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CHAPTER: 1
INTRODUCTION TO THE
INSTITUTIONAL TRAINING
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CHAPTER NO: 1
Introduction to the Institutional Training
Understanding the organizational environment is imperative because organizational
effectiveness is largely determined by how well it is able to access and manage its
environment. Institutional Training is important to learn corporate practices in line with the
theories during the MBA program and it is an essential requirement and integral part of the
curriculum for successful completion of the MBA programmer. For that I visited the
company. During the training period information has been collected regarding the
organizational environment in reality also information regarding the aspects of management
functions. In this report the information listed regarding the institutional training as
comparing the theories that has been discussed in the regular classes and the actual practices
prevailing in the business environment and found out the reason for the deviations.
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CHAPTER: 2
INDUSTRY PROFILE
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CHAPTER NO: 2
INDUSTRY PROFILE
ABOUT THE INDUSTRY
Textile Industry in India is the second largest employment generator after agriculture. It holds
significant status in India as it provides one of the most fundamental necessities of the people.
Textile industry was one of the earliest industries to come into existence in India and it
accounts for more than 30% of the total exports. In fact Indian textile industry is the second
largest in the world, second only to China. Textile Industry is unique in the terms that it is an
independent industry, from the basic requirement of raw materials to the final products, with
huge value-addition at every stage of processing. Textile industry in India has vast potential
for creation of employment opportunities in the agricultural, industrial, organised and
decentralised sectors & rural and urban areas, particularly for women and the disadvantaged.
Indian textile industry is constituted of the following segments: Readymade Garments,
Cotton Textiles including Handlooms, Man-made Textiles, Silk Textiles, Woollen Textiles,
Handicrafts, Coir, and Jute. Till the year 1985, development of textile sector in India took
place in terms of general policies. In 1985, for the first time the importance of textile sector
was recognized and a separate policy statement was announced with regard to development
of textile sector. In the year 2000, National Textile Policy was announced. Its main objective
was: to provide cloth of acceptable quality at reasonable prices for the vast majority of the
population of the country, to increasingly contribute to the provision of sustainable
employment and the economic growth of the nation; and to compete with confidence for an
increasing share of the global market. The policy also aimed at achieving the target of textile
and apparel exports of US $ 50 billion by 2010 of which the share of garments will be US $
25 billion.
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VARIOUS CATEGORIES
Indian textile industry can be divided into several segments, some of which can be listed
as below:
Cotton Textiles
Readymade Garments
T-shirt,
Mens wear,
Ladies Wear,
Boys Wear,
Girls Wear,
Kids Wear
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INDUSTRY LEADER
Textile industry leaders in (India)
Eastern Silk Industries Ltd
S.Kumaran Nationwide Ltd(Sknl)
Rajanarayan Export Pvt Ltd
Lewanet Hemant India Ltd
MARKET SHARE
The proportion of industry sales of a good or services that is controlled by a
company.some investors organization with relatively large market share because they are
generally less likely to be squeezed by competitors.
The Market share for used textile garments is approximately 20 percent of the total market
for textile garments. As outlined earlier, the textile industry is undergoing a mild recession
and becoming more competitive. Therefore, the industry prefers to install quality used textiles
machinery in anticipation of growth in global demand. This is expected to accelerate the
demand for used textile garments.
Import Market 75 85 100 15%
2009 import market shares: U.S. 0; Germany 20%; Switzerland 25%; Norway 10%; and
Netherlands 15%.
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MARKET PERFORMANCE
The performance apparel market is one that has been a healthy segment of the larger textile
complex. This market has exhibited many signs of growth due to an increase in public
awareness of healthier lifestyles which comes with an up-tick in the number of consumers
who exercise regularly. Adding to the increase in exercise is the increase in the efforts of the
industry to provide the apparel the consumer wants. This is taking form in technological and
stylistic advancements in the clothing being used as compared to the traditional clothing for
exercise in years past. As performance increases for the products, the competition grows to
become the best in order to capture the growing market which is accustomed to features in
addition to function.
The best way to look at the landscapes of this market is to have a look at the money being
spent on this product in the us. The size of the us market for this product category will give
some indication as to how much of an impact this product category has on the apparel and
textile markets in general. One source of such information is the book Household Garments,
which is a reference source that provides information on the amount of money the average
American consumer is spending on all types of products.
ESTIMATIONS OF THE EARNINGS
The Indian textile industry has an overwhelming presence in economic life of the country.
As per the fy09s data, it constitutes 14% on industrial production, 4% to gdp and 17% to
countrys export earnings, which states that the textiles industry is second largest
employment provider after agriculture.
The last two years have been a very difficult period for the textile industry, primarily because
of exchange fluctuations and economic slowdown. Now after a bad patch of 2 years, the
textiles industry of India is at the threshold of a recovery.
With a gradual recovery in the global economy, there are indications that textile industry can
return to the growth track. However, this will be contingent upon a helpful policy framework
being provided for the sector.
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SCOPE OF THE INDUSTRY
The market related standards are produced
The development and maintenance of standards and
The international standards, guidelines and recommendations are achieved.
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CHAPTER: 3
COMPANY PROFILE
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CHAPTER NO: 3
COMPANY PROFILE GEETHALAYA EXPORTS
Established about three decades ago, at Tirupur India, Geethalaya Exports are
pioneers and leaders in the manufacture and export of knitted ready-made garments. Our
valuable experience in the field of quality knitted garment manufacturing helped us attain the
Government of India Geethalaya Exports House status.
Ever since inception, the company has profound emphasis in manufacturing quality
garments and to deliver the products at the right time. Our company is also conscious of its
social obligations and employees welfare measures and our social policy is fully in
accordance with the laws of our country.
The company has been awarded the SA 8000 certification also. The company is
looking for Manager in Apparel/Clothing Industry
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ABOUT THE COMPANY
Established about three decades ago, at Tirupur India, Geethalaya Exports are
pioneers and leaders in the manufacture and export of knitted ready-made garments.
Our valuable experience in the field of quality knitted garment manufacturing, helped us
attain the
Government of India Recognized Export House status.
Ever since inception, the company has profound emphasis in manufacturing quality garments
and to deliver the products at the right time.
An unerring focus on quality and quest for perfection right from the raw material to the
finished product has made possible the end product truly flawless. In evidence to the quality
management system pursued by us, the company has been accredited the
ISO 9001:2000 by the Certification
International
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Vision and Mission
Vision:
Defines the desired or intended future state of an organization or enterprise in termsof its fundamental objective and/or strategic direction. Vision is a long term view,
sometimes describing how the organization would like the world in which it operates to
be. For example a charity working with the poor might have a vision statement which
read "A world without poverty"
Target - quantitative or qualitative goals such as a sales target or Ford's goal to
"democratize the automobile."
Common enemy - centered on overtaking a specific firm such as the 1950's goal of
Philip-Morris to displace RJR.
Role model - to become like another firm in a different industry or market. For
example, a cycling accessories firm might strive to become "the Nike of the cycling
industry."
Mission:
Defines the fundamental purpose of an organization or an enterprise, succinctlydescribing why it exists and what it does to achieve its Vision.
It is sometimes used to set out a 'picture' of the organization in the future. A mission
statement provides details of what is done and answers the question: "What do we do?"
For example, the charity might provide "job training for the homeless and unemployed"
The mission statement communicates the firm's core ideology and visionary goals,
generally consisting of the following three components:
1. Core values to which the firm is committed2. Core purpose of the firm
Core
Values
Core
Purpose
Business
Vision
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3. Visionary goals the firm will pursue to fulfill its mission
Geethalaya Exports vision & mission
VISION
To become the market leader of the country.
To become one of the top three in textile garments industry in the world
MISSION
Expand their business
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Awards & Achievements
ISO 9001:2000 Certification by UKAS, England for quality Management system
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(UK) Limited, England.
Our company is also conscious of its social obligations and employees welfare measures and
our social policy is fully in accordance with the laws of our country. The company has been
awarded the
SA 8000certification also.
An ever loyal customer base at Switzerland, Norway, The Netherlands and Germany
has always be in consistency and in growth at Geethalaya.
Sophisticated communication systems and daily updating process status and product
information to all customers with excellent Quality Management
System has helped to achieve an annual turnover of 3.5 Million USD.
SA8000:2001 Certification by BVQI for the Social Accountability Management system
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POLICY STATEMENT OF THE COMPANY
Importance of Textile Sector in Tamil Nadu
Designing and producing products that meet the market demand. In
addition to that it also ensure total customer satisfaction. If these goals are
achieved it will become a profitable sustainable company.
The company will achieve their objectives through excellence in the area
of
Customer satisfaction.
Quality.
Cost reduction
Product life
goodwill
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THE ORGANIZATION HIERARCHY
Faced with these problems, the obvious move is to create a super type for the organization,
This leads you to Organization Hierarchy
Chairman
Managing Director
HR
Manager
Marketing
Manager
Finance
Manager
Production
Board of Director
Purchase
Manager
Employees
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DEPARTMENTS
Knitwear & Garments
Production Department
Finance department
PersonalDepartment
Marketing Department
Export department
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PRODUCT & SERVICE
T-SHIRT
UK consumers buy around eight T-shirts per person each year. The T-shirt used in our
analysis is made of single jersey combed cotton. We assume that the cotton is harvested,
ginned and Spun into yarn in the USA. The yarn is shipped to China for knitting, dyeing,
cutting and sewing, and then shipped to the UK for retail, use and disposal.
Cotton farming can be risky since cotton is vulnerable to disease and growth is
dependent on uncontrollable factors like the weather. In the USA, this has led to investment
in advanced biotechnologies, including genetically modified (GM) seeds, intensive use of
chemicals and a high degree of Automation.
This has allowed USA cotton farmers to overcome the disadvantage of high labor costs
and at present the USA is the largest Producer of cotton in the world. To give an idea of the
quantity of cotton produced in the USA yearly, if all cotton produced in he USA annually
was used in making a single product, it would create more than three billion pairs of jeansor more than 13 billion Mens dress shirts. The productivity data for cotton harvesting and
spinning are estimated below
PANTS
No other company offers a chef pant with this much style and comfort. Our exclusive
yarn dyed chef pants are so soft and easy to work in, theyre quickly becoming the number
one choice in kitchens across the country
Now that we offer them in more colors and nine exciting new patterns, the number of
different looks you can create is endless. And since we manufacture every garment we sell;
only Uncommon Threads can deliver the quality and selection you want at an unbeatable
value
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CHAPTER: 4
LEARNING AND FINDING FROM
THE COMPANY
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CHAPTER NO: 4
LEARNING AND FINDING FROM THE COMPANY
KNITWEAR & GARMENTS
The knitwear industry has made tremendous strides within the state and has emerged
as a major export earner. For instance, Tirupur itself accounts for nearly 70% of the knitwear
exports of about Rs.3621 crores in 1996-97. This sector accounts for nearly 13% of the textile
production of the country and is reserved for the small scale sector. Against 2696 million
Esq. produced in 1989-90 by this sector, the production in 1996-97 was about 5102 million
Esq. nearly 16% of the country's fabric production. There are nearly 7000 hosiery units in the
country.
Government will encourage the growth of this industry by providing necessary physical
infrastructure. Government will also encourage setting up of spinning units dedicated to the
production of hosiery T-Shirt.
As a forward linkage to the power loom sector Government will set up Garment Export
Parks(s) in the state to encourage the power loom sector to produce fabrics to meet the
requirements of garment exporters.
Production of blended power loom fabrics in fibres other than cotton will be encouraged by
funding design and development efforts by recognized institutions, particularly, silk fabrics
for export.
Production of industrial fabrics including filter fabrics, canvas geo-textiles, non-wovens, etc,.
Will also be encouraged by funding design and development efforts by recognized
institutions.
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PRODUCTION DEPARTMENT
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PRODUCTION DEPARTMENT
PRODUCTION CAPACITY:
The Geethalaya export Private ltd companys production capacity:
25,000 pieces of Basic T-shirts per day
1,40,000 pieces of Basic Styles
1,80,000 pieces of Fashion Styles per month
170000 pieces of in fant garments per day
PRODUCTION FACILITIES
India and Barudan & Japan 25 knitting machines including many fully computerised
jacquards and stripers, wide with jersy.
15000 kgs/day knit Fabric dyeing and printing plant & Embroidery machines using
100% recycled waste water
Nine plants with modular sewing lines with our 2300 sewing machines in india &
Barudan & Japan
500 heads computerised embroidery.
Our 350000 sq. Lt. Tloor space
Our 3500 employees
PRODUCTION PROCESS STEPS
Dyeing division
Lay Cutting Machine
knitting divisions
Quality Testing Laboratorys
compacting machine
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Embroidery machines
Printing.
pressing or ironing
Packing
export
DYEING DIVISION
Immature cotton or waxes present in the yarn will prevent the dyes to stick to the cloth.
Therefore, they have to undergo acid wash i.e. washing the cloth with acid. After Acid wash
the pores in the cloth will be clear and that when the cloth is dyed the dyes stick properly in
the cloth so that the color does not fade.
Dyeing is done by adding normal salt and that sodium Chloride acts as a catalyst and then
soda Ash (Sodium Carbonate (Na Co)) and the Dyes. Red, Blue, Yellow, Orange- thesesdyes are mixed to give different shades, except Black. The colors are mixed percentage-wise.
Dyeing is done for two different cloths polyester and cotton double dyeing. The machine
used for dyeing FONGS. At a time, 750kgs of cloth can be dyed in the machine
LAY CUTTING MACHINE
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Cutting is done both manually and also by machine. Recently a new machine named
LECTRA, SPERADER, cutter is being imported from jermane,which costs 2.5 crore.
This machine does the cutting of 1.20 lakhs pieces per day.
KNITTING DIVISIONS
After weaving, the most prevalent method of fabric construction is knitting. Its popularity has
grown tremendously over the recent years. Today, knitting is a very big industry which has
two main divisions.
One division manufactures knitted goods for apparel production, sewing centers, consumers
and others. The other division manufactures finished apparel such as hosiery, sweaters and
underwear.
The knitted fabric has the advantage of stretch ability which provides fit and comfort. It also
gives warmth. At the same time, they are porous and provide breathing comfort. It is light in
weight and wrinkle- resistant. However, certain specialized techniques like Pak- nit or
Permasized have to be used so that it may not shrink too much. Also, care should be taken so
that not a single loop breaks. If even one loop breaks, a hole is made and it starts running.
This disadvantage can be eliminated by variation in the stitch that protects the fabric from
traveling. The kind and quality of the needle also affect the quality of the knitted fabric.
Different kinds of needles are used in knitting latch needle, spring- beard needle, compound
needle etc.
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QUALITY TESTING LABORATORY.
We source our raw materials from reliable suppliers to ensure optimum quality for
the end product. At, Shaheen Enterprises, the production of every single machine is
supervised to ascertain its quality and long life. All our products conform to theinternational quality standards.
Data color
Spectroflash 450X
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Color Measuring r
DCI Match Color
Color Matching
Auto lab 72 Combo
Automatic Dye Dispenser
AHIBA NUANCE ECO
IR Dyeing Machine
Quality Testing Laboratory
Spectrophotometer Tools Software The laboratory is equipped with ultramodern
testers imported from James H.Heal
COMPACTING MACHINE
All processed fabrics are pre-shrunk so that the garments that we craft stay in shape. For this
the processing unit is equipped with the latest compacting machine from Tubetex USA.
EMBROIDERY MACHINES
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Embroidery is an ancient variety of decorative needlework in which designs and
pictures are created by stitching strands of some material on to a layer of another material.
Most embroidery uses thread or wool stitched onto a woven fabric, but the stitches could be
executed in, for example, wire or leather strands, and embroidery can be worked onto many
materials. Non-woven traditional materials include leather and felt, but modern textile artists
embroider on many non-traditional materials such as plastic sheeting. Often, specific
embroidery stitches are used.
PRINTING
The different types of printing being done in this action are plain. Chest Print, photo
print, reactive print, discharge print, Garment wash, Stone wash print, Transfer print, Acid
wash and all over print, ete. They are mainly doing chest printing.
PRINTING PROCESS
First process is film exposing here they are using frames and nylon or polyester
skins for exposing the film.
The photo sensitive Emerson is coated on skin.
The film exposing may be manual or using machineries.Artist design
Develop the frame
Film exposing
Colour alteration
Printing the design
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They are using two types of machine all hours machine and S-type machine. In using all
hours machine they are printing 500 pieces per hour. Using S-type machine they are printing
700 pieces per hour
PRESSING OR IRONING
They are using vacuum processing table and steam iron boxes. There are 50 ironing
machines. The boiler inside the machine, which produces steam, is used for ironing. They are
using two types of boiler
Electronic boiler
Gas boiler
PACKING
Packing is done according to the wish of the buyer. There are two types of packing
Assortment packing
Single packing
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Assortment packing means about 10-15 pieces or customer chossies are packed in one poly
bag. Whereas single packing means each item is packed in a polythene bag separately with a
photo layer.
EXPORT
After the packing is done, they are fillrd up in a large carton boxes and then they are
sealed. They are kept for inspection, before being sent to the port. Any authorized person
from the buyers side will come in for inspection. That person will check up the number of
boxes and will randomly ask to open box to check up the materials. After inspection, the
boxes (or) materials are ready, to be sent to the port through roadways.
Machines Used In Sewing Unit
Catalog
Over lock
Scalap-tee
Singer
Neck piping
Peak tuck
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FINANCE DEPARTMENT
FINANCE DEPARTMENT
This is the major department of the company. Finance department is located with the
factory. It prepares different kinds of financial reports and gives information to management
for decision-making purposes.
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Finance department prepares the Income statements, Balance sheet, Trail balance, Cash
flows, Production report for the whole month, stock taking report yield comparison report etc.
these all reports are helpful for the management to make production plan, financing decisions
and other important matters. The head of the department in finance manager. He is a
chartered accountant.
Function of finance department
Following are the main functions of finance department
1. To prepare monthly and half-yearly reports
2. To keep the record of inventory and stock
3. To maintain a liquid position
4. To maintain adequate cash to run the operations of business
5. To reconcile the bank statements
6. To make payments to the suppliers
7. To maintain debt and credit balances of the customers
8. To deal with the sales tax and income tax departments
9. Preparations of vouchers
10. Prepare profit and loss accounts & income statements
11. Keep record for the payment of salaries
Components of finance department
Finance department consists of the following sections:
* Payable, Contractors, Misc.
* Bank negotiation & reconciliation
* Right share
* Store costing
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* Sales account costing
* Excise
* Audit
* Estimation ecosting
Payables, contractors, misc.
In this section usually payables are paid to the suppliers of all goods including
stationary, maintenance goods, cement etc. payable is made according to the contract and
according to the instructions of the CEO. Bill of the supplier, inspection & receipt note, store
purchase. Journal voucher is received after inspection by store dept to this section and then
bill is paid according to the due date.
Bank negotiation & reconciliation
This department starts working when documents reach back to Faisalabad office.
Documents are recorded in document receipt register and in bank register.
Payments are received by two methods:
L/C = Sight, CDA, 120 days, 90 days
Contract = Bill of exchange
If payment is required as according to L/C or contract without factoring then bank
charges the service charges and make payments on the due date. If post shipment payment is
required then bank works as a factor and makes payments after deduction of mark-up.
A report is given to the G.M finance, on daily basis about the customer and paymentdate. He makes decision either to grant discount to him or not.
Right share
Right share are issued when there is a need of long-term financing. The directors in
the Board of directors meetings issue right shares. These are announced in the newspapers,
stock exchange and letters are issued to authorized banks for collection of money. Foreign
investors are called Non-Resident and special letters are issued to non-resident shares holders
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to inform about right share issuance. State Bank of India approves the issuance of right shares
to the non- residents.
Dividend
Dividend is decided in the board of directors meeting and percentage is decided on each
share. Geethalaya Exports Tirupur posts dividends warrants to share holders at their home
addresses. In reply, shareholders apply for dividends. Checks are issued to the shareholders
after checking their records in register.
Store costing
Inspection receipt note, the store costing section receives bill of the related. There arechecked against purchased order and Performa invoice in terms of quantity, specification,
price etc. After this, a bank payment voucher is prepared and sent to payable section, which
issue the checks to the related party and posted in the ledger.
For import when advice from bank is received the work of store costing starts. It is recorded
in L/C ledger with all expenses and the arrival of Bill of Lading. It is also recorded in ledger
and payment is made to the exporter through bank.
Excise
Excise section deals with the outgoing products for issuance of Gate pass. The working of
excise section starts after sale; when a loading program is received from export sale & local
sale processing. According to that program, gate pass are prepared and issued to the god own
keeper. After issuing Gate pass, its details are recorded in the register and then sale invoices
are prepared in which actual value and sales tax value is mentioned.
Audit
The internal audit section performs three types of audit:
1. Pre-audit
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2. Post-audit
3. Physical verification
Vouchers
Store purchase Journal voucher
It is a voucher, which is used to record the store purchases.
Bank payment voucher
It is the voucher, which is used to record the payments, which are made through the bank.
Bank voucher
The bank uses thin voucher to record the amount from the credit advice, which is issued.
Journal voucher
It is issued to record the entry in the books of account.
Sales journal voucher
It is used to record the sales & sales tax.
Cash payment voucher
It is used to pay the amount in cash
Head office cash receipt
This receipt is used to record the proceeds of sales
Bank receipt
When cash or check are deposited for credit to Geethalaya Exports Tirupur. Account, the
bank issue a credit advice and that is attached with the voucher
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HUMAN RESOURCE
HUMAN RESOURCE
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Personal activities
There is a separate personal department, which performs personal functions in
factory.
Recruitment and selection
The personal department helps the upper level management in selecting employees.
Vacancies are filled on the basis o experience, competency and capacity.
Sources of recruitment
Internal sources
If some vacancies are vacant and some junior person fulfills the condition then he is
promoted to that seat.
External source
There are following methods of external sources:
Employee referrals
Some jobs are fulfilled through the reference of the employees already working in the
Geethalaya Exports Tirupur.
Unsolicited application
Some times vacancies are filled by choosing among the persons who have send the
applications for the job.
Advertising
If there is any vacancy, an add is placed in the newspaper for that job.
OFFICE WORKING HOURS
8.30 A.M To 1 Pm
1 Pm To 2.30 Lunch Break
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2.30 Pm To 5 Pm
Holiday: Sunday
Labour Timing
7 Am To 12 Pm
12 Pm To 12.30 Pm Lunch Break
12.30 Pm To 4 Pm
Retirement age
The employee is retired at the age of 58
Training and development
Training is mean through which a man learns how to do work and how one can increase
ones efficiency. In Geethalaya Exports Tirupur training opportunities are available.
Job rotation
There is job rotation system in Geethalaya Exports Tirupur. In this way employees are able to
learn more about the system and procedure of the organization
Health and safety
Health facilities are available in Geethalaya Exports Tirupur for the employee whose salary is
below RS.3000
However following health and safety measures are taken in at the factory
Fire extinguishers have been hanged on the walls to be more prominent.
Incase of industrial injury, first aid is provided to the injured at the spot.
The cotton is stocked in godown to prevent from fire moisture etc.
No much woodwork has been carried inside the factory building.
Benefits and facilities
Medical facility
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All employees enjoy medical facilities
Workers participation fund
All the permanent employees are entitled to become a member. The company contributes
every year some amount of profit for permanent employees.
Leaves
32 leaves per annum are allowed under different categories like sick leave, causal leaves etc.
Conveyance allowance
The top management is provided with fully maintained cars. Conveyance allowance is
provided to employees.
Traveling allowance
T.A is paid to the employees if they travel for the purpose of the business
Housing facilities
Geethalaya Exports Tirupur has set up its own housing colony where the residences are
provided to employees.
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MARKETING DEPARTMENT
MARKETINGACTIVITIES
Supply and trade information
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Raw cotton is purchased directly from ginning factories or import on cash payment basis, the
company carries around 6 months supply of raw cotton at time. The buffer stock for raw
cotton is 25-30 days during lean months. Purchasing usually starts at the beginning of the
season and the company emphasis on acquisition of the best possible quality of cotton each
year. Cotton purchasing for on season lasts for about 4-5 months. But during last 2 years
purchase process continued throughout the year.
Spare parts and dyes, chemical etc are imported. Dyes and packing materials are
purchased locally. The credit period for local purchases is 45 days and 15 days on dyes and
packing material respectively. Polyester fiber is purchased from local manufacturer of 120-
150 days basis, from ICI Pakistan Limited.
Distribution and selecting terms
The company exports are the major portion of both its yarn as well as cloth production. In the
local market yarn is sold directly to brokers who in turn sell it to other mills for further
processing. Grey fabric is sold on cash basis. Local sales account for 25% of total turnover
and are made on cash/credit basis.
Managing marketing information
Marketing consist of people, equipment and procedures to get, sort, analyze, evaluate
and distribute needed timely and accurate information.
Internal record systems
The basic information system used by marketing managers is the internal record
system. It includes order to payment cycle, sales reporting system prices, inventory level etc.
By receiving these informations, managers can spot important opportunities and problems.
The Geethalaya Exports Tirupur is maintaining its internal records by keeping order to
payment cycle. In this system sales/marketing department keep order up-date total order
quantity, balance quantity etc. excise debt. Prepared invoice under the instruction of sales
dept and goods are sent to their respective orders by special delivery.
Every firm has maintain its marketing intelligence system for the feed back from customers
and agents etc that what has been happening in the market.
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Marketing intelligence system is a set of procedures and sources used by managers to obtain
their every day information about pertinent development on the marketing environment. The
production staffs of Geethalaya Exports Tirupur visit the end users for gathering information
about their product results and they visit to end-user to solve their problems.
Marketing research systems
Every manager is required to conduct marketing research, formal research on specific
problems and opportunities; they conduct a market survey and product preference test and a
sales forecast.
Market demand
Geethalaya Exports Tirupur measures demand by adopting the following method:
* Sales representative/agent collect data of total yarn demand.
* Specific demands of particular count are determined and calculate the number
of users of said product is calculated.
Then total demand is calculated and Geethalaya Exports Tirupur plans to get maximum share
from the market demand.
Marketing Mix
Marketing mix is the marketing task that the firms are to be required its objective in the target
market. The marketing mix consists of everything the firm can do to influence the demand for
its product.
The many possibilities can be collected into four groups of variables known as the 4ps.
1- Product
2- Price
3- Place
4- Promotion
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EXPORT DEPARTMENT
EXPORT DEPARTMENT
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Geethalaya Exports Tirupur has major business of exports, round about 80% of total
sales are from exports. As export market of Geethalaya Exports Tirupur is divided
geographically into four segments, so to deal each segment a separate group op person is
allocated who are responsible for all the orders of that specific territory / segment.
Export Norway
Export Switzerland &Germany
Export Netherlands
The process of flow of work in these sections of export departments is same, so I have
explained generally the process and functions of export department.
The export department is situated within the finance department. There are a lot of workers,
which perform different functions.
Objectives
Following are objectives of export department:
To survive in the world market
To earn foreign exchange for the development of the country.
Increase export for the growth of the company and the country.
To increase exports for the sake to obtain incentives and privileges of excise and
taxation
Increase exports for obtaining the optimum reputation in the foreign markets
To get the self-reliance and prosperity level of the company.
Functions of export department
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Following are the main functions of export department
Getting orders from aboard
Costing
Making contracts
Order completion one per sample
Delivery of goods
PROCESS
Work in export is divided into four sections geographically for proper distribution and
handling of work. Following is the brief process for all sections of export departments.
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THEORETICAL CONCEPTS AND REAL PRACTICES
T-shirts
T-shirts per person each year. The T-shirt used in our analysis is made of single
jersey combed cotton. We assume that the cotton is harvested, ginned and Spun into yarn in
the USA. The yarn is shipped to China for knitting, dyeing, cutting and sewing, and then
shipped to the UK for retail, use and disposal.
Cotton farming can be risky since cotton is vulnerable to disease and growth is
dependent on uncontrollable factors like the weather. In the USA, this has led to investment
in advanced biotechnologies, including genetically modified (GM) seeds, intensive use of
chemicals and a high degree of Automation.
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Pants
Pant with this much style and comfort. Our exclusive yarn dyed chef pants are so soft
and easy to work in, theyre quickly becoming the number one choice in kitchens across the
country
Now that we offer them in more colors and nine exciting new patterns, the number of
different looks you can create is endless. And since we manufacture every garment we sell;
only Uncommon Threads can deliver the quality and selection you want at an unbeatable
value
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CONCLUSION
http://www.cookingclothes.com/Uncommon-Threads-Traditional-Kitchen-Pant-p/4013.htmhttp://www.cookingclothes.com/Uncommon-Threads-Cotton-Baggy-Pants-with-zipper-p/4006.htmhttp://www.cookingclothes.com/Uncommon-Threads-Cotton-Cargo-Chef-Pant-p/4016.htm -
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This project work in Geethalaya Exports Tirupur (India) private Ltd is aimed to
study about all the functional department of the organization. The study help to provide a
number of useful and valid suggestions to the company Geethalaya Exports Tirupur
(India) private Ltd has a wide range of product mix. The companys products are distributed
and well accepted in the market .It help to understand the different process carried in the
organization for the smooth functioning of the business by collecting the necessary
information
The training is of immense help to develop the practical knowledge and it will be of great
help of the trainees future career.
BIBLIOGRAPHY AND REFERENCES
Bhatia, S. (1997) Indian Garments Industry In The Post MFA Peiord, Occasional
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Paper No. 7, Indian Institute Of Foreign Trade, New Delhi.
Bhattacharyya, B. (1999), Non-Tariff Measures On Indias Exports, An Assessment,
Occasional Paper No. 16, Indian Institute Of Foreign Trade, New Delhi
Chadha, Rajesh (1998), Indias Export Performance: A Comparison With East
Asian Countries, In Agarwal, Manmohan, Alokesh Barua, Sandwip Kumar Das And
Manoj Pant, Indian Economy In Transition, Environmental And Development
Issues,Har-Anand Publications, New Delhi.