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Transcript of 2 Welcome to California Closets 1images.m2mstrategies.net/calclosets/pdf/LO_Brandbook_2013.pdf ·...

Page 1: 2 Welcome to California Closets 1images.m2mstrategies.net/calclosets/pdf/LO_Brandbook_2013.pdf · California Closets offers a variety of fronts and countertops that are gorgeous and

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Page 2: 2 Welcome to California Closets 1images.m2mstrategies.net/calclosets/pdf/LO_Brandbook_2013.pdf · California Closets offers a variety of fronts and countertops that are gorgeous and

2 1Welcome to California Closets

©2013 California Closet Company, Inc. All rights reserved.

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Trusted Partners

Finding a company with people who take a genuine interest in

bringing your organizational and aesthetic needs and desires to

fruition — a partner, in other words — is no insignificant task.

This is especially true when it comes to inviting us into your home

and allowing us to design a new storage solution for you and

your family.

We mention this simply to underscore California Closets’

longstanding, unmatched legacy of creating such partnerships.

These are all made possible by virtue of a company that brings more

than three decades of unparalleled success in designing custom home

storage — a category we literally created more than 30 years ago.

This is also why we would like to say thank you for placing your trust in

us and in our ability to supply the design expertise, operational know-

how, and unique products, service and experience that will allow us to

create the perfect organizational system for you.

Further, we promise to do everything possible to reward your

decision and to become your trusted partner, as every successful

project requires. We will do so by consistently over-delivering on our

promise to bring you the most well-designed, efficient, durable,

stress-free and wonderfully perfect home solutions available to you.

Working Together

Every California Closets project includes a complimentary in-home

design consultation, the first step toward creating a unique plan

designed, developed and crafted specifically for your individual needs,

wants and ideas. This initial meeting not only provides us with a greater

understanding, but also helps to perfectly align expectations and set

your project on its proper course. It also ensures that the project moves

forward, from conception to completion, with fluid precision. During this

process, we encourage you to freely share your thoughts and desires as

they arise — on even the smallest of details. We then assess everything

you’ve shared and begin designing the perfect system for you.

The comprehensive plan is made real through use of our proprietary

three-dimensional computer program, developed exclusively for

California Closets. This powerful design tool provides you with a

vivid and highly detailed visual reference and is a wonderful way to

maximize and solve spatial, flow and design issues with assurances

available nowhere else.

We think you will find that this way of working is both rewarding and

more stress free and pleasant than you likely anticipated. This, we might

add, is a common thread you’ll find running through our company and

is in keeping with how we believe things work best. Efficiency, ease

and simplicity are the driving principles behind every project

we undertake.

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Every Room Needs A Dream

Once we understand your functional needs and design ideas, we

design and share with you exceptionally designed solutions, combining

our disciplined approach to aesthetics, attention to detail, organiza-

tional know-how and knowledge of beautiful and useful materials of the

highest quality. Every design is unique, just as your home is to you.

California Closets utilizes only the finest materials and suppliers

available, many of which are exclusive to us. Our Italian-inspired

textured finishes, such as Lago® – in addition to our premium finishes,

accessories, hardware solutions, drawer fronts and door faces – give

you a wide range of options to make your new system truly one of a

kind. With our proprietary three-dimensional computer program, you

will be able to visualize your new space with the design and materials

you choose, and make any changes you would like before we

manufacturer and install your new system.

In short, everything we do is for the express purpose of helping make

your dream that much better and every step in the process an enjoyable

and rewarding one.

There Is A Difference

After founding the architectural home organization space in 1978, we

have spent the better part of the last three decades leading, learning,

growing and constantly reinventing the custom home storage category.

Along the way, we’ve discovered a thing or two about what seems to

bring people back more through our doors than any others.

Operating with the highest levels of professionalism at every turn means

the world to us. We say this with an unwavering conviction because

we are well aware that it also means the world to you.

This is why we do what we say we will do, and do so with integrity,

passion, commitment and expertise, as well as a level of unmatched

professionalism found nowhere else.

Listening To You

Lastly, we’ve learned that what makes this the most enjoyable and

rewarding experience is being heard, which is why we take pride in

our abilities as listeners and collaborators. We’ve learned the more you

are able to share your dream, the more we can do to make that dream

real, and deliver your final storage solution quickly and efficiently, while

exceeding your highest expectations.

Please let us know what California Closets can do for you.

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California Closets Accents And Finishes

Choosing the right finish can help define your space and your home.

Light or dark, wood-grained or solid, the perfect finish brings both color

and refinement to any room. Whether you select a style that matches

your existing décor, compliments it in subtle difference or makes a new

and dramatic statement, your design consultant can help you pick the

perfect look for your home and lifestyle.

ECOREsINs

By encapsulating colors, organic material and texture in translucent

panels, Ecoresin can transform the look of your space. Use it as a

dramatic accent on drawer or door fronts, decorative back panels on a

media center or in a home office or wine pantry. Ecoresin is made from

a specially formulated co-polyester resin that’s as environmentally

responsible as it is beautiful and durable.

INNOVATIVE FRONTs AND sURFACEs

California Closets offers a variety of fronts and countertops that are

gorgeous and provide a new level of sophistication to your home.

Ultra high gloss acrylic doors made of revolutionary Parapan are

engineered to be durable and have sustainable features. They are

highly reflective and will retain their glossy finish for the life of the

cabinet. We offer an assortment of different finishes; ask your design

consultant for a complete list of offerings.

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Virtuoso media center in Venetian Wenge & Bellissima Whiteside-tilt wallbed in Milano Grey with Fossil Leaf Ecoresin inserts.

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Teen bedroom with Hollywood silver Ecoresin door inserts and Aubergine Parapan fronts.Infant bedroom in Umbrian Oak with storage cubbies.

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Traditional Entry in Florentine Rosewood featuring 5-piece doors & drawers along with Oil Rubbed Bronze baskets and hooks. Entryway unit in Amaretto with Zenolite Olive drawer fronts, Ecoresin back panel, leather inserts and cleats.

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Office in Roman Walnut and Umbrian Oak featuring Thatch Ecoresin backing and frosted glass doors. Craft area in Ivory with Ecoresin door fronts and lit Chroma countertops.

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Walk-in bedroom closet in Bellissima White with high-gloss Green Apple fronts and mirrored doors.Bedroom reach-in closet in Ivory featuring slanted shoe storage and glass accent shelving.

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Men’s Virtuoso closet in Venetian Wenge with Italian etched glass sliding door.Women’s walk-in closet in Umbrian Oak featuring backlit Linea Ivory insert and lighted glass shelves.

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Gourmet “hostess” pantry in Adriatic Mist with printed glass, sliding doors, and wine storage. Linen closet in Florentine Rosewood with pull-out baskets and linen rack.

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Umbrian Oak garage units with storage slatwall for equipment.Garage/man cave in Cashmere with deeply textured sliding doors and drawer fronts, featuring a leather belt back panel.

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Laundry/Craft room in Adriatic Mist with white aluminum slatwall and accessories and 5-piece modern miter drawer fronts.Wine center in Venetian Wenge with Bamboo Rings Ecoresin door inserts and custom granite countertop.

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Accessories

Accenting your space with the right accessories allows you to

maximize the functionality of any room and truly make it your own.

A full range of accessories is available from California Closets to

complement your system and reflect your own personal style.

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28 29We look forward to helping you simplify your home and life.

Call us today for a free consultation at 800.274.6754.

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800.274.6754 | CaliforniaClosets.com©2013 California Closet Company, Inc. All rights reserved. Franchises independently owned an operated.