20 Tips for a One Man/Woman PR Office
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Transcript of 20 Tips for a One Man/Woman PR Office
“20 Tips for a One Man/Woman PR Office”
presented at TSPRA Annual Conference
February 14, 2012
I can do it ... so can you!
20 Tips for a One Man/Woman PR Office
BRAD DOMITROVICHPR Zealot, Speaker, Educator
Georgetown Independent School DistrictDirector of School and Community Relations
Texas School Public Relations AssociationPast President 2008-2009
office
(512) 943-1890cell
(830) 688-9912
web and blog
www.domitrovich.comtwitter
@braddomitrovich
If you would like a copy of this slide deck:
www.SlideShare.net/BradDomitrovich
Make sure you havethe support of the boss.
1
Never assume that the Boardknows exactly what you do.
2
Define your district’spublic relation needs.
3
Become a district leaderin customer service.
4
Always have campussecretaries on your side.
5
Become an advisorand confidant to others.
6
Build a trust relationshipwith all media outlets.
7
Help reporters out.(the school business is not easy to understand)
8
Always preparebefore going on camera.
9
Keep some quotes on file.
10
Never lie to the media.
11
Never say “no comment”.
12
Yell at your computer,not at real people.
13
Don’t panic.Be the leader in a crisis.
14
Stay organized!
15
• Always keep your boss informed
• Never try to hide bad news
Go eat lunch ata campus once a week.
16
Everything you write is a permanent record
of your professionalism.
17
Get involvedwith your community.
18
Stay networkedand trained!
19
You can’tfix stupid.
20
Write downall the things
that happen ...
it’s called your retirement book.
21 - BONUS
Questions, comments, opinions.(Bonus tip: listening is the key to great communication)
If you would like a copy of this slide deck:
www.SlideShare.net/BradDomitrovich