, no copy needed.

2ndPerformance Horse"Miss Plain Plain Cover"Photographer: Ross HecoxMarch 2006Visually perfect, this action photograph leaps atviewer. Excellent focus and image crispness. Thevibrant color plus flowing composition combine tomake a well-balanced striking portrait of man andhorse working as one. A definite portfolio piece.

3rdThe Texas Thoroughbred"Showcase Showdown"Photographer: Denis BlakeSeptember/October 2006Excellent image, unique color combinations and tightcrop work very well in this photograph. Strong compo-sition of horizontal horse’s bodies and rider positioncreates abstract image where less is more. A creativeand different solution to standard race imaging.

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Honorable Mention

America's Horse"Tule Canyon"Photographer: Jim JenningsNovember/December 2006Crisp and strong photograph, focus on the movingsubjects draws viewer in. Perspective and compo-sition are handled well, lines of landscape comple-ment shapes of horses and riders. The color balanceis warm and inviting. This image is a recording ofthe American west.

California Riding Magazine"October Issue Cover Shot"Photographer: Cheryl ErpeldingOctober 2006Perspective and cropping makes this a unique image.Color tone is muted, but you can feel the dirt in the air.Exposure holds detail in shadows and whites of the tail.Excellent alternative perspective in horse photography.

Class 41OPEN COLOR EDITORIAL

PHOTOGRAPH(13 entries)

1st The Blood-Horse"Leapin’ Leparoux"Photographer: Matthew GoinsMay 6, 2006Marvelous photograph, timing, position, impact –it's all there. Composition is perfect, the stronghorizontal lines in the background contrast to theaction jumping from the image into the viewersface. Intense colors, perfect exposure and a strongdepth of field are the finishing touches.

2ndThoroughbred Times"Preakness Heartbreak"Photographer: Stuart Haman/Photos by ZMay 27, 2006Superior photograph, action and intensity, a vividmoment frozen in history. Focus is perfect, long lensthrows background out of focus and draws viewerdirectly to the action. Exposure handled well, composition, color tones and cropping are all well balanced.

3rdHorse Connection“Reno and Thor – A Life in Focus"Photographer: John KellyJanuary 2006Wonderful image, the lines and contours of the land-scape are perfectly placed to draw viewer to mainsubject. Exposure is well-handled, nice detail inshadows and highlights especially in the sky.Excellent image composition. The overall tonalrange is the last component that makes this photo-graph a true portrait and work of art.

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Class 42OPEN ILLUSTRATION

(8 entries)

1st Washington Thoroughbred"Another Race"Illustrator: Nina MikailenkoAugust 2006Bold color and dynamic composition. Slashingbrushstrokes intensify movement.

2ndPractical Horseman"A Pyramid Discovered!"Illustrator: Debbie PalenDecember 2006Very professional rendition. Humorous, yet wellrealized. Refined drawing.

Class 43EQUINE-RELATED SINGLE

ISSUE SPECIALTYPUBLICATION

(27 entries)

1st The Florida Horse"Farm & Service Directory 2006-2007"Editor: Michael ComptonDesigners: Renee St. Leger and Elisa Jorgensen-BerryJune 2006This publication is a tastefully designed, glossy massof pertinent information for its readership. The designof content tabs into the format has made it veryreader friendly. The editorial layout and advertisingare elegant. The specific information sections areclean and simply stated making it very easy forreaders to extract the information they would beseeking. In its class, it is truly a cut above the rest.

2ndBlood-Horse Publications"The Blood-Horse Audience Profile"Editor: Robert BolsonDesigner: Beth McCoy Promotions Manager: Ashley RunyonNovember 2006The Blood Horse Audience Profile is a small, sleekpublication. The three picture cover hologram of thestages of a horse’s growth is priceless. The informa-tion inside is clear and to the point. The design withits dual green banners stretching across each pagehas great continuity. Overall the piece is classic.

3rdThe Texas Thoroughbred"Texas Champions Issue"Editor: Denis BlakeDesigner: Amie RittlerFebruary 2006This publication is a classic compilation of cham-pion data tastefully laid out with informational sideand top banners for easy access to information.Everything from the cover photo to the advertise-ments is tastefully designed and in line with thesubject of champion Thoroughbreds.

Honorable Mention

Arabian Horse World"Michael Byatt Arabians"Editor: Denise HearstDesigner: Melanie DavisMay 2006This is an exquisitely designed promotional piece.The softly modeled background, the fine type selec-tion, the understated graphic applications are all deli-cate complements to the subjects of this publica-tion, “the Arabian horse.” The photographs are beau-tiful and the designer has enhanced them admirably.

The Horse Report"Global Health and The Sport Horse"Editor: Barbara MeierhenryDesigners: Gregory Ferraro and Barbara MeierhenryContributing Authors: Gregory Ferraro and PeterTimoneyApril 2006This informational publication was created with a

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clean and understated design that complements itscontent amicably. To start, the illustration coveredby the imprinted vellum overlay was a very classytouch. The treatment of top headline banners andclassic choice of type in soft color make this adelightful read.

Class 44EQUINE-RELATED

BOOK (TEXT)(21 entries)

1st The Saratoga Special"The Best of the Saratoga Special"By Sean Clancy and Joe Clancy Jr.Designer: Kevin TitterCopyright 2006Beautifully designed and laid out, this book wouldbe welcomed by any horse lover, but especiallyThoroughbred/track people. It employs a goodstrong reporting style (as befits a newspaper), witha great feel for the horses and the sport. Somepassages are almost lyrical, and the photographsare breathtaking. The designer has showcased thechosen articles well.

2ndTrafalgar Square Books"All Horse Systems Go"By Nancy S. Loving, DVMBook Designer: Carrie FradkinCover Designer: Heather MansfieldEditor: Caroline RobbinsCopyright 2006Very well-organized text. This book would be anasset to any horseperson's library. Easy to read, withgood cross-references and lots of features like side-bars make this a versatile, useful guide.

3rdStorey Publishing LLC"The USDF Guide to Dressage"By Jennifer O. BryantCopyright 2006Although it is entitled "Guide to Dressage," there isa great deal of good basic horsemanship informationin this practical book. It covers everything from thehistory of the sport to what to wear, to basics andexplanations of various dressage schooling move-ments. The author's approach is friendly andengaging, the more so because she herself is noexpert, but a dedicated student. This encyclopedicbook is a valuable addition to a horseperson's collec-tion of books to keep and refer to often, and it's ahandsome book as well.

Honorable Mention

Primedia Equine Network"Debbie McDonald Riding Through"By Debbie McDonald with Nancy JafferEditor: Nancy JafferDesigner: Lauryl Suire EddlemonEditorial Director: Cathy LawsCopyright 2006The book achieves an excellent balance of personalanecdotes and descriptions of what you are seekingwhen you work with your horse. Basics throughpassage are handled well, and the author doesn'toverdo the dressage lingo. The style is engaging andpersonal, and her enthusiasm for the sport is apparentthroughout. Checkboxes are helpful tools to gaugeyour progress and troubleshoot.

Trafalgar Square Books"Photographing and Videoing HorsesExplained"By Charles MannBook Designer: Carrie FradkinCover Designer: Heather MansfieldPhotographer: Charles MannEditor: Caroline RobbinsCopyright 2006As you would expect, the color photos are excellentthroughout. The author provides hands-on practicalinformation, with photos of successful and not-so-successful attempts supplied for illustration. Nottoo technically oriented or too involved despite thesubject matter. The author makes good suggestionsabout the kinds of equipment to purchase as well.

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Class 45EQUINE-RELATED BOOK

(PICTORIAL)(7 entries)

1st Doug Prather"Private Access – Behind the Gates ofAmerica's Premiere Horse Farms andRanches"Photographer: Doug PratherWritten by Rallie McAllisterPublished by Red Sky Publishing, Inc.Copyright 2006A truly magnificent book with the presentation beingthe perfect venue for the subject matter. The farmsand ranches shown here are all the best of the best,and the photography, layout, and overall qualitymatch them. The fact that this is a limited edition,with only the best quality paper and binding, put itin a different class from the other books. This booklooks like a labor of love and of art.

2ndThe Lyons Press"Horse Breeds of the World"By Nicole Jane SwinneyPhotographer: Bob LangrishEditor: Jessie ShiersCopyright 2006Any horse person is a sucker for a breed’s book, andthis one is beautiful. The photos of the various breedsare stunning, and the design – one or two pagesdevoted to each breed – highlights each one. The textpresents some interesting historical facts as well,making this lovely book also a fascinating read.

Class 46EQUINE-RELATED

CALENDAR(4 entries)

1st Dressage Today"2006 Riding Secrets – Training Solutionsfrom Top Riders"Editor: Patricia LaskoDesigner: Phillip CooperIllustrator: Sandy RabinowitzThis is an extremely attractive and useful calendar.The watercolor work, for starters, is excellent. Eachimage is a perfect fit for what it illustrates. The fontsall match and work well together, and the designelements lend strength to the already strong imagery.Overall this is very clean and well thought out.

Class 47EQUINE-RELATED

NEWSLETTER (PRINT)(5 entries)

1st North American Peruvian HorseAssociation"NAPHA News"Editor/Designer: Carolyn WillsExecutive Director: Donna BearerMarch/April 2006 and July/August 2006One of the best equine-related member-orientednewsletters I have seen. An interesting publicationto read in-depth or to browse through. The mostimportant thing you've achieved with this publica-tion is you've made breeding Peruvian Horses andbeing a member of NAPHA seem fun.

2ndThe Horse ReportEditors: Gregory Ferraro and Barbara MeierhenryDesigner: Barbara MeierhenryJanuary 2006 and July 2006Contributing Authors: Johanna Watson andStephen WhiteVery nice publication. Smooth paper stock, highquality color photos and consistent layout make forvery professional look. Each issue is dedicated solelyto a specific topic, with a variety of in-depth "newsyou can use" articles to drive that topic home.

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Class 48EQUINE-RELATED

NEWSLETTER(ELECTRONIC)

(8 entries)

1st EquiSearch.com"EquiSearch Horses Weekly"Editor: Kate W. LindonOctober 23, 2006 and December 11, 2006Editorial content well done for the wide range of thetarget audiences. The graphic presentation is simpleyet colorful. Most importantly, the presentation ofcontent was excellent. You can view the contents ata high level using the links at the top. The range oftypes of content from forums to blogs was great.

2ndAmerican Paint Horse Association"American Paint Horse AssociationE-Newsletter"Editor/Designer: Laura JesbergMay 2006 and August 2006Excellent description of target audience. Thenewsletter content focus seems to target this audi-ence well. The graphic presentation is extremelywell done, simple but engaging. The "in this Issue"gives readers an overview of the newsletter contentenabling the reader to select the material they areinterested in viewing.

Class 49EQUINE-RELATED

ELECTRONICPUBLICATION

(4 entries)

1st Bloodhorse.comWebmaster: Gordon LesterOnline Editor: Ron MitchellWeb Designer: Jeff FlanneryAn excellent site that focuses on target audiencewell, provides up to the hour information; wellformatted and archietetechnical well designed site.

Class 50MERIAL HUMAN-ANIMAL

BOND AWARD(21 entries)

Karen Briggs"To Serve and Protect"Published in The Canadian Horse JournalMay/June 2006

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Class 51TABLOID/NEWSPAPER

(12 entries)

Winner

Barrel Horse NewsNice covers. Contents are well-organized, easilyread, with great photo treatment. Industry news pageshave nice readable layout and good heads. Q+A forcompetitors is an excellent idea and execution.Layouts are very attractive and distinctive – youknow what magazine you are in.

Honorable Mention

Steeplechase/Eventing TimesOutstanding job of not only keeping readersinformed, but also providing some context andoverview rather than just piecemeal. Nice profilesgive insight into some of the players in the field."Inside the NSA" serves to let readers get to knowthe organization.

Thoroughbred TimesAlthough cover action shots are typical, treatment(blurbs and art) is different from other publications.Contents are easily navigated. News coverage isgood and Derby coverage very thorough. Niceprofiles of people.

Class 52ASSOCIATION OR

SUBSIDIZED MAGAZINE(circulation under 15,000 – 5 entries)

Winner

Hoof BeatsExceptional cover clarity. Contents show dramaticphoto use with some excellent writing. Spotlight:letting readers ask the questions is excellent idea.Excellent service to association.

Honorable Mention

CovertsideWriting in this magazine is top notch. Many stories"take you there." Few publications capture theexperience so well. Regular breakfast feature is notonly enjoyable but includes recipes. Story on youthwas a nice touch. Profiles draw you in and reallylet you know the person. Layout for Centennial isvery effective.

Class 53ASSOCIATION OR

SUBSIDIZED MAGAZINE(circulation 15,000 and over – 11 entries)

Winner

Appaloosa JournalCovers capture personality, engaging. Contents areclean, easy to navigate. Free press section is a nicetouch and shows the association is on the job.Floating quotes are very appropriate. Trivia isengaging. Effective layout for winners presents theinformation without overwhelming the reader.Member service section well broken up.

Honorable Mention

Paint Horse JournalCovers are excellent. Contents are clean, easy toread, with nice photos. Association sections serve theassociation. Useful stories, good mix; writingengaging and a cut above most.

The American Quarter Horse JournalEye-catching covers. Professional handling of anoverwhelming size magazine. Excellent writing andlayouts.

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Class 54STATE OR REGIONAL

PUBLICATION(ANY FORMAT)

(9 entries)

Winner

The Florida HorseThis magazine epitomizes what a regional publica-tion should be. It's all Florida all the time. Covers arecrisp and effective. Contents are easily read, includean admirable variety of photos; subheads are effec-tive. Clean layouts and sometimes dramatic use ofphotos complement the colorful writing.

Honorable Mention

The Northwest Horse SourceThis magazine does a very nice job of deliveringvalue to readers. It covers issues of interest in theregion and links readers with products and servicesthey can use. Covers are interesting, Contents areeasy to follow. Nice use of sidebars with checklistsand useful information. Lots of basic informationappropriate for its audience.

Class 55SELF-SUPPORTED

MAGAZINE(circulation under 15,000 – 6 entries)

Winner

Performance HorseThis is an interesting magazine, driven by and for aspecialized audience of the horse industry. The coverof Performance Horse is strong and neatlyformatted. The contents show that the editors under-stand the magazine’s editorial purpose and knowwho reads this magazine. Features like 40 ques-tions are a good way to cement the relationship.

Honorable Mention

Equine Veterinary ManagementThis magazine goes to veterinarians about the busi-ness side of their veterinary practice and reflects itspurpose consistently. It is quiet, thoughtful andwell done. The content of this magazine doesn’tscream; if anything, its design is formatted andcontent-driven. Good information is presented well.

Class 56SELF-SUPPORTED

MAGAZINE(circulation 15,000 and over – 13 entries)

Winner

EQUUSEQUUS magazine offers an editorial mix that relatesdirectly to current or enduring interests of its specificreadership. From the start, the magazine is invitingwith well-defined departments, which are informa-tive and encourage reader involvement with quizzesand tips. The magazine’s features are also welldesigned, with form following function. Bothservice pieces and issue stories contribute to thisbeing a consistently solid magazine.

Honorable Mention

The Horse: Your Guide to EquineHealth CareThe cover, with its formatted block of blurbs andcover story photo, signifies that this magazine is allabout issue-driven content. Its editors are not tryingto woo readers by flashy gimmicks, but rather withstrong editorial that relates to their specific interest– the care and management of their horses. There islots of “news to use” in this magazine and ancillarysidebars and graphs make it hands-on friendlywithout impediments in the writing that couldintrude on the smooth flow of information and ideas.

Western HorsemanAnything to do with western horsemanship and thatway of life is the obvious focus of this magazine. Thecover establishes that brand with a cowboy on a horseand is supported by a contents page that reinforces themagazine’s mission. Relevant photos are used liber-ally to inform, educate and entertain. The doubletruck photo spread opener is a special visual treat thatis a wonderful change of pace from the many servicepieces the magazine offers. The typography fordepartments is well used, with an established hier-archy that lends consistency to the magazine.

NNOOTTEE:: All honorable mentions are listedalphabetically. Class 29 was cancelled and

several classes were combined.

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EQUUS serves the equine lover’s needs in a widevariety of ways, and it does so in the “concise andeasy-to-read” style enunciated in its mission state-ment. If one word were used to describe this maga-zine it would be “engaging.” Its cover lines grab atthe reader, and the articles are so useful and presentedso well that readers have no escape. A strong letters-to-the-editor section speaks highly of reader engage-ment. Bright titles, excellent photos and illustrations

accompanied by informational captions, clearsubheads or entry points, wonderful sidebars – they’reall there and well-done. Articles are well-structuredand easy to follow, often because they have numberedsteps in them. This is useful information that is meantto be used, and it’s bound to keep readers coming backfor more. The horse-lover, beginner or experienced,must find this magazine difficult to put down. There’ssomething for everyone.

EQUUS

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Kathleen BarczakKathy attended Mount Mary College as a Layton ArtScholar and graduated with a degree in graphicdesign. She began her career at Sight N' Sound, adivision of Western Publishing, where she experi-enced the fine art of illustration, design and layout.Searching for a change in perspective, she transi-tioned to GMR Marketing in New Berlin, Wisconsinas the art director. She built a two-person designteam into a ten-person Creative Services Departmentwhile serving in a management role. She has forevermaintained her love for design and after leavingGMR, she has for the last six years established herown free-lance company, Kathleen Barczak Design,LLC. She also stays very active by raising nine-year-old twins and a five-year-old. Visit kathleenbarcza-kdesign.com her work.

Jeanne BernickJeanne writes about agriculture for Farm Journaland Top Producer magazines, both national agribusi-ness publications with more than 400,000 readers.A graduate of the University of Missouri School ofJournalism, Jeanne has won numerous awards fromthe National Association of Agricultural Journalistsand the American Agricultural Editors' Association(AAEA), including being named Master Writer byAAEA. She currently resides in Eastern Iowa withher husband and two daughters and enjoys trailriding and amateur showing on her horse, a formersprint-track Thoroughbred.

Al CasciatoAl graduated from the Philadelphia College of Art(now University of the Arts) with a BFA inAdvertising Design. After a two year stint in theArmy, he worked for a men’s wear publishingcompany designing ads and catalogs. He spent thenext 27 years with Farm Journal, a good part of thattime as the Art Director, designing magazines andbooks. Al is now Design Director for Farm ProgressCompanies, publishing eighteen regional tabloidsand three national magazines.

Ken Chamberlain Ken is a photographer for The Ohio StateUniversity's College of Food, Agricultural, andEnvironmental Sciences. He has won numerousawards for his photographs from ACE (Associationfor Communications Excellence in Agriculture,Natural Resources, and Life and Human Sciences).He has been a staff photographer for more than 21

years; his photographic products are used inmarketing, public relations, annual reports, scientificimaging, and web sites throughout the college. Heis a graduate of the Rochester Institute ofTechnology. A U.S. Navy veteran, he served aboardthe USS Kitty Hawk as a Photographer's Mate.

Tom CurlTom is a 1970 graduate of Texas A&M Universityin Agricultural Journalism. His professional expe-rience includes 14 years in various editorial positionsfor Progressive Farmer magazine, managing editorof Southern Living magazine, and editor-in-chief ofthe magazine division of the parent company,Southern Progress Corporation. More recently, hewas editor of Country magazine, founding editor ofBirds & Blooms magazine, and President & CEO ofReiman Publications, which at that time publisheda dozen magazines with a combined circulation of16 million. He now does limited consulting work,including service on the board of directors atDynamic Resource Group, a privately ownedpublisher in Berne, Indiana.

Jill J. Dunkel Jill has 13 years experience as a freelance journalist,specializing in agriculture. Her work is routinelypublished in a variety of equine and livestock maga-zines, including Performance Horse, The AmericanQuarter Horse Journal, Quarter Horse News, TheCutting Horse Chatter, plus many others. Her busi-ness, Dunkel Designs, incorporates writing,marketing, photography and web design. She livesand works from her family’s cattle ranch nearWichita Falls, Texas. She enjoys riding, showing andraising horses with her husband and three children.

Deb DunsfordDeb has more than 20 years experience in publicrelations, media writing and account service. Someof her clients have included Monsanto, BASF AgChem., Asgrow Seed, Sea Ray Boats, AzimutYachts, Armstrong Energy Service, Union PlantersBank, and DirectAg.com. She has worked for aninternational top-10 public relations firm and aregional top-20 advertising agency. Deb has writtenfor publications ranging from Modern Bride maga-zine to the Raleigh, North Carolina, “News andObserver.” Her training duties have included mediaand presentation training for clients, crisis manage-ment for Kansas State University’s CooperativeExtension Service and more than 10 years as a

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university instructor teaching media writing, tech-nical writing, oral communication, study skills, andEnglish composition. She is currently the NationalACT advisor for (ACT) Ag Communicators ofTomorrow. Her undergraduate degree is inAgricultural Journalism from Kansas State and herMaster’s and Ph.D. are in English from Texas A&M.In her free time she enjoys golf and flyfishing.

Marie GarafanoMarie is an artist currently living in Havertown, PA.She received a BFA from The Philadelphia Collegeof Art, now the University of the Arts, where she iscurrently a faculty member. In addition to watercolorclasses at The University of the Arts, she also teachesa children’s book class at Hussian School of Art.Prior to her teaching positions, she enjoyed asuccessful career as an illustrator, and completedseveral books for well known publishers, includingGinger Goes on a Diet, a story about a foster childand her cat, for Houghton Mifflin Company. Mariehas participated in many juried shows in theNortheast. She has won several awards includingThe Edith Emerson Prize for portrait at The 62ndAnnual Juried Show at Woodmere Art Museum. Shealso has won The Hugh and Marion Scott Prize atWoodmere. Her work is held in many private collec-tions. She is a member of The Art League ofDelaware County and The Philadelphia Water ColorSociety, where she served as a board member.

Jane HouinFor the past six years, Jane has served as the publicrelations coordinator of the Ohio AgriculturalResearch and Development Center in Wooster,Ohio-the research arm of The Ohio StateUniversity's College of Food, Agricultural andEnvironmental Sciences. Prior to that, she workedin admissions for the university's AgriculturalTechnical Institute and then as a publications editorin the college's Section of Communications andTechnology. Jane received her bachelor's degree inagricultural communications from PurdueUniversity where she also did her master's work inmass communication. While at Purdue, Jane taughtcoursework in journalistic writing, public relationswriting, and agricultural publishing. Since movingback to her family's north-central Ohio farm whereher family owns and operates a rodeo stockcontracting company, Jane has also taught coursesfor North Central State College in business commu-nication, speech communication, composition andliterature in addition to freelance writing for agricul-tural and equine publications and companies. Sheenjoys riding horses with her four-year old daughterand two-year old son.

Wes IshmaelWes began writing for livestock publications in1983. He was editor of Limousin World magazinefor several years, then Director of Advertising andCommunications for the North American LimousinFoundation. In 1996 he founded Clear PointCommunications and now operates the businesswith his wife, Sharla, in Benbrook, Texas. ClearPoint Communications provides editorial, commu-nications services and consulting to a variety ofclients in the livestock industry. Wes also writesthree monthly columns related to the cattle business.He was named the Livestock Publication Council’swriter of the year in 2002.

Christy Couch LeeChristy has diverse experience in the agriculturaljournalism world. She has worked as a writer andphotographer for the Angus Journal and TheAmerican Quarter Horse Journal; as managingeditor of John Deere’s Homestead magazine, witha North American circulation of over 100,000; andcurrently as the production coordinator for theNational Swine Registry’s Seedstock EDGE maga-zine in West Lafayette, Indiana. Christy has receivednumerous awards for her writing and photographythrough the American Agricultural EditorsAssociation and the Livestock Publications Council,and currently serves on the LPC Board of Directors.She and her husband, Craig, live near the Lee familyfarm in Wellington, Illinois, where they raise theirson, Waylon, and a small herd of Angus cattle.

Katherine MarksKatherine is the environmental reporter for theArkansas Democrat-Gazette. She lives near LittleRock with her photographer husband and two veryphotogenic dogs. Before settling in the south, sheworked for newspapers in Maryland and California.

John MeekinsJohn spent more than 20 years working as a reporterfor weekly and daily newspapers in New Mexico,New Hampshire, Indiana and Ohio before goinginto public relations. He also taught journalism atOhio State University for a decade, and for threeyears he published a monthly newspaper on pleasurehorses in Ohio, the Ohio Horseman News.

Candace Pollock Candace is media relations coordinator and associateeditor for the Section of Communications andTechnology in the College of Food, Agricultural,and Environmental Sciences at Ohio StateUniversity. The university's equine program ishoused in this college. Pollock holds a bachelor's

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degree in Journalism and Biology and a master'sdegree in Agricultural Communications. She iscurrently working toward her PhD in RuralSociology. She is originally from Connecticut andhas been an Ohio resident for nearly 10 years. Shehas been with Ohio State for half that time.

Richard RabilDick has 30 years in the design field. He has a BAin Art from UNC-Chapel Hill and a BFA inCommunication Arts and Design from VirginiaCommonwealth University. For five years, he wasart director at the Council for Advancement andSupport of Education, a leading higher educationassociation that focused on marketing and admis-sions at colleges and universities. In 1982, he estab-lished Rabil & Associates Design, whose work wonawards from the Art Directors Club of MetropolitanWashington (ADCMW), Print Magazine, andPrinting Industry of Maryland. For eight years hisfirm designed HorsePlay magazine. In 1997, heformed R+B Design Firm which has won over 80awards. In 2006, R+B’s name was changed toSLICE to reflect new directions in branding thefirm is pursuing. Dick is a member of the Board ofTrade of Washington, DC, on the Board of theAmerican Marketing Association, a member of theInternational Association of BusinessCommunicators, and a lifetime member of the ArtDirectors Club of Metropolitan Washington.

Don Ranly, Ph.D.Don is professor emeritus of the Missouri School ofJournalism where he taught for 32 years and washead of the magazine program for 28 years. He alsotaught undergraduate courses in the Principles ofAmerican Journalism and graduate courses in thePhilosophy of Journalism. He is a veteran presenterof more than 1,000 writing, editing and publishingseminars to corporations, associations, and indi-vidual magazines and newspapers. Author of booksand articles on the subject, Don is internationallysought as a communications expert.

Sherry RossSherry began to cover professional sports in 1978,with an emphasis on the National Hockey Leagueand horse racing. Her assignments have ranged fromthe Stanley Cup to the Breeders' Cup. In 1992, shebecame the first female broadcaster for a majormen's professional sports league when she was hiredby the New Jersey Devils as a radio color commen-tator. In 1995, she returned to writing and has beena reporter and columnist for the New York DailyNews since then, and has been an occasional free-lance contributor to several hockey and horse racing

publications. A lifelong horse lover, she is a 1977graduate of Rutgers University.

Mary RuffMary has over 20 years’ experience in book editingand publishing; for much of that time she was theveterinary editor for a large medical publisher inPhiladelphia. A self-proclaimed bibliophile (espe-cially if the subject matter is horses), her own equinelibrary is constantly growing. She began riding as anadult, taking group lessons with a bunch of little“barn rats” at a hunter barn. Wanting to learn morethan “more weight in your heel,” she sought out alocal rider and trainer, and with his help broke andtrained her own first horse, an Anglo-Trakehner,and is now retraining a Standardbred, teaching himit’s OK to canter. Currently she and her husbandown and operate a small horse farm near Reading,PA, where she also works as a freelance writer andeditor and gives riding lessons, with particular focuson beginners.

Linda H. SmithRaised in Bucks County, Pennsylvania, Linda beganher journalism career at Farm Journal Media in1973 and has written and edited literally hundredsof articles related to the business of farming. TheAmerican Agricultural Editors Association hasawarded her its Oscar In Agriculture three times. In2006, she won AAEA's top award for managementand marketing features and in 2007, was honored bythe National Association of Agricultural Journalistsas one writer of a series on transportation issues. AsManaging Editor of Top Producer, a business maga-zine for large commercial farms, Linda helps plancontent of each issue, makes writing and photo-graphic assignments and sees that the magazinestays on its publishing schedule. She also has editedmore than 200 books on a wide variety of topics andwrites and edits for a number of non-agriculturalpublishers on a freelance basis. In 2000-2001, sheserved as Vice President, Communications andIndustry Development at Norman BorlaugUniversity, an online learning provider for the foodsystem. In addition to acting as judge for AmericanHorse Publications, she has been a screener or judgefor American Business Media and the AmericanSociety of Magazine Editors.

Patricia SmithPat is managing editor of Global Journalist maga-zine, which is published at the Missouri School ofJournalism, where she teaches a magazine staffcourse. Pat has more than 30 years of journalismexperience and has worked on newspapers and maga-zines as an editor, reporter, writer, and art director.

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She has designed numerous magazines and hasserved as a consultant for specialized communicationprojects that include publication design, writing,editing, and planning for profit and non-profit organ-izations. An experienced horsewoman, Pat lives ona farm in Boone County, Missouri, and serves on thecounty’s Planning and Zoning Commission.

Thomas SnoreckMr. Snoreck is the Creative Director and Principalof Ripe Studios, www.ripe.com, a full service designstudio based in Washington DC. "Tomás" as hisfriends know him, has over 24 years experience inthe field of design. The studio offers magazinedesign, marketing communications, logo develop-ment, corporate identification, advertising, multi-media services and web development. He has beenawarded numerous distinguished regional andnational awards for design, photography and illus-tration. He started riding as a young boy and hisfamily raises Tennessee Walking horses in UpperWestern NY State.

Joan TantilloJoni, a natural born artist, has been a graphicdesigner for 36 years. She started out in New YorkCity as public relations artist at Western Electric’scorporate headquarters and was a student of theSchool of Visual Arts. She moved to the Boston areain 1973 and worked as a designer and productionartist for various companies. For over a decade shewas the Art Director of the Eastern/Western QuarterHorse Journal, Hometown Magazine and EJGraphics. Joni did a stint as a freelance artist andeventually set down roots with her own designcompany, D & J Associates. “Designing is in myblood. I never see anything for what it is but what itcould be…if I don’t lay down a good design for afew days I start having visually chargeddreams…like a volcano ready to erupt.”

Willie VogtA 27-year veteran agricultural journalist, Willie hasa long history of looking at technology and theforces shaping agriculture. Those forces - a conflu-ence of technology, policy and trade issues - willreshape how we farm in the short- and long-term. Inhis career, he has covered a wide range of ag-relatedissues from animal nutrition to equipment and tech-nology, from ag policy to how the Internet ischanging agribusiness. He has worked as a writer forseveral publications and as a freelancer acrossseveral industries. He started writing for FarmProgress in 1991 as a freelance writer, and joined thecompany in December 1996 where he started astechnology editor and as Senior Editor for Farm

Futures. He later took on the added role as E-contentdirector helping develop the company's Web sites aswell as marketing Farm Progress content to othercompanies. In May of 2004, Willie was namedCorporate Editorial Director for Farm Progresswhere he oversees the 18 state farm magazinesproduced by the company, the returning nationalpublication Farm Futures as well as each of thosepublications' Web sites. In the spring of 2006, hespearheaded development of a new publication -Rural Life - which targets the many-faceted issuesand opportunities facing the rural homeowner. Willieis a 1980 graduate of Iowa State University, wherehe majored in journalism. He's also a past presidentof the American Agricultural Editors Association.

Susan WeissSusan is President of Net Tango, a web-based soft-ware development company, founded in 1996 inLouisville, Kentucky. Net Tango specializes indeveloping complex internet solutions, including,web software development, e-business applications,interactive websites and intranets. Net Tango, Inc.has been recognized for innovative technology solu-tions earning The Landmark of Excellence Awardfrom the Public Relations Society of America andthe Public Affairs Council Grassroots InnovationAward. Prior to founding Net Tango, Susan spent 12years in various management, system developmentand marketing positions in Washington D.C. andChicago. Susan earned a bachelors degree inBusiness and Economics from The AmericanUniversity and an MBA from the University ofLouisville. Susan currently serves on The KentuckyScience and Technology Corporation Board andExecutive Committee, The University of Louisville'sEntrepreneurship Council and The Center forInformation Technology Enterprises Board. Susanhas also served on a number of other boards and hasreceived the Women Business Owner of the YearAward by the National Association of WomenBusiness Owners and the Distinguished AlumniService Award from the University of Louisville.

Dave WohlfarthDave is a mass communications instructor at WestTexas A&M University where he teaches printmedia classes. He's in his 16th year of teaching. For12 years at the school, he also served as the adviserfor WTAMU's award-winning newspaper, ThePrairie. He has served as a judge for many publi-cations and contests, including the AssociatedCollegiate Press Association. Before becoming ateacher, Wohlfarth spent 27 years in daily newspa-pers, including stops in Dayton, Ohio, (as a sports

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writer, copy editor and news editor) and Lincoln,Nebraska. (executive sports editor). Dave earned aB.A. in journalism from the University of Nebraskain 1964 and a master's in mass communicationsfrom Texas Tech University in 1992. He is an avidtennis player; his wife an avid horse person whocompetes in cutting. His daughter, Jenny, is a formerAmerican Quarter Horse Journal copy editor andcolumnist.

Jenny WohlfarthJenny is a magazine journalism professor at theUniversity of Cincinnati and a contributing editorand travel columnist for Cincinnati Magazine. Herarticles have appeared in numerous nationalconsumer and trade magazines, reporting on topicsranging from travel and business to animal interestsand art. She began her career working for The(American) Quarter Horse Journal and later servedas a managing editor at HOW, a bimonthly trademagazine for graphic designers, and as executiveeditor at I.D. (International Design) Magazine. Shehas served as a juror for several other national jour-nalism competitions, and is judging the AHP awardsfor the fifth time.

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