20 tips to make your website sell harder
-
Upload
richard-carter -
Category
Business
-
view
85 -
download
2
Transcript of 20 tips to make your website sell harder
20 ways to make your website sell harder
@RichardCarter
A selection of our clients
Quick survey!
@PeacockCarter
1. Make it really easyto contact you
@PeacockCarter
2. Promote your social media
accounts!
@PeacockCarter
But……only if you update your accounts regularly!
3. Create trust between you and
customers
@PeacockCarter
4. Pick a suitable tone for your visitors
@PeacockCarter
5. Speedy website=
Happy customers
@PeacockCarter
Tips for a speedy website1. Good hosting company2. Compress images3. Consider new features carefully4. Good web developer5. Review regularly
2 secondsor fewer: ideal target load time.
6. Effective internallinking
@PeacockCarter
Good internal linking1. ~300 words per page minimum2. Pick relevant phrases3. Link to another page4. Don’t over-do it!
7. High qualityproduct imagery
@PeacockCarter
8. Optimise for image search, too
@PeacockCarter
Image optimisation1. Use the “alt” tag with relevant keywords (easy in WordPress!)2. Use relevant images in your content
9. Preemptcustomer queries
@PeacockCarter
10. Reassure customers with
videos
@PeacockCarter
Make sure your video is1. Clear and crisp quality2. Not too long (60 seconds or so)3. Subtitled, if possible4. Not the only way visitors can find that information
11. Mobile friendlycontent
@PeacockCarter
Stats: emarketer.com, 2015. Retailer specific data.
Desktop traffic
55.7%Mobile/tablet traffic
44.3%
Web traffic
12. Mobile friendlyprocesses
@PeacockCarter
Stats: emarketer.com, 2015. Retailer specific data.
Desktop traffic
75.1%Mobile/tablet traffic
24.9%
Web sales
13. Tools to help customers find what they’re looking for
@PeacockCarter
14. Create fear of missing out
@PeacockCarter
15. Create boosts with promotions
@PeacockCarter
Just bewarePromotions don’t tend to generate loyal customers!
16. Make new products easy to
find
@PeacockCarter
17. Offer free shipping
@PeacockCarter
93%of consumers would buy more online if free shipping was available
blog.compete.com/2010/01/14/can-shipping-costs-affect-online-sales/
…but:Ensure any threshold is sensible!
e.g, Free shipping over £50 is great if average order is £45 or so; not great if it’s £5!
18. Ensure site search returns useful results!
@PeacockCarter
19. Prequalify your queries
@PeacockCarter
20. Monitor, analyse, and adapt!
@PeacockCarter
Questions?
Or email [email protected]