20 Ideas for Marketing Your Property or Destination with Social Media
-
Upload
sarah-page -
Category
Social Media
-
view
158 -
download
0
Transcript of 20 Ideas for Marketing Your Property or Destination with Social Media
For Marketing Your Property and Destination with
Social Media
Hoosier Hospitality ConferenceApril 21, 2015
Get these slides here::http://sarahtpage.com/HoosierHospitality/
WHYShowcase things to see
and do in the destination
Increase followers and engagement on @ExperienceColumbusaccount
Encourage use of common hashtags like #ExpCols and #CbusFoodScene
HOW Post original content when possible
Comment and like photos with Columbushashtags
Repost exceptional photos that use Columbus hashtags
RESULTS95% of photos are
reposted images
During 2014:
Photos tagged with #expcols increased 191%
Followers increased 107%
Interactions increased 55%
Facebook Offers
• Affordable and great for brand awareness
• Spent $3.70 and drove over $200 in business
• 102 offers claimed/5 redeemed
• Redemption rate on this offer was low
• Ask your community to share!
WHYCreate awareness of
Bastrop’s “Buy It In Bastrop” shop local initiative
Promote the many ways to enjoy downtown Bastrop
Build a repository of photos
Increase @BuyBastropTXInstagram followers
HOW
Ran Dec. 1-31, 2013
Contest announced on Facebook, Twitter, & Instagram
Photos must depict shopping, food, and fun during the holidays
Must use #BastropHolidays
Weekly winners
Fan vote for grand prize
$200 shopping spree in a Bastrop store
RESULTSFacebook likes
increased 29%
Instagram fans increased 35%
126 contest entries
68 new photos to promote downtown Bastrop
Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, PrincipalSarah T. Page Consulting, LLC
http://[email protected]
512.914.8873
Instagram.com/stpconsulting
Pinterest.com/sarahtpage