20 most important components of your donation page ntc 2013
38
20 Most Important Components of Your Donation Page #yourbestdonationpage Angelina Strosahl, DonationPay
-
Upload
donationpay -
Category
Documents
-
view
1.887 -
download
2
Transcript of 20 most important components of your donation page ntc 2013
20 Most Important Components of Your Donation Page#yourbestdonationpage
Angelina Strosahl,DonationPay
20 Most Important Components of Your Donation Page
Here’s Why You Should Care:
Average Donation Page Bounce Rate is 67%
Online Donations Have Grown 500x since 2001
Year over year, even when regular giving stays flat, online giving keeps growing.
It’s more important than ever to keep your online donors happy!
20 Most Important Components of Your Donation Page1. It Matches Your Website
EarthShare Donation Page
EarthShare WebsiteChimp Haven
Website
Chimp Haven Donation Page
20 Most Important Components of Your Donation Page
1. It Matches Your Website
• Matches website aesthetic and organizational branding.
• No 3rd party or service provider branding.
• Gives donors an experience specific to your organization, but in keeping with industry best practices.
20 Most Important Components of Your Donation Page
2. It’s Totally Secure
20 Most Important Components of Your Donation Page
2. It’s Totally Secure
• Your page should be secure and adhere to all Payment Card Industry Compliance Regulations.
• Ask your provider if they’re PCI-compliant
• Make sure donors know their secure information is safe with you.
20 Most Important Components of Your Donation Page3. Strong Call To Action
Remember to
keep it short and
sweet!
20 Most Important Components of Your Donation Page
3. Strong Call To Action
• Short and sweet
• Conveys the practical use of the gift
• Makes a direct ask and tells donors about the impact their contribution will make.
20 Most Important Components of Your Donation Page4. Limited Navigation
Help your donors stay focused and
complete their donation
20 Most Important Components of Your Donation Page
4. Limited Navigation
• Don’t give donors lots of opportunity to ‘abandon their shopping cart’.
• Keep the page clean and user-friendly.
• Keep donors focused on the task at hand.
20 Most Important Components of Your Donation Page5. Mobile Capability
20 Most Important Components of Your Donation Page
5. Mobile Capability
• Donation page should automatically resize and re-format when donors visit it using mobile devices.
• Mobile pages should be simpler, with bolder buttons and graphics, and easy to use on phones and tablets.
• Donors should be able to easily donate using whatever device they choose.
20 Most Important Components of Your Donation Page
6. Collects and Shares Customized Information
20 Most Important Components of Your Donation Page
6. Collects and Shares Customized Information
• Can collect information from donors like email sign-ups, tribute or memorial gift info or other types of info the organization wants to collect.
• Shares information specific to your organization, like a breakdown of how donations are used.
20 Most Important Components of Your Donation Page
7. One-step Process
Collect all info on one page, not multiple
steps
Donors should only have to
click this once
20 Most Important Components of Your Donation Page
7. One-Step Process
• Donors should click once to get from your website to your donation form and once more to submit their payment.
• They shouldn’t have to sign-in or create an account.
• Each additional step beyond the first page gives the donor another opportunity to ‘abandon the shopping cart’.
20 Most Important Components of Your Donation Page
8. Offer Opportunity For Further Engagement
Make sure donors can connect with your
organization through your donation page
20 Most Important Components of Your Donation Page
8. Offer Opportunity for Further Engagement
• Donors should be able to opt-in to other engagement opportunities, like receiving a newsletter or volunteering.
• They shouldn’t need to enter tons of information about themselves, but should have an easy way to communicate that they’d like to be involved with your organization.
20 Most Important Components of Your Donation Page9. Suggested Giving Levels
20 Most Important Components of Your Donation Page
9. Suggested Giving Levels
• Show donors suggested contribution levels.
• Make your giving levels aspirational- start at at least $20
• Donors should also have the option to enter their own gift amount.
20 Most Important Components of Your Donation Page10. Easy and Automatic Recurring Payment Functionality
20 Most Important Components of Your Donation Page
10. Easy and Automatic Recurring Payments
• Donors should be able to set-up recurring payments automatically.
• Donation page should be able to process membership dues and other non-donation recurring payments.
• Donors should be able to make monthly, quarterly or yearly payments by clicking a checkbox.
20 Most Important Components of Your Donation Page11. Sends Detailed, Immediate Receipt
20 Most Important Components of Your Donation Page
11. Sends Immediate, Detailed Receipt
• Donors should receive a receipt immediately after their payment is processed.
• Receipt should be usable for donor tax purposes.
• Should have payment details and identifying organizational info; ideally it should also be branded to the organization.
20 Most Important Components of Your Donation Page12. Lets Donors Share with Social Media
20 Most Important Components of Your Donation Page
12. Lets Donors Share With Social Media
• Donors are able to use social sharers to tell their networks they’ve contributed.
• Your organization extends it’s reach through donors extended networks.
• Your organization should be able to customize the suggested text in social media sharers.
20 Most Important Components of Your Donation Page
13. Separates Payment Types
14. Offers Multiple Payment Options
20 Most Important Components of Your Donation Page
13. Separates Payment Types
• Donors should be able to make multiple types of gifts on one form, if they want to. Example: donors should be able to make a donation and buy a membership at the same time.
14. Offers Multiple Payment Options
• Should accept all credit cards, as well as automatic banking transfer payments.
20 Most Important Components of Your Donation Page
15. Offers Customized Reporting
16. Integrates with Database Software
20 Most Important Components of Your Donation Page
15. Offers Customized Reporting
• Donation page payments are available in your payment management system for custom reporting. You should be able to build reports by page, by amount, by timeframe, and many other types of search criteria.
16. Integrates with Database Software
• Should seamlessly integrate with your database and feed information directly to it, or have reporting capabilities that can produce an uploadable document.
20 Most Important Components of Your Donation Page
17. It Incorporates Your Analytics Program
20 Most Important Components of Your Donation Page
17. Incorporates Your Analytics Program
• Your donation page incorporates your analytics software to measure traffic through your page.
• Your analytics track donor interaction with your donation page.
• Lets you know when your donation page isn’t converting well.
20 Most Important Components of Your Donation Page
18. You Can Make Changes Easily When It’s Not Working
20 Most Important Components of Your Donation Page
18. You Can Make Changes Easily When It’s Not Working
• Easily incorporates changes without major hassle.
• Lets you respond to donor feedback and donor behavior on your donation page.
• Allows for testing and measurement of different payment styles.
20 Most Important Components of Your Donation Page
19. The Money You Raise Is Yours When You Want It
20 Most Important Components of Your Donation Page
19. The Money You Raise Is Yours When You Want It
• Funds raised through your donation page are available to your organization immediately.
• Funds are transferred directly to your bank account so you can put them to good and prompt use.
20 Most Important Components of Your Donation Page20. Your Donors Love It!
Happy Donors Strong, Happy Organizations
Remember: Your donors will give you the feedback you need to build a great
donation page. Be sure to
listen to them!
Angelina Strosahl | [email protected] Follow on Twitter: @DonationPay
www.donationpay.org/blogConnect On LinkedIn
