20 Social Media Strategies for 2020€¦ · • Feb 29 Leap Day • Mar 8 International Women’s...
Transcript of 20 Social Media Strategies for 2020€¦ · • Feb 29 Leap Day • Mar 8 International Women’s...
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20 Social Media Strategies for 2020
@TerraLFletcher
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FletcherConsulting.com/ISPA
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slido.com#ISPA
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Part I: Social Media Tips for 2020
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1. Selfie-Friendly
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2. Leverage User-Generated Content (UGC)
•Owned vs earned
•User-generated videos get 10 times the views of brand videos on YouTube
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• Stock photos are too noticeable
•People want #relatable
• Even low-quality pics bring authenticity
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How Do I Earn UGC?
•Make them WANT to be part of the "squad”
•Know your audience
•Set the example
• Incentives
•Be transparent
•Promote your community
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3. Snap, Benefit, Action
Attention-grabber
Benefit of each feature to your target audience
Action your target audience needs to perform to take advantage of the offer
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4. FRESH CONTENT
• Before and after
•Unboxing video
•Caption contest
• Behind the scenes
•Changeable letter sign
•How to
•Ask me anything #AMA
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5. Leverage Influencers Know
more
1
Get closer
2
Emotionally connect
3
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Part II: Social Media Tactics for 2020
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6.
LIV
E V
IDEO
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•Interviews•Product demos •Behind-the-scenes•Virtual tour•Introduce your staff
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7. Social Shopping
CONFIGURE YOUR BUSINESS INSTAGRAM ACCOUNT
ADD PRODUCTS THROUGH BUSINESS MANAGER SETTINGS
ADD PRODUCT TAGS IN POSTS AND STORIES
www.facebook.com/business/instagram/shopping/guide
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8. Targeted Social Ads
• Facebook allows you to upload a list of email addresses
• https://www.facebook.com/business/learn/facebook-ads-reach-existing-customers
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9. Optimize Hashtags, Use Unique Events• Feb 2 Super Bowl
• Feb 6-12 New York Fashion Week
• Feb 29 Leap Day
• Mar 8 International Women’s Day
• Mar 21 World Poetry Day
• June 5 Wonder Woman 2 premiere
• June 7 National Donut Day
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10. Facebook
Stories•Prime real estate
•Less competition
•Create exciting, time-sensitive content
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Part III: Social Media Tools for 2020
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11. Hootsuite
• One tool to manage everything
• Direct post
• Schedule posts
• Send private messages
• Get analytics
• Free up to 3 social profiles, starts at $19/month after
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12. Insta Insights
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13. Insta Loses “Likes”?
• Hiding likes from the feed but making them visible to the creator
• Started in Canada
• Now in 6 more countries
• Good for teen self-esteem
• Not so good for influencers
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14. Google Alertshttps://www.google.com/alerts
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15. CANVA
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16. GRAMMARLY
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17. GEN BOOK
• Set up Facebook appointments
•Click “Add a Button” under cover image
• Link to Website
•Enter your booking URL, hit “Save”
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18. Keep Up with What’s New
Social Media Examiner
Buffer Social
Sprout Social
Hubspot
Mashable
TechCrunch
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19. Content Calendar
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20. YOUR QUESTIONS
slido.com
#ISPA
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RESOURCES/CITATIONS/
• https://hetras.shijigroup.com/post/why-and-how-you-need-to-leverage-user-generated-content-right-now
• https://neilpatel.com/blog/how-to-leverage-user-generated-content-to-boost-sales/
• https://blog.hubspot.com/marketing/how-to-leverage-user-generated-content
• https://medium.com/the-mission/the-battle-of-conversion-rates-user-generated-content-vs-stock-photos-7bc8f3c76ea8
• https://www.millenniumsi.com/blog/2019-social-media-trends/
• https://www.socialmediaexaminer.com/3-facebook-ad-types/
• https://techcrunch.com/2019/07/17/instagram-will-now-hide-likes-in-6-more-countries/
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PHOTO CREDITS
• https://istikharawazifa.com/wall-art/
• http://bridezillaflowers.com/when-to-order-wedding-flowers-to-eliminate-stress/
• http://thehousethatlarsbuilt.com/2017/08/crepe-paper-peony-wall.html/?utm_medium=Social&utm_source=Pinterest
• https://dayspaescape.com/.http://chixcreative.com/2019/05/digital-marketing-trends-spas-need-to-consider-in-2019-part-3/
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.com
@FletcherConsulting
@TerraLFletcher
linkedin.com/in/terralfletcher
youtube.com/terralfletcher