2005 Regional Summit Creating Value For Filipino Businesses Presentation By Jose Pecho
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Transcript of 2005 Regional Summit Creating Value For Filipino Businesses Presentation By Jose Pecho
NaFFAABusiness Session
CREATING VALUEWITHIN THE
FILIPINO-AMERICAN COMMUNITY
Working Together for Mutual Benefit
Presented by NaFFAA
September 17, 2005
Placeholder for Opening Music
Closing
Opportunities Threats
Strengths Weaknesses
ABOUT THE FILIPINO-AMERICAN COMMUNITYE
xter
nal
Inte
rnal
External
Internal
High Household Income
High Education Level
Highly Skilled and Employed in Professional Positions
Significant Population in Key Markets
Business Owners
No Cohesive Voice
Political involvement is minimal
Behind-the-Scenes Blending-in Mentality
Economic Empowerment
Social Empowerment
Political Empowerment
Perceived as a Small Minority Group
Politically Weak
Dwindling Resources Allocated to More Vocal Groups
Filipino-American Demographics
$35 Billion in Spending Power
Significantly Exceeds US Median Household Income
Second Largest Asian Group in the Country
Almost 50% Live in California
64% Are Foreign-Born
US = $42,148 (insert data)
Source: 2000 US Census
T A N G I B L E I N T A N G I B L E
Sense of Community Friendship Building Business
Relationships Networking Opportunities Civic Pride A stronger, more powerful
voice for all Filipinos
Direct Business Generated between Members
Business Generated through Referrals and Leads from Chamber Members
What Compelling Benefits Does Patronizing Filipino-American Businesses Offer?
What is Our Value Proposition?
VISIONAn Empowered
Filipino-American Community, both Politically and Economically
MISSION
Promote, Support, and Encourage Fil-Ams to use other Fil-Ams in
Business, Investments, and Employment
GOALS
Advance Filipino-American InterestsFor Current and Future Generations
Action Plan Build Trust and Goodwill Develop Vehicles for Communicating Opportunities In
– Business– Investments– Employment
Seek to Promote and Utilize Suppliers and Service Providers Within the Filipino-American Community, First and Foremost, Give Business Owners a chance
Spread the Word, Filipino First Campaign Get Involved and direct your spendable dollars within
our Community
For the Customer For the Supplier
Allow Supplier and Service Provider to Make Fair Profit
Give a Filipino Entrepreneur a Chance to Earn Your Business
Charge the Filipino Customer the “Best” Price You Offer Your Best Customers
Exceed The Customers Expectation for Service and Products
Ask what you can do to earn our Communities Business?
EXPECTATIONS FOR DOING BUSINESS IN THE COMMUNITY
Business Identification Exercise
Identify 3 businesses that you know are owned by Filipino Americans
Naming one company, state one reason why you patronize this company’s product or service?
If you have not utilized a Filipino business, what is one reason they could do better to deserve your support?
Create a Score Card Discuss results in your small group and report back