2002i core business creativity colour slides

Creative Industries in London 1

London’s Core Business

Alan FreemanGreater London Authority

These slides present the findings and methodology of Creativity: London’s Core Business, the first Greater London Authority report on London’s Creative Industries, which can be found at http://www.london.gov.uk/mayor/economic_unit/docs/create_inds_rep02.pdf.

They supplement a second presentation, also on Slideshare, which contains further details on methodology and background.

The information in this presentation is mainly for historical interest.There have been four subsequent updates on London’s creative industries, which supersede the data presented here. They will in due course be posted at the author’s open access repository page on http://ideas.repec.org/e/pfr102.html

http://www.london.gov.uk/mayor/economic_unit/docs/create_inds_rep02.pdf



http://ideas.repec.org/e/pfr102.html


The Creative Industries

A growth-led productivity revolution


Productivity growth


Productivity


Job-creating productivity growth

• Creates output• Creates jobs too


Output Growth


Job Growth


Life after banking

• Second largest source of job growth• Third largest job source• Second largest source of output• Fastest output growth rate


Output


Jobs


Job Growth


London: the UK’s creative capital

• The Creative Industries are growing throughout the UK

• London and the South-East lead this growth• London and the South-East are expanding

together• The re-invention of the UK clothing

industry


Creative Industry Employment by Region


Creative Industry Growth Rates by Region


CI output per head of population (£real 1995)


Change in Fashion Jobs 1995-2000


Domestic and global markets for Creative Products

An new, expanding, stable source of demand


• Leisure goods and services now exceed food in average household expenditure

• This trend dates to 1974 and earlier• Services are the major source of UK export

surplus• Creative Industry products are a central part

of this


Household Expenditure


UK Advertising Expenditure


UK Cinema Admissions


Trade in services


Trade in computer and information services


Trade in audiovisual and related services


Trade in market research


The diversity business• What do these industries have in common?• They sell difference.• Exact specification• Short production runs• On time

Performance – the ultimate just-in-time delivery


London: the UK’s creative factory

• London costs are high• The market is global• Yet business locates in London. Why?• Must be because of supply-side conditions


Social capital + range of services + connectivity = Delivery

• Service businesses seek proximity to supply-side conditions

• London’s social capital is its biggest asset• A vast range of services (eg print, film, etc but

also translation, culture, world contacts, etc)• The city works when it can place these

suppliers in proximity to each other


London’s social capital


Whereabouts?

•Clustered but not so much•A variety of locations•Industry-dependent


Creative industry growth


Advertising job Growth


Fashion jobs growth


Publishing jobs growth


Leisure software jobs growth


Creation: the new sunrise industry

2002i core business creativity colour slides

Education

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