2004 East Conference

Adding the fun in Fundraising.

Agenda

Purpose & Fundraising Objectives Fundraising – today and tomorrow Fundraising Avenues Action Plan Case Study I & II Lessons Learned Breakout Session Feedback

Purpose

Knowledge Proliferation Fundraising Avenues Shared Learning

What worked? What did not work?

Feedback

Fundraising Objectives

Support Projects Raise Awareness Brand Building Get new volunteers involved

Funds raised – conceptual view

To

tal

Fu

nd

s/

No

. o

f C

ha

pte

rs(

Vo

lun

tee

rs)

1992 1999 2004 Beyond

Time

Today

Recommended/Better

Average

Average

Scale – Funds/Projects vs. Chapters

Qu

ali

ty/Q

ua

nti

ty

# of Chapters/Volunteers

Funds and # of Projects

Quality …

Takeaways… ‘Y’ Chapters = $X MM : ‘2Y’ Chapters = $ 2X MM

but of course … results in more projects funded

Are we looking for QUALITY OR QUANTITY ? Future – At some point there will be saturation What does growth mean for Asha? (Comes back to the

same question about what we want to Achieve – More Projects or ……)

Risks associated with growth based on current Model Projects dropped Branding ……..

Fundraising Avenues

Fu

nd

rais

ing

Events

Individual Donors

Corporations

Partnerships

Foundation - grants

Chapter

Inter chapter(HoH, NoH, HiF)

HNWI

Asha Star

Recurring

Companies(Western Union)

Employee Giving

Like minded Organizations

(CRY, AID,Pratham)

eBay foundation

J&J foundation

Events: Return on Effort

Asha Quiz

Marathon

Medium Concert

Volunteer Effort

Profit

1k

10k

100k

Large Concert

Signature Events

Harbingers of Hope (Asha Marathon) SAC: Support A Child Stanford Holi Show Cricket Tournament Quiz Pictionary Film Festivals Dinner

Action Plan

Conference call once every month focusing on a specific avenue

Include a blurb in ‘Asha Patrika’ once a month

Get at least one volunteer to champion a component

Any more thoughts/ideas??

Case Study I – Asha Utsav 2003 Princeton’s Annual Event

Musical Extravaganza Live Stage Performances

Bhangra, Qawwali, Fusion dance Ticket price : $15/ adults ,

$10/children Total number of tickets sold : 422 tickets Individual Sponsorships : $100 - $400

Timeline : 3 months Volunteers : 10-15 volunteers

Case Study I – Asha Utsav 2003 (contd.) Expenses : $5437 Revenue : $29314

Corporate Sponsorships : $3200 Individual Sponsorships : $11050 Souvenir Advertisements : $1350 Onsite Merchandise (net) : $127 Food and Drinks (net) : $585 Tickets/Donations : $13002

Net Proceeds : $23877

Case Study II – Nayika’s

NYC/NJ’s Spring Event Acclaimed Oddisi dance group Live Stage Performance

Ticket Price : $45, $25, $15 Total number of tickets sold : 223 (attendance : 261)

Timeline : 2 months Volunteers : 10 volunteers Net Sales : $5400 Expenses : $6500 Net Loss : $1100

Lessons Learned

Artists should be empathetic to Asha’s mission

Cover expenses through sponsorships Involve experienced volunteers when

negotiating contracts Time management on various aspects –

sponsorship, publicity, ticket-sales 4-5 months of pre-planning required

Points to ponder

Not a funding agency Prevent volunteer burnout Get new volunteers wherever possible Utilize learning from other chapters – don’t

have to re-invent the wheel.

Break-out Session

To propose an innovative fundraising idea with high return on effort (ROE).