2 presentation FRAMEWORK WE’VE GOT A GREAT HISTORY OUR FORMULA IS SIMPLE WE REACH THE SLURPEE...
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Transcript of 2 presentation FRAMEWORK WE’VE GOT A GREAT HISTORY OUR FORMULA IS SIMPLE WE REACH THE SLURPEE...
![Page 1: 2 presentation FRAMEWORK WE’VE GOT A GREAT HISTORY OUR FORMULA IS SIMPLE WE REACH THE SLURPEE AUDIENCE A PEEK AT WHAT’S NEW IN AOL PROGRAMMING CREATIVE.](https://reader030.fdocuments.us/reader030/viewer/2022032702/56649cb55503460f94979fba/html5/thumbnails/1.jpg)
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presentationFRAMEWORK WE’VE GOT A GREAT HISTORY
OUR FORMULA IS SIMPLE
WE REACH THE SLURPEE AUDIENCE
A PEEK AT WHAT’S NEW IN AOL
PROGRAMMING
CREATIVE SOLUTIONS THAT ARE
CUSTOM TO SLURPEE’S AUDIENCE
ADLYTICS
NEXT STEPS
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3Source: comScore Media Metrix, October 2008
#1 #2 #3
23.7 avg minutes per day 21.7 avg minutes per day 17.2 avg minutes per day
4.8MM P12-24 UVs 3.8MM P12-24 UVs5.7MM P12-24 UVs
8MM P12-24 Total Visits 2MM P12-24 Total Visits12MM P12-24 Total Visits
and more…
Take advantage of our unsurpassed engagement and reach across our network…
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We deliver programming that Slurpee users are
passionate about…
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Feed their passions through our premium content channels
Music SocialNetworking
Games And more…
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AOL Music
AOL Music reaches over 3.9MM
unique visitors ages 12-24
61% of AOL users 12-24 download
music online
AOL users 12-24 are 214% more
likely to listen to music/radio on the
Internet than the average population
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The top 100 hottest music videos,
related artist videos and special
features!
Check out the most watched music
videos across many genres
Watch the highest rated videos from
your favorite artists
Immerse the Slurpee brand in one of the newest desktop widgets from AOL Music
MOCK FOR ILLUSTRATIVE PURPOSES ONLY. ACTUAL DESIGN WILL VARY.
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High Impact, High Reach Branding…the Clutter Buster
High Impact, High Reach Branding Opportunity Leverage the reach, relevance and richness of the hottest Music site on the Web
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Takeover AIM Zone, the new front page for the web’s #1 instant messaging tool
Reach over 5 million 12-24
year olds on AIM Zones AIM Zones will replace the AIM
Dashboard
This page loads in a browser
window when users successfully
log into the AIM desktop client.
New look and feel includes
integrated Spotlights and custom
Takeovers.
*15 business days lead time required.
Mock For Illustrative Purposes Only. Actual Design Will Vary.
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Sample 7-Eleven Custom Community
Spread the Slurpee message on Bebo
Custom 7-Eleven Profile and Skin
Slurpee custom community
Users can find videos, share their Slurpee
stories, take quizzes, draw whiteboards, and
engage in other interactive elements.
Thumbnails lead users to our custom
components
Users can copy various components to their
profile and share with their network of
friends
Profile offers unlimited opportunities for
users to engage with the community brand
via uploaded video clips, etc..
Users are able to view, share & upload
these videos to their personal profile;
allowing them to engage click screenshot for example
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Examples of what weCan do with Slurpee…
Creative Services Before and After Case Study:
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AdlyticsWhat can we do for Slurpee?
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ADLYTICS:Measure your success with Platform-A’s research center
Audience Analysis Develop a model of your best customers
using data from your website
Audience Ad Response For behavioral targeting campaigns,
determine which audiences were most impacted by your ads
Audience Ad Delivery Get third-party verification of audience
composition, reach and frequency
Brand Impact Measurement See how your ads affect brand lift, and
discover which parts of your media buy are working the hardest for you
Online Sales Measurement Measure the impact your online ads have
on online and offline sales (currently available for CPG and Retail categories)
We create a rigorous accountability model for every campaign
ADlytics publishes original research studies, syndicates third-party reports and offers a suite of measurement products
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Appendix
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Slurpee Nation One-Day Homepage Takeover with 300x250
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Slurpee Fun Hub