2003 International Technology Forum - Jan 15, 2003 Motorola General Business Information– Slide 1...

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2003 International Technology Forum - Jan 15, 2003 Motorola General Business Information– Slide 1 Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved. Going through the Edge, from 2.5G to 3G Going through the Edge, from 2.5G to 3G Presented by Kenny Cheung Kenny Cheung General Manager, General Manager, Wireless and Broadband System Group Asia Wireless and Broadband System Group Asia Motorola Semiconductor Products Sector Motorola Semiconductor Products Sector

Transcript of 2003 International Technology Forum - Jan 15, 2003 Motorola General Business Information– Slide 1...

2003 International Technology Forum - Jan 15, 2003Motorola General Business Information– Slide 1Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.

Going through the Edge, from 2.5G to 3GGoing through the Edge, from 2.5G to 3GPresented by

Kenny CheungKenny CheungGeneral Manager, General Manager,

Wireless and Broadband System Group AsiaWireless and Broadband System Group AsiaMotorola Semiconductor Products SectorMotorola Semiconductor Products Sector

Kenny CheungInternational Technology Forum 15th Jan 2003 – Slide 2Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.

AgendaAgenda

• Wireless Market Challenge

• Changing rule-of-the-game through

Platform Solutions

• Technology Innovations in Hong Kong

Kenny CheungInternational Technology Forum 15th Jan 2003 – Slide 3Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.

Advancement of Cellular TechnologyAdvancement of Cellular Technology

•GSM ANSI 136 Interoperability Team•GERAN – GSM EDGE Radio Access Network•UTRAN –UMTS Terrestrial Radio Access Network

All IP RAN

GSM

TDMA

GAIT*

GP

RS EDGE

Classic

EDGECompact

ED

GE

GP

RS

-136

HS

IMT2000

FDD:WCDMA

TDD:WCDMA

TD:CDMA

TD:SCDMA

UMTS

2G 2.5G 2.75G 3G

<9.6kbps <115kbps <384kbps <2Mbps

Western Europe

ED

GE

Ph

ase

II

<384kbps

EGPRSEDGE

Phase1Rel99

EDGEPhase2Rel4,5, 6

and beyond

UTRANGERANiDEN

cdma2000™1XEV-DV

cdma2000™1xEV-DO

cdma2000™1XRTTCDMA

PDC

>2Mbps

4G

UWBSDRHSDPA….

20022002 20032003 2004200420012001

Bluetooth™ WLAN

Kenny CheungInternational Technology Forum 15th Jan 2003 – Slide 4Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.

0

500

1,000

1,500

2,000

2000 2001 2002 2003 2004 20052000 2001 2002 2003 2004 2005

(Millions)

(Estimate)

715M

940M

1.2B

1.4B

1.6B1.7B

3G (W-CDMA, UMTS, 1X-EV, TD-SCDMA)2.75G (EDGE, 1XRTT)2.5G (GPRS, IS95B)2G (GSM, CDMA, TDMA, PDC)1G (Analog)

3G (W-CDMA, UMTS, 1X-EV, TD-SCDMA)2.75G (EDGE, 1XRTT)2.5G (GPRS, IS95B)2G (GSM, CDMA, TDMA, PDC)1G (Analog)

Source: Motorola

Cumulative Subscription Forecast by Technology Generation

Cumulative Subscription Forecast by Technology Generation

2.5G& BeyondVoice-Data & Content

2G Voice

Kenny CheungInternational Technology Forum 15th Jan 2003 – Slide 5Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.

SagemWA3050

Nokia 7650SonyEricsson

P800

Sony-Ericsson T68i

Nokia 9210

Siemens M50

Siemens SX45

Siemens S45

HP Jornada 928

Smartphone

•Entertainment & Multimedia

• Convergence of a PDA and a phone

Feature

•Entertainment andbusiness applications

• Audio Rich, Imagingsupport

Mid Tier• Innovative design

• Audio and gamessupport

Siemens SL45i

Nokia 6610

Nokia 3510

Nokia 3410

Entry Level

• Basic appications

• Phone personalization

Philips Fisio 820

Philips Fisio 620Nokia 5210

Sagem M930

Alcatel 501

Alcatel 30x

Siemens

C45

Advance Voice

Voice Only

Sendo z100

Motorola T190

Sewon SG2000

Advance data

Voice/Data

SagemWA3050

Nokia 7650SonyEricsson

P800

Sony-Ericsson T68i

Nokia 9210

Siemens M50

Siemens SX45

Siemens S45

HP Jornada 928

Smartphone

•Entertainment & Multimedia

• Convergence of a PDA and a phone

Feature

•Entertainment andbusiness applications

• Audio Rich, Imagingsupport

Mid Tier• Innovative design

• Audio and gamessupport

Siemens SL45i

Nokia 6610

Nokia 3510

Nokia 3410

Entry Level

• Basic appications

• Phone personalization

Philips Fisio 820

Philips Fisio 620Nokia 5210

Sagem M930

Alcatel 501

Alcatel 30x

Siemens

C45

Advance Voice

Voice Only

Sendo z100

Motorola T190

Sewon SG2000

Advance data

Voice/Data

Market Segmentation and Selling Features Market Segmentation and Selling Features

Cost Effective Cost Effective

Small Form Factor, Color, MIDI, EMS, MMS, Camera, BTSmall Form Factor, Color, MIDI, EMS, MMS, Camera, BT

Open OS and Applications, Multimedia (MPEG4)Open OS and Applications, Multimedia (MPEG4)

Kenny CheungInternational Technology Forum 15th Jan 2003 – Slide 6Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.

State of Wireless Handset IndustryState of Wireless Handset Industry

• 2G/2.5G Voice & Data Handset still dominates the market while 2.75G is trying to fill the technology gap before 3G is mature.

• World top tier handset manufacturers consolidation are going on to stay competitive and ODM’s become more popular choice.

• China become the largest handset consumption country in the world and Domestic brand has achieved outstanding growth.

• Handset key selling features have changed fundamentally and development cycle time cutting shorter.

Kenny CheungInternational Technology Forum 15th Jan 2003 – Slide 7Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.

AgendaAgenda

• Wireless Market Challenge

• Changing rule-of-the-game through

Platform Solutions

• Technology Innovations in Hong Kong

Kenny CheungInternational Technology Forum 15th Jan 2003 – Slide 8Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.

•Down loader tool•Configuration tool•Calibration tool•Real Time Analysis tool for FTA

Radio Testing Environment

Radio Testing Environment

•Down loader tool•Configuration tool•Calibration tool•Real Time Analysis tool for FTA

Radio Testing Environment

Radio Testing Environment

i.250 GSM/GPRS Platform Solutions Changing Rule-of-the-Game

i.250 GSM/GPRS Platform Solutions Changing Rule-of-the-Game

•Training•Field Apps Support•FTA Support•Field Test Support•Manufacturing Adoption Support

•GSMEngine Stack

SoftwareSoftware

•Baseband•Front End•Power Amp Module•Power Management•Battery Charger /Protection IC

ChipsetChipset•Schematics and Layout

•Bill of Material

•Reference MMI

Reference DesignReference Design

•MMI, Product Support, and Software

Integration Tools

•ApplicationDevelopment

System

IntegratedDevelopmentEnvironment

IntegratedDevelopmentEnvironment

•MMI, Product Support, and Software

Integration Tools

•ApplicationDevelopment

System

IntegratedDevelopmentEnvironment

IntegratedDevelopmentEnvironment

•Production testing S/WCustomization

Manufacturing Testing

Environment

Manufacturing Testing

Environment•Production testing S/W

Customization

Manufacturing Testing

Environment

Manufacturing Testing

Environment

Point

Platf

orm

Kenny CheungInternational Technology Forum 15th Jan 2003 – Slide 9Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.

i.250 Platform Chipset SolutionsTHE Best Architecture

i.250 Platform Chipset SolutionsTHE Best Architecture

Highest Integration with <150 components

Kenny CheungInternational Technology Forum 15th Jan 2003 – Slide 10Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.

Motorola Confidential Proprietary

i.250-based Handset

IntegratedPower Amp

VLIFFront End

Mixed-SignalBasebandPower Mgt.

& Audio

ExpandableMemoryBattery Protection

And Charger

•<60-80 cc Form factor•Single side placement•<700 trace nets•~150 components

Kenny CheungInternational Technology Forum 15th Jan 2003 – Slide 11Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.

Ap

plic

atio

nP

roce

sso

rs

Layer 1 - 3

Operating System / Technology

ImageSensors

BluetoothRx

Power/Audio/Control & Interface

RFASIC

Baseband

Memory

Tx

Platform Solutions Addressing Both Hardware and Software

Platform Solutions Addressing Both Hardware and Software

metrowerksDevelopment ToolsApplications

J2ME

Kenny CheungInternational Technology Forum 15th Jan 2003 – Slide 12Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.

Enhancing Software Technologies on i.250 PlatformEnhancing Software Technologies on i.250 Platform

i.250 GSM/GPRS Platform

EMS

WAP

J2ME

MMIToolkit

Voice Annotation/Voice Recognition

MIDIRingtone

Smart Text Entry

3DAnimation

ImageSupport

Bluetooth

EOTD

TTY

Kenny CheungInternational Technology Forum 15th Jan 2003 – Slide 13Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.

AgendaAgenda

• Wireless Market Challenge

• Changing rule-of-the-game through

Platform Solutions

• Technology Innovations in Hong Kong

Kenny CheungInternational Technology Forum 15th Jan 2003 – Slide 14Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.

Core Technology Center for Asia – HK

CHINA

Korea

Taiwan

Hong Kong

Malaysia

Singapore

Philippines

Tianjin

India

• Headquarters in HK:- Platform Creation - System and IC Design- New Product Introduction- Market and Business

Development

Beijing

Shanghai

ShenZhen

Japan

SuZhou

Australia

Kenny CheungInternational Technology Forum 15th Jan 2003 – Slide 15Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.

i.250 Worldwide Support Infrastructure

Customer TeamsProgram Mgr

Development Tools

Documentation

Program Mgr

SW Proj. Mgr HW Proj. Mgr

HelpDeskRelease Cntl

i.2xx Mkt Mgr

Test Proj. Mgr

Pgm Facilitator

Hardware

MFG & Testing

Software

System Integration

Product Mgr

Quality

MMI/Applications

GSM/GPRS Engine

PCB/Manufacturing

RF System

Audio/Logic

Customer Platform Team

Core Technology team

Internal &Performance

Tests

ComplianceEngineering

IntegrationEngineering

Platform Arch.

Mot Tech. Mgr

IPR Mgr

Integration Mgr

Platform Integration

Mgt

Connectivity

EngineMaintainence

Kenny CheungInternational Technology Forum 15th Jan 2003 – Slide 16Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.

Global GSM/GPRS Platform Integration Center in HKGlobal GSM/GPRS Platform Integration Center in HK

RAMS System

RF Performance Test Platform•900/ 1800/ 1900MHz Bands

Orga SIM Simulator

SIM Interface & STK Test Platform•Support 3V and 5V SIM test technology.•More than 54 SIM interface test.•Support SIM Tool Kit test.

Anite SAT4

Signaling Test Platform•850/ 900/ 1800/ 1900MHz Bands•More than 350 test cases for Signaling test•More than 100 test cases in GPRS test

Pre-SAR Measurement Platform• Simulate brain tissue.• Measure EM field from mobile.• Pre-SAR measurement.

Scan Profiler

RAMS System

RF Performance Test Platform•900/ 1800/ 1900MHz Bands

RAMS System

RF Performance Test Platform•900/ 1800/ 1900MHz Bands

Orga SIM Simulator

SIM Interface & STK Test Platform•Support 3V and 5V SIM test technology.•More than 54 SIM interface test.•Support SIM Tool Kit test.

Orga SIM Simulator

SIM Interface & STK Test Platform•Support 3V and 5V SIM test technology.•More than 54 SIM interface test.•Support SIM Tool Kit test.

Anite SAT4

Signaling Test Platform•850/ 900/ 1800/ 1900MHz Bands•More than 350 test cases for Signaling test•More than 100 test cases in GPRS test

Anite SAT4

Signaling Test Platform•850/ 900/ 1800/ 1900MHz Bands•More than 350 test cases for Signaling test•More than 100 test cases in GPRS test

Pre-SAR Measurement Platform• Simulate brain tissue.• Measure EM field from mobile.• Pre-SAR measurement.

Scan Profiler

Pre-SAR Measurement Platform• Simulate brain tissue.• Measure EM field from mobile.• Pre-SAR measurement.

Scan Profiler

Kenny CheungInternational Technology Forum 15th Jan 2003 – Slide 17Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.

i.250 and DragonBallThe heart of a Smartphone

i.250 and DragonBallThe heart of a Smartphone

Kenny CheungInternational Technology Forum 15th Jan 2003 – Slide 18Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.

Application Software Driven Solutions Application Software Driven Solutions

Taking Pictures!Taking

Pictures!

Instant Messaging!

Instant Messaging!

Video Mail!Video Mail!

Music!Music!

Email!Email!

Web Browsing!

Web Browsing!

Open and Powerful Platform

Kenny CheungInternational Technology Forum 15th Jan 2003 – Slide 19Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.

Complete Wireless Platform SolutionComplete Wireless Platform Solution

ImagingCMOS Camera Module - Camera-on-a-chip family

Mobile Radio Solutioni.250 GSM/GPRS Platform

ApplicationsDragonBall MX Processor

- Optimized multimedia and J2METM applications

Wireless Networking Bluetooth Transceiver- Single-chip BluetoothTM Solution

Kenny CheungInternational Technology Forum 15th Jan 2003 – Slide 20Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.

SummarySummary• Technological Advancement

– i.250 Platform creation (Software, Reference design, Chipset and Tools) can achieve 6 months handset development by reducing 50% cycle time.

– Provide a smooth migration to 2.75G and 3G through strong Application Software on DragonBall processor.

• Support China/HK High Technology Industry– Establish Global Center-Of-Excellence for GSM/GPRS in HK to enhance

High-Tech Industry position

– Addressing China Local market requirement.

– Created the pull-through Local industry for handset market i.e. Accessories, software application developers, PCB, LCD Module, Assembly, Battery etc.

– Set foundation for local 3rd party and University collaboration programs.

2003 International Technology Forum - Jan 15, 2003Motorola General Business Information– Slide 21Motorola, the Stylized M, and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their respective owners. © Motorola, Inc. 2001. All rights reserved.

Going through the Edge, from 2.5G to 3GGoing through the Edge, from 2.5G to 3GPresented by

Kenny CheungKenny CheungGeneral Manager, General Manager,

Wireless and Broadband System Group AsiaWireless and Broadband System Group AsiaMotorola Semiconductor Products SectorMotorola Semiconductor Products Sector