2 scenarios

design the experience

interaction design

not just art & copy

interaction design

scenarios and interaction

What is the difference between an App and a

Application?

Users want to achieve goals and solve

problems, how do they know what to choose

and what will be an effective investment of their

time?

Mobile goals

Kill time

Short term fix of pertinent issue

Catch up on events

Share event

Photograph

Connect

...

Types

Utility

Productivity

Immersive

design a scenario

what they see

what they do

what happens next

design problem

understand your value proposition

how much effort does it take

how to make it clear and simple

Activity

personify your interface

describe what a user will experience

visualize how someone reaches their goals.

can you get worthwhile feedback with paper/pencil?

walkthrough your app

visualize actions you think are appropriate

pieces of paper

understand actions

change scenes

manage expectations

Wizard of Oz prototype

describe and manipulate the scene

do not reveal yourself too much

let your participant lead the discussion

role-playing

set the scene

user driven - devise alternate routes

understand a valuable use scenario

Articulate a scenario from all the actions you

have mapped. What is the user journey you will

use to build your design prototype?

this is the script (the what)

next is how (the design, the interface)

1 purpose

2 plan

3 sequence of actions or tactics

4 distinct, measurable goal

...wrapped in a scenario that tells it

analyze your scenarios, what activities emerge?

find

authenticate

navigate

locate

filter

sort

search

share

rate

notify

reward

these are patterns

these activities are the building blocks of an interface design Lego blocks.

mobile-patterns.com

gibbon.co/dain