2004 National AFVDay Odyssey The Odyssey Continues 1 2004 National AFV Day Odyssey, The Odyssey...

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Transcript of 2004 National AFVDay Odyssey The Odyssey Continues 1 2004 National AFV Day Odyssey, The Odyssey...

  • i

    Executive SummaryExecutive Summary 11 The Reason 1 The Response 2 The Results 4 Odyssey Media Samples 8 The Conclusion 9

    Individual Odyssey Event Site Highlights 10

    Odyssey Goals and Objectives 28

    2004 Odyssey Site Location Map 29

    CContentsontents

    200420042004 NNational ational AFV Day OOdysseydyssey

    Showcasing Cleaner Choices Showcasing Cleaner Choices Showcasing Cleaner Choices in Transportationin Transportation

    Final ReportFinal Report Executive SummaryExecutive SummaryExecutive Summary

    The Journey ContinuesThe Journey ContinuesThe Journey Continues

    National Alternative Fuels Training Consortium West Virginia University Ridgeview Business Park, 1100 Frederick Lane Morgantown, WV 26508 phone (304) 293-7882; fax (304) 293-6944 e-mail: al.ebron@mail.wvu.edu website: http://www.naftc.wvu.edu

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    The Odyssey Continues

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    Total attendees: 24,424 Total sites: 54 Total states/provinces: 34 Number of Odyssey Sites by Host Organization

    NAFTC Training Centers: 21 Clean Cities: 16 American Lung Association: 3 Other: 14

    Number of local partners: 655 Number of national partners and sponsors: 8

    Media Coverage: More than 24 million individuals were reached through local and national media outlets. Print: 4,244,767 Radio: 15,486,200 Television: 1,393,800 Web viewers (includes links/calendars at other Web sites): 3,114,622

    Event Formats (as a percentage of total events): Fairs 48% AFV Auto Show/Display/Ride and Drive 20% Conference 16% Networking Breakfast/Luncheon 4% Media Event/Press Conference 6% Road Rally 2% Open House 2% Other 2%

    Number of AFVs displayed at events nationwide: 378

    Highlights—Participant Evaluation Results: • Respondents indicating they acquired AFV information: 92% • Respondents indicating they would test-drive an AFV after the event: 91%

    (An increase of 49% over those who would have test-driven an AFV prior to Odyssey)

    • Respondents indicating a positive change in attitude toward future ownership of an AFV: 89%

    Other Media Highlights: • Percentage of host sites that had local media attendance: 82% • Percentage of sites that had post-event media placements: 93%

    24,424

    Quick Statistics about 2004Quick Statistics about 2004Quick Statistics about 2004 National ational ational AFVAFV DDay ay OdysseyOdysseyOdyssey

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    The Odyssey Continues

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  • The Odyssey Continues

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  • The Odyssey Continues

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    2004 N2004 N2004 National AFV Day Odyssey, ational AFV Day Odyssey, The Odyssey Continues… The Odyssey Continues…

    National AFV Day Odyssey is the spark of an idea that ignited a vision for this nation—a vision of an America that protects the environment and maintains its energy independence by driving cleaner-burning, energy-efficient, advanced technology and alternative fuel vehicles (AFVs).

    The inaugural Odyssey event in 2002 was a first-time effort to make an entire nation aware of AFVs and the technology that makes them a smart choice in transportation. This one- day, ground-breaking event drew crowds from California to Connecticut, with sites in 34 states nationwide.

    Building on the success of the first event, the second National AFV Day Odyssey on April 2, 2004 was an extraordinary triumph that broke every record from the inaugural Odyssey event! Attendees from across the United States and Canada came to Odyssey sites that featured educational conferences, information about AFV training opportunities, and ride-and-drive demonstrations of alternative fuel vehicles and popular hybrids like the Toyota Prius and Honda Civic. The focus was educating policymakers, students, fleet managers and the general public about the benefits of AFVs, and increasing consumer awareness of the options available with advanced technology and alternative fuel vehicles.

    More than 24,000 people traveled to Odyssey events throughout North America. With gasoline prices rising in the U.S., many people attended Odyssey to find out about energy-efficient AFVs that can save them money at the pump. Others came to see alternative-fueled cars, trucks and buses that are less polluting choices in transportation. And a significant number of participants attended events because they’re concerned about this nation’s dependence on foreign oil.

    A desire to protect the environment—because clean air matters. The need for energy-efficient vehicles that save money at the pump. Freedom from our dependence on foreign oil—because energy independence matters.

    These issues are the cause of widespread concern among Americans, and the automotive and alternative fuel vehicle

    industries in the U.S. are responding by developing fuel-efficient hybrids, and by manufacturing

    AFVs that are less polluting than vehicles powered by gasoline and

    other petroleum byproducts. Compressed natural gas

    (CNG), liquefied natural gas (LNG), propane, ethanol, and hydrogen are being used to power “next generation” vehicles that

    are cleaner-burning and cheaper to fuel and maintain.

    As a prominent partner in the alternative fuels industry, the

    National Alternative Fuels Training Consortium (NAFTC) promotes awareness

    of alternative fuel vehicles by coordinating events like National AFV Day Odyssey, and by developing curricula and offering AFV training. Headquartered at West Virginia University, the NAFTC consists of 25 National Training Centers (NTCs) located in 22 states across the U.S. These training centers are educational institutions dedicated to supporting the use of alternative fuel vehicles by providing AFV training and education to fleet managers, technicians and others who maintain and service AFVs.

    TThe he RReasoneasonReasonRReasonR National AFV Day Odyssey…because clean air and energy independence matter!

    Building on the success of the first event, the second National AFV Day Odyssey on April 2, 2004 was an extraordinary triumph that broke every record

    ride-and-drive demonstrations of alternative fuel vehicles and popular hybrids like the Toyota Prius and Honda Civic. The focus was educating policymakers, students, fleet managers and the general public about the benefits

    industries in the U.S. are responding by developing fuel-efficient hybrids, and by manufacturing

    AFVs that are less polluting than vehicles powered by gasoline and

    other petroleum byproducts. Compressed natural gas

    (CNG), liquefied natural gas (LNG), propane, ethanol, and hydrogen are being used to power “next generation” vehicles that

    are cleaner-burning and cheaper to fuel and maintain.

    As a prominent partner in the alternative fuels industry, the

    National Alternative Fuels Training Consortium (NAFTC) promotes awareness

    of alternative fuel vehicles by coordinating events

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    On April 2, 2004, the NAFTC’s National Training Centers joined with 16 Clean Cities Coalitions, 3 American Lung Association entities, and 17 other like-minded organizations to sponsor the second National AFV Day Odyssey, which was a triumph that surpassed all expectations. Starting with a national media kick-off event at College of the Desert in Palm Desert, California, Odyssey 2004 was a stellar success!

    Acclaimed actor and conservationist Dennis Weaver joined the Odyssey team as the event’s national spokesperson. Weaver spoke at the national media kick-off event in Palm Desert, and also recorded Odyssey promotional segments that aired on radio stations throughout the nation.

    With Odyssey sites in 34 states across the U.S. and in 2 Canadian provinces, this year’s National AFV Day Odyssey became an international event. A total of 655 local partners, governmental agencies, educational institutions, and other organizations across North America came together to celebrate this one-day event that promotes AFVs and the clean-burning alternative fuels that power them.

    Though the focus of Odyssey is now international in its scope and impact, every individual event is tailored to meet the needs and interests of consumers in its region.

    On April 2, 2004, the NAFTC’s

    Each site chooses formats and activities that best reflect the local characteristics of the targeted audiences, yet still meet the overall objectives of creating awareness of AFVs and promoting their widespread use.

    With events taking place from Canada to Hawaii, Odyssey 2004 activities included fairs, conferences, presentations by AFV industry representatives and original equipment manufacturers (OEMs), as well as speeches by local environmental and congressional representatives. Some Odyssey events featured ride-and-drive demonstrations of the latest “next-generation” alternative fuel vehicles; others focused on providing educational seminars and networking opportunities to help strengthen industry partnerships; and many more sites drew attention to local sources for AFV education and training.

    No matter what the focus of the individual event, the overall message of Odyssey 2004 remained the same: AFVs and the less polluting fuels they run on can help to keep our air clean, and they can help to free us from our dependence on foreign oil.

    To keep this message consistent at all sites that participated in Odyssey, the NAFTC provided a complete support plan for each site’s coordinator. These ma