20 Tech Trends - nonprofnetwork.org Tech Tre… · I AM STEVEN SHATTUCK • VP Marketing,...
Transcript of 20 Tech Trends - nonprofnetwork.org Tech Tre… · I AM STEVEN SHATTUCK • VP Marketing,...
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20 NONPROFIT TECHNOLOGY TRENDSin 20 minutes
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I AM STEVEN SHATTUCK• VP Marketing, Bloomerang
• Published in: NTEN, Nonprofit Hub, National Council of Nonprofits, Technorati, Ragan, Social Media Today, Content Marketing Institute, Search Engine Journal
• NPO board member, communications committee member, volunteer communications director
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∧ CLOUD COMPUTING ∧
http://technorati.com/technology/cloud-computing/article/how-cloud-computing-will-single-handedly
• 545 cloud services are in use by an organization on average.
• 82% of companies reportedly saved money by moving to the cloud.
• 80% of cloud adopters saw improvements within 6 months of moving to the cloud.
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∨ INSTALLED SOFTWARE ∨
http://siliconangle.com/blog/2014/01/27/20-cloud-computing-statistics-tc0114
• Reduced costs
• Universal versioning
• Increased productivity
• Higher security
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∧ SINGLE-PURPOSE APPS ∧• Specialization!
• Small feature set.
• Excellent at one thing, rather than mediocre at many.
• Freedom of choice!
• Integrations / API
http://taylordavidson.com/2014/apps
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∧ MOBILE ∧• 50% of mobile phone users use
mobile as their primary Internet source.
• Mobile web adoption is growing 8x faster than web adoption did in ‘90s & ‘00s.
• 28.85% of all emails are opened on mobile phones and 10.16% on tablets.
• Mobile-based searches make up 1/4th of all searches.
http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics
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∨ DESKTOP ∨• 91% of mobile Internet access
is for social activities versus just 79% on desktops.
• 1/3 of mobile searches have local intent versus 1/5 on desktops.
• 1.8 hours per day on mobile versus 1.6 on desktop.
http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics
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MOBILE GIVING
http://www.npengage.com/nonprofit-research/50-fascinating-nonprofit-statistics
• 62% of Gen Y would give by mobile phone.
• 84% of nonprofit donation pages are not optimized for mobile.
• 76% of nonprofit mobile subscribers came from integration with CRM.
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∨ MOBILE WEBSITES ∨
• Literally a second mobile version of your website.
• Stripped-down functionality.
• More “app” like.
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∧ RESPONSIVE WEBSITES ∧
• Conforms to the mobile device screen size.
• No loss in content or functionality.
http://www.smashingmagazine.com/2011/01/12/guidelines-for-responsive-web-design
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WEB DESIGN TRENDSOut:
• Homepage Carousel
• Columns/Sidebars
• Drop-Down Menus
In:
• Parallax Scrolling
• Tall Pages
• Flat Design
http://www.myinkblog.com/parallax-scrolling-in-web-design-hot-new-trend-with-examples/
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∧ SEO ∨
Search engine optimization changes daily (literally!)
Read:
• http://searchengineland.com/
• http://moz.com/blog
• http://googlewebmastercentral.blogspot.com/
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WHAT DRIVES RANKINGS?Out:
• Keywords (on-page)
• Keyword links
• Keyword domains
In:
• Social media signals
• High-quality links
• User experience
http://www.searchmetrics.com/en/knowledge-base/ranking-factors-us-2013/
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WHAT DRIVES RANKINGS?Out:
• Keywords (on-page)
• Keyword links
• Keyword domains
In:
• Social media signals
• High-quality links
• User experience
http://www.searchmetrics.com/en/knowledge-base/ranking-factors-us-2013/
BLOGGING!
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WHY BLOGGING?
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WHY BLOGGING?
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WHY BLOGGING?
http://offers.hubspot.com/2013-state-of-inbound-marketing
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WHAT DRIVES RANKINGS?
http://www.searchmetrics.com/en/knowledge-base/ranking-factors-us-2013/
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∨ FACEBOOK ∨
• Organic reach dropped by 50% from Feb 2012 to March 2014.
• As people like more pages, the organic reach of each drops.
• Facebook endured a 29% fall in active users among U.S. teens from fourth quarter 2012. Usage fell another 11% from Q3 to Q4 in 2013.
http://www.webpronews.com/more-stats-on-the-facebook-organic-reach-decline-2014-04
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http://blog.hubspot.com/marketing/nonprofits-social-media-marketing-data http://www.adlibbing.org/2013/04/24/12-must-know-stats
80% of nonprofits say Facebook is their primary focus for social media. !43% of Facebook Fans “Unlike” a charity on Facebook because they posted too often. !57% of Facebook Fans “Like” a charity on Facebook because they want to publicly display their support of the nonprofit to their friends.
FACEBOOK…
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“For Facebook and Twitter, we have endless amounts of money, but we haven’t found anything there.” !Last year, Priceline spent $1.8 billion on online marketing.
PRICELINE CEO: FACEBOOK AND TWITTER SPENDING WORTHLESS
http://www.prdaily.com/Main/Articles/Priceline_CEO_Facebook_and_Twitter_spending_worthl_16491.aspx
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WRAPPING UP
Pay attention to:
• Mobile (optimize your site)
• Owned content (blogging)
• Social media content distribution
Don’t get too caught up in design trends.
Move to the cloud wherever/whenever possible.
Keep an eye on:
• Wearables
• Gamification
• Peer-to-Peer
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[email protected] https://twitter.com/StevenShattuck
https://www.linkedin.com/in/stevenshattuck !
http://www.slideshare.net/bloomerang/20-tech-trends-for-nonprofits
Questions?