20 year marketing plan
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![Page 1: 20 year marketing plan](https://reader036.fdocuments.us/reader036/viewer/2022081602/54b442a84a7959cd628b4639/html5/thumbnails/1.jpg)
August 2011
HIGH PERFORMANCE, HIGHLY PERSONAL MARKETING PLAN for
CREATIVE - ESI SITUMORANG
www.tualitorphory.blogspot.com
“Watch My Steps to Shoeccess!”
YEAR
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READY. SET. GROW!
VISION/MISSION
ROLES
BRAND LAUNCH
9 STEPS AT A TIME
PRESENT vs. FUTURE
KEY OF SHOECCESS
www.tualitorphory.blogspot.com
The Story of the Journey Shoe for Everybody
![Page 3: 20 year marketing plan](https://reader036.fdocuments.us/reader036/viewer/2022081602/54b442a84a7959cd628b4639/html5/thumbnails/3.jpg)
VISION/MISSION
ROLES
BRAND LAUNCH
9 STEPS AT A TIME
PRESENT vs. FUTURE
KEY OF SHOECCESS
www.tualitorphory.blogspot.com
The Story of the Journey Shoe for Everybody
READY. SET. GROW!
![Page 4: 20 year marketing plan](https://reader036.fdocuments.us/reader036/viewer/2022081602/54b442a84a7959cd628b4639/html5/thumbnails/4.jpg)
VISION/MISSION
“AS A GOD’S MASTERPIECE, MY PURPOSE IN LIFE IS TO CREATE OTHER MASTERPIECES WITHIN MY REALM OF CREATIVITY. TO LIVE A MEANINGFUL LIFE BY
UTILIZE, DEVELOPE AND CONTINUALLY IMPROVE GOD’S
GIVEN GIFT TO INFLUENCE OTHERS AND MAKE THIS WORLD A BETTER AND
BEAUTIFUL PLACE TO LIVE.”
www.tualitorphory.blogspot.com
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VISION/MISSION
ROLES
BRAND LAUNCH
9 STEPS AT A TIME
PRESENT vs. FUTURE
KEY OF SHOECCESS
www.tualitorphory.blogspot.com
The Story of the Journey Shoe for Everybody
READY. SET. GROW!
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MY ROLES
• D E V O T E D C H R I S T I A N• LO V I N G D A U G H T E R• S U P P O RT I V E S I S T E R• FA I T H F U L G I R L F R I E N D• T R U S T W O RT H Y F R I E N D• A C C O U N TA B L E S T U D E N T• R E S P O N S I B L E C I T I Z E N
www.tualitorphory.blogspot.com
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DEVOTED CHRISTIANΙωάννης 3: 16
www.tualitorphory.blogspot.com
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LOVING DAUGHTER
www.tualitorphory.blogspot.com
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SUPPORTIVE SISTER
www.tualitorphory.blogspot.com
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FAITHFUL GIRLFRIEND
www.tualitorphory.blogspot.com
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TRUSTWORTHY FRIEND
www.tualitorphory.blogspot.com
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ACCOUNTABLE STUDENT
www.tualitorphory.blogspot.com
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RESPONSIBLE CITIZEN
www.tualitorphory.blogspot.com
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VISION/MISSION
ROLES
BRAND LAUNCH
9 STEPS AT A TIME
PRESENT vs. FUTURE
KEY OF SHOECCESS
www.tualitorphory.blogspot.com
The Story of the Journey Shoe for Everybody
READY. SET. GROW!
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CHIC -ESI SITUMORANG – CIQ (Capital IQ)
www.tualitorphory.blogspot.com
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A pretty CHICK with beautiful EYES
www.tualitorphory.blogspot.com
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A pretty CHICK with beautiful EYES
Loves playing on the SEA-shore,
www.tualitorphory.blogspot.com
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A pretty CHICK with beautiful EYES
Loves playing on the SEA-shore,
while drinking cold C2 orange
www.tualitorphory.blogspot.com
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A pretty CHICK with beautiful EYES
Loves playing on the SEA-shore,
One rainy day on August, it was an orange-rain! She was ecstatic, because she got:
while drinking cold C2 orange
www.tualitorphory.blogspot.com
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A pretty CHICK with beautiful EYES
Loves playing on the SEA-shore,
One rainy day on August, it was an orange-rain! She was ecstatic, because she got:
while drinking cold C2 orange
MORE ORANGE
www.tualitorphory.blogspot.com
![Page 21: 20 year marketing plan](https://reader036.fdocuments.us/reader036/viewer/2022081602/54b442a84a7959cd628b4639/html5/thumbnails/21.jpg)
A pretty CHICK with beautiful EYES
Loves playing on the SEA-shore,
One rainy day on August, it was an orange-rain! She was ecstatic, because she got:
She knows orange got more vitamin
while drinking cold C2 orange
MORE ORANGE
www.tualitorphory.blogspot.com
![Page 22: 20 year marketing plan](https://reader036.fdocuments.us/reader036/viewer/2022081602/54b442a84a7959cd628b4639/html5/thumbnails/22.jpg)
A pretty CHICK with beautiful EYES
Loves playing on the SEA-shore,
One rainy day on August, it was an orange-rain! She was ecstatic, because she got:
MORE ORANGE She knows orange got more vitamin
while drinking cold C2 orange
www.tualitorphory.blogspot.com
![Page 23: 20 year marketing plan](https://reader036.fdocuments.us/reader036/viewer/2022081602/54b442a84a7959cd628b4639/html5/thumbnails/23.jpg)
A pretty CHICK with beautiful EYES
Loves playing on the SEA-shore,
One rainy day on August, it was an orange-rain! She was ecstatic, because she got:
She knows orange got more vitamin
That can boost her
while drinking cold C2 orange
MORE ORANGE
www.tualitorphory.blogspot.com
![Page 24: 20 year marketing plan](https://reader036.fdocuments.us/reader036/viewer/2022081602/54b442a84a7959cd628b4639/html5/thumbnails/24.jpg)
A pretty CHICK with beautiful EYES
Loves playing on the SEA-shore,
One rainy day on August, it was an orange-rain! She was ecstatic, because she got:
That can boost her
while drinking cold C2 orange
She knows orange got more vitaminMORE ORANGE
www.tualitorphory.blogspot.com
![Page 25: 20 year marketing plan](https://reader036.fdocuments.us/reader036/viewer/2022081602/54b442a84a7959cd628b4639/html5/thumbnails/25.jpg)
CHIC•C – Creative
•H – Helpful
• I – Intelligent
•C – Courageous
www.tualitorphory.blogspot.com
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CHIC -ESI SITUMORANG – CIQ (Capital IQ)
www.tualitorphory.blogspot.com
![Page 27: 20 year marketing plan](https://reader036.fdocuments.us/reader036/viewer/2022081602/54b442a84a7959cd628b4639/html5/thumbnails/27.jpg)
VISION/MISSION
ROLES
BRAND LAUNCH
9 STEPS AT A TIME
PRESENT vs. FUTURE
KEY OF SHOECCESS
www.tualitorphory.blogspot.com
The Story of the Journey Shoe for Everybody
READY. SET. GROW!
![Page 28: 20 year marketing plan](https://reader036.fdocuments.us/reader036/viewer/2022081602/54b442a84a7959cd628b4639/html5/thumbnails/28.jpg)
9 STEPS AT A TIME!“Attitudes that Attract Success”
www.tualitorphory.blogspot.com
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1. Become a Learner of Life• 10% of life is what happens to me – the other 90% is
how I respond to what happens to myself. That is where character is built. That’s were personality is
formed. That’s where attitude is expressed.
• In assessing market – My strength : • Arts, Communication Talents, Finance & Accounting.
“My attitude is one of my most important assets. It will help me make friends or enemies.
It will help me attract people or repel them”
www.tualitorphory.blogspot.com
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2 . Believe You Can Change• If I do have the faith that I or my situation can change;
then it will!
• Do not be a-Problem focused person! It shuts down creativity, problem solving ability and causes to freeze
up.
“Failure is not when you get knocked down, failure is when
you refuse to get up!”
www.tualitorphory.blogspot.com
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3. Train Your Eyes to See What is Good
•Learn to Enjoy the Ride of Life:• Do one thing for myself everyday• Don’t forget to laugh• Make a new friend by starting new
conversations with people
“Develop a spirit of thanksgiving!” – I Thessalonians 5:18
www.tualitorphory.blogspot.com
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4. Raise the Bar of Excellence
• Be willing to improve; be willing to keep learning!
• The deeper character, the easier it will develop an attitude of excellence. And, without it, I will
never survive success.
“Don't strive to be perfect. Strive for excellence!”
www.tualitorphory.blogspot.com
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5. Play the Right Background Music• What I play affects everything about me: attitude, self-
image, confidence level, relationships, the way I communicate with others and even my faith.
• If my thinking is poor, so will my perspective be. • And, if my perspective is poor, so will my decisions be.
“Above all else, guard your heart, for it affects everything you do!” – Proverbs 4:23
www.tualitorphory.blogspot.com
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6. Practice, Practice, Practice! • Practice developing an attitude of excellence! • Cultivate the Nine Fruit of the Spirit in my life.
“The fruit of the Spirit is love, joy, peace, patience, kindness, goodness, faithfulness, gentleness, self-control”
– Galatians 5 :22-23
www.tualitorphory.blogspot.com
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7. Never Give Up! • The Game is not over yet!
ANYWAYPeople are unreasonable, illogical, self-centered – Love
them anywayIf you do good, people will accuse you of selfish, ulterior
motives – do good anywayIf you are successful, you’ll win false friend and make true
enemies – succeed anywayHonesty and kindness may make you vulnerable – be
honest and kind anywayThe good you do today may very well be forgotten
tomorrow – but do good anywayThe biggest people with the biggest ideas can get shot
down by the smallest people with the smallest minds – but think big anyway
Give the world the best you’ve got – You may very well get kicked in the teeth for it – but give the world the best
you’ve got…anyway.www.tualitorphory.blogspot.co
m
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8. Finish Well! • To invest or to spend wisely 86,400 seconds
in my life every day!
• Follow the 4 keys to building the extraordinary attitude:
• Aim for the right target• Run the right race – I cannot just
be like someone else!• Understand what satisfies my
soul• Make contentment an inside job
www.tualitorphory.blogspot.com
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9. Go Back to the Source
• My attitude is in essence the display of my faith and the measure of my character.
• The Bible is my attitude instruction manual.
“ Apart from Me you can do nothing! ” -John 15:5
www.tualitorphory.blogspot.com
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VISION/MISSION
ROLES
BRAND LAUNCH
9 STEPS AT A TIME
PRESENT vs. FUTURE
KEY OF SHOECCESS
www.tualitorphory.blogspot.com
The Story of the Journey Shoe for Everybody
READY. SET. GROW!
![Page 39: 20 year marketing plan](https://reader036.fdocuments.us/reader036/viewer/2022081602/54b442a84a7959cd628b4639/html5/thumbnails/39.jpg)
AN OPTIMISTIC 20 YEAR PROJECTION
A 26-year chic lady A 46-year classy & healthy woman
In a Relationship
With 3 Kids!
www.tualitorphory.blogspot.com
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AN OPTIMISTIC 20 YEAR PROJECTION
An MBA student A Successful Business Woman
Concrete Planwww.tualitorphory.blogspot.co
m
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AN OPTIMISTIC 20 YEAR PROJECTION
Asset of Family and the Company
Asset of Society
www.tualitorphory.blogspot.com
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VISION/MISSION
ROLES
BRAND LAUNCH
9 STEPS AT A TIME
PRESENT vs. FUTURE
KEY OF SHOECCESS
www.tualitorphory.blogspot.com
The Story of the Journey Shoe for Everybody
READY. SET. GROW!
![Page 43: 20 year marketing plan](https://reader036.fdocuments.us/reader036/viewer/2022081602/54b442a84a7959cd628b4639/html5/thumbnails/43.jpg)
KEY OF SHOECCESS
Keep It on Track!
• Prayer List• Daily Planner• Cash Records• Business Plan• Own Family Plan• Charity Plan• Vacation Plan
www.tualitorphory.blogspot.com
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The Best is Yet to Come!
“Find Wisdom, Gain Understanding and Unlock Creativity!”
Succeed for me simply being content with my life! It's being able to wake up everyday with a smile on my face. It's being able to travel the world. It's not only having a family, but being truly connected with them. It's
having an intimate relationship with God and my loved ones!
I know that I need training, discipline, and desire to develop my perspective to see what’s good and form a fantastic life and future!
My ultimate goal is to impact the world with my creativity, set in on fire with endless passion inside and become a God’s instrument in touching
people’s live.
www.tualitorphory.blogspot.com
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August 2011
HIGH PERFORMANCE, HIGHLY PERSONAL MARKETING PLAN for
CREATIVE - ESI SITUMORANG
www.tualitorphory.blogspot.com
“Watch My Steps to Shoeccess!”
YEAR