2. what is the lifetime value of customers and how can marketers maximize it
8
Maximising Customer Lifetime Value
-
Upload
sameer-mathur -
Category
Marketing
-
view
164 -
download
0
Transcript of 2. what is the lifetime value of customers and how can marketers maximize it
![Page 1: 2. what is the lifetime value of customers and how can marketers maximize it](https://reader030.fdocuments.us/reader030/viewer/2022032506/55cb38d3bb61ebcd718b464c/html5/thumbnails/1.jpg)
Maximising Customer Lifetime Value
![Page 2: 2. what is the lifetime value of customers and how can marketers maximize it](https://reader030.fdocuments.us/reader030/viewer/2022032506/55cb38d3bb61ebcd718b464c/html5/thumbnails/2.jpg)
Without customers,you don’t have a business
![Page 3: 2. what is the lifetime value of customers and how can marketers maximize it](https://reader030.fdocuments.us/reader030/viewer/2022032506/55cb38d3bb61ebcd718b464c/html5/thumbnails/3.jpg)
But not all customers are profitable!
![Page 4: 2. what is the lifetime value of customers and how can marketers maximize it](https://reader030.fdocuments.us/reader030/viewer/2022032506/55cb38d3bb61ebcd718b464c/html5/thumbnails/4.jpg)
Top 20% of customers account for 80% of revenue
![Page 5: 2. what is the lifetime value of customers and how can marketers maximize it](https://reader030.fdocuments.us/reader030/viewer/2022032506/55cb38d3bb61ebcd718b464c/html5/thumbnails/5.jpg)
Evaluate your customer’s lifetime valueCLV estimates the net profit from a customer over a period of time including all factors (marketing, service,
etc.)
![Page 6: 2. what is the lifetime value of customers and how can marketers maximize it](https://reader030.fdocuments.us/reader030/viewer/2022032506/55cb38d3bb61ebcd718b464c/html5/thumbnails/6.jpg)
Identify their profitability
![Page 7: 2. what is the lifetime value of customers and how can marketers maximize it](https://reader030.fdocuments.us/reader030/viewer/2022032506/55cb38d3bb61ebcd718b464c/html5/thumbnails/7.jpg)
Prioritize and focus your marketing accordingly
![Page 8: 2. what is the lifetime value of customers and how can marketers maximize it](https://reader030.fdocuments.us/reader030/viewer/2022032506/55cb38d3bb61ebcd718b464c/html5/thumbnails/8.jpg)
Thank YouCreated by Ashutosh Rungta, IIT Roorkee, during an internship by Prof. Sameer Mathur, IIM Lucknowwww.IIMInternship.com
References:All images have been taken from Google image search and do not violate any copyrights.