20 Ways to Avoid Building Stuff - Practical Customer Development Tricks
-
Upload
vidar-andersen -
Category
Education
-
view
661 -
download
0
description
Transcript of 20 Ways to Avoid Building Stuff - Practical Customer Development Tricks
![Page 1: 20 Ways to Avoid Building Stuff - Practical Customer Development Tricks](https://reader030.fdocuments.us/reader030/viewer/2022013003/54557421b1af9f33608b482f/html5/thumbnails/1.jpg)
20 Ways To Avoid Building Stuff
@ #UXCGN10Stolen from the awesome
@cindyalvarez’ talk “Ignite: Lean Startup”,
Parisoma Innovation Lofts, San Francisco
Source: http://video.dreamsimplicity.com/GJU4/cindy-alvarez-product-manager-kissmetrics-20-ways-to-not-build-stuff/http://www.slideshare.net/cindyalvarez/20-ways-to-not-build-stuff
![Page 2: 20 Ways to Avoid Building Stuff - Practical Customer Development Tricks](https://reader030.fdocuments.us/reader030/viewer/2022013003/54557421b1af9f33608b482f/html5/thumbnails/2.jpg)
Buy Cindy Alvarez’ new bookLean Customer Development Building Products Your Customers Will Buy
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants
http://oreil.ly/1hhCmcd
![Page 3: 20 Ways to Avoid Building Stuff - Practical Customer Development Tricks](https://reader030.fdocuments.us/reader030/viewer/2022013003/54557421b1af9f33608b482f/html5/thumbnails/3.jpg)
I’m Vidar @blacktar Andersen•Norwegian living in Cologne, DE since 2005
•Professional experience creating enterprise solutions for global F500s and GOs since 1997
•Startup Founder (both hits & misses)
•Corporate Entrepreneurship Consultant to F100s http://plusandersen.com
•Educator (NEXT Instructor, University Lecturer on Startup Entrepreneurship, Lean Launchpad Instructor, EXIST Coach) http://vidarandersen.de
![Page 4: 20 Ways to Avoid Building Stuff - Practical Customer Development Tricks](https://reader030.fdocuments.us/reader030/viewer/2022013003/54557421b1af9f33608b482f/html5/thumbnails/4.jpg)
Some I’ve worked with
![Page 6: 20 Ways to Avoid Building Stuff - Practical Customer Development Tricks](https://reader030.fdocuments.us/reader030/viewer/2022013003/54557421b1af9f33608b482f/html5/thumbnails/6.jpg)
Some I’ve founded
plusandersen.comis.gd/onesec
vidarandersen.de getGauss.com
![Page 7: 20 Ways to Avoid Building Stuff - Practical Customer Development Tricks](https://reader030.fdocuments.us/reader030/viewer/2022013003/54557421b1af9f33608b482f/html5/thumbnails/7.jpg)
I’ve been around
![Page 8: 20 Ways to Avoid Building Stuff - Practical Customer Development Tricks](https://reader030.fdocuments.us/reader030/viewer/2022013003/54557421b1af9f33608b482f/html5/thumbnails/8.jpg)
Certified Lean Launchpad Educator by Steve Blank, June 2013 @Stanford
![Page 10: 20 Ways to Avoid Building Stuff - Practical Customer Development Tricks](https://reader030.fdocuments.us/reader030/viewer/2022013003/54557421b1af9f33608b482f/html5/thumbnails/10.jpg)
20 Ways To Avoid
Building Stuff
![Page 11: 20 Ways to Avoid Building Stuff - Practical Customer Development Tricks](https://reader030.fdocuments.us/reader030/viewer/2022013003/54557421b1af9f33608b482f/html5/thumbnails/11.jpg)
Why?Save TIME + MONEY + HEADACHES: Build the right stuff, at the right time, for the right reasons, right customers
![Page 12: 20 Ways to Avoid Building Stuff - Practical Customer Development Tricks](https://reader030.fdocuments.us/reader030/viewer/2022013003/54557421b1af9f33608b482f/html5/thumbnails/12.jpg)
1. Play Shrink: “Tell me how it
would make your life better?”
![Page 13: 20 Ways to Avoid Building Stuff - Practical Customer Development Tricks](https://reader030.fdocuments.us/reader030/viewer/2022013003/54557421b1af9f33608b482f/html5/thumbnails/13.jpg)
2. Say what you’re for;
Say what you are against
![Page 14: 20 Ways to Avoid Building Stuff - Practical Customer Development Tricks](https://reader030.fdocuments.us/reader030/viewer/2022013003/54557421b1af9f33608b482f/html5/thumbnails/14.jpg)
3. “This is what you
should do, instead”
![Page 15: 20 Ways to Avoid Building Stuff - Practical Customer Development Tricks](https://reader030.fdocuments.us/reader030/viewer/2022013003/54557421b1af9f33608b482f/html5/thumbnails/15.jpg)
4. Send the customer to
the competitor
![Page 16: 20 Ways to Avoid Building Stuff - Practical Customer Development Tricks](https://reader030.fdocuments.us/reader030/viewer/2022013003/54557421b1af9f33608b482f/html5/thumbnails/16.jpg)
5. Offer a workaround
![Page 17: 20 Ways to Avoid Building Stuff - Practical Customer Development Tricks](https://reader030.fdocuments.us/reader030/viewer/2022013003/54557421b1af9f33608b482f/html5/thumbnails/17.jpg)
6. Fake the functionality
![Page 18: 20 Ways to Avoid Building Stuff - Practical Customer Development Tricks](https://reader030.fdocuments.us/reader030/viewer/2022013003/54557421b1af9f33608b482f/html5/thumbnails/18.jpg)
7. Ignore it until you can’t
![Page 19: 20 Ways to Avoid Building Stuff - Practical Customer Development Tricks](https://reader030.fdocuments.us/reader030/viewer/2022013003/54557421b1af9f33608b482f/html5/thumbnails/19.jpg)
8. Be less attractive to certain
types of customers
![Page 20: 20 Ways to Avoid Building Stuff - Practical Customer Development Tricks](https://reader030.fdocuments.us/reader030/viewer/2022013003/54557421b1af9f33608b482f/html5/thumbnails/20.jpg)
9. Compensate: “Until we
can do X, use us for free”
![Page 21: 20 Ways to Avoid Building Stuff - Practical Customer Development Tricks](https://reader030.fdocuments.us/reader030/viewer/2022013003/54557421b1af9f33608b482f/html5/thumbnails/21.jpg)
10. Let some fish get away
![Page 22: 20 Ways to Avoid Building Stuff - Practical Customer Development Tricks](https://reader030.fdocuments.us/reader030/viewer/2022013003/54557421b1af9f33608b482f/html5/thumbnails/22.jpg)
11. Build a simple API
![Page 23: 20 Ways to Avoid Building Stuff - Practical Customer Development Tricks](https://reader030.fdocuments.us/reader030/viewer/2022013003/54557421b1af9f33608b482f/html5/thumbnails/23.jpg)
12. Hide things behind email
instead of building it
![Page 24: 20 Ways to Avoid Building Stuff - Practical Customer Development Tricks](https://reader030.fdocuments.us/reader030/viewer/2022013003/54557421b1af9f33608b482f/html5/thumbnails/24.jpg)
13. Force customers to pick a
single priority: Put it to a vote!
![Page 25: 20 Ways to Avoid Building Stuff - Practical Customer Development Tricks](https://reader030.fdocuments.us/reader030/viewer/2022013003/54557421b1af9f33608b482f/html5/thumbnails/25.jpg)
14. Charge a ridiculous amount
of money (e.g. for a feature request)
![Page 26: 20 Ways to Avoid Building Stuff - Practical Customer Development Tricks](https://reader030.fdocuments.us/reader030/viewer/2022013003/54557421b1af9f33608b482f/html5/thumbnails/26.jpg)
15. Have rules
but don’t enforce them
![Page 27: 20 Ways to Avoid Building Stuff - Practical Customer Development Tricks](https://reader030.fdocuments.us/reader030/viewer/2022013003/54557421b1af9f33608b482f/html5/thumbnails/27.jpg)
16. Only build it
if you can measure it (if you can’t measure if it actually works like
intended, it’s not important)
![Page 28: 20 Ways to Avoid Building Stuff - Practical Customer Development Tricks](https://reader030.fdocuments.us/reader030/viewer/2022013003/54557421b1af9f33608b482f/html5/thumbnails/28.jpg)
17. Ask for help
(Crowdsource: e.g. “Don’t see your language? Help us with the translation to make it happen!”)
![Page 29: 20 Ways to Avoid Building Stuff - Practical Customer Development Tricks](https://reader030.fdocuments.us/reader030/viewer/2022013003/54557421b1af9f33608b482f/html5/thumbnails/29.jpg)
18. Be grateful
![Page 30: 20 Ways to Avoid Building Stuff - Practical Customer Development Tricks](https://reader030.fdocuments.us/reader030/viewer/2022013003/54557421b1af9f33608b482f/html5/thumbnails/30.jpg)
19. Notify me when... (e.g. checkboxes)
![Page 31: 20 Ways to Avoid Building Stuff - Practical Customer Development Tricks](https://reader030.fdocuments.us/reader030/viewer/2022013003/54557421b1af9f33608b482f/html5/thumbnails/31.jpg)
20. Play nice with others
(enable combining different products, services for value-adds)
![Page 32: 20 Ways to Avoid Building Stuff - Practical Customer Development Tricks](https://reader030.fdocuments.us/reader030/viewer/2022013003/54557421b1af9f33608b482f/html5/thumbnails/32.jpg)
Follow Cindy Alvarez on Twitter:
@cindyalvarez
Source: http://video.dreamsimplicity.com/GJU4/cindy-alvarez-product-manager-kissmetrics-20-ways-to-not-build-stuff/
http://www.slideshare.net/cindyalvarez/20-ways-to-not-build-stuff
![Page 33: 20 Ways to Avoid Building Stuff - Practical Customer Development Tricks](https://reader030.fdocuments.us/reader030/viewer/2022013003/54557421b1af9f33608b482f/html5/thumbnails/33.jpg)
One more thing
![Page 34: 20 Ways to Avoid Building Stuff - Practical Customer Development Tricks](https://reader030.fdocuments.us/reader030/viewer/2022013003/54557421b1af9f33608b482f/html5/thumbnails/34.jpg)
21. MVP it
![Page 35: 20 Ways to Avoid Building Stuff - Practical Customer Development Tricks](https://reader030.fdocuments.us/reader030/viewer/2022013003/54557421b1af9f33608b482f/html5/thumbnails/35.jpg)
Minimum Viable Product
• The smallest batch that will teach you something
• That will enable you to test your hypotheses
• So what can you release in one day?
![Page 36: 20 Ways to Avoid Building Stuff - Practical Customer Development Tricks](https://reader030.fdocuments.us/reader030/viewer/2022013003/54557421b1af9f33608b482f/html5/thumbnails/36.jpg)
There are several types of MVPs: !
•Explainer Video (dropbox) •Landing Page (unbounce.com) Wizard of Oz MVP (zappos) •Concierge MVP (food on the table) •Piecemeal MVP (wizard of oz + concierge) •Crowd Funding (sell before you build) •Single-feature MVP (google) •What is your MVP going to be?