2003 Copyright IU Kelley School of Business Marketing.
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Transcript of 2003 Copyright IU Kelley School of Business Marketing.
2003 Copyright IU Kelley School of Business
MarketinMarketingg
2003 Copyright IU Kelley School of Business
CostsAbout 50% of total product costs are marketing costs.
Contributions to businessMarketing is criticalto the success of a firm.
CareersAbout 25-33% of the nation’s work force hold marketing
positions.
Contributions to societyMarketing decisions affect our lives as individuals and affect society as a whole.
Why studyMarketingMarketing?
2003 Copyright IU Kelley School of Business
What is Marketing?What is Marketing?
2003 Copyright IU Kelley School of Business
What do Marketing people do?
The most progressive firms would likely answer…. Help our customers!
2003 Copyright IU Kelley School of Business
Careers in MarketingMarketing 1
customer development
–Industrial products
–Consumer products
CENTERfor
SALES STUDIESand
MARKETINTELLIGENCE
CENTERfor
SALES STUDIESand
MARKETINTELLIGENCE
2003 Copyright IU Kelley School of Business
Careers in MarketingMarketing 2
Retailing ManagementBuying and merchandisingNot “folding clothes”
2003 Copyright IU Kelley School of Business
Careers in MarketingMarketing 3
Advertising
- on the client/business side
- at an agencyWorld’s top advertisers:General MotorsProcter and GamblePhillip MorrisDaimler ChryslerSearsFord AT&TWalt DisneyPepsico http://www.adcritic.com/
2003 Copyright IU Kelley School of Business
Careers in MarketingMarketing 4
Marketing Management
- running a brand
- analyzing business
2003 Copyright IU Kelley School of Business
Careers in MarketingMarketing 5
Marketing Research
- understanding consumers
- understanding business
2003 Copyright IU Kelley School of Business
Starting Salary Statistics by major at IU: 2001-2002
Annual Starting Salary Major Median Min Max-----------------------------------------------------------------------Accounting $43,000 27,000 55,000IS $46,000 27,040 75,000Finance $42,000 20,000 65,000Management $35,000 25,000 65,000Marketing $36,500 26,500 70,000ODT $40,000 20,000 62,000
Less Money year one
2003 Copyright IU Kelley School of Business
Who Recruits IU Marketing Marketing MajorsMajors?
KOHL’S
2003 Copyright IU Kelley School of Business
What Courses Do You Need for a MarketingMarketing
Concentration?
Three Required Classes:
- Marketing Management
(I-core)
- Marketing Research
- Marketing Strategy
2003 Copyright IU Kelley School of Business
Plus 4 SKILLS Classes (1.5 hours each)
- Effective marketing communications
- Creativity in marketing
- Management, analysis & display of marketing data
- Database marketing
2003 Copyright IU Kelley School of Business
Marketing channels
Retail management
Physical distribution mgmt
Plus 3 MarketingMarketing electives:
Business to business mktg
Sales management
Professional selling
Advertising & promotionBuyer behavior
Legal aspects of marketing International marketing
2003 Copyright IU Kelley School of Business
Total Requirements:MarketingMarketing
I-core+ 6 hours Resch. + Strategy+ 6 hours skills classes+ 9 hours of electives
-------------------------------------21 hours (after I-Core)
2003 Copyright IU Kelley School of Business
MarketingMarketing