20 20 Quick & Easy Tips to EXPLODE YourOnline CoachingBusiness Using

Twitter

Quick & Easy Tips to EXPLODE YourOnline CoachingBusiness Using

Twitter

Published by:

Smart Bird Social

5501 Merchants View Square #142

Haymarket, VA 20169

smartbirdsocial.net

Copyright 2016Accolades Technology, Inc.Permission to share as long as copyright and credit is intact.

About Smart Bird Social

Hello! I’m Meghan Monaghan with Smart Bird Social.

We use social and digital marketing to unite coaches and

consultants with their ideal leads.

We believe that in nearly every online buying decision,

all sales start with YOU.

In a digital sense, this translates to using social media and

the internet to express who you are, what you do, how

you help others, and why people should choose you.

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Table of Contents

Introduction ........................................................... 5

Use Your Personal Name .................................. 6

Make Your Account Public ............................... 7

WOW With Your Header Image .................... 8

Write a Strong Bio ................................................ 9

Pin a Tweet to Your Profile .............................. 10

Quote Yourself ...................................................... 11

Share a Client's Success Story ......................... 12

Highlight a Testimonial ...................................... 13

Add Hashtags to Your Tweets ........................ 14

Use a Photo of Yourself ..................................... 15

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Upload a Video ...................................................... 16

Design Branded Images ..................................... 17

Share Your Knowledge as Tips ....................... 18

Announce Industry Breaking News ............. 19

Link to Your Free Offers ................................... 20

Participate in Share the Love Days ............... 21

Answer Questions ............................................... 22

Join or Host a Twitter Chat ............................. 23

Support Industry Influencers ......................... 24

Be Personal and Be Yourself .......................... 25

Introduction

Are you trying to find coaching or consulting clients using socialmedia but not having much success?

It's sometimes tough to get started! I struggled in this area too inthe beginning.

As a coach or consultant, you need to showcase your talent, buildyour authority, and interact online to form relationships, attractleads, and generate sales.

Twitter is an effective, fun, and inexpensive platform that helps inall of these areas. I'll tell you how to make it happen!

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1. Use Your Personal Name

As a coach or consultant, your brand relies significantly on youand your reputation. After all, your audience is creating arelationship with you versus your business.

Therefore, it’s important to brand yourself using your own nameon your account to create a sense of trust, which helps build yourauthority.

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If you've already created your handle (ex.

@business) or use your business name, don't worry:

You can change both without losing your followers

or starting over.

2. Make Your Account Public

Your Twitter account needs to be public so that everyone can readyour tweets. This is critical for building your authority, fosteringrelationships, and engaging with prospects.

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Have no fear! If someone creepy bothers you oryou feel uncomfortable with one of your followers,you can always block them.

Builds authorityWelcomes followers, fans,engagementFosters relationship buildingConveys accessibility, friendliness

Hampers authority buildingDiscourages relationship buildingSends a message that you’re aloof Creates a barrier between youand your clients!

PUBLIC ACCOUNT PRIVATE ACCOUNT

3. WOW With Your Header Image

Your header image is your virtualintroduction to your follower. It’sprime real estate. Remember: firstimpressions are lasting ones!

Don’t waste this opportunity to:

- brand yourself;- promote your offer;- highlight what problem you solve;- express your uniqueness; and- introduce your service/product.

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Leaving it blank

Displaying a random, unrelated

photo

Using a graphic that is not sized

properly

Showing only your logo

Coming across as too salesy

Overcrowding it with too much text

Not accounting for mobile devices

Avoid These CommonHeader Image Pitfalls

4. Write a Strong Bio

Your bio is a virtual handshake and introduction. When people firstfollow you, they review your bio to decide if they want to connect.

You have 160 characters to convey your most important details. Your bio is searchable, so use relevant keywords that help yourideal clients find you. Avoid buzzwords.

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Did you know?Did you know?Google shows your Twitter bioin search engine result pages.

Google shows your Twitter bioin search engine result pages.

5. Pin a Tweet to Your Profile

Don't ignore the option to pin atweet to your profile. Your Twitterfollowers will only see your pinnedtweet when they visit your profile.But it's another opportunity to showoff and add value. :)

Your pinned tweet should be contentthat demonstrates who you are,what you do, what is important toyou, or what message you feel isimportant enough to be emphasized,noticed, and retweeted.

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Ideas forPinned Tweets

Recent blog post

Quote by you

Client testimonial

Client success story

Webinar

Upcoming event

Latest promotion/offer

Industry news

Personal reflection

Include an image with your pinnedtweet for maximum impact

6. Quote Yourself

Quotes of any type are popular on Twitter. Quoting yourself,however, shares your wisdom, knowledge, expertise, personality,voice, and flare with your audience.

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Look at the retweets that this quote received!The author also branded the image with hislogo and included his URL, so every time histweet was shared so was his information.

You can bolster the know, like,and trust factor through aquote. Sometimes they can goviral and extend your reacheven more than other types ofcontent.

7. Share a Client's Success Story

What better proof of yourauthority and experience in yourniche than a client's successstory?!

Showcase how you've helpedothers to attract leads and clients.

Don't let the 140 character limitworry you! Get creative and useteaser text with a link to yourwebsite or video and an eye-catching visual.

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Helpful Hint: set up Twitter cards tohave more impact in the News Feed!

8. Highlight a Testimonial

Let your followers know what others think about you by tweetinga testimonial. Include a quote, engaging image, and tag the personwho is providing the testimonial.

Testimonials increase the trust factor and highlight what makesyou an authority, likable, and someone to hire.

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To boost your reach from your testimonials,use the hashtag #testimonial with another

hashtag that is related to your industry.

For example, if you're a wellness coach, youmight tweet a client's testimonial with

hashtags #weightloss #testimonial.

Here's a Big Tip for You!

9. Add Hashtags to Your Tweets

By adding hashtags, youcan increase the visibilityof your tweet and,therefore, YOU as well!

This is a no-brainer interms of getting moreeyes on your content andreaching more potentialclients.

The research says it all!

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Why Use Hashtagsin Your Tweets?

Source: https://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/

Tweets with a hashtag get double theengagement vs. tweets without them.

Tweets with 1-2 hashtags have 21% moreengagement.

Users are 55% more likely to retweet whenthere is at least 1 hashtag included.

But 40% of tweets with hashtags getretweeted.

10. Use a Photo of Yourself

People want to engage and interact withother people. Give your brand a face byusing your own photo as your profilepicture.

Using a logo as your profile photo doesn'twork as well to make online connections.

You're in a field where you're workingone-on-one with the other person andusing technology to interact. Take theimpersonal and make it personal byputting a face to the name.

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11. Upload a Video

Videos are perceived as more personal and feel like a one-to-oneconversation. Through video, you can quickly build trust. You cancapture, upload, edit, and share video directly in Twitter! There's noreason not to grab your smartphone and include video as a strategyto build your authority and following.

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Twitter's Guideto Filming YourVideo in Three

Easy Steps

Sourcehttps://about.twitter.com/videos-on-twitter

12. Design Branded Images

Visuals on social media get higherengagement and more visibility.

The key here is to brand your imageson Twitter. That way, when yourtweets and information are shared,you're building personal recognitionand authority.

You don't have to be a graphicdesigner to create images. Here aresome tips to brand your imageswithout too much technical training.

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Easy branding tipsfor your images

Add a logoAdd a URLIncorporate your brandcolor(s) into the imageby adding a border orbackgroundUse the same or similarshape across imagesUse your brand font

13. Share Your Knowledge as Tips

Use Twitter to share tips and helpful bite-sized information withyour audience. By doing this, you assert your experience andexpertise in your field while offering free value.

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Don't forget to use 1-2hashtags and a

branded image toincrease the reach and

engagement of yourtip tweets!

14. Announce Breaking Industry News

To position yourself as a resource, use Twitter to announceindustry or niche-related news, trends, and breaking stories asthey hit the public.

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Setting up Twitter lists andhashtags are options for keeping upwith news outlets and influencersin your niche.

You can also setup Twittermonitoring tools to help stay on topof the news cycle, such asHootsuite, Tweetdeck, and Twilert.

15. Link to Your Free Offers

Building your credibility and trust requires that you consistentlyshare information and the "goodies" with your audience.

You'll attract more followers when they see what you have to offer.Be sure to share your free offers via Twitter, such as:

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eBookChecklist How-to video Product sampleProduct trial

CouponDiscountInfographicMini courseConsultation

16. Participate in 'Share the Love' Days

To stay connected to your followers, try"Share the Love" days. They are a fast, easyway to thank, engage, and interact online.

Share Days take advantage of popularhashtags, such as #Follow Friday (or #FF),#TwitterTuesday, #sharethelove, and#shoutout.

You could thank recent fans for following,suggest other accounts to follow, or give ashoutout to a colleague. This type ofreciprocity helps build relationships.

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Be sure to research thehashtags you're using!

Use twubs.com orhashtagify.me to findout what's trending.

Sometimes hashtagsrepresent somethingother than what wethink!

Pro Tip:

17. Answer Questions

When you're trying to find clients on Twitter and building yourreputation in your industry, answer questions for others.

Helping others spotlights your expertise while offering free value.Being an online resource or the "go to" person boosts yourinfluence as well as the know, like, and trust factor.

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Try using hashtags andasking your followers whatquestions you can answerfor them.

18. Join or Host a Twitter Chat

Join an existing Twitter Chat or start your own!

A Twitter Chat is similar to an online meeting except that theengagement is via tweets rather than video or phone.

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Interacting with others in aTwitter Chat introduces youto new people, expands yourreach, and showcases yourknowledge.

Check out twubs.com formore information.

Join a Twitter chat!

19. Support Industry Influencers

I'd love to say that who you knowdoesn't make a difference, but thatwould be inaccurate. It helps tohave friends in influential places.

Spend time figuring out who theinfluencers are in your industry,field, or niche. Then devote someof your tweets engaging with them,sharing their content, @mentioning them, and promotingtheir efforts. It takes a while, but itusually pays off in the end!

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To learn more aboutinfluencers in your niche,

check out:

followerwonk.comklout.com

buzzsumo.com

20. Be Personal and Be Yourself

When you're trying to build relationshipsonline, it's imperative to share yourpersonality with your audience.

Sharing personal details and your 'voice'open the door to conversations. So, it'simportant to 'be social' in your strategy.

And, as a coach or consultant, youraudience wants to get to know youbefore they make a buying decision. Inthe end, they are buying you!

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Published by:

Smart Bird Social

5501 Merchants View Square #142

Haymarket, VA 20169

smartbirdsocial.net

Copyright 2016Accolades Technology, Inc.Permission to share as long as copyright and credit is intact.