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20 Powerful Marketing Words & Phrases That Sell or Repel

20 Powerful Marketing Words & Phrases That Sell or Repel

20 Powerful Marketing Words and Phrases That Sell or Repel | VerticalResponseBlog

Words have power. We all know that. Sowhich marketing words encouragesubscribers to act, customers to buy, ordonors to give? We read through dozensupon dozens of and compiled a listemailsof “sales-boosting” and amarketing wordslist of “sales-deflating” terms. Keep theselists handy the next to you craft an email orsocial post.

Boost Sales with These PowerfulMarketing Words:

1. Sale – It’s the old faithful of marketing words. While a lot of businesses use the word “sale,” it has thepower to motivate customers. Who doesn’t love a good deal?

2. Off – If you can offer your audience an incentive like 50% off, or $25 off your next $75 purchase, you’llpique interest quickly and give customers added incentive to buy. Take a look at the Coach offer below.

3. Now – This handy word encourages people to act. Itcreates a sense of urgency. Usually “now” is used as partof a call to action. Examples include: Shop now, Act now,Subscribe now.

4. New – Customers are intrigued by the newest gadget,product or offer. It’s an attention-grabbing word that’seffective in emails.

5. Best sellers – People like knowing what items orservices are popular, so creating a list of best-sellingproducts is a great way to capture additional sales.Here’s an example from home goods store, Wayfair. Thesubject line reads: Best-selling accent furniture to find

that missing piece. The body of the email also uses the word “best sellers.”

6. Be the first – Customers like exclusive access. Give youraudience a sneak peak at new products, upcoming offers andhigh-quality content.

7. Your – Words like “your” or “you” show customers that you’rethinking about them. It’s a simple personalized touch that can goa long way to increase sales. Take a look at the three subjectlines below. Each one includes the word “your” or “you.”

8. Thank you – Show your customers a little love by showingyour appreciation once in a while. When you reach a new goal,thank your customers with a new deal, host a customer

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your appreciation once in a while. When you reach a new goal,thank your customers with a new deal, host a customerappreciation event or send a kind email thanking newsubscribers for signing up.

9. Remember– Your customers are busy, so it’s always a goodidea to send reminder emails. Maybe you want to remindcustomers about an event or to use the reward points thatthey’ve accumulated. An example is, “Remember, you havethree hours left to redeem your offer!”

10. Tips – Everyone can use a little help once in a while. Send to help your customers use youremails that are full of tips

product or improve theirbusiness in some way.

10 Words that canDeflate Your Sales:

1. Hurry – Yes, youwant to encourage customers to act fast, but this word is overused and doesn’t pack as much punch as“Act now” or “Limited-time offer.”

2. Look inside – These two words are commonly used in . You’re stating the obvious. Ofsubject linescourse, the recipient has to look inside to read the content or claim the deal. Skip these two words, and justget to the point.

3. Groundbreaking – While “groundbreaking” sounds impressive, it’s not helpful, says Eric Fischgrund,founder of marketing and public relations company . “Everyone says this,” he says. “To yourFischTankreaders, it’s an instant turn off.”

4. Guaranteed – Nothing in life is guaranteed, Fischgrund reminds us; so it’s best to stay away from thisword. You can still back your product or service, just refrain from using the word “guaranteed.”

5. Huge – Every sale and event is huge. Think of alternatives to use. For instance, “Our Biggest Sale of theYear.” It’s more descriptive.

6. Cyberspace – It’s not 1980. If you refer to the Internet in any way, avoid outdated terms like“cyberspace” or “information superhighway,” unless you’re being ironic.

7. Hassle-free – Sure, the phrase seems positive, but you’re still associating the word “hassle” with yourbusiness or brand. Not a good idea. Go with “easy” instead.

8. Once in a lifetime – Cliché, and typically untrue phrases like this don’t help your sales. Be original.

9. Final days to save – This phrase is vague. How many days are left in the sale? Give your customers aspecific time frame on all deals.

10. SAVE UP TO 25% RIGHT NOW!!!! – There are two red flags in this statement. For starters, don’t useall caps; it makes people at them. Keep your punctuation to a minimum, too. Thefeel like you’re screamingsale isn’t any more enticing with three exclamation points.

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Lisa Furgison

Do you have a go-to marketing word that stimulates sales through email? Or do you have a list of? If so, feel free to share them in our comment section below. Be suremarketing words that are pet peeves

to check out our most overused words in PR and Marketing, and the , asworst email subject lines, everwell!

© 2014 – 2016, . All rights reserved.Lisa Furgison

Lisa Furgison is a contributing author.

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