Research

Your Name

Existing Product

This image is shot in black and white to illustrate the texture and tone of the image, the emotion the viewer is enhanced by having a lack of colour as the image feels drained of energy or life, the composition of the image focuses on the perspective of the woman who is playing her instrument and facing the crowd, the image portrays what it feels like to be in this position. I like this image as it would show the target audience a piece of their town/city something that they would normally take for granted as a fresh perspective.

Existing Product

This image captures an ironically pitiful image of the collapse of a building. The colours are very bleak and dark as to show the degradation of the building is shown in the shadows, as the rust can be seen working its way through the sign ‘BEAUTY’, I love the tonal range in the colours of this shot the deep dark reds of the word ‘BEAUTY’ contrast with the light grey rubble and grey brick, the image if it were a part of my project would show the community how in need of help and support it is.

Existing Product

This image is shot in black and white because of the textures, shapes and lines, the composition of this image uses leading lines to draw the eye to the subjects along them, and to pay attention to the small details as the eye brushes past them. I love this image as it is a beautiful image of a hidden away alley or street that would be a new sight for some people when viewing from an outsiders perspective, this could lead more people to the place and aid in my target audience appeal.

Existing Product

This image shows the depth of field really well without using a lower f number. It also creates the idea of a far off place chained off from the photographers experience, the birds flying towards the salvation creates a look of disparity and sadness. This image was created using a Nikon f3 and Ilford Hp5. This image creates a fresh scene with perhaps a new perspective or look on an old place or even a frequent place, composed with what I assume is emotion and detail in mind.

Research Analysis

• What common features do the researched products have?– Mostly Black and white– All have lots of emotion– Most are underexposed – Shot using film– Shot during daylight– Shot with objective rules of composition

• What aspects of the research will you include within your on work?– B&W– Objective rules of composition– Shot during the day

Questionnaire Analysis

Audience research

• Observation: Most people are 16-20, this could be a result of how I distributed my survey however.

• What this says about my audience: They are mostly young adults or teens, so they are interested in teen oriented photographs.

• How will your product appeal to this audience: By taking photographs of teen oriented photographs, for instance shops and technology.

Audience research

• Observation: There are more males than females who took the survey.• What this says about my audience: They are more interested in male

oriented photographs such as games, cars and football.• How will your product appeal to this audience: By taking more male

oriented photographs of these things.

Audience research

• Observation: Most of my audience has some form of a passion for photography• What this says about my audience: They have a pretty big interest/knowledge of photography• How will your product appeal to this audience: By including elements of design taken from

other photographers, and understanding that people who are interested in photography usually have an understanding of photographic techniques, such as the rule of thirds and rule of odds; I can include these techniques in my final product

Audience research

• Observation: Most of my audience prefers film.• What this says about my audience: They prefer a vintage style image and a high dynamic

range and either vivid colour or high contrast B&W photographs.• How will your product appeal to this audience: I will use film to shoot my photographs

wherever I can, and try to make the images seem as vintage as possible, I can do this by developing the images in a way that retains some of the grain and possibly even include some light leaked shots.

Audience research

• Observation: My audience prefers B&W over colour photographs• What this says about my audience: They prefer more emotion and contrast in

their images rather than focusing on the colours and bright lights, they would prefer to focus on the shapes and lines in the image.

• How will your product appeal to this audience: By using B&W film to shoot my images, including grained and high contrast images.

Audience research

• Observation: My audience most likes their shops and schools and parks out of everything in their community

• What this says about my audience: They are interested in the community they live in.

• How will your product appeal to this audience: By taking pictures of shops and elements of schools and school buildings.

Audience research

• Observation: My audience likes lighting and composition more than most of the features described

• What this says about my audience: They prefer looking at the details in the images rather than at the bigger picture.

• How will your product appeal to this audience: By taking some close up shots of things with a lot of detail and interesting light patterns.

Audience research

• Observation: People like photographs taken in the daylight• What this says about my audience: They like photographs in the day• How will your product appeal to this audience: By shooting my

photographs in the daytime.

Audience research

• Observation: Most of the audience likes the big names in photography like Cartier Bresson and Cappa but some like small instagram photographers.

• What this says about my audience: They like more of the bigger photographers who mainly work in b&w but also have an interest in some of the techniques of the smaller photographers who have possibly similar styles.

• How will your product appeal to this audience: By taking some of the style elements from these photographers and understanding what makes their photographs good; for instance the composition, lighting or angles.

Interviews

Interview 1

Which feature of your town/city would you most like to take photographs of that captures your community the most?– The local shopsWhat part of a photograph is the most important for you?– The composition

Interview 1

• Observation: The audience likes the shopping part of their community more than the rest, they like well composed images.

• What this says about my audience: They like the community aspect of shops. They like well composed images.

• How will your product appeal to this audience:– By taking photographs of shops and using

traditional methods of composing.

Interview 2

• Which feature of your town/city would you most like to take photographs of that captures your community the most?– The Parks

• What part of a photograph is the most important for you?• Lighting

Interview 2

• Observation: The audience prefers images that are well lit and they like the parks of their town.

• What this says about my audience: They are fans of their local community and enjoy well composed shots

• How will your product appeal to this audience: By taking shots of the parks in my hometown and also shooting in the daylight.

Audience ProfileCategory Demographic Content to appeal to this audience

Age Range18+ • Most people who are adults and live alone

in a community would care about having their community taken notice of.

GenderMale • By taking the photos that are most

suggested by males.

PsychographicType A • People who want something to look up to in

life other than something other worldly, community is a good way of giving purpose.

Social StatusWorking/young adults, oap’s

• People who are interested in improving their community or appreciating it for what it is get to look at the best/worst features of it.

Research Evaluation

Research Evaluation• Give an overview of how you conducted your research. Discuss the strengths and

weaknesses of each method – Product Research

• The product research allowed me to analyse some of my favourite photographers work and gain some fresh ideas of what I could do.

• The products were most likely built for another project however not too dissimilar to mine, but they are different in minor ways, that could affect the end result of my product, for instance, the target audience could be different and viewing the elements of these images could change my view on some old thoughts.

– Questionnaires• The questionnaires helped to build an idea of what people would like to see from my work, and give me an idea of some

of the things that people would like to see in my work.• The people who took the questionnaire might not have the same passion as me for photography so their opinions and

knowledge might be different or lesser than mine, so the result might be slightly hard to follow or just impossible to capture with the resources that I have available to me.

– Interviews• The interviews allowed me to expand on previous work that I had already done, and helped me find specific things that

people would also like to see in my work, which helped to build a profile of what and who I should include in my target audience and final project.

• People might have had some strange ideas on what to do for my project and it might not have been possible to do some of them, to clarify, some people might say to take a photograph from the top of a building or with a really detailed highly priced camera.

Research Evaluation– What sort of a response did you get?

• A mostly positive one, most people had a similar passion for photography as me so it was easy to understand some of peoples points and opinions and put them to use. However some of the answers were very different to my intended audience so the profile that I created might not achieve the same desired result as distributing the survey slightly more publically.

– How did you distribute your survey? Give an advantage and a disadvantageUsed classmates and friends to take my survey.• Advantages:

– The advantages of distributing my survey this way was that it was fast and simple to spread it quickly and get answers in a relatively short time period, also the people in the class understood the questions easy as they would understand some of the terminology better than someone who wasn’t doing media or photography, this aided in creating a profile much faster.

• Disadvantages:– The people who took the surveys weren’t my intentional target audience as the distribution only allowed realistically for a younger target

audience as this was who was in the class and were friends of mine. This means that when creating a profile some of the ideas might wrongly influence some of the final pieces.