20 - werbeartikel-verlag.de · tangible haptic advertising in all its facets PROMOTIONAL GIFT AWARD...

Efficient target group communications

for the haptic advertising market

2020

02

Everyone is talking about content. But actually content is of no value in itself. What the banker in Mainhattan finds exceptionally interesting, only conjures up a weary smile on the faces of the farmers in the Main triangle. And vice versa. The relevance for the reader is the important aspect. The media landscape is becoming increasingly more diversified, the offers aligned to meet the needs of special target groups more and more precisely. On top of this, trade magazines are enjoying huge popularity on an ongoing basis. According to the “B2B Decision-makers’ Analysis 2017”, decision-makers spend 134 minutes a week on average reading trade publications – with an upwards tendency. In the informative editorial environment advertisements are perceived in a better light, too: 81% of the readers stated in the same survey that they had been motivated by advertisements on (purchase) actions.

Since its foundation in the year 1982, the WA Media GmbH has been focusing on haptic advertising and provides the promotional products trade on the one hand and the advertising end users on the other with all essential information on the market happenings, on new products, companies, laws, etc. The portfolio of trade magazines, newsletters and online media is differentiated and enables the respective target group to be addressed directly and specifically. Flanking measures such as the HAPTICA® live – the “Experience of Haptic Advertising” or the communication prize Promotional Gift Award round off the offer. The next pages give an impression of our company’s offer of promotional, communicational and information options.

MICHAEL SCHERERManaging Shareholder WA Media GmbH

03

02 EDITORIAL

04 PUBLISHING PORTFOLIO

06 PRINT07 Werbeartikel Nachrichten13 eppi magazine17 Promotion Products21 HAPTICA®

25 ONLINE & DIGITAL26 Web portals29 Newsletters: Advertising formats30 Newsletters: Publishing dates

32 EVENT & NETWORK33 HAPTICA® live35 Promotional Gift Award36 Social Media

37 SERVICES

40 TECH GUIDE41 Advertising formats42 Werbeartikel Nachrichten42 eppi magazine43 Promotion Products44 HAPTICA®

45 Data transfer

47 CONTACT

Contents

04

www.eppi-magazine.com

magazine for the european promotional products industry

ProductsTopics

ISSN 1435-5264 | Vol 22 | August 2019 | No. 130

Christmas & WinterSecond season

Body & SoulFitness, wellness, cosmetics, diet

Travelite/TitanThe wonderful lightness of travelling

Schäfer GroupMiniatures and brands

Sweden & FinlandCountry report



ProductsTopics







37. J

ahrg

ang

ISS

N 1

439-

3026

www.wanachrichten.de Nr. 386 Juni 2019

Nr.

386

Ju

ni

2019

XXXX

XXXX

X XX

XXXX

X X

XXXX

X XX

XXXX

X XX

XXXX

XX

XXXX

XXX

XXX

XXXX

XX

XXXX

X XX

XXXX

XXX

XX X

XXXX

XX

XXX

XXXX

X

37. Jahrgang ISSN 1439-3026


Nr. 386 Juni 2019

XXXXXXXXX XXXXXXX XXXXXX XXXXXXX XXXXXX XXXXXX XXXXXX XXXXXX XXXXX XXXXXX XXXXX XXXXX XXXXX XXXXX

Publishing portfolio

WERBEARTIKEL NACHRICHTENThe market insider – information for German-speaking promotional products resellers

EPPI MAGAZINEThe gate to Europe –the English-language magazine for the pan-European promotional products market

PROMOTION PRODUCTSProducts & ideas – for buyers of promotional products

http://www.promotion-products.biz

http://www.eppi-magazine.com

http://www.wanachrichten.de

http://www.wanachrichten.de

http://www.eppi-magazine.com

https://www.promotion-products.biz

05

FISHERMAN’S FRIEND: STARKE MARKE MIT FUN-FAKTOR

ZIELGRUPPE RADLER: SO WIRBT MAN SATTELFEST

NR. 16 // APRIL 2019 // ISSN 2193-0619 // WWW.HAPTICA.BIZ

GLASKLARE SACHE: WASSERWERFERWASSER FÜR AFRIKA





Publishing portfolio

HAPTICA®

Campaigns & concepts – for creative minds and decision- makers from marketing departments and agencies

HAPTICA® LIVEThe experience –tangible haptic advertising in all its facets

PROMOTIONAL GIFT AWARDThe award – communication prize for haptic advertising

http://www.haptica.biz

https://www.haptica-live.de

http://www.promotionaward.com/homepage_englisch

https://www.haptica.biz


https://www.promotionaward.com

07

Werbeartikel Nachrichten is the leading trade magazine on the German-speaking haptic advertising market. Detailed product presentations outline novelties and current trends; portraits, trade show reports, company, personnel and market news keep the readers, who are exclusively industry insiders, up-to-date. Interviews with market participants, researched articles on business and marketing themes, the series “Product Safety”, “Digitalisation” and “Women on the move” as well as columns on legal issues or the market activities create an exciting environment for advertisers.

Werbeartikel Nachrichten

Target group Promotional products resellers (D/A/CH)

Language German

Print run (IVW tested, III/2019)/Pool of addresses 10,000 copies/approx. 14,000

Frequency Monthly

Subscription prices Germany W 42, other countries W 60

Web www.wanachrichten.de

Newsletter WA eLETTER

37. J

ahrg

ang

ISS

N 1

439-

3026


Nr.

386

Ju

ni

2019

XXXX

XXXX

X XX

XXXX

X X

XXXX

X XX

XXXX

X XX

XXXX

XX

XXXX

XXX

XXX

XXXX

XX

XXXX

X XX

XXXX

XXX

XX X

XXXX

XX

XXX

XXXX

X

37. Jahrgang ISSN 1439-3026


Nr. 386 Juni 2019

XXXXXXXXX XXXXXXX XXXXXX XXXXXXX XXXXXX XXXXXX XXXXXX XXXXXX XXXXX XXXXXX XXXXX XXXXX XXXXX XXXXX

08

Werbeartikel Nachrichten

09

Format Price 4CPRODUCT GUIDE mm/price W 4.00

Sample prices: 20 x 57 mm W 80 50 x 57 mm W 200 100 x 57 mm W 400

Werbeartikel Nachrichten: Advertising options & prices

• Width: 57 mm, min. height: 20 mm, max. height: 100 mm

• Min. placement: 6 consecutive issues

• It is not possible to change rubrics for the minimum placement of advertisements.

• Additional entry in the Online Product Guide with the company’s name and a link

on www.wanachrichten.de

FORMAT 1/1 page1/2 page1/3 page1/3 page premium placement*1/4 page

JOBSHOP 1/4 pageThe prices for larger advertisements are available on request. A box number costs W 50.

One “employment wanted” ad is free of charge per calendar year.

COVER Front pageInside front page/inside back page Back page

SPREAD 2/1 page2 x 1/2 page

Price 4C

W 3,150W 2,490W 2,320W 2,820W 1,840

W 600 W 4,725W 3,735

Price 4C

W 4,700W 3,500W 3,800

Advertisement formats see page 46 et seq.; advertisement price list No. 38; 2020Package prices and (new customer) discounts on request

*next to editorial or contents

10

Werbeartikel Nachrichten: Advertising options & prices

If you want to address a precisely defined target group with a supplement, we can select them for you according to countries,zip code areas or specific branches. If you have other selection criteria, just let us know.

PARTIAL SUPPLEMENT GERMANY Price per insert up to 20 g: W 0.40Price per insert up to 50 g: W 0.50

PARTIAL SUPPLEMENT OTHER COUNTRIES Price per insert up to 20 g: W 0.95Price per insert up to 50 g: W 1.20

SUPPLEMENTS Accurate advertising – reader structure and target group selection for supplements

• Further prices and target group selections are available on request

• Partial supplements: Flat-rate handling fee of E 250

• Min. quantity: 3,500 pieces

D – Advertising agencies(sales promotion, POS, promotion,

full-service, etc.)29%

D – Promotional productsdistributors32%

CH4%

B, LUX, NL

5%A

9%

D – Promotional productssuppliers14%

Pool of addresses: 14,000

D – Decorators/printers7%

Discount price total circulation up to 20 g: W 3,850 Discount price total circulation up to 50 g: W 4,950

11

Werbeartikel Nachrichten: Topics ED/AD = Editorial/advertisement deadline; PM = Print material for adverts; PD = Publication date

Issue 394

• Promotional Gift Award 2020: The winners

• Easter

• Football European Championships 2020

• Review: PSI 2020/Novelties & trends 2020

Issue 397

• Promotional Textiles, Footwear & Headwear

• Nature conservation, garden, bees, plants…

• Sweets & Snacks

• Showroom: Trends & classics

Issue 395

• Made in Germany

• Summertime: Vacations, travel, camping

• Safety First: Data, theft and health protection

• Preview: HAPTICA® live ‘20


Issue 398

• Family Life: Parents, kids & teens

• Memos & Notes

• Drinking Culture: Cups, glasses, mugs, bottles & drinks


Issue 396

• Sport & Outdoor

• Office & Business

• Events, Festivals & Catering


Issue 399

• Time Management: Clocks & calendars

• Regional Messengers

• Promotional Products for Banks & Insurance Companies


February 2020

ED/AD 14-01-20PM 17-01-20PD 31-01-20

May 2020

ED/AD 27-03-20PM 03-04-20PD 29-04-20

March 2020

ED/AD 31-01-20

PM 07-02-20PD 28-02-20

June 2020

ED/AD 24-04-20PM 30-04-20PD 27-05-20

April 2020 ED/AD 28-02-20

PM 06-03-20PD 31-03-20

July 2020

ED/AD 22-05-20PM 29-05-20PD 24-06-20

12

Werbeartikel Nachrichten: Topics ED/AD = Editorial/advertisement deadline; PM = Print material for adverts; PD = Publication date

Issue 400

• Jubilee special: WA Nachrichten No. 400

• Christmas, Premium Products & Brands

• Cars, Bicycles, Transport & Road Traffic


Issue 403

• Knives, Tools, Workwear & Work Safety

• Healthcare, Body & Soul


Issue 401

• Sustainable products

• Winter & Weatherproof: Umbrellas, clothes, reflective items…


Issue 404

• Leather, Bags, Fashion Accessories

• Mobile World & Digital Life

• Special Services: Individualising, personalising,

express delivery, small order volumes, online tools


Issue 402

• Writing Instruments

• Small, but powerful: Give-aways,

mailing boosters, key pendants & co.


Issue 405

• POS Marketing: Displays, packaging, advertising technology

• Reusable Trend, Foldable & To-go Products

• Preview: PSI 2021/Novelties & trends 2021

August 2020

ED/AD 19-06-20PM 26-06-20PD 22-07-20

November 2020 ED/AD 11-09-20

PM 18-09-20PD 14-10-20

September 2020 ED/AD 17-07-20

PM 24-07-20PD 19-08-20

December 2020

ED/AD 09-10-20PM 16-10-20PD 11-11-20

October 2020 ED/AD 14-08-20

PM 21-08-20PD 16-09-20

January 2021 ED/AD 06-11-20

PM 13-11-20PD 09-12-20

13

The English-speaking magazine is distributed throughout non German-speaking Europe and has been informing promotional products resellers in 37 countries about the international market developments for more than 20 years. In addition to industry news, product trends, interviews, portraits and trade fair reports, the highlights of the coverage include the country reports, which focus on a different market every year. The focal point in 2020: Czech Republic.

eppi magazine

Target group European promotional products distributors (excl. D/A/CH)

Language English

Circulation/Pool of addresses 10,000 copies/approx. 14,000

Frequency Six times per year


Web www.eppi-magazine.com

Newsletter eppi newsflash



ProductsTopics









ProductsTopics







14

eppi magazine

15

eppi magazine: Advertising options & prices

Price B/W

W 1,900W 1,370W 1,220W 900

Price 4C

W 2,770 W 2,240W 2,090W 1,770

W 900W 550

SUPPLEMENTS Discount price total circulation up to 20 g: W 5,150 Discount price total circulation up to 50 g: W 6,950

Partial supplement price per insert up to 20 g: W 0.95 Partial supplement price per insert up to 50 g: W 1.20

• Further prices and target group selections

are available on request

• Partial supplements: Flat-rate handling

fee of E 250

• Min. quantity: 3,500 pieces

SHOUTBOX90 x 62 mm, min. placement: 3 consecutive issues

1/4 page The prices for larger advertisements are available on request. A box number costs W 50.

One “employment wanted” ad is free of charge per calendar year.

FORMAT 1/1 page1/2 page1/2 page premium placement*1/3 page1/4 page 2/1 page

2 x 1/2 page

Price 4C

W 3,150W 2,490W 2,990W 2,320W 1,840

W 600

W 4,725W 3,735

Advertisement formats see page 46 et seq; advertisement price list No. 23; 2020 *next to editorial

COVER Inside front page/inside back page Back page

Price 4C

W 3,500W 3,800

SPREAD

JOBSHOP

W 300

Italy14%

Other6%

Scandinavia11%UK

10%

France17%

Southern Europe10%

Benelux15%

Eastern Europe17%

Pool of addresses: 14,000

Package prices and (new customer) discounts on request

16

eppi magazine: Topics ED/AD = Editorial/advertisement deadline; PM = Print material for adverts; PD = Publication date

Issue 133



• Tasteful Promotion: Sweets, food, drinks, mugs, tableware

• Review: PSI 2020/Novelties & trends 2020

February 2020 ED/AD 22-01-20

PM 31-01-20PD 19-02-20

Issue 136

• Second Season: Christmas & winter

• Sustainable products


Issue 134

• Summer Season: Events, festivals, travel & outdoor

• Made in Europe


Issue 137




Issue 135

• Office & Business

• Promotional Fashion: Textiles, bags, footwear & headwear


Issue 138




• Preview: PSI 2021/Novelties & trends 2021

August 2020

ED/AD 17-07-20PM 24-07-20PD 19-08-20

April 2020 ED/AD 13-03-20

PM 20-03-20PD 15-04-20

October 2020

ED/AD 04-09-20PM 11-09-20PD 07-10-20

June 2020 ED/AD 30-04-20

PM 08-05-20PD 03-06-20

December 2020

ED/AD 30-10-20PM 06-11-20PD 02-12-20

17

Promotion Products

The „Magazine for Haptic Advertising – Products & Ideas“ provides the users with ideas and inspiration for the successful implementation of haptic advertising. Featuring a high-quality layout, the industry’s established magazine for end customers presents a wide spectrum of effective and hip promotional products – clearly divided up into product categories. Examples of best practice, market and marketing news, trade show reports, portraits on distributors and brands, trend reports and interviews provide the buyers with additional input.

Target group End users (D/A/CH)

Language German

Print run (IVW tested, III/2019)/Pool of addresses 30,000 copies/approx. 62,000 Frequency Six times per year


Web www.promotion-products.biz Newsletter Promotion PRODcast

18

Promotion Products

19

Promotion Products: Advertising options & prices

Vehicle construction and engineering 5,803Building industry 5,175Advertising agencies 4,281Services providers 4,273 Consumer products 3,873Manufacturing 3,731

Electronics, IT, telecommunications, software 3,393Social services, education, research, clubs 3,042Food 2,458Financial service providers, consultants 2,390Transport and logistics 1,783Energy and environmental technology 1,762

Marketing services providers 1,608Travel, tourism, hospitality 1,521Health and pharmaceuticals 1,105Chemical industry 1,078Media industry 1,055Other 13,825

as of 08/2019

ADDRESS SELECTION BY INDUSTRIES

COVER Front pageInside front page/inside back page Back page

Advertisement formats see page 48; advertisement price list No. 14; 2019

FORMAT 1/1 page1/2 page1/3 page1/3 page premium placement*2/1 page (Spread)2 x 1/2 page (Spread)

Price 4C

W 3,350W 2,570W 2,320W 2,820W 5,025W 3,855

SUPPLEMENTSDiscount price total circulation up to 20 g: W 6,800 Partial supplement price per insert up to 20 g: W 0.40/W 0.95Discount price total circulation up to 50 g: W 9,500 Partial supplement price per insert up to 50 g: W 0.50/W 1.20

Price 4C

W 4,800W 3,700W 4,000

114 X 60 mmMin. placement: 6 consecutive issues, furthermore online publishing: E 100

W 250

DISTRIBUTOR GUIDE


Germany/other countries • Target group selections (e.g. zip code areas, specific branches or positions) possible

• Min. quantity 3,500 pieces• Flat rate handling fee of: 250,- W

*next to editorial

20

Promotion Products: Topics ED/AD = Editorial/advertisement deadline; PM = Print material for adverts; PD = Publication date

Issue 77



• Sweets & Snacks

• Summertime: Outdoor, camping, vacations & travel

• Preview: HAPTICA® live ‘20/Novelties & trends 2020

Issue 80

• Christmas, Premium Products & Brands

• Cars, Bicycles, Transport & Road Traffic

• Sustainable Products

• Novelties

Issue 78

• Office, Business & Data Protection

• Events, Festivals & Catering

• Made in Germany

• Family Life: Parents, kids & teens

• Novelties

Issue 81


• Healthcare, Body & Soul

• Winter & Weatherproof: Umbrellas, clothes, reflective items…

• Novelties

Issue 79

• Promotional Fashion: Textiles, bags, footwear & headwear

• Notebooks, Calendars & Watches

• Promotional Products for Banks & Insurance Companies

• Drinking Culture: Cups, glasses, mugs, bottles & drinks

• Novelties

Issue 82





• Novelties & Trends 2021

February 2020

ED/AD 24-01-20PM 31-01-20PD 19-02-20

August 2020 ED/AD 10-07-20

PM 17-07-20PD 12-08-20

April 2020 ED/AD 27-03-20

PM 03-04-20PD 29-04-20

October 2020

ED/AD 28-08-20PM 04-09-20PD 30-09-20

June 2020

ED/AD 15-05-20PM 22-05-20PD 17-06-20

December 2020 ED/AD 16-10-20

PM 23-10-20PD 18-11-20

21

HAPTICA®

The right place for companies that want to be present, where the decisions are taken: Each issue of the „Magazine for Haptic Advertising – Campaigns & Concepts“ illustrates to 30,000 marketing decision-makers from companies and advertising agencies the huge impact that haptic advertising has and how one can lucratively implement it in the marketing mix. The numerous examples of best practices and interviews with marketing executives from companies and agencies offer the readers a creative pool, which they can exploit for their daily work routines.

Target group Marketing decision-makers (D/A/CH)

Language German

Circulation/Pool of addresses 30,000 copies/approx. 35,000

Frequency Twice a year

Subscription prices Germany W 14, other countries W 20 Web www.haptica.biz









22

HAPTICA®

23

HAPTICA®: Advertising options & prices

Building industry 4,703Advertising agencies 3,738Vehicle construction and engineering 3,527Services providers 3,987 Consumer products 2,921Manufacturing 2,427Electronics, IT, telecommunications, software 2,396

Social services, education, research, clubs 2,238Travel, tourism, hospitality 1,524Media industry 1,102 Chemical industry 1,066Financial service providers, consultants 1,050Food 986 Health and pharmaceuticals 970

Transport and logistics 875Energy and environmental technology 870Marketing services providers 797City marketing and culture 598Cosmetics, spa, fitness 398

as of 08/2019

ADDRESS SELECTION BY INDUSTRIES

COVER Inside front page/inside back page Back page

Advertisement formats see page 49; advertisement price list No. 10; 2020

FORMAT 1/1 page1/2 page1/3 page1/3 page premium placement*2/1 page (Spread)2 x 1/2 page (Spread)

Price 4C

W 3,600W 3,050W 2,600W 3,100W 5,400W 4,575

Price 4C

W 4,100W 4,500


SUPPLEMENTSDiscount price total circulation up to 20 g: W 6,800 Partial supplement price per insert up to 20 g: W 0.40/W 0.95Discount price total circulation up to 50 g: W 9,500 Partial supplement price per insert up to 50 g: W 0.50/W 1.20

Germany/other countries • Target group selections (e.g. zip code areas, specific branches or positions) possible

• Min. quantity 3,500 pieces• Flat rate handling fee of: 250,- W

*next to editorial

24

HAPTICA®: Publication dates ED/AD = Editorial/advertisement deadline; PM = Print material for adverts; PD = Publication date

Issue 18 April 2020 ED/AD 27-03-20 PM 03-04-20 PD 29-04-20

Issue 19 October 2020 ED/AD 28-08-20 PM 04-09-20 PD 30-09-20

Companies that place advertisements in HAPTICA®, make sure they are at eye level with the marketeers of well-known brands and creative minds of advertising agencies. In order to show how the haptic brand communication works in companies, which strategic goals are pursued and how give-aways, premiums or custom-made designs convey the brand DNA, the editorial office seeks the direct contact to the promotional products user. The list of renowned interview partners is in the meantime correspondingly long:

BBDOBMW MotorradBrooks SportsDachserDatevDeutsche BahnDeutsche BankDeutsches Rotes Kreuz

EddingElectronic ArtsFisherman’s FriendFordGoodyear DunlopHenkelJägermeisterJung von Matt/Next Alster

Alfred KärcherKolle RebbeLufthansa WorldShopMammutMondelezPernod RicardPorscheServiceplan

StihlTelekom ShopUGWVaillantVeganzVolkswagen ZubehörWeber-StephenWunderman

REFERENCES

ONLINE&

DIGITAL

26

Online & Digital

WA WEB – OUR WEB PORTALS Current news on the haptic advertising market, numerous galleries on trade shows and events, interesting facts about customising technologies and market surveys as well as portraits, interviews and back-ground reports turn our web portals into important sources of information for promotional products distributors and buyers. Additional services such as the provision of all magazines as ePapers or an overview of all relevant trade show dates additionally increase the click rates.

WWW.WANACHRICHTEN.DE Page impressions per year approx. 2.2 mil. Visits approx. 664,000

WWW.PROMOTION-PRODUCTS.BIZ Page impressions per year approx. 683,000 Visits approx. 181,000

WWW.EPPI-MAGAZINE.COM Page impressions per year approx. 679,000 Visits approx. 230,000

WWW.HAPTICA.BIZ Page impressions per year approx. 651,000 Visits approx. 178,000

27

Online & Digital

ADVERTISING OPTIONS ON ALL PORTALS • Banners, animated banners in established sizes, sub-banners • Individual forms of advertising• Search engine marketing, backlinks, content ads• Free publication of editorial material (no product promotion),

checked by our editors

You would like to carry out content marketing activities or launch new online shop projects?Don’t hesitate to contact us on +49/221/68911-21 or [email protected] for individual advice.

BANNERSkyscraper (exclusive)Leader board/Super banner (rotation)Button banner (exclusive)

Further banner formats are available on request.

BACKLINKS1 Backlink/year3 Backlinks/yearContent ad

150 x 600 pixels728 x 90 pixels250 x 250 pixels

W 2,900W 1,700W 1,500

W 400W 500

W 1,000

INTERNET PRICES PER PORTAL (prices for an advertisement running-time of 12 months)

28

Online & Digital

NEWSLETTERS Make targeted use of our newsletters to announce your novelties, special campaigns and offers,for show invitations, selling off remaining stock or to announce your website relaunch.

Target group German-speaking promotional products resellers (D/A/CH)Readers approx. 10,000 Frequency Weekly

Target group European promotional products distributors (excl. D/A/CH)Readers approx. 8,500 Frequency Bi-weekly

Target group German-speaking end users (D/A/CH) Readers approx. 16,000 Frequency Monthly Der Newsletter für neue Werbeartikel

The receipt of the electronic newsletters is subject to the subscription of the respective print media.

29

Online & Digital

ADVERTISEMENT PREMIUM/DUAL PREMIUM • Directly below the newsletter logo, incl. a link, animation (GIF) is possible without a surcharge.250 x 250 pixels: W 500 per advertisement 528 x 250 pixels: W 900 per advertisement

ADVERTISEMENT STANDARD/DUAL STANDARD • Direct link to your shop or to the product website250 x 250 pixels: W 300 per advertisement

Package offers on request

JOBSHOP • Job advertisement, 3 months online, on the web portal with a link to the job advertisement in the respective newsletter W 250 per advertisement W 50 box number chargeW 250 three additional links in the following newsletter issues

528 x 250 pixels: W 500 per advertisement

30

Newsletters: Publishing dates

Issue Publication date Issue Publication date

WA eLETTER Issue Publication date

739 15-01-20740 22-01-20741 29-01-20742 05-02-20743 12-02-20744 19-02-20745 26-02-20746 04-03-20747 11-03-20748 18-03-20749 25-03-20750 01-04-20751 08-04-20752 15-04-20753 22-04-20754 29-04-20755 06-05-20

756 13-05-20757 20-05-20758 27-05-20759 03-06-20760 10-06-20761 16-06-20762 24-06-20763 01-07-20764 08-07-20765 15-07-20766 22-07-20767 29-07-20768 05-08-20769 12-08-20770 19-08-20771 26-08-20772 02-09-20

773 09-09-20774 16-09-20775 23-09-20776 30-09-20777 07-10-20778 14-10-20779 21-10-20780 28-10-20781 04-11-20782 11-11-20783 18-11-20784 25-11-20785 02-12-20786 09-12-20787 16-12-20

The editorial and advertisement deadline for all of the newsletters is always two days before the respective publication date.

31

Newsletters: Publishing dates

Issue Publication date




eppi newsflash Issue Publication date

355 14-01-20356 28-01-20357 11-02-20358 25-02-20359 10-03-20360 24-03-20361 07-04-20362 21-04-20363 05-05-20

Promotion PRODcast Issue Publication date

126 16-01-20127 13-02-20128 26-03-20129 23-04-20

364 19-05-20365 03-06-20366 16-06-20367 30-06-20368 14-07-20369 28-07-20370 11-08-20371 25-08-20372 08-09-20

130 28-05-20131 25-06-20132 23-07-20133 27-08-20

373 22-09-20374 06-10-20375 20-10-20376 03-11-20377 17-11-20378 01-12-20379 15-12-20

134 17-09-20135 08-10-20136 12-11-20137 17-12-20

The editorial and advertisement deadline for all of the newsletters is always two days before the respective publication date.

EVENT&

NETWORK

33

HAPTICA® live

A feeling for the effectiveness of haptic advertising is brought to the visitors at the “Experience of Haptic Advertising”. The product presentations, a Best Practice show as well as the lecture programme deliver lots of inspiration. HAPTICA® live ’20 is being staged on September 8, 2020. HAPTICA® live ’21 will take place on March 17, 2021, both will be staged at the WCCB in Bonn. The event is open to all trade visitors from the marketing, communications and procurement areas, to advertising agencies and the promotional products trade. Admission is free of charge, whereby it is necessary to pre-register at: www.haptica-live.de

In the run-up to the HAPTICA® live, the Event Guide with a circulation of 50,000 copies raises everyone’s curiosity for the event and presents the offer of the exhibitors. In addition to the various items of the programme, all of the exhibitors are presented with a highlight from their line-up.

The Green Guide leads the visitors to exhibitors with sustainable products in a targeted manner and is distributed at the HAPTICA® live with a circulation of 3,000 copies. Prices for advertisements are available on request at: [email protected]

FAIRBAGS [email protected] · www.fairbags.de

Unsere neue

RPET-Kollektion

Hüfttasche „Las Vegas“Hauptfach und Vortasche mit Reißverschluss und längenverstellbarem Bauchgurt.

Rucksack „Miami“

Sicherheitsrucksack mit innenliegendem

Reißverschluss, gepolsterter Außenhülle,

Trolley-Aufsteckfunktion und vielen

weiteren Extras.

Weitere Infos über uns und unser Gewinnspiel finden Sie in Halle H, Stand A7

Fair für Mensch und Umwelt

guide ’208. SEPTEMBER 2020 BONN, WCCB

ERLEBNISWELT HAPTISCHE WERBUNG

FAIRBAGS [email protected] · www.fairbags.de

Unsere neue

RPET-Kollektion

Hüfttasche „Las Vegas“Hauptfach und Vortasche mit Reißverschluss und längenverstellbarem Bauchgurt.

Rucksack „Miami“

Sicherheitsrucksack mit innenliegendem

Reißverschluss, gepolsterter Außenhülle,

Trolley-Aufsteckfunktion und vielen

weiteren Extras.

Weitere Infos über uns und unser Gewinnspiel finden Sie in Halle H, Stand A7

Fair für Mensch und Umwelt

guide ’208. SEPTEMBER 2020 BONN, WCCB


EV

EN

TG

UID

EH

AP

TICA

® liv

eW

WW

.HA

PT

ICA

-LIV

E.D

E

’20


EINTRITT FREI Anmeldung erforderlich unter www.haptica-live.de/anmeldung

8. SEPTEMBER 2020 BONN, WCCB

guide ’20ee

’20

EVENTGUIDE

HAPTICA® live

WWW.HAPTICA-LIVE.DE

’20


EINTRITT FREI Anmeldung erforderlich unter www.haptica-live.de/anmeldung

8. SEPTEMBER 2020 BONN, WCCBguide ’20ee

’20


34

HAPTICA® live

35

Promotional Gift Award (PGA)

Benchmark on the haptic advertising market and an orientation tool for promoting companies in the product jungle: The Promotional Gift Award has been conferred since 2003 and has developed into one of the most coveted awards on the European promotional products market during this space of time. The jury convenes every year in December to decide who claims an award in the categories: Give-aways, Communicative Products, Premium Products, Custom-made Designs, Best Practice, Merchandising, Customising Technologies. www.promotionaward.com

https://www.promotionaward.com/homepage_englisch/

36

Social Media

www.linkedin.com/groups/3759942

Contacts, networks, engaging in exchange – that doesn’t just work at events, but also via the social networks. WA Media is active on diverse platforms in order to bring the players and users from the haptic advertising market together and inspire them for this tangible form of marketing. www.waorg.com/socialmedia

www.xing.com/net/werbeartikel

www.facebook.com/wamediagmbh

www.twitter.com/eppimagazine

www.youtube.com/user/promotionproductstv

SERVICES

38

WA Services

CUSTOMER MAGAZINES Print is alive! This is demonstrated by the vast number of customer and employee magazines alone which companies use to achieve storytelling effects and for their own PR work. WA Services offers conceptual, editorial and graphic support for such projects. The experienced editorial and graphics team of WA Media GmbH disposes of profound knowledge on the haptic advertising market and has over 35 years of far-reaching know-how in the magazine trade.

GRAPHICS AND PROOF-READING The advertising deadline is approaching fast, but your graphic designer is ill? The catalogue is ready, it just has to be thoroughly proof-read again one last time? You have fantastic products, but unfortunately no suitable photos? WA Services provides services from typesetting, layout and product photography, through to DTP, the final artwork and proof-reading.

FULL-SERVICE PACKAGES Furthermore, together with our cooperation partner, WV Versand, we can offer a complete full-service package for the compil- ation and dispatch of print publications such as catalogues, brochures or customer magazines: This begins with the creation and ends with the enveloping, shrinking, sealing, packing, dispatch and warehousing.

We will be pleased to advise you on: Tel.: +49/221/[email protected]

39

WA Services

TECHGUIDE

41

FULL-FORMAT ADVERTISEMENTS are to be designed with a bleed of 3 mm all the way around them, so that no undesired white areas appear should the pages happen to be cut inaccurately.A safety spacing of at least 3 mm is required between text elements and margin.Register marks and page information are not needed.

Final format

Fina

l for

mat

Data format with a bleed of 3 mm

Data

form

at w

ith a

ble

ed o

f 3 m

m

TYPE AREA ADVERTISEMENTSdo not need a bleed, because they are fitted into the type area within the page and are thus not affected by the cut.

safety spacing of 3 mm between text elements and margin

Advertisement formats

42

Werbeartikel Nachrichten and eppi magazine

FrontWA Nachrichten

210 x 240 mmData format: 216 x 246 mm



1/4 page vertical

1/1 page


182 x 260 mm

90 x 130 mm 182 x 60 mm

1/4 page horizontal


90 x 260 mm

1/2 page vertical

Spread


60 x 260 mm

1/3 page vertical


182 x 130 mm

1/2 page horizontal

Half double page spread


182 x 75 mm

1/3 page horizontal

43

Promotion Products




190 x 78 mm

Spread Half double page spread

FULL-FORMAT ADVERTISEMENTS With a bleed of 3 mm

TYPE AREA ADVERTISEMENTS


190 x 234 mm

1/1 page


100 x 234 mm

1/2 page vertical


64 x 234 mm

1/3 page vertical


190 x 117 mm

1/2 page horizontal 1/3 page horizontalFront


44

HAPTICA®


97 x 260 mm


63 x 260 mm




200 x 130 mm


200 x 81 mm


200 x 260 mm

Spread Half double page spread

FULL-FORMAT ADVERTISEMENTS With a bleed of 3 mm

TYPE AREA ADVERTISEMENTS

1/1 page 1/2 page vertical 1/3 page vertical 1/2 page horizontal 1/3 page horizontal

45

Data transfer

ADVERTISEMENTS Print material must be provided in digital quality and must comply with the following guidelines:

3 mm bleed, without register marks and page information.

FILE TYPES (Please always state the programme in which the document was created)

PDF “PDF-X4“ or “print output quality“. Export specifications for the creation of PDFs, as well as preflight profiles are available at: http://profile.waorg.com as a download.

Minimum resolution 300 dpi (not interpolated)

Data media CD-ROM, DVD

Photoshop (CS5) Format : PSD, TIF or JPGModus: CMYKResolution: 300 dpi

InDesign Open document (CS5 or CS5-IDML document), supply imports and fonts

Profile and settings The profile and settings are available as a download at: http://profile.waorg.com

IllustratorAI (CS5), PDF, CMYK, incorporate images (300 dpi, CMYK), convert fonts into paths

Please send in addition a legally binding 4c print

or a legally binding digital proof to:

WA Media GmbH

Anik Ginet Servais

Waltherstr. 49-51, Geb. 32

D-51069 Cologne

E-Mail

[email protected]

(max. 20 MB per mail)

IMPORTANT

We cannot be held legally responsible for faulty

printing results if the digital advertisement data

is supplied w/o proof(s). Advertisements can be

created on special request. The costs for this service

and/or for carrying out corrections will be invoiced

(separately).

FTP uploadAccess and data at:http://profile.waorg.com

46

Data transfer

EDITORIAL Please send text and images separately (please don’t integrate graphics/images into Word or Quark documents). Text editing and layout is carried out at the publishers. Due to the tight schedules it is not possible to send proofs of PR articles.

Image formats:

Minimum width:

Minimum resolution:

Text formats:

Text length:

Please forward photos, product samples, etc.:

WA Media GmbH Heike Pohl • Waltherstr. 49-51 • D-51069 CologneE-Mail: [email protected]

The editorial deadline must be respected, editorial contributions, which arrive too late, might not be included in the corresponding issue.

.psd, .jpg, .tif, .pdf

15 cm

300 dpi (not extrapolated)

.docx, .doc, .odt, .pdf or .rtf

approx. 1,000 characters

CONTACT

48

Contact details

Sarah Vieten (International Director) Tel.: +49 / 221 / 6 89 11– 19 [email protected]

MEDIA SALES

Daniela DragunováTel.: +49 /221 / 6 89 11– 53 [email protected]

Jochen Thoma (National Director) Tel.: +49 / 221 / 6 89 11– 34 [email protected]

Ralf BalesTel.: +49 / 221 / 6 89 11– 21 [email protected]

ONLINE ADVERTISING

Anik Ginet ServaisTel.: +49 / 221 / 6 89 11– 14 [email protected]

ADVERTISEMENT DATA

Brit MünchenTel.: +49 /221 / 6 89 11– 35 [email protected]

HAPTICA® LIVEPROMOTIONAL GIFT AWARD

mailto:vieten%40waorg.com?subject=

mailto:vieten%40waorg.com?subject=

mailto:dragunova%40waorg.com?subject=

mailto:dragunova%40waorg.com?subject=

mailto:thoma%40waorg.com?subject=

mailto:thoma%40waorg.com?subject=

mailto:bales%40waorg.com?subject=

mailto:bales%40waorg.com?subject=

mailto:servais%40waorg.com?subject=

mailto:servais%40waorg.com?subject=

mailto:muenchen%40waorg.com?subject=

mailto:muenchen%40waorg.com?subject=

49

Publishers

WA Nachrichten Dr. Mischa Delbrouck Tel.: +49 / 221 / 6 89 11– 11 [email protected]

eppi magazine Till Barth Tel.: +49 / 221 / 6 89 11– 25 [email protected]

Promotion Products Heike Pohl Tel.: +49 / 221 / 6 89 11– 30 [email protected]

HAPTICA® Andrea Bothe Tel.: +49 / 221 / 6 89 11– 17 [email protected]

EDITORIAL OFFICE

Contact details

All of the prices stated in the Media Data exclude VAT.

If the customer comes from another EU country and

has a valid VAT number, VAT is not charged.

WA Media GmbHWaltherstr. 49-51, Geb. 32D-51069 Köln

Tel.: +49/221/6 89 11 - 0Fax: +49/221/6 89 11 - [email protected]

Deutsche Bank

IBAN DE18 3707 0024 0469 8122 00

BIC DEUTDEDBKOE

Postbank Essen

IBAN DE97 3601 0043 0140 7084 33

BIC PBNKDEFF

Managing Shareholder: Michael Scherer HRB 30697 • District Court of CologneVAT Identification No.: DE119998878

Terms of Business at www.waorg.com/tobwww.waorg.com

mailto:delbrouck%40waorg.com?subject=

mailto:barth%40waorg.com?subject=

mailto:pohl%40waorg.com?subject=

mailto:bothe%40waorg.com?subject=

50

WWW.WAORG.COM

http://www.waorg.com

mailto:www.waorg.com?subject=

20 - werbeartikel-verlag.de · tangible haptic advertising in all its facets PROMOTIONAL GIFT AWARD...

Documents

Transcript of 20 - werbeartikel-verlag.de · tangible haptic advertising in all its facets PROMOTIONAL GIFT AWARD...