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2003 International Technology Forum - Jan 15, 2003Motorola General Business Information– Slide 1Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
Going through the Edge, from 2.5G to 3GGoing through the Edge, from 2.5G to 3GPresented by
Kenny CheungKenny CheungGeneral Manager, General Manager,
Wireless and Broadband System Group AsiaWireless and Broadband System Group AsiaMotorola Semiconductor Products SectorMotorola Semiconductor Products Sector
Kenny CheungInternational Technology Forum 15th Jan 2003 – Slide 2Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
AgendaAgenda
• Wireless Market Challenge
• Changing rule-of-the-game through
Platform Solutions
• Technology Innovations in Hong Kong
Kenny CheungInternational Technology Forum 15th Jan 2003 – Slide 3Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
Advancement of Cellular TechnologyAdvancement of Cellular Technology
•GSM ANSI 136 Interoperability Team•GERAN – GSM EDGE Radio Access Network•UTRAN –UMTS Terrestrial Radio Access Network
All IP RAN
GSM
TDMA
GAIT*
GP
RS EDGE
Classic
EDGECompact
ED
GE
GP
RS
-136
HS
IMT2000
FDD:WCDMA
TDD:WCDMA
TD:CDMA
TD:SCDMA
UMTS
2G 2.5G 2.75G 3G
<9.6kbps <115kbps <384kbps <2Mbps
Western Europe
ED
GE
Ph
ase
II
<384kbps
EGPRSEDGE
Phase1Rel99
EDGEPhase2Rel4,5, 6
and beyond
UTRANGERANiDEN
cdma2000™1XEV-DV
cdma2000™1xEV-DO
cdma2000™1XRTTCDMA
PDC
>2Mbps
4G
UWBSDRHSDPA….
20022002 20032003 2004200420012001
Bluetooth™ WLAN
Kenny CheungInternational Technology Forum 15th Jan 2003 – Slide 4Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
0
500
1,000
1,500
2,000
2000 2001 2002 2003 2004 20052000 2001 2002 2003 2004 2005
(Millions)
(Estimate)
715M
940M
1.2B
1.4B
1.6B1.7B
3G (W-CDMA, UMTS, 1X-EV, TD-SCDMA)2.75G (EDGE, 1XRTT)2.5G (GPRS, IS95B)2G (GSM, CDMA, TDMA, PDC)1G (Analog)
3G (W-CDMA, UMTS, 1X-EV, TD-SCDMA)2.75G (EDGE, 1XRTT)2.5G (GPRS, IS95B)2G (GSM, CDMA, TDMA, PDC)1G (Analog)
Source: Motorola
Cumulative Subscription Forecast by Technology Generation
Cumulative Subscription Forecast by Technology Generation
2.5G& BeyondVoice-Data & Content
2G Voice
Kenny CheungInternational Technology Forum 15th Jan 2003 – Slide 5Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
SagemWA3050
Nokia 7650SonyEricsson
P800
Sony-Ericsson T68i
Nokia 9210
Siemens M50
Siemens SX45
Siemens S45
HP Jornada 928
Smartphone
•Entertainment & Multimedia
• Convergence of a PDA and a phone
Feature
•Entertainment andbusiness applications
• Audio Rich, Imagingsupport
Mid Tier• Innovative design
• Audio and gamessupport
Siemens SL45i
Nokia 6610
Nokia 3510
Nokia 3410
Entry Level
• Basic appications
• Phone personalization
Philips Fisio 820
Philips Fisio 620Nokia 5210
Sagem M930
Alcatel 501
Alcatel 30x
Siemens
C45
Advance Voice
Voice Only
Sendo z100
Motorola T190
Sewon SG2000
Advance data
Voice/Data
SagemWA3050
Nokia 7650SonyEricsson
P800
Sony-Ericsson T68i
Nokia 9210
Siemens M50
Siemens SX45
Siemens S45
HP Jornada 928
Smartphone
•Entertainment & Multimedia
• Convergence of a PDA and a phone
Feature
•Entertainment andbusiness applications
• Audio Rich, Imagingsupport
Mid Tier• Innovative design
• Audio and gamessupport
Siemens SL45i
Nokia 6610
Nokia 3510
Nokia 3410
Entry Level
• Basic appications
• Phone personalization
Philips Fisio 820
Philips Fisio 620Nokia 5210
Sagem M930
Alcatel 501
Alcatel 30x
Siemens
C45
Advance Voice
Voice Only
Sendo z100
Motorola T190
Sewon SG2000
Advance data
Voice/Data
Market Segmentation and Selling Features Market Segmentation and Selling Features
Cost Effective Cost Effective
Small Form Factor, Color, MIDI, EMS, MMS, Camera, BTSmall Form Factor, Color, MIDI, EMS, MMS, Camera, BT
Open OS and Applications, Multimedia (MPEG4)Open OS and Applications, Multimedia (MPEG4)
Kenny CheungInternational Technology Forum 15th Jan 2003 – Slide 6Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
State of Wireless Handset IndustryState of Wireless Handset Industry
• 2G/2.5G Voice & Data Handset still dominates the market while 2.75G is trying to fill the technology gap before 3G is mature.
• World top tier handset manufacturers consolidation are going on to stay competitive and ODM’s become more popular choice.
• China become the largest handset consumption country in the world and Domestic brand has achieved outstanding growth.
• Handset key selling features have changed fundamentally and development cycle time cutting shorter.
Kenny CheungInternational Technology Forum 15th Jan 2003 – Slide 7Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
AgendaAgenda
• Wireless Market Challenge
• Changing rule-of-the-game through
Platform Solutions
• Technology Innovations in Hong Kong
Kenny CheungInternational Technology Forum 15th Jan 2003 – Slide 8Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
•Down loader tool•Configuration tool•Calibration tool•Real Time Analysis tool for FTA
Radio Testing Environment
Radio Testing Environment
•Down loader tool•Configuration tool•Calibration tool•Real Time Analysis tool for FTA
Radio Testing Environment
Radio Testing Environment
i.250 GSM/GPRS Platform Solutions Changing Rule-of-the-Game
i.250 GSM/GPRS Platform Solutions Changing Rule-of-the-Game
•Training•Field Apps Support•FTA Support•Field Test Support•Manufacturing Adoption Support
•GSMEngine Stack
SoftwareSoftware
•Baseband•Front End•Power Amp Module•Power Management•Battery Charger /Protection IC
ChipsetChipset•Schematics and Layout
•Bill of Material
•Reference MMI
Reference DesignReference Design
•MMI, Product Support, and Software
Integration Tools
•ApplicationDevelopment
System
IntegratedDevelopmentEnvironment
IntegratedDevelopmentEnvironment
•MMI, Product Support, and Software
Integration Tools
•ApplicationDevelopment
System
IntegratedDevelopmentEnvironment
IntegratedDevelopmentEnvironment
•Production testing S/WCustomization
Manufacturing Testing
Environment
Manufacturing Testing
Environment•Production testing S/W
Customization
Manufacturing Testing
Environment
Manufacturing Testing
Environment
Point
Platf
orm
Kenny CheungInternational Technology Forum 15th Jan 2003 – Slide 9Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
i.250 Platform Chipset SolutionsTHE Best Architecture
i.250 Platform Chipset SolutionsTHE Best Architecture
Highest Integration with <150 components
Kenny CheungInternational Technology Forum 15th Jan 2003 – Slide 10Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
Motorola Confidential Proprietary
i.250-based Handset
IntegratedPower Amp
VLIFFront End
Mixed-SignalBasebandPower Mgt.
& Audio
ExpandableMemoryBattery Protection
And Charger
•<60-80 cc Form factor•Single side placement•<700 trace nets•~150 components
Kenny CheungInternational Technology Forum 15th Jan 2003 – Slide 11Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
Ap
plic
atio
nP
roce
sso
rs
Layer 1 - 3
Operating System / Technology
ImageSensors
BluetoothRx
Power/Audio/Control & Interface
RFASIC
Baseband
Memory
Tx
Platform Solutions Addressing Both Hardware and Software
Platform Solutions Addressing Both Hardware and Software
metrowerksDevelopment ToolsApplications
J2ME
Kenny CheungInternational Technology Forum 15th Jan 2003 – Slide 12Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
Enhancing Software Technologies on i.250 PlatformEnhancing Software Technologies on i.250 Platform
i.250 GSM/GPRS Platform
EMS
WAP
J2ME
MMIToolkit
Voice Annotation/Voice Recognition
MIDIRingtone
Smart Text Entry
3DAnimation
ImageSupport
Bluetooth
EOTD
TTY
Kenny CheungInternational Technology Forum 15th Jan 2003 – Slide 13Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
AgendaAgenda
• Wireless Market Challenge
• Changing rule-of-the-game through
Platform Solutions
• Technology Innovations in Hong Kong
Kenny CheungInternational Technology Forum 15th Jan 2003 – Slide 14Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
Core Technology Center for Asia – HK
CHINA
Korea
Taiwan
Hong Kong
Malaysia
Singapore
Philippines
Tianjin
India
• Headquarters in HK:- Platform Creation - System and IC Design- New Product Introduction- Market and Business
Development
Beijing
Shanghai
ShenZhen
Japan
SuZhou
Australia
Kenny CheungInternational Technology Forum 15th Jan 2003 – Slide 15Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
i.250 Worldwide Support Infrastructure
Customer TeamsProgram Mgr
Development Tools
Documentation
Program Mgr
SW Proj. Mgr HW Proj. Mgr
HelpDeskRelease Cntl
i.2xx Mkt Mgr
Test Proj. Mgr
Pgm Facilitator
Hardware
MFG & Testing
Software
System Integration
Product Mgr
Quality
MMI/Applications
GSM/GPRS Engine
PCB/Manufacturing
RF System
Audio/Logic
Customer Platform Team
Core Technology team
Internal &Performance
Tests
ComplianceEngineering
IntegrationEngineering
Platform Arch.
Mot Tech. Mgr
IPR Mgr
Integration Mgr
Platform Integration
Mgt
Connectivity
EngineMaintainence
Kenny CheungInternational Technology Forum 15th Jan 2003 – Slide 16Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
Global GSM/GPRS Platform Integration Center in HKGlobal GSM/GPRS Platform Integration Center in HK
RAMS System
RF Performance Test Platform•900/ 1800/ 1900MHz Bands
Orga SIM Simulator
SIM Interface & STK Test Platform•Support 3V and 5V SIM test technology.•More than 54 SIM interface test.•Support SIM Tool Kit test.
Anite SAT4
Signaling Test Platform•850/ 900/ 1800/ 1900MHz Bands•More than 350 test cases for Signaling test•More than 100 test cases in GPRS test
Pre-SAR Measurement Platform• Simulate brain tissue.• Measure EM field from mobile.• Pre-SAR measurement.
Scan Profiler
RAMS System
RF Performance Test Platform•900/ 1800/ 1900MHz Bands
RAMS System
RF Performance Test Platform•900/ 1800/ 1900MHz Bands
Orga SIM Simulator
SIM Interface & STK Test Platform•Support 3V and 5V SIM test technology.•More than 54 SIM interface test.•Support SIM Tool Kit test.
Orga SIM Simulator
SIM Interface & STK Test Platform•Support 3V and 5V SIM test technology.•More than 54 SIM interface test.•Support SIM Tool Kit test.
Anite SAT4
Signaling Test Platform•850/ 900/ 1800/ 1900MHz Bands•More than 350 test cases for Signaling test•More than 100 test cases in GPRS test
Anite SAT4
Signaling Test Platform•850/ 900/ 1800/ 1900MHz Bands•More than 350 test cases for Signaling test•More than 100 test cases in GPRS test
Pre-SAR Measurement Platform• Simulate brain tissue.• Measure EM field from mobile.• Pre-SAR measurement.
Scan Profiler
Pre-SAR Measurement Platform• Simulate brain tissue.• Measure EM field from mobile.• Pre-SAR measurement.
Scan Profiler
Kenny CheungInternational Technology Forum 15th Jan 2003 – Slide 17Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
i.250 and DragonBallThe heart of a Smartphone
i.250 and DragonBallThe heart of a Smartphone
Kenny CheungInternational Technology Forum 15th Jan 2003 – Slide 18Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
Application Software Driven Solutions Application Software Driven Solutions
Taking Pictures!Taking
Pictures!
Instant Messaging!
Instant Messaging!
Video Mail!Video Mail!
Music!Music!
Email!Email!
Web Browsing!
Web Browsing!
Open and Powerful Platform
Kenny CheungInternational Technology Forum 15th Jan 2003 – Slide 19Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
Complete Wireless Platform SolutionComplete Wireless Platform Solution
ImagingCMOS Camera Module - Camera-on-a-chip family
Mobile Radio Solutioni.250 GSM/GPRS Platform
ApplicationsDragonBall MX Processor
- Optimized multimedia and J2METM applications
Wireless Networking Bluetooth Transceiver- Single-chip BluetoothTM Solution
Kenny CheungInternational Technology Forum 15th Jan 2003 – Slide 20Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
SummarySummary• Technological Advancement
– i.250 Platform creation (Software, Reference design, Chipset and Tools) can achieve 6 months handset development by reducing 50% cycle time.
– Provide a smooth migration to 2.75G and 3G through strong Application Software on DragonBall processor.
• Support China/HK High Technology Industry– Establish Global Center-Of-Excellence for GSM/GPRS in HK to enhance
High-Tech Industry position
– Addressing China Local market requirement.
– Created the pull-through Local industry for handset market i.e. Accessories, software application developers, PCB, LCD Module, Assembly, Battery etc.
– Set foundation for local 3rd party and University collaboration programs.
2003 International Technology Forum - Jan 15, 2003Motorola General Business Information– Slide 21Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.
Going through the Edge, from 2.5G to 3GGoing through the Edge, from 2.5G to 3GPresented by
Kenny CheungKenny CheungGeneral Manager, General Manager,
Wireless and Broadband System Group AsiaWireless and Broadband System Group AsiaMotorola Semiconductor Products SectorMotorola Semiconductor Products Sector